Strategies to Keep Black Fridays From Becoming Bleak Fridays (A Focus on Sales, Safety and Security)

October 31, 2018 by Leave a Comment

Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.

     The black cloud involves the safety and security of customers and retail sales for the store owners. There are factors owners must take into account to keep that cloud from raining on a weekend that should be making shoppers happy and keeping registers ringing. As a Loss Prevention Manager, I have seen to it that my stores have remained safe during the Black Friday weekend but I have followed incidents at other stores where things turned ugly. Customers have gotten hurt rushing into stores. People have fought over doorbuster items that were limited in quantity. I have had to intervene when shoppers argued over not receiving a raincheck for a one-time purchase item. I have also worked a Black Friday when all of the registers went off-line and customers became angry and abandoned shopping carts. All of these can have a negative impact on sales and hamper the weekend that should be one of significant profits for a store.

     Here are some suggestions for preparing your store and employees for the event:

  • One of the things that set customers off is waiting in a line only to find out that a particular doorbuster is sold out. If you have some item you expect will draw in customers but there is a limited quantity, have a ticket for each item. Have someone go through the line as it forms and ask who is there for that item. Pass out the tickets and set aside enough to fill those orders. Continue to do this until you open the doors. If you run out of tickets before you open the doors be honest with the customers who are continuing to walk up and let them know you are out of that item.
  • Consider hiring a security company to provide a presence at the front of the stores to help keep order. A lot of altercations begin outside when people who have formed orderly lines and have waited patiently believe others are cutting in front of them. They are also a great presence to keep shoppers safe as they leave with their purchases to go to their cars. If you don’t want to hire security you can see if local police are willing to make frequent drive-by’s. Another alternative is to have two or three employees mingle with the line, talk about the sale items and even hand out store maps where specific sale items are located.
  • Check all of your point of sale equipment at least a week in advance to try to ensure there are no equipment failures on Black Friday.
  • Have a technician test all of your electronic article surveillance equipment to minimize false alarms and reduce the opportunity for theft to take place.
  • A lot of cash transactions take place on this holiday weekend and it is a good time for counterfeit bills to be passed. Be sure cashiers are using counterfeit pens for $50 and $100 bills. If possible a counterfeit bill detector for each point of sale is a better solution. Know that if you take counterfeit bills your store is not reimbursed or covered by your financial institution.
  • If your store happens to use display cases for some high ticket items, be sure more than one employee is carrying keys to assist customers and minimize wait times (also consider all of the retail anti-theft options available from Sensormatic that can improve security while enhancing sales).
  • Think about offering free coffee or tea to patrons who may be waiting outside for the store to open. You would be surprised at the positive response you will get from shoppers.

By taking the time to prepare in advance and plan out your Black Friday weekend you can minimize safety and security risks. The same planning will boost sales and ensure that your business truly experiences a very profitable holiday.

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

We Installed A Sensormatic System. Our Shoplifting Problems Are Over, Right?

October 1, 2018 by Leave a Comment

NO! not yet. Before we begin patting ourselves on the back you must remember that your Sensormatic System is only part of your shoplifting solution. Your Sensormatic System will protect your merchandise however, many shoplifters are determined and will try to steal anyway. The Sensormatic System itself is a deterrent. Its mere presence will dissuade many shoplifters.

There are TWO PARTS to the shoplifting solution. Loss Prevention Systems, Inc. (LPSI) did not invent them, we simply perfected them both. So in your case:

✓  Sensormatic System installed by Loss Prevention Systems.

 √ Staff training by Loss Prevention Systems. LPSI includes FREE anti-shoplifting training with every Sensormatic system you purchase from us, as often as you reasonably need it.

Let’s discuss the training to teach your staff how to deter shoplifters. First, we have to get our heads straight about your Sensormatic System. The system is there protecting your tagged merchandise 24/7. It is critical to have but you must realize that to fully stop shoplifters, the first line of defense must be customer service. Shoplifters hate customer service. They do not want you near them and need privacy to conceal your merchandise even if only for a moment.

We want to teach your staff to approach every customer and at a minimum greet them. Did you know that over half of all shoplifters are classified as “impulse” shoplifters? An impulse shoplifter is someone who has entered your store and will only shoplift if you give them the opportunity. Many studies over the years have shown that most impulse shoplifters will not shoplift in your store, during that visit if they are properly greeted! Wow, that means that if you or your staff greet them when they walk in the door with a verbal greeting such as “welcome to xxxx” and as important use good eye contact that it is likely that the impulse shoplifter will not steal from you during that visit! So you have put a serious dent in your shoplifting losses by just greeting customers.

Of course, greeting customers also helps us to achieve higher sales. It gives the legitimate customer a chance to ask a question and makes them feel more at home. Think about it, good customers love customer service, shoplifters hate it. Customer service everyone to death and increase your sales and reduce your shoplifting losses all with one technique.

 

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Children shoplifting: how parents are using kids to steal for them and/or kids shoplifting on their own

October 1, 2018 by Leave a Comment

I was once asked why I kept toys on my desk in my Loss Prevention office. I had two reasons, the first was they were collectible superhero figurines (The Tick to be precise) and the other was to keep children entertained. It is a sad fact in Retail Loss Prevention but there are children who shoplift, there are parents who shoplift and there are parents who use their children to help shoplift. As a Loss Prevention professional, it is not hard to handle an adult who steals. There may be anger, tears, and pleading but these are adults and they made a choice to steal so there should be consequences. What is not so easy to cope with is the child who has to sit in the office while the parent is being processed and does not understand what is taking place. There were many instances when I had to try to keep these young ones entertained as mom or dad were answering questions about the crime, providing personal information or trying to contact a family member or friend who would be willing to pick up the child. Add to the mix a parent who is throwing a conniption fit or making the scenario worse by bawling and wailing in front of the child begging you to let them go “Just this one time and it won’t ever happen again, I promise.” It becomes quite annoying. It also upsets the child who becomes a prop for the parent. The toys were my prop to entertain the children in a pinch.

Not everyone can be a model parent, after all.

     It may be hard to comprehend but aside from just shoplifting with their kids in tow, there are parents who use their children as tools or props to commit their crimes. What is worse than a parent who removes a price tag from a purse, straps it over their daughter’s shoulder and walks out with her and the purse? Well, it could be worse when the parent scolds the child and tells her she shouldn’t have done that when the parent is caught by Loss Prevention. Then there are the parents who walk through the store pushing a baby in an infant stroller with the little baby covered by a blanket. What can these doting mothers and fathers do with a cute little baby you may ask? It turns out baby strollers with blankets make great hiding places for designer blue jeans…MANY pairs of designer jeans. Aw gee, let’s not forget one of my all-time favorites, the pregnant mommy who gets more pregnant simply by walking through the store gathering clothing.

     If you aren’t shocked by now it could shake you up to know that some parents not only use their children as props or to disguise their own theft, some will steal while the children steal too. I caught two mothers and their combined five children ALL stealing in my store. The children wandered around areas of the store that interested them and the mothers did likewise. Everyone took their turn cleaning house. I once caught a father and his teenage son stealing jeans in a department store I worked in. It really gave perspective to the term, “Like father like son”… although I think the saying, “The apple doesn’t fall far from the tree” also came to mind. The unfortunate reality is, those cute, cherubic faces and tiny tots may not be just little cutie pies accompanying their mom or dad in your store. It is not uncommon for these youngsters to be covers for theft or potentially cranky crooks themselves.

     So how should retailers handle situations like these to prevent shoplifting family frolics? The number one deterrent to all shoplifters is customer service for everyone. Adults, as well as children, should be acknowledged and assistance offered. Electronic Article Surveillance systems will discourage adults from stealing. And while the systems may help prevent teenaged terrors from 5-finger discounts they will probably not have the same effect on young kids. It is probably not a good idea to try to stop a shoplifter if you do not have trained Loss Prevention Personnel working for you. Bad stops and aggressive shoplifters can lead to costly and/or dangerous situations. Aggressive, non-stop customer service is in order if you have a strong suspicion someone is stealing. Most importantly don’t let yourself be duped by those cute-chubby cheeked darlings. Those families might not be as charming as they look.

      

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

It’s getting darker earlier: how to keep customers and employees safe

October 1, 2018 by Leave a Comment

Now that fall is upon us it is getting darker earlier. These hours of darkness can bring unique challenges for retail owners. Have you ever considered that it is your responsibility to help keep customers and employees remain safe while they are on your property? It may make sense that you are responsible for employee safety but you are also obliged to help keep customers safe as well. This includes your parking lot and the exterior areas around the building. How do you do this? What do you have to protect against? Good questions and hopefully we can provide you with answers to those questions and suggestions to make your business safer.

     What is it that you need to protect against as the daylight hours become shorter?

  • The potential for robberies increases in the hours of darkness.
  • Slip/trip/fall accidents in the parking lot can increase when it is dark as hazards are more difficult to see.
  • Car break-ins can increase.
  • Working at night can have an impact on your employees.
  • The risk of violence can increase.

Planning for operating a store during extended hours of darkness can help prevent problems that could arise.  According to an Occupational Safety and Health Administration (OSHA) power point presentation, “Recommendations for Workplace Violence Prevention Programs in Late-Night Retail Establishments” one of the panels states”; “Late-night retail businesses such as convenient stores, liquor stores, and gasoline stations have experienced high homicides and assault rates”. The same power point on panel 5 goes on to mention the following as risk factors for late-night retail workers:

  • Exchange of money
  • Solo work and isolated work sites
  • Sale of alcohol
  • Poorly lit stores and parking lots
  • Lack of staff training in recognizing and managing escalating hostile and aggressive behavior

There are things store owners can do to mitigate the risks to their employees and patrons.

  • Inspect parking lots and sidewalks now for potential trip hazards. Have curbs painted yellow to make them fire lanes as well as making them brighter to reduce the chance someone trips on them. Paint parking stops or blocks a reflective white or yellow again to lower the risk of tripping.
  • Cracked or raised sidewalks should be repaired or reported to a landlord.
  • Check the parking lot light timers to ensure they turn on as it becomes dusk.
  • Inspect all parking lot lights and have burned out lamps replaced.
  • Add extra exterior building security lights.
  • If you have not installed them, have night vision security cameras set up to monitor the parking lot, sidewalks, entrances, and corners that may be out of view.
  • Install interior cameras and Public View monitors. These cameras should be at the front entrance and exits, cameras that capture activity at and around cash registers and a camera in a cash office that can see the safe and as much of the office as possible.
  • Have a cash drop at each register for $50 and $100 bills.
  • Keep register positioned away from customers so they cannot reach over the counter into the till.
  • Always have at least two people working in a store and never allow one person to close or open alone.
  • If you have two people working consider having an employee offer to watch a patron walk to their car when they leave. Patrons will appreciate it and it will make them feel safer.
  • If your credit machine accepts debit cards think about refusing cash back transactions after 6 pm. You won’t have to make as many trips to the safe to refill the register after dark.
  • Use a counterfeit bill detector for all $20, $50 and $100 bills.
  • Train each employee on how to recognize and de-escalate aggressive situations. This is also a good reason to have a second person working.
  • If you can only afford one employee at a time and your business is in a strip mall partner with a neighboring business to work together to provide mutual security/support at opening and closing.
  • Employees may get tired more easily as the daylight decreases. Be aware that it can lower their alertness while working and when they drive home. Encourage workers to be careful so they don’t hurt themselves or others.

Operating stores can be different when darkness comes along earlier. Taking the right precautions, being aware of potential issues and planning ahead can make that transition easier. Don’t take hours of darkness lightly.

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Suspect Signs Of Employee Theft? What Is Your Next Step?

August 31, 2018 by Leave a Comment

Maybe you have seen it before and never gave it much thought, you walked by a cash register and saw a gift card lying next to it. A customer probably just changed their mind, right? Perhaps you saw your salesfloor person wearing a heavy jacket while working but you just attributed it to them being cold all the time. You may notice cash shortages periodically but they are under $10 and some people get busy and make little mistakes, it happens. Then there is the cashier that seems to be really interested in the store and always reports suspicious people he sees. He even asks managers if there might be security camera footage that could be reviewed to see the “suspect” in case they return. There is the saleswoman who finds a lot of empty packages on the floor and reports them to the manager and where she found them so managers would know about theft taking place in the store. These each seem like harmless issues on the surface but could there be something more nefarious going on under your nose? Is something starting to seem a bit curious after all? If you are suspecting something dishonest may be going on in your store what is your next step?

     You may be thinking this would be the time to call the police and report your suspicions. Hold your horses, what are you reporting, a gift card tucked next to a register? A couple of low dollar cash shortages? You won’t get very far with the police and they certainly aren’t going to do any investigation for you. The appropriate step is to contact Bill Bregar at Loss Prevention Systems, Inc. He will walk you through the next stages of what you need to do to look into this further. Sure you are busy and have a million things to do each day but if you suspect theft is taking place something has to be done before it gets out of hand. Then again maybe there is another way to tackle this. Yes, Bill will be happy to talk to you and discuss your case but it might be in your best interest to let Bill conduct the investigation for you.

     Why hire Bill to do the investigation for you? Well for starters Bill served in the U.S. Army as a Military Policeman, a Military Intelligence Officer and he was a police officer.  He is no stranger to conducting investigations. He is a trained and licensed private investigator, skills that are well suited to a successful retail investigation. Bill has also been a Retail Loss Prevention Director at the national level which makes him uniquely qualified to conduct store-level dishonest employee investigations. Who better to have on your side as a detective unless you could hire Sherlock Holmes and I hear he is currently unavailable?

      Are there other signals you might be overlooking that may indicate dishonest activity other than those touched upon earlier? Do you know where to begin looking? Do you know how to look for indications of employee’s conducting fraudulent refunds? What are the signals of sweetheart deals taking place under your nose? You can have an inkling that theft is happening in your store but if you know what signals to look for you can be sure when it takes place. The critical piece to getting your merchandise and/or cash back and restitution is a successful investigation. Loss Prevention Systems, Inc. has training seminars and workshops that can educate you on how employee theft takes place, signs to look for and how you can prevent it. When it does take place you will know what is going on and can call on Bill to be your personal gumshoe.

     Investigating employee theft is no game. Private investigators are a dime a dozen but finding a reputable company that is experienced in retail theft investigations is a more difficult task. Hiring an investigator with the background Bill has may seem to be an unattainable goal. Fortunately for the small and medium-sized retailers searching for a sleuth is simplified with a single stop at Loss Preventions Systems, Inc. Theft is probably happening in your store, the question is, what are you going to do about it?

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Low-cost Loss Prevention Tips and Suggestions

August 13, 2018 by Leave a Comment

The retail industry loses an approximate $45 billion a year due to shoplifting, organized retail crime, merchant, and clerical errors. For the small retail owner, any loss due to shoplifting puts a financial strain on their ability to do business, hire more personnel or invest and grow their business.

The competition in every industry is brutal, and the retail industry is no different.  The online option the customer has of buying whatever they need or want with the click of a button is especially hard for a small retail owner.  Their inventory and profit margins they’re dealing with are nothing compared to the big-box chains’, and any loss they suffer is particularly painful for their profits.

There are many businesses that cannot afford to invest in new technology to deter or prevent shoplifting, and they are left with the option of losing more cash and inventory or close their doors permanently, all due to this crime. But, if they cannot invest in technology, and they cannot hire more personnel, what are some low-cost options they can implement in their store to deter or prevent shoplifting?

  1. Customer Service

One of the great assets these small retail stores have compared to the big chains or online stores is the customer service they can provide to their customers.  Providing the customer with a greeting when they walk into your store and offering them great customer service has shown to decrease shoplifting and increase customer satisfaction.

A satisfied customer is also more likely to promote your business.  In today’s social network platforms, a bad experience can potentially reach thousands of customers with disastrous backlash for you and your store, but a good experience can also do the same, it can reach many potential customers that want to do business with you.  Treat your customers as a business ambassador for your business, and you will see the results in your profits.

2. Inventory

Keeping a good inventory of what’s selling and the number of items you are missing-whether they were sold or stolen-from the shelves can help you keep an accurate count of the merchandise.

Do you know at a minute’s notice what inventory you have on hand? There are software solutions that help retailers keep track of such matters, and allows them to have reports daily and online to help them make adjustments, order more inventory if necessary, and know at a moment’s notice the state of their inventory.

3. Organization

The design, cleanliness and how well your product displays are kept are important in keeping shoplifting at a minimum.  Well lit aisles, merchandise displayed properly and organized can make the shelves look pretty and the items displayed can allow you and your employees to account for the merchandise with a quick look to the shelves.

4. Diligence

Your employees are your best bet to deter and prevent shoplifting.  Research has shown happy employees are the best asset your company has for success, and in this case to deter and prevent shoplifting.  Salaries are not the only incentive your employees look for when entering a new business, treating them with respect and allowing them the ability to prove and express themselves are key to the success of any business.

Shoplifting affects every citizen and every member of society. The way you respond to a shoplifting accident and the way you treat shoplifters reflect on how you conduct yourself and your business.

Filed Under: Shoplifting Prevention Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is There A Real Difference: EAS Tags & Labels?

August 1, 2018 by Leave a Comment

You think that you may be scoring a great deal on cheap, knock-off Electronic Article Surveillance (EAS) hard tags and labels, however, over time you find that you are missing shoplifters due to poor pick rates or hard tags that are easy to defeat. Why? To make real, quality EAS hard tags and labels it takes more effort and time. The materials and sophistication of the circuit is not something that can be easily done by a slave laborer in some dark factory in a third world nation. The labels we sell are all high-quality EAS labels and tags that are both Sensormatic and Checkpoint Systems compatible.

For example, we see hard tags that can be simply pried apart with a screwdriver. Or labels that fall off when the adhesive dries up. So what standards should you be applying to both EAS labels and hard tags?

LABELS:

  • High-quality labels have a high pick rate (sensitivity) at your EAS system. Our labels have some of the highest pick rates around.
  • Quality control is critical! Not every label manufactured meets the high standards that we set. That’s why Loss Prevention Systems’ labels that do not pass QC are marked. Those labels will probably work but we suggest that you do not use them. However, every roll of our labels has 2000+ labels. How do we do that? See the next point.
  • Better value! Because the QC mark does show up from time to time, we want to make sure that you get at least 2000 labels on a roll. To achieve that target we actually add approximately 2% more labels to each roll. It is rare to have 2% marked labels on a roll and so you end up with more good labels.
  • Aggressive adhesive! When you put our label on your merchandise, it is there to stay. After about an hour the adhesive sets up and that label is not going to fall off.
  • Variety! We stock many sizes and shapes labels that are Sensormatic or Checkpoint Systems compatible. One type of Checkpoint compatible RF label you should check out is our clear label. It can be applied directly over your merchandise barcode and your scanner can scan right through it. This helps disguise the label and it does not cover up vital information such as directions on your merchandise packaging.
  • Our labels will not reactivate after they have been deactivated! When you pass our label over a quality deactivation unit, it kills the label and the label stays dead. It will not reactivate after your customer leaves the Point-Of-Sale (POS) cash register and before your front door. Cheap labels can and will do this in many cases at an alarming rate. This causes an unnecessary alarm that you have to deal with, embarrassing your good customers.
  • Most of our labels are faced with Thermal Transfer (TT) paper. That means you can print on them with your TT printer which you use to print your store pricing labels. This also helps disguise the EAS label.

HARD TAGS:

  • Look at the seams of a hard tag. Are the seams welded together so that they are smooth and cannot be pried apart with a tool? Our hard tags have a tightly welded seam.
  • Snag clothing? Poorly made hard tags can have a rough seam that will snag your clothing merchandise.
  • Our hard tags come in a wide range of unique styles, sizes, and colors.
  • The clutch mechanism in our hard tags grabs the pin and does not let go easily. The best hard tag in the world is useless unless the tag can securely hold the pin.
  • We have some of the smallest hard tags on the market. They can not only be used for protecting many types of jewelry but can be used on any other product that you can clip it onto.

So don’t cut yourself short. You paid for and installed an EAS system; do not let your investment give you an inadequate return because you use cheap labels or tags. Interested in samples of Loss Prevention Systems’ labels and hard tags? Contact us for a free sample pack.

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Make Inventory Preparation Fun For Everyone

August 1, 2018 by Leave a Comment

     “It’s INVENTORY time let’s go have FUN!” There’s a phrase you will never hear. Let’s face it anyone who has been through an inventory knows that it is drudgery. Aside from the counting of merchandise, there is all the preparation that leads up to it. If done properly it is time-consuming and tedious. You and your team are standing on ladders looking on top of fixtures, digging through boxes, in cabinets, and behind fixtures for items that have been misplaced. There is also kneeling to look under gondola base decks, cashier stands or under soft drink coolers for that one little piece of merchandise that rolled under there months ago. Then there are the painstaking tasks that need to be completed such as going through merchandise to make sure everything is properly ticketed. Someone should be spending some time contacting vendors with cut-off dates for bringing in a new product or providing credits for merchandise they are removing. Store managers have to make sure all of the tasks are being planned out, assigning who will complete them and follow up on them. ALL of this is BEFORE inventory night even takes place. Oh did I mention you still have to keep your store operating while you get these projects done? No, it really is not a fun prospect and if your employees get grumpy or dirty and dusty while doing these things they may not be thorough in their assignments. Do your inventory overnight and employees get tired and frazzled and you could wind up having more shortage than you should. Finding methods to get your team on board and keeping them fired up requires making inventory fun.

     How do you make inventory fun and interesting for your employees? There is a variety of ideas store managers can introduce to make the process more engaging for their staff.

  • Almost every business has that one person who is creative and let’s face it super-energetic about fun activities. Find that person, make them your inventory “Fun Captain” and cut them loose. You may even give them a small budget to work with so it is more fun for them too and they feel empowered to make decisions. It will be a load off of your plate. Just be sure that there are brief status meetings you two hold so you can help keep things on track. Sometimes these folks can have grandiose ideas that can be tough to reign in if you don’t stay a little involved.
  • FOOD! Everyone loves food and it can pump up the mood of a team. If you have a “Fun Captain”, ask them to come up with a week of food ideas for each day of prep and inventory night. It doesn’t have to be fancy maybe “Doughnut Monday”, “Candy Corn Tuesday”, “Pretzel Wednesday” and so on, you get my drift. Inventory day should be a bit more special. I have seen everything from fruit, coffee, and soda brought in for energy overnights to sub sandwiches and chips. One place I worked for the store manager brought in breakfast foods at the start of the day and pizzas that afternoon. Be creative!
  • Music. I saw one store that did inventory overnight and since there were no customers they played upbeat music over the P.A. system. Someone from that store would occasionally get on the microphone or phone and pretend to be a DJ. It was lively, it didn’t cost anything and the “DJ” was entertaining and funny.
  • Hold contests. Who doesn’t enjoy being part of a contest? It may be giving a prize to the person who can find merchandise stuck in the oddest location. Maybe it is retail trivia questions focused on shortage and safety issues. A correct answer can be rewarded with a “fun-sized” candy bar. You can purchase those bags in any grocery store and if you sell them then requisition a bag.

There are other ideas you or your “Fun Captain” will come up with, the key is to make it enjoyable for your team. Remember, the more engaged your team is and the more they understand why they are preparing for inventory the better the overall results will be when shrinkage numbers come back.

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Preventing Shoplifting The Right Way

July 5, 2018 by Leave a Comment

The laws in the United States concerning shoplifting undergo changes that in some instances put the strain on the retailers and their profit margins.  The shoplifting law changes in 2014, in California, for example, let retailers in the state feel a sense of vulnerability and hopelessness.  They expressed concerns about the fact that the laws allowed individuals to feel empowered to go into a store and shoplift without getting into too much trouble. 

Those losses are not only detrimental to the profit margins of the store but can mean an increase in the number of shoplifters that can enter the store feeling embolden to steal. Such an increase comes with an increase in violence, and retailers are feeling the change. Proposition 47 passed in 2014 that reduce the penalties for many crimes, shoplifting included a law change that has left many retailers feeling vulnerable.

On the other hand, big retailers such as Wal-Mart, Bloomingdales, and Krogers are being sued for extorting customers.  They accuse customers of shoplifting and then charging them money for the “courtesy” of not calling the police. The customers are bullied into paying for an online class by a company called Corrective Education Company and then the company pays Wal-Mart, Bloomingdales, and Krogers a cut of what they are charging these accused customers.  The practice is insidious and wrong according to the legal company carrying the lawsuit, and customers and retailers have to be aware of this insidious and amoral practice.

Shoplifting is a crime, and retailers are arguably upset by the law changes that make it for them more difficult to do business. But, accusing customers that do not have the financial means to hire legal counsel is preying upon the poor and defenseless, and that is morally wrong.

Protecting a business from shoplifters is the responsibility of the owner and the management team, and no one understands the travail the loss prevention team goes through every day when the store opens its door for business. If, as a store owner, you are asking yourself what is a good solution for the prevention of shoplifting, we have to tell you, you have many.

But, one of the most effective solutions you have at your disposal for the prevention of shoplifting in your businesses is training your personnel and management team.  Research has shown time and again that having trained personnel in your store or business decreases your losses thus increasing your profits.

Filed Under: Shoplifting Prevention Tagged With: , , , , , , , , , , , , , , , , , , , , , , , ,

Keeping Track of Sales And Customers This Year For Next Year’s Summer Planning

May 31, 2018 by Leave a Comment

It is hard to believe but summer is almost here! What are you doing about it? As crazy as the question may sound there is a reason I ask. What are you doing that will be different than what you did last summer? Do you know what it was you did to inspire additional sales last year? Maybe you didn’t do anything at all differently. Maybe you added a new piece of summer merchandise to your merchandising strategy. How did that item do in sales? Was it a blockbuster for you? On a similar note, how was the customer foot traffic in your store? Did you see an increase in the number of patrons last summer over the rest of the year? If you aren’t asking the questions then you are probably flying by the seat of your pants and that is not going to be beneficial to you at all. Sales tracking and Customer Counting can assist you in exponentially growing your sales.

Adding products to your merchandise lines may be a good idea. Perhaps last summer you purchased 100 units of a new brand of suntan lotion to supplement your summer lineup. Did you keep track of how many of those units you sold at full price? Did you wind up taking markdowns on them in order to get them to move? You may have eventually been out of the merchandise but if you were not tracking how many you sold by the week you may have lost money if they all went at the end of the season at or below cost. By failing to follow sales of seasonal items you could develop a false picture of how a product moved and make the costly mistake of carrying it again the following year. One aside to this; be sure that seasonal merchandise is in a prominent location. Sticking this merchandise on a back endcap or in the main run is not going to produce the results you are seeking. This can also give you a poor picture of how the item could really have driven sales had it been in a more visible location.

Customer foot traffic is also an important tool for summer planning for the next year. If one of your intended purposes in adding a summer product line in your store is to drive up sales you need to know whether it has the intended effect. If you are keeping track of customer counts you can determine if a new product is drawing in more shoppers. A spike in customer counts can be compared to sales tracking of a new product(s). If there appears to be a correlation in the data you can make preparations for the next summer and plan for additional sales by bringing back those summer items. If a group of summer products proved profitable and drew in more customers then add to it with new summer goods. It would also be a good idea to review those sales figures and add more people on shifts. You may find that customer counts proved to be much higher than sales transactions were. If this is the case it is possible that your store could have lost sales by having insufficient cashiers or sales floor staff to provide assistance. Customer counting can also benefit your store with a breakdown of the time of day patrons were shopping. This provides flexibility in adding staff at peak times rather than adding people for an entire day if it isn’t necessary.  Though it may take time to plan it out using the information you have collected from sales tracking and customer counting the payoff will be seen in sales increases.

A website, workzone.com, had an article, “45 Planning Quotes To Help You Reach Your Goals” by Steve Pogue. One of the quotes was from Warren Buffet, “Someone’s sitting in the shade today because someone planted a tree long ago.” Another quote attributed to Robert H. Schuller, “Spectacular achievement is always preceded by unspectacular preparation.” So friends, spectacular sales next summer will be dependent on how much preparation you are willing to put into planning today. Dedicate time now in reviewing your seasonal specialty item sales and how many customers entered your business and create a plan that will dazzle you with results next summer.

Filed Under: Featured Tagged With: , , , , , , , , , , , , , , , , , , , , ,
« Previous Page
Next Page »