Sensormatic Systems Value

We just came back from a trip to Sensormatic Systems Head-Quarters in Boca Raton, Florida. What a fascinating, interesting and eye-opening experience. As anti-shoplifting systems are concerned, we clearly left with the knowledge that Sensormatic is the top of the line for value and quality. I have been in the field of Loss Prevention for over 35 years (I hate saying that, it makes me feel …. old). I rose to the top in a number of fine retail companies as the Director of Loss Prevention. I have had my own company now for many years. So, I have bought these systems as a Director and I now have the privilege of being a premier nationwide Sensormatic Dealer. For many years we sold another top brand. But it is very clear to me why Sensormatic is the world-wide leader. Let me throw out a few conclusions for you. 

Sensormatic invests a huge amount of money into testing. Not just making sure that systems ring the bell and flash the light. Testing is extensive. Research laboratories are used by Sensormatic Engineers to take something from an idea to a finished product. It starts with a team in design. They look at style and how it will impact the Retailer and their customers. Ergonomics are tested thoroughly. It is important that a retail employee can use a hand-held device for long periods of time with minimal fatigue. Drop tests are performed with high speed cameras to determine if devices will properly survive a fall with minimal damage and a low risk to the people around it. Stress tests are conducted on antenna systems to see how they will react to being bent until broken. Do the systems splinter? Does the electronics spark? 

Sensormatic is a massive company that operates on every continent, okay, well maybe not Antarctica.  Sensormatic Systems is part of Johnson Controls. And if you have not been hiding under a rock all your life know that Johnson Controls is one of the largest companies in the world with a serious reputation for quality and service in many fields. The Sensormatic division has that behind it. 

That is in addition to the testing of the antenna systems for detection of tags and labels. Sensormatic systems are tested and certified safe by the main testing agencies in the various countries all over the world. For example, in the United States Sensormatic systems are UL Certified among others. 

Sensormatic security systems are not going to be the cheapest. But it is like anything else you get what you pay for. However, the value runs deeper than just the highest quality commercial grade equipment that is made to last a very long time. These Acousto Magnetic (AM) systems perform much better than the competition for the price and much better than Radio Frequency (RF) systems. RF systems are very prone to false or phantom (no one nearby the system) alarms. Acousto Magnetic does not have that problem. This technology operates on a different frequency that is less prone to issues. Because of that we can easily get an 8 foot isle width. The very best RF can do is 6 feet.  

Acousto Magnetic technology has been around for over fifty years. It is proven and stable. Sensormatic brand hard tags and labels are very robust. The hard tags have clean, well “welded” seams that will not snag clothing. The genuine Sensormatic labels outperform any knock offs in both range and deactivation. Sensormatic security system deactivation performs at a very high level. When your cash/wrap associate kills the labels, it stays dead.  

So, the real question now is this: Are you going to go through all of the coming up year and again lose money, watching it walk out the door with shoplifters? Or are you going to fix the problem once and for all? Loss Prevention Systems’ proven process will significantly reduce your losses? All you have left to do now is contact us. 

Proper EAS Tagging Tips For Retailers

There’s no question about it electronic article surveillance (EAS) retail anti-theft devices work in every store they are used in. In fact they are so effective that according to the Sensormatic Global Retail Shrink Index, EAS is the most popular Loss Prevention and Asset Protection investment among retailers in the United States. 92.16% of retailers surveyed indicated they are investing in electronic article surveillance (pg. 45). Is it enough that EAS tags are used or is there more to making them an effective tool? 

     In order to get the most out of an electronic article surveillance system tags retailers should ensure they have effective tagging guidelines in place. It may not seem like it would make a big difference at first glance but the reality is a proper tagging program can make a theft prevention program stronger. Here is are some suggestions to consider as a guideline of where you should tag your merchandise: 

  • Keep visibility in mind. While hiding tags may seem like a good idea at first it can cause some problems for the retailer rather than a thief. Hidden hard tags may not be seen by a cashier and removed when a piece of clothing is purchased. That can cause an unnecessary EAS tower alarm and an embarrassing moment for your patron. A similar problem can occur with an EAS label if it is hidden. It may not deactivate properly at the point of sale and cause a false alarm. 
  • Location of tags is important to prevent concealment by a shoplifter. If a pair of pants is protected with a hard tag on the waistline it is not difficult to untuck a shirt and hide it. Keeping the placement where the tags are hard to cover improves the deterrent effect of the devices. 
  • Another thing to avoid is placing soft tags or labels on manufacturer hang tags if possible. I encourage retailers to place labels directly on merchandise packaging. For example a Sensormatic label is difficult to remove from a box of razor blades but if it is on a hang tag on a shirt sleeve a crook can pop the hang tag off and the label goes with it.  

So what do I suggest when it comes to tag placement? Here a few suggestions that I have found to be effective: 

  • When tagging pant or slacks a hard tag can be pinned through a seam near the knee. If that is a bit more work than you want to do, the next best solution would be a couple of inches above the cuff. Both solutions make it difficult to hide the tag and if the location is consistent on every pair of pants cahiers will be accustomed to looking for hard tags in the same place every time. 
  • If your store sells shoes people are going to want to try them on. I suggest tagging them through an eyelet. If there is no place to that a hard tag can be attached the next best solution would be a label on the bottom of the shoe. Tag both shoes as an extra precaution against shoplifting. 
  • Shirts should be tagged near the front of the neckline. The next best option would be the cuff of the shirt sleeve. The point is to keep the tags in as visible a location as possible. The problem with a cuff versus a neckline is that a cuff can be upturned and a tag hidden. Also when a tag is placed too close to the end of a cuff it is easier to make a small cut in the garment to remove a tag and repair it with a stitch or two. 
  •  Purses can be protected with a hard tag. If you are tagging purses the key to doing so efficiently and reducing customer distractions is to tag them as closely as possible to one place for all bags. Wallets may have an EAS label hidden inside because they are more difficult to tag with a hard tag. If this is the case for your store make sure cashiers are all aware of this and carefully placing the merchandise on the deactivation pads at checkout. 

These are the most common items of clothing and softlines merchandise to be protected. Hopefully the message you are reading is that the consistency of a tagging program is what matters. Do it properly and you will have minimal false alarms and customer distractions and the alarms that do go off will be real attempts to steal. When supervisors and employees respond to real alarms and fewer false alarms they will be more thorough in their receipt checks. That will result in more recovered dollars and less shortage for you. 

Tips On Merchandise Placement To Satisfy BOTH Sales And LP

Do you want to know one of the fastest ways to make a Loss Prevention Manager cringe? Place high dollar merchandise within a few feet of your entrance/exit doors. Another great idea is to stack out a pallet of 32 inch LCD televisions for that Black Friday door buster with no protective devices on them because you know how fast they are going to go out the door (the L.P. Manager knows how fast too but from a different perspective). Frequently store managers want to put merchandise on display near the front of the store where customers are certain to see the items and entice them with an impulse buy. The downside to the strategy is that it creates a major opportunity for crooks to sneak merchandise out quickly without being noticed. They wait for a group of people to enter or leave, pick up the merchandise and blend in with the crowd then exit with the goods. I’ve seen it happen.

     On the other side of the fence you have Loss Prevention Managers out there who want to lock up everything. They aren’t thinking about what drives sales or impacts the shopping habits of customers. Their concern is that the merchandise is placed in such a way that it can’t be stolen. I’ve been one of those managers and I thought I had the best interests of the store in mind as I sought to keep valuable new displays on a tight leash. Keep the merchandise in the store and out of the hands of criminals and you save stock shortage. Doesn’t THAT drive sales for the store? Customers can’t purchase what has been stolen. Keep those goods in the store and sales will soar because paying customers can get their hands on it.

     There has to be a happy place where security and availability can meet. Merchants and Loss Prevention can find a common ground but they need to work together to do it. Having learned my own lessons over time I would like to share some ideas that can be beneficial to store sales objectives without creating a security risk to merchandise.

  • Coming from many years in Loss Prevention I want to first say to the Loss Prevention department; remember that the number one priority of the store is to SELL merchandise. Your job is to help do that and this means being a partner and understanding WHY a manager may want to place a product in a particular place. You should take a look at what the manager wants to do and offer constructive suggestions that can decrease the chances of merchandise theft without being an obstacle to the decision.
  • Before any new planograms are set or merchandise displays are placed, managers meet with L.P. and discuss what you are planning. L.P. may have suggestions to help make merchandise secure without compromising the desire to put merchandise in the hands of the consumers. There may be electronic article surveillance tags or labels that can be applied to merchandise.
  • If the merchandise is to be located close to the front of the store put it in a location near a cash register. Keeping products within the line of sight of employees is one way to deter theft.
  • Keep track of product quantities. This means several times a day taking a count of the pieces of merchandise on a display and tracking sales of those items. If you start to identify a theft trend then re-evaluate your merchandise protection strategy.
  • Don’t use locking display cases! Unless the item has a very high dollar price point there are alternatives available to stores to secure merchandise. There are security boxes and cases on the market that allow shoppers to pick up and handle goods without being able to actually touch the item.  These cases (such as a Sensormatic flexible safer for example) prevent shoplifting while allowing a customer to select an item and continue shopping (customers don’t like to wait for help at a display case).
  • If your store has closed circuit television then consider placing a camera and a monitor as a public view set-up. It discourages theft when people see that they are on camera.

New product displays attract customer attention and increase sales. When Loss Prevention and Store Management work together on these projects sales will be successful. Let’s not forget that shortage due to theft will also be minimized if not eliminated and THAT makes EVERYONE happy!