Strategies to Keep Black Fridays From Becoming Bleak Fridays (A Focus on Sales, Safety and Security)

Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.

     The black cloud involves the safety and security of customers and retail sales for the store owners. There are factors owners must take into account to keep that cloud from raining on a weekend that should be making shoppers happy and keeping registers ringing. As a Loss Prevention Manager, I have seen to it that my stores have remained safe during the Black Friday weekend but I have followed incidents at other stores where things turned ugly. Customers have gotten hurt rushing into stores. People have fought over doorbuster items that were limited in quantity. I have had to intervene when shoppers argued over not receiving a raincheck for a one-time purchase item. I have also worked a Black Friday when all of the registers went off-line and customers became angry and abandoned shopping carts. All of these can have a negative impact on sales and hamper the weekend that should be one of significant profits for a store.

     Here are some suggestions for preparing your store and employees for the event:

  • One of the things that set customers off is waiting in a line only to find out that a particular doorbuster is sold out. If you have some item you expect will draw in customers but there is a limited quantity, have a ticket for each item. Have someone go through the line as it forms and ask who is there for that item. Pass out the tickets and set aside enough to fill those orders. Continue to do this until you open the doors. If you run out of tickets before you open the doors be honest with the customers who are continuing to walk up and let them know you are out of that item.
  • Consider hiring a security company to provide a presence at the front of the stores to help keep order. A lot of altercations begin outside when people who have formed orderly lines and have waited patiently believe others are cutting in front of them. They are also a great presence to keep shoppers safe as they leave with their purchases to go to their cars. If you don’t want to hire security you can see if local police are willing to make frequent drive-by’s. Another alternative is to have two or three employees mingle with the line, talk about the sale items and even hand out store maps where specific sale items are located.
  • Check all of your point of sale equipment at least a week in advance to try to ensure there are no equipment failures on Black Friday.
  • Have a technician test all of your electronic article surveillance equipment to minimize false alarms and reduce the opportunity for theft to take place.
  • A lot of cash transactions take place on this holiday weekend and it is a good time for counterfeit bills to be passed. Be sure cashiers are using counterfeit pens for $50 and $100 bills. If possible a counterfeit bill detector for each point of sale is a better solution. Know that if you take counterfeit bills your store is not reimbursed or covered by your financial institution.
  • If your store happens to use display cases for some high ticket items, be sure more than one employee is carrying keys to assist customers and minimize wait times (also consider all of the retail anti-theft options available from Sensormatic that can improve security while enhancing sales).
  • Think about offering free coffee or tea to patrons who may be waiting outside for the store to open. You would be surprised at the positive response you will get from shoppers.

By taking the time to prepare in advance and plan out your Black Friday weekend you can minimize safety and security risks. The same planning will boost sales and ensure that your business truly experiences a very profitable holiday.


Combating Shoplifting In Your Business

One of the most prevalent crimes in the United States is shoplifting.  While many state governments and lawmakers have taken a strong approach to combat shoplifting, it is a battle that keeps the retail industry checking their loss prevention measures, and their ability to combat this crime.

According to the National Association for Shoplifting Prevention, (NASP) the retail industry loses approximately $35 million per day. Even when advances in technology have aided the loss prevention team in combating this crime, figures about shoplifting has shown an increase in the average inventory shrink rate to 1.44 percent. 

The average shrink rates take into consideration shoplifting, internal theft, vendor or merchant errors and administrative errors.  And although shoplifting accounts for more than a third of the losses, internal or employee theft is pretty close behind.  An employee that is using the cash register as their personal piggy bank, or an employee that steals merchandise worth hundreds of dollars in one incident can be as detrimental as the shoplifter entering the store and stealing merchandise from the shelves.

How can you prevent or combat shoplifting in your store?

Training – One of the best measures for the prevention of shoplifting is training the loss prevention team and management of the store to spot and react accordingly when witnessing a theft. If a theft is happening and a trained employee is a witness to the incident, merchandise can be salvaged and the shoplifter can be apprehended without having the incident escalate to violence.

Hiring – Background checks before hiring an employee can save you time and money.  An employee with a clean employment record can be hired and trained and become an asset to the business right away. According to the 2014 Industry Training Report, small companies with less than 1,000 employees spent an average of $1,238 per training per employee that year. If the new employee is not properly checked or interviewed, the company might lose money and labor that eventually translates into loses for the business and their ability to grow.

Customer Service – The research regarding this important area in the retail industry is unanimous in their findings.  Better customer service means less theft.  Not only that, but better customer service translates into more profits.  Happy customers can be an asset to any business.  Good PR can mean more sales, more customers and more profits.

Shoplifting System – Installing a shoplifting system in your store is part of a solution to the problem, not a whole solution by itself.  The system will discourage thieves and employees from taking merchandise out of the store without paying, and that is an advantage you cannot do without.

If you are interested in installing a shoplifting system, training your personnel, or using background checks to perfect hiring, call us.  We are a company dedicated to providing stores and other businesses the tools necessary to succeed.


We Installed A Sensormatic System. Our Shoplifting Problems Are Over, Right?

NO! not yet. Before we begin patting ourselves on the back you must remember that your Sensormatic System is only part of your shoplifting solution. Your Sensormatic System will protect your merchandise however, many shoplifters are determined and will try to steal anyway. The Sensormatic System itself is a deterrent. Its mere presence will dissuade many shoplifters.

There are TWO PARTS to the shoplifting solution. Loss Prevention Systems, Inc. (LPSI) did not invent them, we simply perfected them both. So in your case:

✓  Sensormatic System installed by Loss Prevention Systems.

 Staff training by Loss Prevention Systems. LPSI includes FREE anti-shoplifting training with every Sensormatic system you purchase from us, as often as you reasonably need it.

Let’s discuss the training to teach your staff how to deter shoplifters. First, we have to get our heads straight about your Sensormatic System. The system is there protecting your tagged merchandise 24/7. It is critical to have but you must realize that to fully stop shoplifters, the first line of defense must be customer service. Shoplifters hate customer service. They do not want you near them and need privacy to conceal your merchandise even if only for a moment.

We want to teach your staff to approach every customer and at a minimum greet them. Did you know that over half of all shoplifters are classified as “impulse” shoplifters? An impulse shoplifter is someone who has entered your store and will only shoplift if you give them the opportunity. Many studies over the years have shown that most impulse shoplifters will not shoplift in your store, during that visit if they are properly greeted! Wow, that means that if you or your staff greet them when they walk in the door with a verbal greeting such as “welcome to xxxx” and as important use good eye contact that it is likely that the impulse shoplifter will not steal from you during that visit! So you have put a serious dent in your shoplifting losses by just greeting customers.

Of course, greeting customers also helps us to achieve higher sales. It gives the legitimate customer a chance to ask a question and makes them feel more at home. Think about it, good customers love customer service, shoplifters hate it. Customer service everyone to death and increase your sales and reduce your shoplifting losses all with one technique.


 

It’s getting darker earlier: how to keep customers and employees safe

Now that fall is upon us it is getting darker earlier. These hours of darkness can bring unique challenges for retail owners. Have you ever considered that it is your responsibility to help keep customers and employees remain safe while they are on your property? It may make sense that you are responsible for employee safety but you are also obliged to help keep customers safe as well. This includes your parking lot and the exterior areas around the building. How do you do this? What do you have to protect against? Good questions and hopefully we can provide you with answers to those questions and suggestions to make your business safer.

     What is it that you need to protect against as the daylight hours become shorter?

  • The potential for robberies increases in the hours of darkness.
  • Slip/trip/fall accidents in the parking lot can increase when it is dark as hazards are more difficult to see.
  • Car break-ins can increase.
  • Working at night can have an impact on your employees.
  • The risk of violence can increase.

Planning for operating a store during extended hours of darkness can help prevent problems that could arise.  According to an Occupational Safety and Health Administration (OSHA) power point presentation, “Recommendations for Workplace Violence Prevention Programs in Late-Night Retail Establishments” one of the panels states”; “Late-night retail businesses such as convenient stores, liquor stores, and gasoline stations have experienced high homicides and assault rates”. The same power point on panel 5 goes on to mention the following as risk factors for late-night retail workers:

  • Exchange of money
  • Solo work and isolated work sites
  • Sale of alcohol
  • Poorly lit stores and parking lots
  • Lack of staff training in recognizing and managing escalating hostile and aggressive behavior

There are things store owners can do to mitigate the risks to their employees and patrons.

  • Inspect parking lots and sidewalks now for potential trip hazards. Have curbs painted yellow to make them fire lanes as well as making them brighter to reduce the chance someone trips on them. Paint parking stops or blocks a reflective white or yellow again to lower the risk of tripping.
  • Cracked or raised sidewalks should be repaired or reported to a landlord.
  • Check the parking lot light timers to ensure they turn on as it becomes dusk.
  • Inspect all parking lot lights and have burned out lamps replaced.
  • Add extra exterior building security lights.
  • If you have not installed them, have night vision security cameras set up to monitor the parking lot, sidewalks, entrances, and corners that may be out of view.
  • Install interior cameras and Public View monitors. These cameras should be at the front entrance and exits, cameras that capture activity at and around cash registers and a camera in a cash office that can see the safe and as much of the office as possible.
  • Have a cash drop at each register for $50 and $100 bills.
  • Keep register positioned away from customers so they cannot reach over the counter into the till.
  • Always have at least two people working in a store and never allow one person to close or open alone.
  • If you have two people working consider having an employee offer to watch a patron walk to their car when they leave. Patrons will appreciate it and it will make them feel safer.
  • If your credit machine accepts debit cards think about refusing cash back transactions after 6 pm. You won’t have to make as many trips to the safe to refill the register after dark.
  • Use a counterfeit bill detector for all $20, $50 and $100 bills.
  • Train each employee on how to recognize and de-escalate aggressive situations. This is also a good reason to have a second person working.
  • If you can only afford one employee at a time and your business is in a strip mall partner with a neighboring business to work together to provide mutual security/support at opening and closing.
  • Employees may get tired more easily as the daylight decreases. Be aware that it can lower their alertness while working and when they drive home. Encourage workers to be careful so they don’t hurt themselves or others.

Operating stores can be different when darkness comes along earlier. Taking the right precautions, being aware of potential issues and planning ahead can make that transition easier. Don’t take hours of darkness lightly.


RFID Technology

For a small business owner, bringing sales to their business is not an easy feat.  It requires lots of hard work and diligence.  For an owner or manager of a retail store, it requires a lot of hard work to be profitable and to prevent shrink and losses in their stores. 

For them, the acquisition of affordable technology and software to help them prevent losses due to shoplifting, shrinkage, clerical or merchant errors is instrumental in having a successful and profitable business.

For many years now, the increased use of technology and the benefits associated with it has been self-evident in many industries, and the retail industry is no exception.

The value and transformation technology has brought to retailers, merchants and customers have been invaluable to them and to their bottom line. Technology usage has allowed them to decreased costs while maintaining better data and solutions that allow them to target specific areas within their business.

RFID systems and software have been around for many years now, but the adoption rates have increased considerably over the last few years due the lower cost and ease of use. Still, small retailers that are struggling financially will be less inclined to invest in an RFID system or any other type of loss prevention system despite needing it most.

The cost associated with acquiring a system that will help prevent losses, and help you target issues in your retail store can help you recover the cost associated with the system within a year in many cases.

Loss prevention systems and the costs associated with them can vary considerably, but businesses have many options depending on what they want the system to accomplish. Here is a technology linked with the retail industry that may be gaining ground with many benefits associated with its adoption.

RFID technology

  • RFIDs systems usage has provided many merchants great ROI and revenue increase within the first year of usage. The capabilities of this system to provide accurate inventory to the store owner or manager of the stores has seen an increase in their revenues while providing customers the merchandise they need and want.
  • RFID technology will allow businesses across industries up to the minute data and reliable inventory data.
  • RFID technology will save expenses where inventory related labor is concerned while achieving better and more accurate inventory data.

Acquiring a  loss prevention system can be daunting in the beginning due to the financial expense the business has to go through, but it is necessary if the business wants to stay competitive and profitable.


Sensormatic & Loss Prevention Systems Join Forces

We are excited to announce our partnership with Johnson Controls/Sensormatic. Sensormatic is one of the oldest and largest Electronic Article Surveillance (EAS) manufactures in the world. Loss Prevention Systems has deep loss prevention and EAS experience.

We are offering the entire Sensormatic line of Acousto Magnetic (AM) products to our customers. We will still carry RF products such as hard tags, labels and high theft product protection. Acousto Magnetic systems by Sensormatic give us solutions to fix a number of issues that traditional RF cannot handle. This includes labels applied directly to metal and systems that can handle wider door widths.

Do you have a single doorway, double doorway or a mall entrance? Sensormatic can cover it. Tired of shoplifters taking merchandise into your restrooms and concealing it? We can fix that problem also. From an EAS standpoint, there is not much we cannot do. Challenge the Loss Prevention Systems team to design a system to fit your needs and budget.

Loss Prevention Systems’ choice of Sensormatic is also based on the quality of the systems. Sensormatic systems are extremely robust. They include features such as low power consumption, door frame and hidden systems that keep the Retailers’ storefront looking neat and clean while protecting your merchandise 24/7.

Pricing is also a factor. Sensormatic line of systems will fit a wide range of budgets depending on the features you select. We also have people counting, and data reporting. This gives the Retailer important intelligence on customer traffic and flow. We have seen many of our customer’s significantly reduce expenses in both payroll and operating costs by having this data. Store hours can be adjusted and you can adjust staffing to fit the real world.

Want more? How about having your Sensormatic EAS systems online and monitored at all times? This allows us to know if the system has been turned off or if it has maintenance or other issues. We then notify you. You no longer have to solely rely on your staff to discover that the system has an issue sometimes days or weeks later. By that time shoplifters have had a party on your dime.

On top of this Loss Prevention Systems now has a free shipping program for the purchase and installation of a Sensormatic system. One more way we are saving you money.

A typical Sensormatic system can be installed in one day. This minimizes the interruption in your store.

Of course, Loss Prevention Systems still provides free, live loss prevention training to our customers for the life of your EAS system. We will conduct any of our live sessions as often as you reasonably need them. Staff turnover? Promotions? Changes in product lines? Our training sessions include the following.  

     

We include so many other services that Loss Prevention Systems can be your one stop shop for loss prevention support. So experience our award-winning service and support. Our goal is to keep your hard earned money on your bottom line, not the shoplifters.


Lighten Your Load With Applicant Management Center

National retail chain stores often rely on a management team to handle all of the daily operations of a business. These positions vary from company to company but depending on the size and sales volume of that retailer there are different managers to oversee diverse functions. There may be soft lines and hardlines department managers, a freight manager, Human Resource Manager and a store manager. Some stores might only have a sales floor manager, freight manager, and a store manager who also functions as the human resources manager. For an independent business owner, these sub-managers might be a luxury that is not affordable to them. That means it is up to the store manager to oversee all store functions and if an employee calls out that may be one more job the manager fills for a day. This takes me back to an old saying I have heard, “Work smarter, not harder”. It is not possible for a store owner or a single manager to effectively perform all of the tasks associated with running a store every single day. Finding ways to lighten the load and improve efficiency can make life much better for a retail owner.

     One of the areas of business that can take up a significant portion of time is the hiring process and tracking all the paperwork that goes with it. From the Society for Human Resource Management (shrm.org) 2017 Talent Acquisition Benchmarking some statistics related to hiring and recruiting that are pertinent to this topic:

  • 22% of organizations used automated prescreening to review job applicants’ resumes in 2016
  • The average time to fill a position was 36 days in 2016
  • The average cost- per- hire was $4,425 in 2016
  • Employees within their first year of employment accounted for 26% of all separations
  • Position responsible for recruiting applicants for nonexecutive openings: HR Generalist 48%, in-house recruiter 25%, Hiring Manager 16%, Third-Party recruiter/staffing agency 3%, Other 8%
  • Selection Techniques Used to Assess Candidates (non-exempt ( hourly) Nonmanagement), references 65%, phone screening 65%, one-on-one interview 68%, In-person screening 50%, structured interview 32%

As we look closer at these statistics it is important to note 89% of recruiting for nonexecutive openings is conducted by a Human Resources Manager, Hiring Manager or In-House Recruiter. Bigger retail stores may be able to afford a position to conduct this workload but in your case, that obligation falls to you. Now take that workload and consider that 26% of separations from your company are likely to happen within an employee’s first year AND it takes 36 days on average to fill that position. Over 1/12th of your year is tied up with extra work associated with an open position for just 1 vacancy. This is not taking into account the time you will spend training the new employee when you do get them hired.  In your hiring process, you are going to contact references, phone screen with an applicant, conduct a one-on-one interview and there may well be some type of structured interview. Don’t forget you will still be running the store as you go through this process. It only makes sense that an alternative resource has to be out there that can ease this burden.

      Loss Prevention Systems, Inc. offers just such a solution with the Applicant Management Center. This system allows you to post job ads and applicants can apply for them 24/7. Rather than having to comb through stacks of applications you have the ability to set up screening questions that will eliminate many unqualified applicants, saving you valuable time. Not only will unqualified candidates be weeded out of your hiring pool, you also cut down on the time you spend interviewing applicants who don’t meet your minimum job requirements. It is important to recognize that if you can get the right people on your team in the first place you are unlikely to lose them within that 1-year window. That means not spending time hiring, not spending $4,425 hiring and not spending hours training a new employee. There is a myriad of benefits when managers are using the Applicant Management System.

     One final thought to share. Turnover can have a dramatic impact on a business as can drug use and prior criminal history that often lead to employee theft issues and losses leading to turnover. The Applicant Management System provides the ability to initiate drug screening and background checks which helps managers protect their stores from undesirable employees. In turn, owners improve retail shrinkage, cash losses, store safety and profits. Loss Prevention Systems, Inc. can lighten your workload and improve profits all with the help of the Applicant Management System.  Work smarter, not harder.


Suspect Signs Of Employee Theft? What Is Your Next Step?

Maybe you have seen it before and never gave it much thought, you walked by a cash register and saw a gift card lying next to it. A customer probably just changed their mind, right? Perhaps you saw your salesfloor person wearing a heavy jacket while working but you just attributed it to them being cold all the time. You may notice cash shortages periodically but they are under $10 and some people get busy and make little mistakes, it happens. Then there is the cashier that seems to be really interested in the store and always reports suspicious people he sees. He even asks managers if there might be security camera footage that could be reviewed to see the “suspect” in case they return. There is the saleswoman who finds a lot of empty packages on the floor and reports them to the manager and where she found them so managers would know about theft taking place in the store. These each seem like harmless issues on the surface but could there be something more nefarious going on under your nose? Is something starting to seem a bit curious after all? If you are suspecting something dishonest may be going on in your store what is your next step?

     You may be thinking this would be the time to call the police and report your suspicions. Hold your horses, what are you reporting, a gift card tucked next to a register? A couple of low dollar cash shortages? You won’t get very far with the police and they certainly aren’t going to do any investigation for you. The appropriate step is to contact Bill Bregar at Loss Prevention Systems, Inc. He will walk you through the next stages of what you need to do to look into this further. Sure you are busy and have a million things to do each day but if you suspect theft is taking place something has to be done before it gets out of hand. Then again maybe there is another way to tackle this. Yes, Bill will be happy to talk to you and discuss your case but it might be in your best interest to let Bill conduct the investigation for you.

     Why hire Bill to do the investigation for you? Well for starters Bill served in the U.S. Army as a Military Policeman, a Military Intelligence Officer and he was a police officer.  He is no stranger to conducting investigations. He is a trained and licensed private investigator, skills that are well suited to a successful retail investigation. Bill has also been a Retail Loss Prevention Director at the national level which makes him uniquely qualified to conduct store-level dishonest employee investigations. Who better to have on your side as a detective unless you could hire Sherlock Holmes and I hear he is currently unavailable?

      Are there other signals you might be overlooking that may indicate dishonest activity other than those touched upon earlier? Do you know where to begin looking? Do you know how to look for indications of employee’s conducting fraudulent refunds? What are the signals of sweetheart deals taking place under your nose? You can have an inkling that theft is happening in your store but if you know what signals to look for you can be sure when it takes place. The critical piece to getting your merchandise and/or cash back and restitution is a successful investigation. Loss Prevention Systems, Inc. has training seminars and workshops that can educate you on how employee theft takes place, signs to look for and how you can prevent it. When it does take place you will know what is going on and can call on Bill to be your personal gumshoe.

     Investigating employee theft is no game. Private investigators are a dime a dozen but finding a reputable company that is experienced in retail theft investigations is a more difficult task. Hiring an investigator with the background Bill has may seem to be an unattainable goal. Fortunately for the small and medium-sized retailers searching for a sleuth is simplified with a single stop at Loss Preventions Systems, Inc. Theft is probably happening in your store, the question is, what are you going to do about it?


What is Shrink And What Does It Mean For Your Profit And Bottom Line?

 What is shrink? Obviously, that will depend on the context in which you are referencing it. It may be what happens when we wash a new pair of jeans in hot water. Maybe it is what happens to our household budget when our children get older and require more food, clothing, and school supplies. In retail, it has a different meaning altogether. Shrink is not a downsizing of a store or reduction of staff (although it can lead to those things if not addressed). Retail shrink is merchandise we cannot account for due to any number of reasons. It impacts the profit margin of a store and since those losses directly affect the retailer there are usually steps the store owner takes to try to offset those lost dollars. If not well thought out those measures the store owner takes could hurt the business further. There is a vicious circle that follows and can lead to a store closing down.

     In Retail Loss Prevention we generally identify four primary causes of shrink, shoplifting, employee theft, vendor shortage/fraud and administrative errors. According to the 2017 National Retail Security Survey, approximately 66.5% of shrink is attributable to shoplifting and employee theft combined. 21.3% of shrink is due to administrative and paperwork errors, 5.4% is related to vendor fraud or error and 6.8% was unknown (pg. 8). The same report states that the average retail shrink rate in the U.S. was 1.44% in 2017 (pg. 6). Since this is an average that means there are industry sectors that are higher and others that are a bit lower so where your store may fall can depend on what you sell.

     What mistakes do retailers make when trying to cover the profit losses from shrink? Often they increase prices on merchandise. Those price changes may be a few cents per item or a few dollars but no matter how small the increase regular customers notice those hikes. There comes a point when customer loyalty takes a backseat to customer’s budgets. No matter how minute you may feel a price increase is there is a threshold that customers will finally say enough is enough and they relent and shop at a big box retail store. Some store owners will make up for the lost revenue through reduced payrolls. This may include getting rid of full-time positions and making them part-time positions saving on benefit expenses. Employee hours may be reduced all around with the store owner picking up more of the workload themselves. The impact of this strategy is a blow to employee morale and loyalty. It can also lead to increased employee theft as those employees feel the financial pinch of the reduced hours and feel cheated. Reduced employee hours also means fewer people on the salesfloor providing customer service which results in more shoplifting, ergo more shrink. As you can see taking the wrong steps to address shrink can lead to a cycle that is hard to break and can lead to a store shut down.

     So if a retailer opts not to raise prices what is the resolution to solving the problem of shrink? Retailers cannot afford to continuously bear the costs of shrink. Assuming over 60% of a store’s shrink is incurred through theft then anti-theft measures are a logical starting point. Sensormatic security systems and tags play a critical role in theft prevention. They are proven to significantly cut into theft related shortage. They also help reduce a portion of administrative shortage. If it is tagged, merchandise overlooked in a shopping cart will activate an alarm and be paid for or returned to the store. Requiring vendors to check in and out of the store on a sign in sheet and making them talk to a manager about what they have done that day holds them accountable. Store managers should be doing weekly reviews of vendor credits to ensure they are not losing money for product removed from the store.

     Shrink can cut into your profit margin and if that isn’t bad enough addressing it improperly can make the situation for your store worse. Taking positive steps to address each of the areas where losses occur will improve shortage results. It will make you, your employees and your customers happier when your actions are directed towards the real culprits of shortage.

     


Low-cost Loss Prevention Tips and Suggestions

The retail industry loses an approximate $45 billion a year due to shoplifting, organized retail crime, merchant, and clerical errors. For the small retail owner, any loss due to shoplifting puts a financial strain on their ability to do business, hire more personnel or invest and grow their business.

The competition in every industry is brutal, and the retail industry is no different.  The online option the customer has of buying whatever they need or want with the click of a button is especially hard for a small retail owner.  Their inventory and profit margins they’re dealing with are nothing compared to the big-box chains’, and any loss they suffer is particularly painful for their profits.

There are many businesses that cannot afford to invest in new technology to deter or prevent shoplifting, and they are left with the option of losing more cash and inventory or close their doors permanently, all due to this crime. But, if they cannot invest in technology, and they cannot hire more personnel, what are some low-cost options they can implement in their store to deter or prevent shoplifting?

  1. Customer Service

One of the great assets these small retail stores have compared to the big chains or online stores is the customer service they can provide to their customers.  Providing the customer with a greeting when they walk into your store and offering them great customer service has shown to decrease shoplifting and increase customer satisfaction.

A satisfied customer is also more likely to promote your business.  In today’s social network platforms, a bad experience can potentially reach thousands of customers with disastrous backlash for you and your store, but a good experience can also do the same, it can reach many potential customers that want to do business with you.  Treat your customers as a business ambassador for your business, and you will see the results in your profits.

2. Inventory

Keeping a good inventory of what’s selling and the number of items you are missing-whether they were sold or stolen-from the shelves can help you keep an accurate count of the merchandise.

Do you know at a minute’s notice what inventory you have on hand? There are software solutions that help retailers keep track of such matters, and allows them to have reports daily and online to help them make adjustments, order more inventory if necessary, and know at a moment’s notice the state of their inventory.

3. Organization

The design, cleanliness and how well your product displays are kept are important in keeping shoplifting at a minimum.  Well lit aisles, merchandise displayed properly and organized can make the shelves look pretty and the items displayed can allow you and your employees to account for the merchandise with a quick look to the shelves.

4. Diligence

Your employees are your best bet to deter and prevent shoplifting.  Research has shown happy employees are the best asset your company has for success, and in this case to deter and prevent shoplifting.  Salaries are not the only incentive your employees look for when entering a new business, treating them with respect and allowing them the ability to prove and express themselves are key to the success of any business.

Shoplifting affects every citizen and every member of society. The way you respond to a shoplifting accident and the way you treat shoplifters reflect on how you conduct yourself and your business.