Cellphones On The Salesfloor – The Good, The Bad And The Ugly Of It

The use of cellphones in the workplace has become more prolific over the years. It used to be that managers could put out a policy stating that the use of cellphones was strictly forbidden. I used to be in this camp and to a certain extent, I still am. As a Loss Prevention Manager, I saw the negative impact phones could have on customer service. Employees would focus on the phone at the expense of the customers. When the culprit was a cashier I would see the violators of the policy hiding the phone next to the register and texting in the midst of a transaction. That was totally unacceptable and did on more than one occasion result in a register error. Either merchandise was not properly scanned or the wrong change was tendered to the customer. In several cases, I had cashiers texting family and friends telling them to come in and go through their checkout lane. This would result in theft through passing or “giving back too much change” commonly known as cash theft. Of course, using the phone as a means of stealing from the store was the ugly of the cellphone issues. 

     The bad side of the cellphone conundrum is the customer service issues they cause. You have seen it, the sales floor employee looking at their phone and texting or looking through their music. Eye contact is almost non-existent. As a shopper, this drives me up to the wall. If the employees would spend as much attention to shoppers as they do their phones I can only begin to imagine the increased sales stores would enjoy. Now, as a manager in a college library, I have student assistants working for me who all have phones and most carry the phone in their back pockets. We have policies restricting when they can use the phone but often I have to correct them when they violate the policy and pull the phone out and begin texting. We have the policy in place for the same reasons that stores have (or used to have) the policy; to ensure customer service is the number one priority. Making the enforcement of the policy more difficult is that other supervisors are pulling out their phones and using them. This seems a bit hypocritical in my view.  

     There is a good side to allowing cellphones in a retail or customer service environment and it has softened me just a tad to the arguments in favor of them. If a store employee is on the sales floor and sees suspicious activity from a potential shoplifter the employee can quickly get in contact with a manager without looking for a store phone. 2-way radios are not always the most effective communication devices. Some associates keep the volume on their radios turned up and even if an earpiece is in use conversations can be overheard. I have had shoplifting suspects hear employees talking and drop merchandise as I was preparing to stop them for stealing. I have also seen customers get angry when they heard employees talking about them over radios. It could be talking about the customer’s behavior or something the customer was saying that was causing a disturbance. For example, the customer could be causing a scene about a return they were trying to do that was refused. Radios are just not always the best communication tool from a safety or security perspective. Cellphones make a convenient and more discreet method of communication and can even include text messaging which isn’t heard at all.  

     Another pro-cellphone argument is the ability to summon help in a store in the event of an emergency. As we see in social media today there is hardly a significant event that can take place without someone(s) getting it on a cellphone camera. From natural disasters to vehicle accidents and even active shooters, right or wrong people are going to get video and messages out and post it. The more employees that are allowed to carry their phones the greater the likelihood first responders will be notified quickly from multiple sources in the store. Think about the advantages this could have in the event of an altercation or robbery. Someone is likely to get through to authorities much quicker than if a store phone is the only accessible communication device. 

     As much as they can be a pain in the neck to retailers, cellphones are here to stay. By laying out expectations and policies regarding when they can be used managers can try to manage the use of phones while being flexible in allowing them to be in an employee’s possession. Who knows, such a policy might be a lifesaver someday…literally.   

What can a Loss Prevention System do for you?

Loss prevention technology along with the proper personnel training will allow a retail store to reduce loss, improve customer service and provide the data necessary to access up to minute inventory information in the store.

A loss prevention system is a preventable measure retail stores need to adopt to prevent the losses that plague the retail industry. A loss prevention system along with trained personnel can be a deterrent to shoplifting, vendor and employee theft that can save the retail store thousands of dollars a month.

A loss prevention system can protect the merchandise in the store while protecting customers and the employees as well. Incidents, where violence and sometimes deaths occur, can be avoided with the proper systems, training, and the continuous effort to ensure the safety of the employees and customers alike.

A loss prevention system can allow the employees and manager of a store to focus and ensure customers have a good experience shopping at their store. Good customer experience can translate to continuous business, and great customer satisfaction has been linked to less shoplifting in the retail industry.

If you are the owner of several retail stores, a loss prevention system can be adapted to each store’s unique layout and needs while providing the same information you need to prevent shoplifting or to take the necessary measures to prevent it.

A loss prevention system is an investment a retail store cannot do without, but along with an investment in a loss prevention system, trained personnel plays an important role in making sure the system can do what it is supposed to do. Data from the loss prevention system cannot go unchecked, and it cannot be ignored.

Employees have to be trained and knowledgeable of the stores’ policies and procedures regarding shoplifting to ensure an efficient and quick response if shoplifting occurs in the store. Violence can and must be avoided at all costs.

There’s research out there that clearly indicates the cost versus benefits of having a loss prevention system in place.  Profits in a business can be slim, losing them to shoplifting, employee or vendor theft can be detrimental to any business.

Caught A Shoplifter? Now What? To Prosecute Or Not

Do you go fishing? Have you ever caught a fish and had to decide if you were going to keep it or not? Sometimes there are limits to the number of a certain breed of fish you can catch and keep in a day. There are also size limits that are imposed on certain species, for example; a Large Mouth Bass might have to be fourteen inches long or longer in order to keep it in South Carolina. There are even seasons when certain fish cannot be kept if caught. As an example in Texas, according to texas.gov, Red Snapper season in federal waters closed on August 22 in 2018. In some situations where you can keep fish but only certain quantities you may have to decide if you are going to catch and release and keep the larger fish or take a chance and just reach your limit for the day. Shoplifting can be somewhat the same. You were wondering how fishing was going to tie in to Retail Loss Prevention weren’t you? 

     Now I am not talking about catch and release because a shoplifter does not fit the right height and weight limits. I am talking about whether a store management team makes a decision if they are going to prosecute shoplifters if they are caught period. Some store managers make a decision not to prosecute anyone for theft. The reasons are varied but may include the potential danger involved with stopping a crook or the risk of making a stop and the suspect does not have any merchandise (or says they do not and makes the manager question the decision to stop).  Sometimes the decision not to prosecute rests on a dollar amount. A shoplifter might be stopped for an item under $20 but will not be prosecuted for that particular theft. Let’s explore why such decisions are made.

     One of the major reasons for not prosecuting shoplifters, especially when the value of the item falls under a specific price point is that the amount of time spent on the case far exceeds what the value of the item was in the first place. If you choose to stop a shoplifter you will want the manager to write up some kind of report of the incident. In Loss Prevention we have incident reports to complete. There is also the time spent by the manager waiting with the shoplifter in an office for the police to show up. Depending on the jurisdiction police may issue a citation to appear in court for the alleged crime or they may take the suspect into custody. Follow all of this up with time spent in court prosecuting the case. By the time all is said and done a prosecuted case can be more costly to the merchant than just recovering the product and letting the suspect go.

     Before you think that you have made up your mind on the direction you are going to take I would like you to think about the other perspective on this subject. Why would you decide to prosecute a shoplifting case? If you catch and detain someone, decide to release the suspect and they get into an accident you could potentially be held responsible. That is unlikely but has to be taken into consideration. If the suspect is a juvenile and you detain them you absolutely cannot release them on their own. Yes, you could choose to release them to a parent or guardian but there may be reasons it would be better to contact the police. I have seen my share of irate parents and later wished I had released the child to authorities.

     While it may not seem like an important reason for you to prosecute a shoplifter I would ask you to consider one more thing. Each time a shoplifter gets caught, cries and gets cut loose with a promise not to steal again it is another crime that there is no record of being committed. Prosecuting a thief may not make a significant difference to you but in the big picture a shoplifter with no official police record is a shoplifter with a clean record. That minimizes any penalty they may get when they are finally caught and prosecuted. Shoplifters who get away with their crimes continue to hurt retailers until they do get caught and prosecuted. 

     Catch and release when fishing may or may not be your choice. Prosecuting a shoplifter or not is up to you. Safety, efficiency, productivity and ramifications must all be taken into consideration. Ultimately the choice is up to the store owner. Just remember, whatever you decide to do be consistent and be fair with everyone you deal with.

An Investment For Your Business

When new legislation passes in many states, the array of issues that come to new elected officials varies considerably.  

Shoplifting laws are one of the many topics legislators review to make sure the punishment is appropriate.  Businesses and small businesses in general need to be protected by the laws of the country to ensure the economic growth of a locality, the state and ultimately the country.

The punishment for shoplifting varies according to the state and in some instances the county where the business is located.  Laws are put in place to make sure these silent crimes are not committed with impunity, and the shoplifter is prosecuted according to the law. 

Unfortunately, many of these shoplifting incidents are not prosecuted for  many different reasons. Ultimately, it is up to the business to decide whether to prosecute the shoplifter or not.  As a business owner, they have to consider the costs associated with prosecuting shoplifters as a rule and whether it is economically sound to do so.

A lawyer’s fee for an hour or to prosecute a case depends on the region, the experience and the complexity of a case but, either way, their fee does not come cheap. 

 As a business owner, is it practical or economically possible for you to have a privately retained attorney? Is it your business practice to prosecute a shoplifter regardless of the quantity they steal?  There are many questions one needs to answer, and many options you have to make as a business owner regarding shoplifting.

Shoplifting in the United States have become a multi billion nightmare for businesses in the retail industry.  From the casual shoplifter to organized retail rings, the losses the retail industry suffers are staggering.  The small stores or shops in this industry have to fight and stop loses because their livelihood depends on their ability to stop the shoplifters. The profit margin from sales is too small for them to ignore the problem or to neglected it for too long.

For many of the small retail businesses, a loss prevention system that allows them to protect their merchandise and profits is one of the best ways to invest in their business.  Big retail chains have for many years now invested in loss prevention systems to help them minimize the losses and help them prevent shoplifting and employee theft. 

A loss prevention system that gives the employer or management of the store up to the minute information about the merchandise , allows them to do their job more efficiently and helps them prevent theft is an investment that will pay off sooner than you think.

Proper EAS Tagging Tips For Retailers

There’s no question about it electronic article surveillance (EAS) retail anti-theft devices work in every store they are used in. In fact they are so effective that according to the Sensormatic Global Retail Shrink Index, EAS is the most popular Loss Prevention and Asset Protection investment among retailers in the United States. 92.16% of retailers surveyed indicated they are investing in electronic article surveillance (pg. 45). Is it enough that EAS tags are used or is there more to making them an effective tool? 

     In order to get the most out of an electronic article surveillance system tags retailers should ensure they have effective tagging guidelines in place. It may not seem like it would make a big difference at first glance but the reality is a proper tagging program can make a theft prevention program stronger. Here is are some suggestions to consider as a guideline of where you should tag your merchandise: 

  • Keep visibility in mind. While hiding tags may seem like a good idea at first it can cause some problems for the retailer rather than a thief. Hidden hard tags may not be seen by a cashier and removed when a piece of clothing is purchased. That can cause an unnecessary EAS tower alarm and an embarrassing moment for your patron. A similar problem can occur with an EAS label if it is hidden. It may not deactivate properly at the point of sale and cause a false alarm. 
  • Location of tags is important to prevent concealment by a shoplifter. If a pair of pants is protected with a hard tag on the waistline it is not difficult to untuck a shirt and hide it. Keeping the placement where the tags are hard to cover improves the deterrent effect of the devices. 
  • Another thing to avoid is placing soft tags or labels on manufacturer hang tags if possible. I encourage retailers to place labels directly on merchandise packaging. For example a Sensormatic label is difficult to remove from a box of razor blades but if it is on a hang tag on a shirt sleeve a crook can pop the hang tag off and the label goes with it.  

So what do I suggest when it comes to tag placement? Here a few suggestions that I have found to be effective: 

  • When tagging pant or slacks a hard tag can be pinned through a seam near the knee. If that is a bit more work than you want to do, the next best solution would be a couple of inches above the cuff. Both solutions make it difficult to hide the tag and if the location is consistent on every pair of pants cahiers will be accustomed to looking for hard tags in the same place every time. 
  • If your store sells shoes people are going to want to try them on. I suggest tagging them through an eyelet. If there is no place to that a hard tag can be attached the next best solution would be a label on the bottom of the shoe. Tag both shoes as an extra precaution against shoplifting. 
  • Shirts should be tagged near the front of the neckline. The next best option would be the cuff of the shirt sleeve. The point is to keep the tags in as visible a location as possible. The problem with a cuff versus a neckline is that a cuff can be upturned and a tag hidden. Also when a tag is placed too close to the end of a cuff it is easier to make a small cut in the garment to remove a tag and repair it with a stitch or two. 
  •  Purses can be protected with a hard tag. If you are tagging purses the key to doing so efficiently and reducing customer distractions is to tag them as closely as possible to one place for all bags. Wallets may have an EAS label hidden inside because they are more difficult to tag with a hard tag. If this is the case for your store make sure cashiers are all aware of this and carefully placing the merchandise on the deactivation pads at checkout. 

These are the most common items of clothing and softlines merchandise to be protected. Hopefully the message you are reading is that the consistency of a tagging program is what matters. Do it properly and you will have minimal false alarms and customer distractions and the alarms that do go off will be real attempts to steal. When supervisors and employees respond to real alarms and fewer false alarms they will be more thorough in their receipt checks. That will result in more recovered dollars and less shortage for you. 

A Proper Reflection Of The Past Year Can Make The New Year Even Better

It is January and you are ready to get started on your new year. What does the start of a New Year look like for your business? Are you still trying to move out seasonal and clearance merchandise? Are you preparing to trim back payroll by releasing seasonal employees? Maybe you are already thinking about inventory and what you will need to do to prepare for that day. There are all sorts of ways retail owners and managers start the New Year but I would suggest that before you look forward you take time to look back on the previous year. 

There are a couple of reasons I would suggest reflecting on what the past year has been like for the business. First, by taking the time to reflect on the year you can celebrate the store wins with the entire store team. Employees want to know how their contributions have helped the store meet goals that were set. You may have one or one hundred successes to share but your entire team has put in the work and should be given a chance to share in the successes. It can be a simple cake in the breakroom or a small in-store party but let your employees know that their efforts paid off and are appreciated.  

 Another reason for reflection is that you can evaluate what did not go as planned. This is when you pull out planning documents or action plans and look at what goals were not reached. Did you meet your sales goals? Did you make stock shortage objectives? Did you meet your employee turnover goals? If you cannot celebrate an item as a win you will want to move that to the new store action plan for this year. You and your management team will need to consider what can be done differently to achieve the goals you set and missed. This is not a 5-minute task. This will require the team to drill down to the causes that led to a missed goal and then plan how to improve it. Sometimes this can feel personal and everyone needs to leave their feelings outside the room. Approach the problem as a group and find ways to help each other with action items. 

One of my favorite tools for a New Year is what I have adopted from several workplaces, a “What Works/What Didn’t Work” session. I have seen these done by only a management team but the truly effective sessions include team members and hourly staff. The employees will often provide you with insight into problems you did not know existed. Here is an example; you may think you have a good return policy and your return desk employees are happy. You don’t see anything that indicates problems with your refund program. What you may not be aware of is that your service desk employees are unhappy because they feel that managers are not supporting them after they turn down a refund with no receipt. The managers are called when the customer is upset and the manager arrives and tells the customer they “will take care of it”. Sure, the customers are happy and the policies look like they are enforced but the service desk employees feel foolish and undermined. A “What Worked/What Didn’t Work” session can help you see how you can improve policies, services and improve morale. When you conduct one, make sure you also ask your employees for suggestions on how to improve what they think did not work. Don’t let it simply be a gripe session. It also allows you to clarify reasons some policies may be in place that employees were unaware of before the meetings. 

After you have celebrated, evaluated and set new goals you are almost ready to jump into your New Year. Make sure your goals are realistic and create plans that will be effective in achieving those goals. If reducing shortage by .5% is your goal, you may want to install an Electronic Article Surveillance system. If making your hiring process easier and reducing paperwork is a goal, Loss Prevention Systems, Inc. can help you with their Applicant Management Center. If parking lot break-ins are an issue you can request improved lighting from your property management company. If you need help in risk assessment and loss reduction Loss Prevention Systems, Inc. offers a consultation package that involves everything from an onsite visit to a comprehensive loss prevention policies and procedures package. 

Start your year off right with a look back at the previous year. Share wins, evaluate opportunities and work as a team to create plans that will lead to an even better year than last. Make 2019 a year of growth and prosperity and consider taking Loss Prevention Systems, Inc. along as a partner!


 

Resolved Or Solved? How Planning Can Make New Year’s Resolutions Work

Have you ever noticed how we all anticipate a New Year will bring new and exciting things into our lives (or businesses) but after the first month we often realize that nothing is new or improved or better? In fact, we may be disappointed as the year progresses that problems we hoped would be resolved (read, “magically disappear”) are still there. We make resolutions at the beginning of the year that are meant to help “improve” or “fix” something we know is an opportunity but then we slide back into our routines and those “problems” don’t get any better.

     In retail, those problems may involve personnel issues such as hiring and retention. Concerns may be for store profitability including expenses, sales, and shortage. Maybe concerns are over what may be classified non-controllable expenses, building rent, taxes, etc. Wishing problems away is not a solution nor is a resolution. If you want to resolve to solve problems you have you need to create an actual action plan and then take a partner(s) to stick to it, often one of your store managers or department management team. As you look at the areas of opportunity and break them down you can find that correcting one area can make a significant impact on other areas. Let me give you an example of what I mean.

e.g You identify that you have an issue with excessively high merchandise shrink.

      You need to identify all of the possible causes of the shortage problem.

  1. Do you use retail anti-theft devices?
  2. If you use a Sensormatic security system are you tagging everything?
  3. What areas are your highest shortage departments and are they vendor serviced?
    • If they are vendor serviced are you checking in and out vendors?
    • Are you improperly tossing out of date merchandise rather than receiving vendor credits?  
  4. Is employee theft causing shrinkage you haven’t seen?
    • Do you complete pre-employment background checks before hiring?
    • Do you require pre-employment drug screening?
    • Do you know the signals to look for that would indicate an employee may be stealing?
  5. Do you control your compactor and who throws out the trash and if you have a baler who is crushing cardboard?
    • Employees and vendors who are stealing and have access to a compactor will toss out the empty packages they would otherwise leave behind.
    • Uncontrolled compactors mean anyone can throw away anything that looks like trash but some small items can be overlooked and thrown away and cause a shortage.

These are not all of the contributors to a shortage. You can continue to drill down and I would encourage you and your team to do so. The project doesn’t stop there. Once you have identified the issues you need to create an action plan to address each concern. The plan should also include benchmarks or measurements that will show you are doing what you said you would do. There must also be deadlines for completion.

     There are areas that will cross over and can be beneficial to each section. Let’s say that you have focused on shortage and you also believe you have a hiring/retention problem. It seems people are going in and out like a revolving door. You have to ask yourself are you hiring the right people in the first place. If your employees keep leaving it could be they have stolen from you to get what they want and they are leaving before you catch on to them. If you start doing background checks you will be more selective in who you are bringing on your team. You may have been hiring a lot of people with criminal records or spotty work histories. Being selective and hiring the right people can also build a more dependable workforce. This leads to improved morale, more initiative and a better work ethic overall. Improving your hiring can improve shortage results due to dishonest employee activity.

     Another example of crossover would be compactor controls. Start regulating who is tossing out the trash and you impact retail shrinkage but you may also find that merchandise that was being overlooked is now being stocked more carefully. Overlooked items are getting back on the sales floor. Not only do you reduce shortage you improve sales.

     Wishing the New Year will bring improvements is no way to operate a business. Planning and follow through on those plans will bring about the positive changes you want to see. Resolve that 2019 will be a year of growth and profitable sales! Happy New Year!


          

New Year’s Resolutions That Help The Environment And Can Keep Stores Profitable

It’s 2019 and time to make some New Year’s resolutions! We all know how easy a resolution can be to make but they are hard to keep. We also know that it is just as easy to break a resolution but are there resolutions a store owner can make that would benefit the store AND benefit society? I think one resolution that would be mutually beneficial for both would be the implementation of environment-friendly policies and procedures. We are talking about sensible measures that would appeal to anyone on either side of the political spectrum. Right now there is a big push for the elimination of plastic shopping bags. There are also those opposed to going back to paper bags. What could the solution be? Try encouraging the use of recyclable, reusable shopping bags for your customers. You make those opposed to one-time use bags happy and you save money on the need to regularly purchase more shopping bags (which can be a rather pricey supply on your monthly expense report). To implement this type of change you would want to have reusable bags ready for your customers and you might even give them away for the first few weeks you start the program. After that, you might give customers a small discount to customers who bring their own bags, say 1% on every transaction.

     Problems that may arise by allowing recycled bags into the store. The first concern is the potential for increased shoplifting. Inviting customers to bring their bags into the store to bag groceries is going to make shoplifting that much easier. Thieves already walk by unattended cash registers to pick up plastic shopping bags as they enter the store. They fill them up, look like any other customer who has made a purchase at an in-store terminal and they leave. Most customers are honest but I would remind readers that one of the necessary ingredients for shoplifting is opportunity. Without opportunity, some people who may be tempted to steal for a thrill are kept in check. You provide opportunity by permitting reusable bags and some will take advantage of it. You also have to think, are the bags only allowed at the checkout stand? How do you keep shoppers from filling them up as a convenience rather than using a shopping cart? How do you monitor the shoppers for those who may be stealing and those who are simply picking up merchandise for purchase? It can lead to problems for store owners.

     There is a way to allow the use of shopping bags and minimize the risk of increased shoplifting and that is the installation of an electronic article surveillance system (EAS). If you are going to resolve to help the environment you can still do it just by adding an EAS System in your store if you don’t already have one. You tag all of your merchandise with EAS tags or labels depending on what the merchandise is or how you strategize your theft prevention procedures. If a shopper has concealed merchandise in a bag they brought in and did not pay for it the alarm is going to be activated and your employees will respond to it.

     Since we are on the topic of being environmentally responsible it is important that retailers know that many EAS tags are built out of recyclable materials. Hard tags can be used multiple times to tag and re-tag merchandise thereby saving on the need for constantly purchasing new tags and since they are recyclable they help the environment. It should also be noted a lot of Sensormatic systems help to reduce power consumption. When the systems are not in use (during non-working store hours) they go into a power saver mode. Stores save money and wasted energy. The use of EAS loss prevention equipment saves stores money by preventing theft and it allows stores the ability to appeal to their environmentally focused customers thus driving sales.

     Another environment-friendly step you can make as a retailer is to look at recycling those cardboard boxes your merchandise is shipped in. A cardboard bale can bring in anywhere from $10 to $20 a ton. If this does not seem like a cost-effective move for your store you could try partnering with a neighboring store and combine efforts. It isn’t a lot of money but it does keep cardboard out of landfills and you can advertise that to your customers.

     Resolutions may not be easy to keep but once you start down the road of using merchandise protection and you see the money you save in shortage and how easy it is to implement you won’t find it difficult to stay on track. In 2019, resolve to make some changes that will help the environment and make your store more profitable at the same time.


Loss Prevention Systems For The New Year

For a loss prevention officer, the holiday season is a hard time to be jolly when the busiest shopping season of the year brings with it its shoplifters, crime, and theft.  During the holiday season, the number of incidents involving shoplifting increases considerably, and the losses the store suffers can be devastating to their bottom line.

For any retail store in the United States and across the globe, having a loss prevention system in place or a loss prevention officer in their store can be the difference between having profits or losses during their fiscal year. 

According to recent studies, more than half of retail stores in the United States have stopped investing in their loss prevention teams or systems even though their inventory shrink rate has seen an increase in the last year.  The inventory shrink rate takes into consideration the following:

  • Shoplifting
  • Employee theft
  • Vendor fraud
  • Administrative and paperwork errors

Shoplifting theft accounts for almost 40% of the total theft a store experiences, and even though the amount an employee steals can surpass that of the common shoplifter each instance it happens, the shoplifting theft can be considerable every year.

According to many pieces of research, retail stores lose approximately $35 million a day due to shoplifting or $48.9 billion in a year. Those detrimental statistics in the retail industry are worth considering when many stores and businesses decide whether to invest in a loss prevention system or a loss prevention team to combat the shoplifting in their store.

A loss prevention system expense can be recovered within a short period of time, and if your losses are increasing each year, the time you will recoup the money invested in the system shortens considerably. 

The introduction of a loss prevention system in the store allows your employees to dedicate more time with the customers entering your store, than attempting to catch the shoplifter. The system also allows your store to be protected and send a message to the shoplifters. Shoplifters know where and which stores to target.  If you are a store that doesn’t prosecute shoplifters or doesn’t have a loss prevention team or system, you are vulnerable and can become the target store for many of these shoplifters.


Keep Shoplifters From Stealing Your Holiday Spirit

It’s here! The holiday season and there is a spirit of goodwill that hopefully we all share towards each other. For retail owners and managers the joyful spirit is boosted when sales are good as customers are buying gifts and purchasing foods for baking and holiday meals. For the most part people seem to be a bit more patient towards each other (except maybe in a mall parking lot where drivers fight for the best parking places). It really is the most wonderful time of the year!

Unfortunately there are real Grinches out there who, for their own nefarious purposes have no compunction about committing crime that can steal your holiday spirit or that of your customers. These crooks create havoc for a store by stealing the hottest merchandise on the market or the most expensive merchandise. They may come in and take the latest video games off your shelf. They may be walking out in a new pair of sneakers or loading a couple of bottles of Grey Goose vodka under their coat at $70 a pop and waltzing out the doors. The impact is not isolated to the financial loss you experience from that particular item. The theft of your merchandise has a snowball effect that is magnified through the loss of additional sales.

I like to think of the impact of one shoplifter like the ripple effect of a rock tossed in a pond. The rock makes a splash that disturbs the water. The impact is immediate as the affect is seen with the splash. Then there are the waves that travel out from the point of impact. The water is disturbed far removed from the original landing point. When that shoplifter steals a video game you lose the $60 immediately. This is your cost plus the profit that you would have made. Now a customer comes in who wants to buy that game but it is gone and you lose a sale. You could make the argument you really have still lost only the $60 but wait a minute. You lost this sale and may have lost that paying customer from making future purchases at your store. This is the first ripple. Then no one on your staff notices that the empty spot for the game is there. They assume it was sold and wait for replenishment. How long does the store go before action is taken to replace the game? Now you have no idea how many other customers came in and did not bother to inquire about it because it wasn’t on the shelf? How generous is your return policy? Can the thief bring the game back unopened and get cash or a gift card? Now you are paying for the merchandise you already bought. You lose TWICE! The impact can be greater than even the confines of your store. Does the criminal trade it for illegal drugs and the drug dealer sells it online or to a mom and pop shop where you are undercut? That gift card may be sold online too by the way. In a sense one theft is supporting other illegal activities.

I don’t want to steal your holiday spirit but I do want you to understand that if you are not actively protecting merchandise from shoplifters they WILL steal your spirit and your merchandise. The sad part of this story to me is that many store owners could easily thwart shoplifters through a few relatively easy steps. First and foremost is a purchase of a Sensormatic security system. It is affordable! Too many owners look at it only as an expense and they don’t understand the benefits in shortage reduction. They work and they do significantly decrease theft in the store. The other step is to build a culture of customer service. We talk about it all of the time in retail but it has to be a genuine core principle in a store. Greeting customers as soon they walk into the building with a real hello is a start. Spending time finding out what they are in the store for is the way to sell and help accessorize purchases. The added bonus for the store is the deterrent effect that service has on shoplifting.

Retail crime does steal the joy from store owners and customers alike. The shopper is prevented from buying the special gift that a special person had their heart set on. The business owner is deprived of the merchandise and deals with the lingering effects of the crime. Take my advice protect merchandise with anti-theft devices, a Sensormatic security system and make customer service a priority in your store. You and your customers will truly feel the spirit of the season!