New Year’s Resolutions That Help The Environment And Can Keep Stores Profitable

It’s 2019 and time to make some New Year’s resolutions! We all know how easy a resolution can be to make but they are hard to keep. We also know that it is just as easy to break a resolution but are there resolutions a store owner can make that would benefit the store AND benefit society? I think one resolution that would be mutually beneficial for both would be the implementation of environment-friendly policies and procedures. We are talking about sensible measures that would appeal to anyone on either side of the political spectrum. Right now there is a big push for the elimination of plastic shopping bags. There are also those opposed to going back to paper bags. What could the solution be? Try encouraging the use of recyclable, reusable shopping bags for your customers. You make those opposed to one-time use bags happy and you save money on the need to regularly purchase more shopping bags (which can be a rather pricey supply on your monthly expense report). To implement this type of change you would want to have reusable bags ready for your customers and you might even give them away for the first few weeks you start the program. After that, you might give customers a small discount to customers who bring their own bags, say 1% on every transaction.

     Problems that may arise by allowing recycled bags into the store. The first concern is the potential for increased shoplifting. Inviting customers to bring their bags into the store to bag groceries is going to make shoplifting that much easier. Thieves already walk by unattended cash registers to pick up plastic shopping bags as they enter the store. They fill them up, look like any other customer who has made a purchase at an in-store terminal and they leave. Most customers are honest but I would remind readers that one of the necessary ingredients for shoplifting is opportunity. Without opportunity, some people who may be tempted to steal for a thrill are kept in check. You provide opportunity by permitting reusable bags and some will take advantage of it. You also have to think, are the bags only allowed at the checkout stand? How do you keep shoppers from filling them up as a convenience rather than using a shopping cart? How do you monitor the shoppers for those who may be stealing and those who are simply picking up merchandise for purchase? It can lead to problems for store owners.

     There is a way to allow the use of shopping bags and minimize the risk of increased shoplifting and that is the installation of an electronic article surveillance system (EAS). If you are going to resolve to help the environment you can still do it just by adding an EAS System in your store if you don’t already have one. You tag all of your merchandise with EAS tags or labels depending on what the merchandise is or how you strategize your theft prevention procedures. If a shopper has concealed merchandise in a bag they brought in and did not pay for it the alarm is going to be activated and your employees will respond to it.

     Since we are on the topic of being environmentally responsible it is important that retailers know that many EAS tags are built out of recyclable materials. Hard tags can be used multiple times to tag and re-tag merchandise thereby saving on the need for constantly purchasing new tags and since they are recyclable they help the environment. It should also be noted a lot of Sensormatic systems help to reduce power consumption. When the systems are not in use (during non-working store hours) they go into a power saver mode. Stores save money and wasted energy. The use of EAS loss prevention equipment saves stores money by preventing theft and it allows stores the ability to appeal to their environmentally focused customers thus driving sales.

     Another environment-friendly step you can make as a retailer is to look at recycling those cardboard boxes your merchandise is shipped in. A cardboard bale can bring in anywhere from $10 to $20 a ton. If this does not seem like a cost-effective move for your store you could try partnering with a neighboring store and combine efforts. It isn’t a lot of money but it does keep cardboard out of landfills and you can advertise that to your customers.

     Resolutions may not be easy to keep but once you start down the road of using merchandise protection and you see the money you save in shortage and how easy it is to implement you won’t find it difficult to stay on track. In 2019, resolve to make some changes that will help the environment and make your store more profitable at the same time.


Are You One Of the Retailers That Simply Let Shoplifters Win?

Why would you do that especially when stopping shoplifters is so very simple? Loss Prevention Systems has the proven two step solution. Sensormatic EAS and a shoplifting prevention program that is easy and affordable. Our Sensormatic systems generally pay for themselves in approximately 5.5 months! Come on, you cannot afford to not fix the problem. Shoplifters are a threat from the moment you open until you move the last customer out your doors.

Stopping shoplifters is really no different from fixing any other business problem we as company owners and Managers have to deal with. You attack it head on! For example, if you are a grocer would you just let a freezer fail when it has been giving you warning signs that it is going to go out? Losing a freezer full of perishables at the same time? No, you repair or replace it. Shoplifting prevention is the exact same thing. You have to give it the attention it needs and maintain the fix.

So what are these steps you need to take? First, let’s make sure that you understand that both steps must be implemented and maintained to stop shoplifters. Doing one all by itself will only give you a very temporary fix.

Purchase a Sensormatic Electronic Article Surveillance (EAS) system and tag the merchandise that shoplifters are targeting. A Sensormatic system such as the Ultra is very cost effective and simple to use. The Sensormatic Ultra pedestals are located at your customer doors. Tags or labels are placed on your merchandise and, if a shoplifter tries to walk out with your protected merchandise, the system goes into alarm, alerting your staff. Loss Prevention Systems is a Nationwide Sensormatic Dealer and we specialize in medium to small retailers. We have the loss prevention expertise to put the right Sensormatic system into play for you based on your needs and budget.

Second, training! Not just how to use the Sensormatic system but actual shoplifting prevention training. How to identify a shoplifter before they even try to steal from you and what to do with them once you do identify them. Actually, shoplifters can be entertaining to deal with. You drive them crazy at the same time you are delighting your regular customers and they go away.

Loss Prevention Systems training programs go deep into the methods to deter shoplifters. And since you cannot be everywhere at one time, the Sensormatic system backs you up! Loss Prevention Systems LIVE training is available to you FREE of charge, as often as you reasonably need it, as long as you own your Sensormatic system.

On top of this, depending on the Sensormatic system you choose, Loss Prevention Systems offers many other features. We can remotely monitor your Sensormatic pedestals 24/7 for issues such as alarms, maintenance issues, power failure, the system being shut off and much more. We can provide you with customer counting and for the Retailer that is ready for RFID inventory control, your Sensormatic system is ready.  Loss Prevention Systems is the only Sensormatic Partner that has all of this expertise to fix your shoplifting problem and keep it fixed.

Contact Loss Prevention Systems today and get on the winning path against shoplifters. 


Tips On Merchandise Placement To Satisfy BOTH Sales And LP

Do you want to know one of the fastest ways to make a Loss Prevention Manager cringe? Place high dollar merchandise within a few feet of your entrance/exit doors. Another great idea is to stack out a pallet of 32 inch LCD televisions for that Black Friday door buster with no protective devices on them because you know how fast they are going to go out the door (the L.P. Manager knows how fast too but from a different perspective). Frequently store managers want to put merchandise on display near the front of the store where customers are certain to see the items and entice them with an impulse buy. The downside to the strategy is that it creates a major opportunity for crooks to sneak merchandise out quickly without being noticed. They wait for a group of people to enter or leave, pick up the merchandise and blend in with the crowd then exit with the goods. I’ve seen it happen.

     On the other side of the fence you have Loss Prevention Managers out there who want to lock up everything. They aren’t thinking about what drives sales or impacts the shopping habits of customers. Their concern is that the merchandise is placed in such a way that it can’t be stolen. I’ve been one of those managers and I thought I had the best interests of the store in mind as I sought to keep valuable new displays on a tight leash. Keep the merchandise in the store and out of the hands of criminals and you save stock shortage. Doesn’t THAT drive sales for the store? Customers can’t purchase what has been stolen. Keep those goods in the store and sales will soar because paying customers can get their hands on it.

     There has to be a happy place where security and availability can meet. Merchants and Loss Prevention can find a common ground but they need to work together to do it. Having learned my own lessons over time I would like to share some ideas that can be beneficial to store sales objectives without creating a security risk to merchandise.

  • Coming from many years in Loss Prevention I want to first say to the Loss Prevention department; remember that the number one priority of the store is to SELL merchandise. Your job is to help do that and this means being a partner and understanding WHY a manager may want to place a product in a particular place. You should take a look at what the manager wants to do and offer constructive suggestions that can decrease the chances of merchandise theft without being an obstacle to the decision.
  • Before any new planograms are set or merchandise displays are placed, managers meet with L.P. and discuss what you are planning. L.P. may have suggestions to help make merchandise secure without compromising the desire to put merchandise in the hands of the consumers. There may be electronic article surveillance tags or labels that can be applied to merchandise.
  • If the merchandise is to be located close to the front of the store put it in a location near a cash register. Keeping products within the line of sight of employees is one way to deter theft.
  • Keep track of product quantities. This means several times a day taking a count of the pieces of merchandise on a display and tracking sales of those items. If you start to identify a theft trend then re-evaluate your merchandise protection strategy.
  • Don’t use locking display cases! Unless the item has a very high dollar price point there are alternatives available to stores to secure merchandise. There are security boxes and cases on the market that allow shoppers to pick up and handle goods without being able to actually touch the item.  These cases (such as a Sensormatic flexible safer for example) prevent shoplifting while allowing a customer to select an item and continue shopping (customers don’t like to wait for help at a display case).
  • If your store has closed circuit television then consider placing a camera and a monitor as a public view set-up. It discourages theft when people see that they are on camera.

New product displays attract customer attention and increase sales. When Loss Prevention and Store Management work together on these projects sales will be successful. Let’s not forget that shortage due to theft will also be minimized if not eliminated and THAT makes EVERYONE happy!


Keep Shoplifters From Stealing Your Holiday Spirit

It’s here! The holiday season and there is a spirit of goodwill that hopefully we all share towards each other. For retail owners and managers the joyful spirit is boosted when sales are good as customers are buying gifts and purchasing foods for baking and holiday meals. For the most part people seem to be a bit more patient towards each other (except maybe in a mall parking lot where drivers fight for the best parking places). It really is the most wonderful time of the year!

Unfortunately there are real Grinches out there who, for their own nefarious purposes have no compunction about committing crime that can steal your holiday spirit or that of your customers. These crooks create havoc for a store by stealing the hottest merchandise on the market or the most expensive merchandise. They may come in and take the latest video games off your shelf. They may be walking out in a new pair of sneakers or loading a couple of bottles of Grey Goose vodka under their coat at $70 a pop and waltzing out the doors. The impact is not isolated to the financial loss you experience from that particular item. The theft of your merchandise has a snowball effect that is magnified through the loss of additional sales.

I like to think of the impact of one shoplifter like the ripple effect of a rock tossed in a pond. The rock makes a splash that disturbs the water. The impact is immediate as the affect is seen with the splash. Then there are the waves that travel out from the point of impact. The water is disturbed far removed from the original landing point. When that shoplifter steals a video game you lose the $60 immediately. This is your cost plus the profit that you would have made. Now a customer comes in who wants to buy that game but it is gone and you lose a sale. You could make the argument you really have still lost only the $60 but wait a minute. You lost this sale and may have lost that paying customer from making future purchases at your store. This is the first ripple. Then no one on your staff notices that the empty spot for the game is there. They assume it was sold and wait for replenishment. How long does the store go before action is taken to replace the game? Now you have no idea how many other customers came in and did not bother to inquire about it because it wasn’t on the shelf? How generous is your return policy? Can the thief bring the game back unopened and get cash or a gift card? Now you are paying for the merchandise you already bought. You lose TWICE! The impact can be greater than even the confines of your store. Does the criminal trade it for illegal drugs and the drug dealer sells it online or to a mom and pop shop where you are undercut? That gift card may be sold online too by the way. In a sense one theft is supporting other illegal activities.

I don’t want to steal your holiday spirit but I do want you to understand that if you are not actively protecting merchandise from shoplifters they WILL steal your spirit and your merchandise. The sad part of this story to me is that many store owners could easily thwart shoplifters through a few relatively easy steps. First and foremost is a purchase of a Sensormatic security system. It is affordable! Too many owners look at it only as an expense and they don’t understand the benefits in shortage reduction. They work and they do significantly decrease theft in the store. The other step is to build a culture of customer service. We talk about it all of the time in retail but it has to be a genuine core principle in a store. Greeting customers as soon they walk into the building with a real hello is a start. Spending time finding out what they are in the store for is the way to sell and help accessorize purchases. The added bonus for the store is the deterrent effect that service has on shoplifting.

Retail crime does steal the joy from store owners and customers alike. The shopper is prevented from buying the special gift that a special person had their heart set on. The business owner is deprived of the merchandise and deals with the lingering effects of the crime. Take my advice protect merchandise with anti-theft devices, a Sensormatic security system and make customer service a priority in your store. You and your customers will truly feel the spirit of the season!


      

Tips That I Wish I Had Learned Before Entering Loss Prevention      

Loss Prevention is a wonderful career choice that can lead to other positions in retail. There are, however tips I wish I had known before I began the job that would have prepared me for the adventure I was about to embark on. I started out in a Loss Prevention Associate position after spending four years as a U.S. Air Force Law Enforcement Specialist and another 2 ½ years earning a Bachelor’s Degree.  I was offered the position and to be honest I went into it with the mindset that this was a Law Enforcement position in civilian clothing. There was nothing that really dissuaded me from the notion as I was taught to catch shoplifters, use closed circuit television cameras and electronic article surveillance equipment. I assisted with employee theft cases but these were few and far between. It was not until later when I had been a Loss Prevention Manager for several years before I started to understand the real role of Loss Prevention in a store. With this is mind there are some things that I would like share with those entering the profession that can be eye opening and prepare them for the job ahead.

  • You are not the retail police – Unfortunately it is easy to fall into the trap of believing you are an arm of the police department. You aren’t. You can and should build strong partnerships with police but you are not protecting the community. Your job is to make your store profitable. You need to learn about stock shortage and all of the ways it happens. Yes, you need to learn to identify, prevent and maybe catch shoplifters. You also need to add to that knowledge how employee theft occurs, how to identify it and investigate it. You also need to understand vendor processes, how to read invoices and credits. You should spend time learning and stocking freight and where operational shortage takes place. Become intimately familiar with cashiering procedures and cash office functions. Each of these areas of responsibility impact store profits and the more you know the better you become at multiple areas of the store.
  • Hiring and Supervision – You may only be starting as a Loss Prevention Associate but if you are smart you will partner with the hiring manager. Ask to be part of the store application review process. Learn to look for the red flags on a candidate’s application or resume that could spell trouble if that person is hired. You can be a valuable partner in helping in the hiring process. As a Loss Prevention Manager you will review applications, resumes and conduct the interviews. You will need to know your company’s hiring process and whether it includes a drug test or background check. While we are discussing it lets also talk about who you decide to hire. Hire people with skill sets that are different from yours. While I would not discourage you from hiring someone with Loss Prevention experience be mindful that that candidate may be more difficult to train. They will bring along training from other retailers that may not be in keeping with your store best practices.
  • Trainer and Leader – Get ready to train others and not just Loss Prevention personnel. You will be training store associates on electronic article surveillance alarm response. You will train cashiers on till tap and short change artist prevention. You will train employees on robbery procedures. You may work with the stock team on how to identify mis-shipped merchandise. Show them how improper stocking affects shortage and inaccurate merchandise reordering. You could be required to conduct new hire orientations. You will also instill in the whole team the importance of customer service as a means of reducing theft but also how it drives sales. As a leader you will request appointments to meet with other managers and discuss operational matters. The more informed you are in how things work the better prepared you can be to help improve operational procedures.

Clearly there is much more that a Loss Prevention professional can add to the store than just being a person who catches shoplifters.

     The core roles and responsibilities of the Loss Prevention team entail the reduction of retail shrinkage and even maintaining a safe shopping environment. You may not be a first responder but you could be the first person called to an accident inside or outside the store. Frequently it is the Loss Prevention personnel who are first called to find a lost car, lost child or stolen purse. You will be the one who has to calm an irate customer. Learn from these tips I am sharing. You aren’t going to be a police officer, you are going to be a Retail Loss Prevention Professional and that is a quite a job! 


Why Quality Background Checks Matter: The Benefits Of Using AMC

Hiring employees is hard enough for retail owners without the pressures of hiring seasonal staff during the holidays as many stores are now doing. Under normal circumstances, managers and owners of retail businesses are stretched thin keeping a store operating efficiently. When turnover occurs more time is taken up as those managers are forced to focus their energies on filling holes in the weekly schedule. Job ads are posted and often paper applications are handed out as interested persons come in to respond to the ad or a “Help Wanted” sign posted in a window. Then there is the security risk that is involved in the hiring of new employees whether they are seasonal or to be a regular member of a team. A new hire carries an unknown quality and there is always the off chance that with even the best interview a criminal can slip between the cracks, the proverbial wolf in sheep’s clothing.

     At Loss Prevention Systems, Inc. we are well aware of the challenges the hiring process poses, especially in the small to mid-size store market. In order to streamline the Human Resources piece of your business and to significantly reduce the chances that criminals will be brought on board in the process, we have introduced the Applicant Management Center (AMC). Here are some of the featured benefits we offer to employers that use our AMC to fill positions regardless of the tenure of that position:

  • Employers that rely on paper applications or in-store job kiosks limit applicants to hours of store operating hours. The Applicant Management System offered by LPSI provides interested parties 24/7 access your job application.
  • With the AMC employers can advertise an unlimited number of positions.
  • Have you dealt with sifting through untold numbers of applications, many of which are from people with none of the qualifications you are looking for in an employee? By using the AMC services of LPSI you have the ability to create qualifying questions that will flag responses. By doing so you can eliminate unqualified candidates from your applicant pool and streamline the hiring process.
  • Enjoy the benefit of communicating with applicants directly through the Applicant Management System. No more sorting through applications, typing in email addresses or risking emailing the wrong person.
  • Then there are those very real concerns over increased security risks that come with hiring. The Applicant Management Center assists store owners with mitigating concerns of hiring someone who may pose safety and/or security related problems. Owners can initiate pre-employment background checks on applicants directly through the AMC. Taylor those background checks to include what is important to you, driving records, education, criminal history, sex offender registries and so much more.
  • Drug Screening can also be initiated through the AMC helping you to eliminate illegal substance users who may cause accidents to themselves or customers. They can also be potential thieves trying to support a habit. LPSI can reduce the chances you hire someone with a drug use problem.
  • How about credit checks? Who wants to take a chance of hiring a person with a poor credit history to work around cash or a point of sale for that matter? All consent and agreement forms to conduct credit checks, background checks and drug screenings can be maintained, signed and stored in one central location in the AMC.
  • Last but not least the AMC is affordable! There is no need to break the bank to improve your hiring process.

For those readers still feeling unsure about the AMC and the background check process Loss Prevention Systems, Inc. is offering free demos of our product. LPSI recognizes that there is a direct relationship between the hiring process and store profitability. We can help you avoid hiring pitfalls. Use the Applicant Management Center and save yourself time, money and unnecessary shortage during this holiday season and throughout the year.


Employees are harder to find should this impact the way you conduct seasonal hiring?

As of September 2018, the national unemployment rate is down to 3.7% according to ncls.org. As a retail store owner thinks about what this means for you in terms of trying to hire to fill job openings including seasonal hiring for the holidays. With an employment rate of 96.3% that leaves a sparse workforce as a hiring pool. I have read articles by those who think that with a dwindling number of people seeking work employers are going to have to forego pre-employment background checks. They seem to believe that the need to hire outweighs any baggage the job candidates bring with them.

     Not only are employment background checks being called into question for the reasons stated above there is also a school of thought that pre-employment drug screening may be a bad idea. This line of reasoning includes the limited availability of candidates in the workforce but also suggests that the increased legalization of marijuana use in some states is negating the reasons for having applicants take the tests.

     When taken together think about what it means to the retail employer. Store owners are required to rely on the information supplied by a candidate to make hiring decisions. Screening consists of the responses of the candidate to your questions during an interview and perhaps a couple of recommendations from their list of references. How confident are you in the references provided? Do you know if they are going to be honest about the character of the person you are considering for the job? How many of us really put down a reference who we think will not speak well of us? You also bet on the roll the dice whether your new hire is a drug user. Fail to a drug screen and the chances increase for accidents and even theft. Both theft and accidents can be costly in the long term, whether the employee is a seasonal worker or regular hire. Employee accidents can result in workers compensation claims. Accidents involving a customer as a result of an employee’s negligence can result in a lawsuit against your business.

     The question you need to answer is whether it is worth changing your hiring practices to ramp up your seasonal staffing needs? The short answer is no, you should not modify or change tried and true methods of hiring. Those methods help you bring in new help and reduce your exposure to safety and shortage risks. Pre-employment background screenings can be tailored to meet the criteria you want them to assess so you may review what you are screening for and eliminate some of the categories that may not be as important for a part-time worker. For instance, if a driving record check is part of your normal pre-employment screening is that necessary for someone who will work in your stockroom for a few months? You might not really need to validate someone’s education level if you are only hiring them for the season and they do not intend to apply to stay after that.

      Likewise, a credit history, criminal background check, and review of the sex offender registry are the minimum three searches I recommend every store owner require of applicants regardless of the amount of time they will work for you. The credit history should be checked in case your prospective employee is in dire financial trouble. He/she may see this job as a means of extricating themselves from their problem. The criminal history should be checked because it could include everything from assaults to theft. You don’t want someone prone to violence working around other employees or customers and have them lose control. Nor would you want a convicted thief working around merchandise and/or cash. The sex offender registry check speaks for itself. You are responsible for the safety of all of your employees and your customers and the risk of hiring a person on the sex offender registry is too great to consider.

     Seasonal hiring may be a bit more of a challenge when the economy is strong but it is no reason to discard proven methods of shortage reduction. Holidays also tend to be times of increased safety issues. Drug testing and pre-employment screenings are an effective means of maintaining a safe work environment. Don’t lose sight of the fact that there are a lot of people who are looking for a seasonal job simply for a little extra spending cash. There are also young people looking for that first job experience and a paycheck. You may have to find new ways to get the word out about your positions but don’t fret, there is always an honest person looking for a job (or a second one).


     

Thanksgiving – Pros and Cons of the shift of Thanksgiving sales from Friday to Thursday

Traditionally Black Friday has been the kick-off of the holiday shopping season. Families spent Thanksgiving together dining, celebrating, catching up with each other and maybe even watching a football game on television. Early Friday following Thanksgiving store employees would start reporting to work preparing for early openings which often took place at 6:00 am. Retailers had advertised their Black Friday specials (Door Busters) and customers would start queuing up at the doors ready to find bargains. The shopping would then continue into Saturday and even Sunday patrons continued to look for bargains to stretch their dollars further. Then something began to happen, stores started competing for those dollars by opening their doors earlier and earlier. We ( I did this for quite a few years) would report to work and 3:00 am for a 5:00 am store opening. The next year we moved to 2:00 am arrival for a 4:00 am opening. Today stores are opening their doors on Thanksgiving Day. There are Pros and Cons to this shift that I think is worth exploring in a bit more depth.

Pros to an opening on Thanksgiving Day:

  • Shoppers are going to stores on Thanksgiving, according to the balance.com in a story, “What Is Black Friday? Sales and Trends” by Kimberly Amadeo, updated June 20, 2018, 29 million people went shopping on Thanksgiving Day, 2016. That is a significant number of shoppers to just ignore.
  • According to bestblackfriday.com, 16.22% of Americans said they are in favor of stores opening on Thanksgiving and 5.60% were strongly in favor of it. “Thanksgiving Day 2017 Shopping Survey and Analysis”, Nov 4, 2017, by Phil Dengler. Americans may say they are against it but go out shopping anyways.
  • Bestblackfriday.com also reported that “younger Americans favor stores being open on Thanksgiving more than older Americans do.” Appealing to younger shoppers could be a way to increase their patronage on Thanksgiving Day.

Con’s to an opening on Thanksgiving Day:

  • Being open on Thanksgiving can create problems for retailers trying to generate sales on Black Friday as well as Thanksgiving. According to a New York Times article, “More Retailers Are Choosing to Close on Thanksgiving”, by Rachel Abrams, Nov 15, 2016, there are problems in keeping store shelves full for Black Friday and Thanksgiving Day.
  • The same article points out that stores can give a bad impression to customers if they come in on Black Friday and shelves are empty and employees seem to be exhausted. Joel Alden a partner in a retail consulting firm is quoted as saying, “If you do a lousy job over the Thanksgiving period, it may be a while before those customers come back and visit you again.” 
  • “…retailers that open Thanksgiving risk backlash from consumers who would rather the day be preserved for family get-togethers” according to a story in Richmond.com, written by Tammie-Smith, Richmond Times-Dispatch, Nov 23, 2016, “Retail employees working Thanksgiving as stores offer customers some of the biggest sales of the year”

There is finally a mix of feelings about working on Thanksgiving from the employees who have to work when their company chooses to be open on this day. Some are unhappy that they are expected to work when they would prefer to be enjoying the time with their families. There are those employees who prefer to work the holiday for the extra pay they receive. An article from floridatoday.com “Working retail on Thanksgiving: Here’s the scoop”, by Ilana Kowarski, Nov. 26, 2014, provides a glimpse at this split between retail worker opinions. One employee was quoted as saying she wanted “…to make more money for my family, and that’s on me.” A bit further in the article though another employee said, “Corporate greed drives the business to stay open and, therefore, forces us to work on holidays.”

     So what’s the answer? It would seem there is no right or wrong answer, only pros, and cons for the retail owner to consider. Balance the benefits of opening on Thanksgiving with the potential problems that may arise from doing so. Perhaps the best answer you can get is to talk with your employees and find out what their thoughts are on the subject. If enough workers are on board to open the store and run it each day of the holiday weekend and do so with a great attitude you may have the winning solution to the problem!


Strategies to Keep Black Fridays From Becoming Bleak Fridays (A Focus on Sales, Safety and Security)

Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.

     The black cloud involves the safety and security of customers and retail sales for the store owners. There are factors owners must take into account to keep that cloud from raining on a weekend that should be making shoppers happy and keeping registers ringing. As a Loss Prevention Manager, I have seen to it that my stores have remained safe during the Black Friday weekend but I have followed incidents at other stores where things turned ugly. Customers have gotten hurt rushing into stores. People have fought over doorbuster items that were limited in quantity. I have had to intervene when shoppers argued over not receiving a raincheck for a one-time purchase item. I have also worked a Black Friday when all of the registers went off-line and customers became angry and abandoned shopping carts. All of these can have a negative impact on sales and hamper the weekend that should be one of significant profits for a store.

     Here are some suggestions for preparing your store and employees for the event:

  • One of the things that set customers off is waiting in a line only to find out that a particular doorbuster is sold out. If you have some item you expect will draw in customers but there is a limited quantity, have a ticket for each item. Have someone go through the line as it forms and ask who is there for that item. Pass out the tickets and set aside enough to fill those orders. Continue to do this until you open the doors. If you run out of tickets before you open the doors be honest with the customers who are continuing to walk up and let them know you are out of that item.
  • Consider hiring a security company to provide a presence at the front of the stores to help keep order. A lot of altercations begin outside when people who have formed orderly lines and have waited patiently believe others are cutting in front of them. They are also a great presence to keep shoppers safe as they leave with their purchases to go to their cars. If you don’t want to hire security you can see if local police are willing to make frequent drive-by’s. Another alternative is to have two or three employees mingle with the line, talk about the sale items and even hand out store maps where specific sale items are located.
  • Check all of your point of sale equipment at least a week in advance to try to ensure there are no equipment failures on Black Friday.
  • Have a technician test all of your electronic article surveillance equipment to minimize false alarms and reduce the opportunity for theft to take place.
  • A lot of cash transactions take place on this holiday weekend and it is a good time for counterfeit bills to be passed. Be sure cashiers are using counterfeit pens for $50 and $100 bills. If possible a counterfeit bill detector for each point of sale is a better solution. Know that if you take counterfeit bills your store is not reimbursed or covered by your financial institution.
  • If your store happens to use display cases for some high ticket items, be sure more than one employee is carrying keys to assist customers and minimize wait times (also consider all of the retail anti-theft options available from Sensormatic that can improve security while enhancing sales).
  • Think about offering free coffee or tea to patrons who may be waiting outside for the store to open. You would be surprised at the positive response you will get from shoppers.

By taking the time to prepare in advance and plan out your Black Friday weekend you can minimize safety and security risks. The same planning will boost sales and ensure that your business truly experiences a very profitable holiday.


We Installed A Sensormatic System. Our Shoplifting Problems Are Over, Right?

NO! not yet. Before we begin patting ourselves on the back you must remember that your Sensormatic System is only part of your shoplifting solution. Your Sensormatic System will protect your merchandise however, many shoplifters are determined and will try to steal anyway. The Sensormatic System itself is a deterrent. Its mere presence will dissuade many shoplifters.

There are TWO PARTS to the shoplifting solution. Loss Prevention Systems, Inc. (LPSI) did not invent them, we simply perfected them both. So in your case:

✓  Sensormatic System installed by Loss Prevention Systems.

 Staff training by Loss Prevention Systems. LPSI includes FREE anti-shoplifting training with every Sensormatic system you purchase from us, as often as you reasonably need it.

Let’s discuss the training to teach your staff how to deter shoplifters. First, we have to get our heads straight about your Sensormatic System. The system is there protecting your tagged merchandise 24/7. It is critical to have but you must realize that to fully stop shoplifters, the first line of defense must be customer service. Shoplifters hate customer service. They do not want you near them and need privacy to conceal your merchandise even if only for a moment.

We want to teach your staff to approach every customer and at a minimum greet them. Did you know that over half of all shoplifters are classified as “impulse” shoplifters? An impulse shoplifter is someone who has entered your store and will only shoplift if you give them the opportunity. Many studies over the years have shown that most impulse shoplifters will not shoplift in your store, during that visit if they are properly greeted! Wow, that means that if you or your staff greet them when they walk in the door with a verbal greeting such as “welcome to xxxx” and as important use good eye contact that it is likely that the impulse shoplifter will not steal from you during that visit! So you have put a serious dent in your shoplifting losses by just greeting customers.

Of course, greeting customers also helps us to achieve higher sales. It gives the legitimate customer a chance to ask a question and makes them feel more at home. Think about it, good customers love customer service, shoplifters hate it. Customer service everyone to death and increase your sales and reduce your shoplifting losses all with one technique.