A Loss Prevention System To Start The New Year

January 11, 2019 by Leave a Comment

Shrink in the retail industry is a  loss that many retailers seem unable to fight.  The budget to invest in security in the retail industry has declined over the years with no plans to restore it now or in the foreseeable future. Many of the small retailers believe that installing a loss prevention system will be too expensive for them to afford even though  they seem unable to stop the shoplifting that is causing their store major losses.

Loss prevention systems that allow these retailers to deter the shoplifting from happening in their stores are an investment they seem to ignore or to believe they are too expensive for them to even consider. The benefits associated with installing a loss prevention system in a retail store are numerous, and research has  shown the investment of purchasing such system can be recouped within a year.

Many retail stores do a physical inventory regularly that allows them to gauge the state of their store. Depending on the size of their business, this physical inventory should be done at the end of the month or quarter, and definitely one at the end of the year. For many retail stores, if an inventory is done after the holidays, it can offer a very shocking reality.  

The shoplifting, employee theft, vendor and clerical errors are seen clearly and painfully, and cannot offer an explanation or a solution to the tremendous losses in the store. A physical inventory is also a very expensive way to account for the merchandise in the store. The many hours and personnel required to do this kind of inventory are financially draining for many businesses and their bottom line.

If after the holidays your business has decided to purchase and install a loss prevention system that will allow you to deter the shoplifting and  employee theft in your store, there are a few key features such system should have to help you be successful.

  1. A software platform that allows the retail business a concise and up to the minute inventory analysis to make the necessary adjustments for their business.  
  2. EAS  solutions that are tied to an RF surveillance system that enables the loss prevention team to make decisions accurately and in a timely manner every day all year long
  3. A loss prevention system that will offer training to your employees and help you navigate solutions to your specific problems.

There are many loss prevention systems sellers that will help you find the financing available, give you the training, and the customer care you need to make the installation of the system a success.

Having doubts about buying and installing a loss prevention system in place is understandable and expected.  But, letting shoplifting, employee theft and other external factors influence the earnings you work hard to earn is not a sustainable solution. Contact us and talk to us, we will be happy to work with you.

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A Proper Reflection Of The Past Year Can Make The New Year Even Better

January 1, 2019 by Leave a Comment

It is January and you are ready to get started on your new year. What does the start of a New Year look like for your business? Are you still trying to move out seasonal and clearance merchandise? Are you preparing to trim back payroll by releasing seasonal employees? Maybe you are already thinking about inventory and what you will need to do to prepare for that day. There are all sorts of ways retail owners and managers start the New Year but I would suggest that before you look forward you take time to look back on the previous year. 

There are a couple of reasons I would suggest reflecting on what the past year has been like for the business. First, by taking the time to reflect on the year you can celebrate the store wins with the entire store team. Employees want to know how their contributions have helped the store meet goals that were set. You may have one or one hundred successes to share but your entire team has put in the work and should be given a chance to share in the successes. It can be a simple cake in the breakroom or a small in-store party but let your employees know that their efforts paid off and are appreciated.  

 Another reason for reflection is that you can evaluate what did not go as planned. This is when you pull out planning documents or action plans and look at what goals were not reached. Did you meet your sales goals? Did you make stock shortage objectives? Did you meet your employee turnover goals? If you cannot celebrate an item as a win you will want to move that to the new store action plan for this year. You and your management team will need to consider what can be done differently to achieve the goals you set and missed. This is not a 5-minute task. This will require the team to drill down to the causes that led to a missed goal and then plan how to improve it. Sometimes this can feel personal and everyone needs to leave their feelings outside the room. Approach the problem as a group and find ways to help each other with action items. 

One of my favorite tools for a New Year is what I have adopted from several workplaces, a “What Works/What Didn’t Work” session. I have seen these done by only a management team but the truly effective sessions include team members and hourly staff. The employees will often provide you with insight into problems you did not know existed. Here is an example; you may think you have a good return policy and your return desk employees are happy. You don’t see anything that indicates problems with your refund program. What you may not be aware of is that your service desk employees are unhappy because they feel that managers are not supporting them after they turn down a refund with no receipt. The managers are called when the customer is upset and the manager arrives and tells the customer they “will take care of it”. Sure, the customers are happy and the policies look like they are enforced but the service desk employees feel foolish and undermined. A “What Worked/What Didn’t Work” session can help you see how you can improve policies, services and improve morale. When you conduct one, make sure you also ask your employees for suggestions on how to improve what they think did not work. Don’t let it simply be a gripe session. It also allows you to clarify reasons some policies may be in place that employees were unaware of before the meetings. 

After you have celebrated, evaluated and set new goals you are almost ready to jump into your New Year. Make sure your goals are realistic and create plans that will be effective in achieving those goals. If reducing shortage by .5% is your goal, you may want to install an Electronic Article Surveillance system. If making your hiring process easier and reducing paperwork is a goal, Loss Prevention Systems, Inc. can help you with their Applicant Management Center. If parking lot break-ins are an issue you can request improved lighting from your property management company. If you need help in risk assessment and loss reduction Loss Prevention Systems, Inc. offers a consultation package that involves everything from an onsite visit to a comprehensive loss prevention policies and procedures package. 

Start your year off right with a look back at the previous year. Share wins, evaluate opportunities and work as a team to create plans that will lead to an even better year than last. Make 2019 a year of growth and prosperity and consider taking Loss Prevention Systems, Inc. along as a partner!

 

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Loss Prevention Systems For The New Year

December 12, 2018 by Leave a Comment

For a loss prevention officer, the holiday season is a hard time to be jolly when the busiest shopping season of the year brings with it its shoplifters, crime, and theft.  During the holiday season, the number of incidents involving shoplifting increases considerably, and the losses the store suffers can be devastating to their bottom line.

For any retail store in the United States and across the globe, having a loss prevention system in place or a loss prevention officer in their store can be the difference between having profits or losses during their fiscal year. 

According to recent studies, more than half of retail stores in the United States have stopped investing in their loss prevention teams or systems even though their inventory shrink rate has seen an increase in the last year.  The inventory shrink rate takes into consideration the following:

  • Shoplifting
  • Employee theft
  • Vendor fraud
  • Administrative and paperwork errors

Shoplifting theft accounts for almost 40% of the total theft a store experiences, and even though the amount an employee steals can surpass that of the common shoplifter each instance it happens, the shoplifting theft can be considerable every year.

According to many pieces of research, retail stores lose approximately $35 million a day due to shoplifting or $48.9 billion in a year. Those detrimental statistics in the retail industry are worth considering when many stores and businesses decide whether to invest in a loss prevention system or a loss prevention team to combat the shoplifting in their store.

A loss prevention system expense can be recovered within a short period of time, and if your losses are increasing each year, the time you will recoup the money invested in the system shortens considerably. 

The introduction of a loss prevention system in the store allows your employees to dedicate more time with the customers entering your store, than attempting to catch the shoplifter. The system also allows your store to be protected and send a message to the shoplifters. Shoplifters know where and which stores to target.  If you are a store that doesn’t prosecute shoplifters or doesn’t have a loss prevention team or system, you are vulnerable and can become the target store for many of these shoplifters.

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Keep Shoplifters From Stealing Your Holiday Spirit

November 30, 2018 by Leave a Comment

It’s here! The holiday season and there is a spirit of goodwill that hopefully we all share towards each other. For retail owners and managers the joyful spirit is boosted when sales are good as customers are buying gifts and purchasing foods for baking and holiday meals. For the most part people seem to be a bit more patient towards each other (except maybe in a mall parking lot where drivers fight for the best parking places). It really is the most wonderful time of the year!

Unfortunately there are real Grinches out there who, for their own nefarious purposes have no compunction about committing crime that can steal your holiday spirit or that of your customers. These crooks create havoc for a store by stealing the hottest merchandise on the market or the most expensive merchandise. They may come in and take the latest video games off your shelf. They may be walking out in a new pair of sneakers or loading a couple of bottles of Grey Goose vodka under their coat at $70 a pop and waltzing out the doors. The impact is not isolated to the financial loss you experience from that particular item. The theft of your merchandise has a snowball effect that is magnified through the loss of additional sales.

I like to think of the impact of one shoplifter like the ripple effect of a rock tossed in a pond. The rock makes a splash that disturbs the water. The impact is immediate as the affect is seen with the splash. Then there are the waves that travel out from the point of impact. The water is disturbed far removed from the original landing point. When that shoplifter steals a video game you lose the $60 immediately. This is your cost plus the profit that you would have made. Now a customer comes in who wants to buy that game but it is gone and you lose a sale. You could make the argument you really have still lost only the $60 but wait a minute. You lost this sale and may have lost that paying customer from making future purchases at your store. This is the first ripple. Then no one on your staff notices that the empty spot for the game is there. They assume it was sold and wait for replenishment. How long does the store go before action is taken to replace the game? Now you have no idea how many other customers came in and did not bother to inquire about it because it wasn’t on the shelf? How generous is your return policy? Can the thief bring the game back unopened and get cash or a gift card? Now you are paying for the merchandise you already bought. You lose TWICE! The impact can be greater than even the confines of your store. Does the criminal trade it for illegal drugs and the drug dealer sells it online or to a mom and pop shop where you are undercut? That gift card may be sold online too by the way. In a sense one theft is supporting other illegal activities.

I don’t want to steal your holiday spirit but I do want you to understand that if you are not actively protecting merchandise from shoplifters they WILL steal your spirit and your merchandise. The sad part of this story to me is that many store owners could easily thwart shoplifters through a few relatively easy steps. First and foremost is a purchase of a Sensormatic security system. It is affordable! Too many owners look at it only as an expense and they don’t understand the benefits in shortage reduction. They work and they do significantly decrease theft in the store. The other step is to build a culture of customer service. We talk about it all of the time in retail but it has to be a genuine core principle in a store. Greeting customers as soon they walk into the building with a real hello is a start. Spending time finding out what they are in the store for is the way to sell and help accessorize purchases. The added bonus for the store is the deterrent effect that service has on shoplifting.

Retail crime does steal the joy from store owners and customers alike. The shopper is prevented from buying the special gift that a special person had their heart set on. The business owner is deprived of the merchandise and deals with the lingering effects of the crime. Take my advice protect merchandise with anti-theft devices, a Sensormatic security system and make customer service a priority in your store. You and your customers will truly feel the spirit of the season!

      

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Tips That I Wish I Had Learned Before Entering Loss Prevention      

November 30, 2018 by Leave a Comment

Loss Prevention is a wonderful career choice that can lead to other positions in retail. There are, however tips I wish I had known before I began the job that would have prepared me for the adventure I was about to embark on. I started out in a Loss Prevention Associate position after spending four years as a U.S. Air Force Law Enforcement Specialist and another 2 ½ years earning a Bachelor’s Degree.  I was offered the position and to be honest I went into it with the mindset that this was a Law Enforcement position in civilian clothing. There was nothing that really dissuaded me from the notion as I was taught to catch shoplifters, use closed circuit television cameras and electronic article surveillance equipment. I assisted with employee theft cases but these were few and far between. It was not until later when I had been a Loss Prevention Manager for several years before I started to understand the real role of Loss Prevention in a store. With this is mind there are some things that I would like share with those entering the profession that can be eye opening and prepare them for the job ahead.

  • You are not the retail police – Unfortunately it is easy to fall into the trap of believing you are an arm of the police department. You aren’t. You can and should build strong partnerships with police but you are not protecting the community. Your job is to make your store profitable. You need to learn about stock shortage and all of the ways it happens. Yes, you need to learn to identify, prevent and maybe catch shoplifters. You also need to add to that knowledge how employee theft occurs, how to identify it and investigate it. You also need to understand vendor processes, how to read invoices and credits. You should spend time learning and stocking freight and where operational shortage takes place. Become intimately familiar with cashiering procedures and cash office functions. Each of these areas of responsibility impact store profits and the more you know the better you become at multiple areas of the store.
  • Hiring and Supervision – You may only be starting as a Loss Prevention Associate but if you are smart you will partner with the hiring manager. Ask to be part of the store application review process. Learn to look for the red flags on a candidate’s application or resume that could spell trouble if that person is hired. You can be a valuable partner in helping in the hiring process. As a Loss Prevention Manager you will review applications, resumes and conduct the interviews. You will need to know your company’s hiring process and whether it includes a drug test or background check. While we are discussing it lets also talk about who you decide to hire. Hire people with skill sets that are different from yours. While I would not discourage you from hiring someone with Loss Prevention experience be mindful that that candidate may be more difficult to train. They will bring along training from other retailers that may not be in keeping with your store best practices.
  • Trainer and Leader – Get ready to train others and not just Loss Prevention personnel. You will be training store associates on electronic article surveillance alarm response. You will train cashiers on till tap and short change artist prevention. You will train employees on robbery procedures. You may work with the stock team on how to identify mis-shipped merchandise. Show them how improper stocking affects shortage and inaccurate merchandise reordering. You could be required to conduct new hire orientations. You will also instill in the whole team the importance of customer service as a means of reducing theft but also how it drives sales. As a leader you will request appointments to meet with other managers and discuss operational matters. The more informed you are in how things work the better prepared you can be to help improve operational procedures.

Clearly there is much more that a Loss Prevention professional can add to the store than just being a person who catches shoplifters.

     The core roles and responsibilities of the Loss Prevention team entail the reduction of retail shrinkage and even maintaining a safe shopping environment. You may not be a first responder but you could be the first person called to an accident inside or outside the store. Frequently it is the Loss Prevention personnel who are first called to find a lost car, lost child or stolen purse. You will be the one who has to calm an irate customer. Learn from these tips I am sharing. You aren’t going to be a police officer, you are going to be a Retail Loss Prevention Professional and that is a quite a job! 

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Hiring Well For The Holiday Season

November 19, 2018 by Leave a Comment

For the retail industry and small businesses in general, the holiday season has started, and for them, this season can be a financial boost for their business.

The significant change in sales, profits, and employment take a front seat during the holiday season, and it can be a breaking or making point for many businesses across many industries.

By November, the retail industry has hired many part-time sales personnel to help with the holiday season, expecting those employees will be ready when black Friday sales start.   Many of those businesses will let go many of those employees, but some of them will stay with the business well after the season is over. 

The benefits associated with keeping those employees on payroll are many, but most importantly, it is the expense associated with hiring new employees every few months that make sense. Many businesses strive to hire quality employees and can see the benefit in training them and keeping them well after the holiday season is over.  The expense of hiring new employees regularly makes no financial sense for them considering the rise in costs associated with it.

According to the Society for Human Resource Management (SHRM), the cost of hiring a new employee is $4,129.  Not only that,  but it also takes weeks for those employees to be ready to perform their job well, and if not trained properly, the cost of retraining puts a financial strain in the business and their profits.

When paying for a background check before hiring a new employee, or for proper training the first time around, the costs associated with acquiring quality employees can become minimal if done properly the first time around. 

Many businesses now a day hire new employees constantly, never training them well and getting rid of them before their first paycheck arrives.  That’s a very costly way of acquiring employees or retaining the ones they have, and acquiring good employees using this method is riddled with problems from the beginning.

A business needs to invest in properly hiring and training their new hires.  The financial benefits will follow for the business.

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Why Quality Background Checks Matter: The Benefits Of Using AMC

October 31, 2018 by Leave a Comment

Hiring employees is hard enough for retail owners without the pressures of hiring seasonal staff during the holidays as many stores are now doing. Under normal circumstances, managers and owners of retail businesses are stretched thin keeping a store operating efficiently. When turnover occurs more time is taken up as those managers are forced to focus their energies on filling holes in the weekly schedule. Job ads are posted and often paper applications are handed out as interested persons come in to respond to the ad or a “Help Wanted” sign posted in a window. Then there is the security risk that is involved in the hiring of new employees whether they are seasonal or to be a regular member of a team. A new hire carries an unknown quality and there is always the off chance that with even the best interview a criminal can slip between the cracks, the proverbial wolf in sheep’s clothing.

     At Loss Prevention Systems, Inc. we are well aware of the challenges the hiring process poses, especially in the small to mid-size store market. In order to streamline the Human Resources piece of your business and to significantly reduce the chances that criminals will be brought on board in the process, we have introduced the Applicant Management Center (AMC). Here are some of the featured benefits we offer to employers that use our AMC to fill positions regardless of the tenure of that position:

  • Employers that rely on paper applications or in-store job kiosks limit applicants to hours of store operating hours. The Applicant Management System offered by LPSI provides interested parties 24/7 access your job application.
  • With the AMC employers can advertise an unlimited number of positions.
  • Have you dealt with sifting through untold numbers of applications, many of which are from people with none of the qualifications you are looking for in an employee? By using the AMC services of LPSI you have the ability to create qualifying questions that will flag responses. By doing so you can eliminate unqualified candidates from your applicant pool and streamline the hiring process.
  • Enjoy the benefit of communicating with applicants directly through the Applicant Management System. No more sorting through applications, typing in email addresses or risking emailing the wrong person.
  • Then there are those very real concerns over increased security risks that come with hiring. The Applicant Management Center assists store owners with mitigating concerns of hiring someone who may pose safety and/or security related problems. Owners can initiate pre-employment background checks on applicants directly through the AMC. Taylor those background checks to include what is important to you, driving records, education, criminal history, sex offender registries and so much more.
  • Drug Screening can also be initiated through the AMC helping you to eliminate illegal substance users who may cause accidents to themselves or customers. They can also be potential thieves trying to support a habit. LPSI can reduce the chances you hire someone with a drug use problem.
  • How about credit checks? Who wants to take a chance of hiring a person with a poor credit history to work around cash or a point of sale for that matter? All consent and agreement forms to conduct credit checks, background checks and drug screenings can be maintained, signed and stored in one central location in the AMC.
  • Last but not least the AMC is affordable! There is no need to break the bank to improve your hiring process.

For those readers still feeling unsure about the AMC and the background check process Loss Prevention Systems, Inc. is offering free demos of our product. LPSI recognizes that there is a direct relationship between the hiring process and store profitability. We can help you avoid hiring pitfalls. Use the Applicant Management Center and save yourself time, money and unnecessary shortage during this holiday season and throughout the year.

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Strategies to Keep Black Fridays From Becoming Bleak Fridays (A Focus on Sales, Safety and Security)

October 31, 2018 by Leave a Comment

Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.

     The black cloud involves the safety and security of customers and retail sales for the store owners. There are factors owners must take into account to keep that cloud from raining on a weekend that should be making shoppers happy and keeping registers ringing. As a Loss Prevention Manager, I have seen to it that my stores have remained safe during the Black Friday weekend but I have followed incidents at other stores where things turned ugly. Customers have gotten hurt rushing into stores. People have fought over doorbuster items that were limited in quantity. I have had to intervene when shoppers argued over not receiving a raincheck for a one-time purchase item. I have also worked a Black Friday when all of the registers went off-line and customers became angry and abandoned shopping carts. All of these can have a negative impact on sales and hamper the weekend that should be one of significant profits for a store.

     Here are some suggestions for preparing your store and employees for the event:

  • One of the things that set customers off is waiting in a line only to find out that a particular doorbuster is sold out. If you have some item you expect will draw in customers but there is a limited quantity, have a ticket for each item. Have someone go through the line as it forms and ask who is there for that item. Pass out the tickets and set aside enough to fill those orders. Continue to do this until you open the doors. If you run out of tickets before you open the doors be honest with the customers who are continuing to walk up and let them know you are out of that item.
  • Consider hiring a security company to provide a presence at the front of the stores to help keep order. A lot of altercations begin outside when people who have formed orderly lines and have waited patiently believe others are cutting in front of them. They are also a great presence to keep shoppers safe as they leave with their purchases to go to their cars. If you don’t want to hire security you can see if local police are willing to make frequent drive-by’s. Another alternative is to have two or three employees mingle with the line, talk about the sale items and even hand out store maps where specific sale items are located.
  • Check all of your point of sale equipment at least a week in advance to try to ensure there are no equipment failures on Black Friday.
  • Have a technician test all of your electronic article surveillance equipment to minimize false alarms and reduce the opportunity for theft to take place.
  • A lot of cash transactions take place on this holiday weekend and it is a good time for counterfeit bills to be passed. Be sure cashiers are using counterfeit pens for $50 and $100 bills. If possible a counterfeit bill detector for each point of sale is a better solution. Know that if you take counterfeit bills your store is not reimbursed or covered by your financial institution.
  • If your store happens to use display cases for some high ticket items, be sure more than one employee is carrying keys to assist customers and minimize wait times (also consider all of the retail anti-theft options available from Sensormatic that can improve security while enhancing sales).
  • Think about offering free coffee or tea to patrons who may be waiting outside for the store to open. You would be surprised at the positive response you will get from shoppers.

By taking the time to prepare in advance and plan out your Black Friday weekend you can minimize safety and security risks. The same planning will boost sales and ensure that your business truly experiences a very profitable holiday.

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Combating Shoplifting In Your Business

October 18, 2018 by Leave a Comment

One of the most prevalent crimes in the United States is shoplifting.  While many state governments and lawmakers have taken a strong approach to combat shoplifting, it is a battle that keeps the retail industry checking their loss prevention measures, and their ability to combat this crime.

According to the National Association for Shoplifting Prevention, (NASP) the retail industry loses approximately $35 million per day. Even when advances in technology have aided the loss prevention team in combating this crime, figures about shoplifting has shown an increase in the average inventory shrink rate to 1.44 percent. 

The average shrink rates take into consideration shoplifting, internal theft, vendor or merchant errors and administrative errors.  And although shoplifting accounts for more than a third of the losses, internal or employee theft is pretty close behind.  An employee that is using the cash register as their personal piggy bank, or an employee that steals merchandise worth hundreds of dollars in one incident can be as detrimental as the shoplifter entering the store and stealing merchandise from the shelves.

How can you prevent or combat shoplifting in your store?

Training – One of the best measures for the prevention of shoplifting is training the loss prevention team and management of the store to spot and react accordingly when witnessing a theft. If a theft is happening and a trained employee is a witness to the incident, merchandise can be salvaged and the shoplifter can be apprehended without having the incident escalate to violence.

Hiring – Background checks before hiring an employee can save you time and money.  An employee with a clean employment record can be hired and trained and become an asset to the business right away. According to the 2014 Industry Training Report, small companies with less than 1,000 employees spent an average of $1,238 per training per employee that year. If the new employee is not properly checked or interviewed, the company might lose money and labor that eventually translates into loses for the business and their ability to grow.

Customer Service – The research regarding this important area in the retail industry is unanimous in their findings.  Better customer service means less theft.  Not only that, but better customer service translates into more profits.  Happy customers can be an asset to any business.  Good PR can mean more sales, more customers and more profits.

Shoplifting System – Installing a shoplifting system in your store is part of a solution to the problem, not a whole solution by itself.  The system will discourage thieves and employees from taking merchandise out of the store without paying, and that is an advantage you cannot do without.

If you are interested in installing a shoplifting system, training your personnel, or using background checks to perfect hiring, call us.  We are a company dedicated to providing stores and other businesses the tools necessary to succeed.

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We Installed A Sensormatic System. Our Shoplifting Problems Are Over, Right?

October 1, 2018 by Leave a Comment

NO! not yet. Before we begin patting ourselves on the back you must remember that your Sensormatic System is only part of your shoplifting solution. Your Sensormatic System will protect your merchandise however, many shoplifters are determined and will try to steal anyway. The Sensormatic System itself is a deterrent. Its mere presence will dissuade many shoplifters.

There are TWO PARTS to the shoplifting solution. Loss Prevention Systems, Inc. (LPSI) did not invent them, we simply perfected them both. So in your case:

✓  Sensormatic System installed by Loss Prevention Systems.

 √ Staff training by Loss Prevention Systems. LPSI includes FREE anti-shoplifting training with every Sensormatic system you purchase from us, as often as you reasonably need it.

Let’s discuss the training to teach your staff how to deter shoplifters. First, we have to get our heads straight about your Sensormatic System. The system is there protecting your tagged merchandise 24/7. It is critical to have but you must realize that to fully stop shoplifters, the first line of defense must be customer service. Shoplifters hate customer service. They do not want you near them and need privacy to conceal your merchandise even if only for a moment.

We want to teach your staff to approach every customer and at a minimum greet them. Did you know that over half of all shoplifters are classified as “impulse” shoplifters? An impulse shoplifter is someone who has entered your store and will only shoplift if you give them the opportunity. Many studies over the years have shown that most impulse shoplifters will not shoplift in your store, during that visit if they are properly greeted! Wow, that means that if you or your staff greet them when they walk in the door with a verbal greeting such as “welcome to xxxx” and as important use good eye contact that it is likely that the impulse shoplifter will not steal from you during that visit! So you have put a serious dent in your shoplifting losses by just greeting customers.

Of course, greeting customers also helps us to achieve higher sales. It gives the legitimate customer a chance to ask a question and makes them feel more at home. Think about it, good customers love customer service, shoplifters hate it. Customer service everyone to death and increase your sales and reduce your shoplifting losses all with one technique.

 

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