Wow, Christmas is over and Retailers are starting to dig out from the carnage. Unfortunately, some of the carnage is all the merchandise that shoplifters have liberated from your store. I believe that theft is actually the oldest vice around. Even older than “the oldest profession”. As long are there are two things on this earth 1-people and 2-stuff, there will be theft. Well, neither is going away anytime soon. So what do we do?
The first thing is to make the decision to take your store back from the enemy. Putting the solution off will not fix the problem and it will get worse. The second is to implement the two proven solutions. Training and a Sensormatic system.
TRAINING – Over the past 35 years I have heard countless retailers say the same thing. “I don’t know what I can or cannot do with or about shoplifters”. Shoplifters are no different than any other business challenge we face. Attack it head-on. Loss Prevention Systems can educate you on what you can and cannot do. But more importantly, we will take you off the defensive and put you on the offense. Now I know what you may be thinking right now. “I am not going to chase shoplifters down and tackle them!”. Well, I am glad we got that out because we do not want you to do that either. We want to prevent the loss from occurring (that’s why we call ourselves Loss Prevention Systems, Inc. What a coincidence, huh?).
Training should cover a discussion of the problem itself, the law both criminal and civil, who shoplifters are and how to spot them before they even steal, going on the offensive with customer service tactics and more. We do this live via webinar with as many of your folks as you can pull together. I have actually found that most of the time we need to do two sessions so we do not leave the store short staffed or someone misses out. Training will help give you the confidence to attack the shoplifting scourge head-on.
SENSORMATIC SYSTEM – “So if I am trained, why do I need a Sensormatic system and Sensormatic security labels?” Great question, glad you asked that! (sorry, I am in one of those moods) Consider this, training is only half of the solution. You and your staff can be trained up in the techniques to prevent and deal with shoplifting but you cannot be everywhere at once, even in a small boutique. Shoplifters WILL create an environment where they can steal. On top of that what you will find is that some of your “best” customers are also actually stealing from you. Yes, that good customer is buying merchandise, either small inexpensive items or even more expensive ones but they are actually stealing other merchandise in addition to that. And because they are a “best” or frequently seen customer less attention is paid to their activities. They are kind of a fixture, they hang out a bit, joke with the staff, ask questions and then…. They are simply not observed because “that’s just Sam or Wendy, they are really nice”.
So to handle all that you will find that a Sensormatic system is actually cheaper than additional payroll. In addition to that, the Sensormatic system never takes a day off, does not call in sick or no show. The Sensormatic system is working 24/7. Actually, many of our systems actually power themselves down after you close to save on your energy bill. They automatically wake themselves up when you come in the next day.
A Sensormatic system has two benefits. It sends a message to the thieves (real customers do not care) and prevents losses. And, of course, the tags and labels are actually protecting your merchandise and bottom line.
So there are no more excuses. Make this year the best yet for sales you make and actually keep the margin make on the bottom line. Grinch, GO AWAY! Contact us today. We can make both Training and a Sensormatic system your reality.
It is January and you are ready to get started on your new year. What does the start of a New Year look like for your business? Are you still trying to move out seasonal and clearance merchandise? Are you preparing to trim back payroll by releasing seasonal employees? Maybe you are already thinking about inventory and what you will need to do to prepare for that day. There are all sorts of ways retail owners and managers start the New Year but I would suggest that before you look forward you take time to look back on the previous year.
It’s 2019 and time to make some New Year’s resolutions! We all know how easy a resolution can be to make but they are hard to keep. We also know that it is just as easy to break a resolution but are there resolutions a store owner can make that would benefit the store AND benefit society? I think one resolution that would be mutually beneficial for both would be the implementation of environment-friendly policies and procedures. We are talking about sensible measures that would appeal to anyone on either side of the political spectrum. Right now there is a big push for the elimination of plastic shopping bags. There are also those opposed to going back to paper bags. What could the solution be? Try encouraging the use of recyclable, reusable shopping bags for your customers. You make those opposed to one-time use bags happy and you save money on the need to regularly purchase more shopping bags (which can be a rather pricey supply on your monthly expense report). To implement this type of change you would want to have reusable bags ready for your customers and you might even give them away for the first few weeks you start the program. After that, you might give customers a small discount to customers who bring their own bags, say 1% on every transaction.
For a loss prevention officer, the holiday season is a hard time to be jolly when the busiest shopping season of the year brings with it its shoplifters, crime, and theft.
For the retail industry and small businesses in general, the holiday season has started, and for them, this season can be a financial boost for their business.
Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.
One of the most prevalent crimes in the United States is shoplifting.
NO! not yet. Before we begin patting ourselves on the back you must remember that your Sensormatic System is only part of your shoplifting solution. Your Sensormatic System will protect your merchandise however, many shoplifters are determined and will try to steal anyway. The Sensormatic System itself is a deterrent. Its mere presence will dissuade many shoplifters.
I was once asked why I kept toys on my desk in my Loss Prevention office. I had two reasons, the first was they were collectible superhero figurines (The Tick to be precise) and the other was to keep children entertained. It is a sad fact in Retail Loss Prevention but there are children who shoplift, there are parents who shoplift and there are parents who use their children to help shoplift. As a Loss Prevention professional, it is not hard to handle an adult who steals. There may be anger, tears, and pleading but these are adults and they made a choice to steal so there should be consequences. What is not so easy to cope with is the child who has to sit in the office while the parent is being processed and does not understand what is taking place. There were many instances when I had to try to keep these young ones entertained as mom or dad were answering questions about the crime, providing personal information or trying to contact a family member or friend who would be willing to pick up the child. Add to the mix a parent who is throwing a conniption fit or making the scenario worse by bawling and wailing in front of the child begging you to let them go “Just this one time and it won’t ever happen again, I promise.” It becomes quite annoying. It also upsets the child who becomes a prop for the parent. The toys were my prop to entertain the children in a pinch.
Now that fall is upon us it is getting darker earlier. These hours of darkness can bring unique challenges for retail owners. Have you ever considered that it is your responsibility to help keep customers and employees remain safe while they are on your property? It may make sense that you are responsible for employee safety but you are also obliged to help keep customers safe as well. This includes your parking lot and the exterior areas around the building. How do you do this? What do you have to protect against? Good questions and hopefully we can provide you with answers to those questions and suggestions to make your business safer.