Bad Santa (this one is on the naughty list)

Could it be that Santa Claus is not always a jolly, giving man? Oh yeah. Take a look at this Santa. He (or I guess it could be a she) is out for a little cheer for…. himself. Regardless who they are, customers need to be watched. In this case, the store let their guard down because of the costume. Shoplifters use deception and costumes to steal.

In this case, the Santa costume allows plenty of room to hide merchandise. Shoplifters will make or modify clothing to become a shoplifting tool. We call these “booster” items. Booster coats, dresses, skirts, pants and more. I have even seen booster “bloomers”. They are worn under a loose fitting skirt or dress. The shoplifter drops a merchandise item through what looks like a pocket in the outer garment and into the bloomers which are secured at the knee. A lot of merchandise can be concealed that way. We once caught a woman with four cordless drills including batteries concealed that way.

Other costumes include religious clothing. How about a Nun? I have caught one of those. It was a difficult “habit” for her to break. Even someone who dresses as a member of the Armed Forces, a security officer, repairman, phone company technician with tools and a toolbox. A shoplifting team may use a person like this to distract your attention or create a scene while the others steal.

Another booster item could be a false bottom gift-wrapped box. Your merchandise Items go in the bottom with a trap door. Shopping bags are yet another tool. Especially ones from your store. Our inclination is that whatever is in there, was already purchased. Or they put stolen merchandise under merchandise that they did purchase.

The general rule of thumb is that shoplifters want to blend in with your regular customer look. Take a look at this video of a customer that “blended in” but was bottomless:

If your average customer wears a suit then that is the way the shoplifter will dress. If they wear shorts and flip-flops, then that is their targeted look. But a costume that portrays confidence such as uniforms, religion, public servant… is like hiding in plain sight. We dismiss that person “because an XXX would not be stealing from me”.

If a costume makes people uncomfortable, they would tend to avoid that person. Someone dressed in an outrageous way such as a stripper (okay, not too many places to hide something), odd clothing combinations and colors or some of what we can find at the People of Walmart website probably qualify.

Of course, no story on shoplifting costumes would be complete without a creepy clown. So if I have not weirded you out too much, then happy hunting!


Make Preparations For Your End Of The Year Wrap Up

December is the month when retailers are focused on driving those end of the year sales. We push as much merchandise as possible out of the stockrooms to fill the floors. Empty salesfloor spaces should be “no-no’s” during this time of the year. We re-merchandise our fixtures to get gift ideas in front of our customers. We also take steps to increase impulse buys by filling check lanes with snacks, batteries, magazines, gift cards, etc. Managers should also be looking at last year sales information to plan schedules around peak times of the day in order to avoid long lines at the registers. While all of this is important it is just as important to start planning for your end of the year wrap up.

Much of December into January is the same as the rest of the year but there are some differences that need to be considered. It is the end of the year and that means you will have to consider inventory will be coming up in the next few months (depending on when you take inventory of course).  Even if you take your inventory later in the year you should still be thinking about it and starting to prepare now. As your team is pushing merchandise out of the stockroom it should be emptying out. It is the perfect time to look for merchandise that has fallen from hangers or dropped into a nook or cranny that is usually hard to see. Scouring the building for merchandise that has been hidden away is another step to be taken. Sometimes customers will hide merchandise intending to come back for it later or employees may do so to avoid re-stocking it. Merchandise may also be under base decks or fall behind registers and regardless of how it gets there, it will result in shortage if not accounted for at inventory time. 

You may have hired seasonal employees for the holidays. You will need to start making decisions on who you will release and who you may decide to keep on your staff. If you have other managers working for you seek their input. It is not uncommon for us to have a skewed view of what an employee’s work and productivity may be. You may see someone occasionally and think they are performing well. You then speak with their immediate supervisor and find out this employee is really a problem to their work center. Decisions must be made as to when cuts will be made and offers of permanent employment provided. Whether you like the employee or not it is only fair to give them time to start looking for other work or have the knowledge they won’t need to do so.

Review any vendor supplied items your store may carry. Are vendors maintaining their products and filling their allocated space? Conduct spot audits of vendor merchandise and make sure if there are products soon to expire they are on the front of the shelf. Be diligent that you are receiving the appropriate credits for merchandise the vendor is removing from your store. You or a delegated manager should look at vendor credits to be sure they are being given to you in a timely manner now and through the entire year.

The end of the year is also the time to look at building maintenance issues. Parking lot lighting, exterior lights, fire, and burglary alarm tests should have all been done at the start of the 4th quarter. Now is the time to look for facility problems, are restroom sinks and toilets operating correctly? Are there any roof leaks that have not been previously reported? Are fitting room doors opening, closing and locking? Some repairs may be a landlord’s responsibility to cover, be sure those are reported and taken care of.

Finally, as you wrap up your year take time to celebrate your wins with your team and also take a look at opportunities for improvement. Make it a group effort and give everyone a chance to comment on what they thought went well and what could have gone better. Getting everyone’s insight can be enlightening and provide ideas for making the coming year even better than this year and that is how businesses stay successful.

     


New Year’s Resolution’s To Improve Shortage This Year                                              

A New Year is just around the corner and once again resolutions are going to be made and many of those will fall by the wayside. Why does that happen? Are goals too big to achieve? Sometimes we all start off with good intentions and we just get caught up in our normal routines and we can’t seem to focus on what it was we wanted to get done. There may be a manager out there who resolves that this is the year they will meet quarterly with each employee and discuss performance. They might do well the first quarter but then as the demands of the job take up more and more time something gives and it was the meetings. I recall one of my resolutions was to be more organized at work. I had a filing system, it was called my desktop and I knew where everything was at. I would make my resolution, create a filing system and you guessed it by the end of January I was back to my old habits. My intentions were good I just wouldn’t stay focused on it and made excuses.

      Retail shortage can be a problem for a store and if not addressed it gets worse and severely impacts the profitability of a business. Resolving to fix shortage is admirable but it requires a knowledge of where the shortage is taking place and methods that can improve problem areas. Below are some tips that can help with your resolution:

  • Know what causes the shortage. There are generally four areas that will impact shortage. Shoplifting, Employee Theft, Vendor Shortage and Administrative Errors. According to the 2014-2015 Global Retail Theft Barometer, Dishonest employees accounted for 45% of shortage, Shoplifters 36%, Vendor/Supplier Fraud 6% and Administrative and Non-Crime Loss 13% (pg. 53).
  • Rather than try to fix all areas of shortage, pick one that will give you the most bang for the buck. For example, if you were to focus on preventing shoplifting you could probably reduce your losses by almost one-third!
  • Once you decide what you want to focus on, find experts who will be happy to assist you. Go to a resource that has people experienced in the field of shortage reduction such as Loss Prevention Systems Inc. and look at their blogs and media pages and resource information. Contact them for help.
  • Educate yourself and your managers on shoplifting and employee theft. Find out how to identify and prevent both (combined this is almost 80% of your shortage). Schedule a training seminar with experts from Loss Prevention Systems Inc. who will give you the information to make your business successful. There are a number of training sessions they provide and you can find the one(s) that will be most effective at this time. You may even consider partnering with other retailers in your area to hold a group session.
  • Invest in a retail anti-theft system that will have an immediate impact on employee theft, shoplifting, AND non-crime loss. You can still focus on that one area of shortage but benefit from the impact it can have on preventing other losses.
  • Create an action plan for the area you decide to focus on. It doesn’t need to be big but it does need to have specific objectives, goals, and measures. You will also need due dates when an action item is to be complete. Set aside time each month on your calendar to review your plan. Do NOT allow anything to interfere with that time. Once you start rescheduling that time it is no longer a priority and will fail.  An example would be planning to install a Checkpoint System. If you set a date of March 1st to have it installed you need to have the date and times to schedule appointments, calls, service visits, and follow-ups if a deadline looks like it won’t be met. All of these would be on your calendar and you have to ensure they get done.

The best plans are the simple plans with achievable goals. Too many action items, trying to do too much at once or lofty or unreasonable expectations are a recipe for failure.

     As you make your resolution to reduce shortage be sure to have objective dates in place and measures you can celebrate as you accomplish them. Celebrating a small victory will lead to the achievement of other victories. It may take a little time but you will see the result of your efforts at the end of the year in increased sales and lower shrinkage.

Shoplifting and Preventable Measures

As a manager of a retail shop, the layout of the store is probably out of your hands and there is nothing to do about it.  You have no control if the changing rooms are way in the back of the store where the opportunity to shoplift presents itself with regularity.

There are several tactics to prevent shoplifting in your store, and even though the layout of the store is out of your hands, other preventive measures can be taken to prevent and deter shoplifting.

According to experts, these preventive measures can help you manage your store better:

  1. Customer Service
  2. Lighting
  3. CCTV cameras
  4. Staff training
  5. Signage
  6. EAS and Security systems

Each and every one of these preventive measures cannot solve the problem of shoplifting.  But when a manager or owner of a store is vigilant and knows they need to use a combination of these measures to prevent shoplifting, then the results can be seen clearly.

Target has announced that as of October, they have increased the minimum hourly wage to $11.  With this increase, they hope there will be a decrease in turnover and sick days and an increase in productivity from their hourly employees.

Whether they believe employee theft will decrease with this increase in minimum wage is still unclear. And research has not found to be the case.

For more about this and other stories about employee theft and shoplifting, follow the links below.


Target’s Minimum Wage Increased. What Does That Mean for Theft?

To reduce loss from theft, retailers need employees to be more honest. Could Target’s minimum wage bump help?

Employee theft is a source of loss simply too costly to ignore, which is why loss prevention practitioners are always on the lookout for novel ways to prevent it. But what if the best theft-prevention tool wasn’t a security measure at all? What if you just paid your store associates a little more money? Would that make a difference? To what extent can wages act as a loss prevention tool?

On Sept. 25, Target announced its plan to boost staff pay. “This October, we’re raising our minimum hourly wage to $11—and we plan to increase the minimum hourly wage for all team members over the next few years to reach $15 by the end of 2020,” the company said in an announcement. According to the consensus of research, Target may experience a range of benefits for its investment, including an increase in worker productivity and decline in turnover and sick days.


Hampshire businesses targeted 35 times a day by shoplifters study shows

NEW research has found that across Hampshire more than 35 incidents of shoplifting take place every day.

A study by OnBuy.com revealed that Hampshire Constabulary reported 12,578 shoplifting offences throughout 2016/2017.

The figures showed that the force had the eighth highest rate for the crime in England and Wales.

Of the 43 police forces within that area, Metropolitan Police Service had the highest rate with 47,580 crimes reported, where as the City of London Police were bottom with just 729 incidents.


Helpers Hired For The Holidays May Take Advantage of You

I wonder if Santa Clause conducts background checks on his newly hired elves? I’ve been contemplating the chaos that would take place in Santa’s workshop if he just hired any old elf to work for him. Does Santa ever get into a time crunch right around June and bring in seasonal hires to help meet timelines to get all of the toys made? Imagine the pilferage that would ensue if Santa’s Helpers haven’t been properly screened for criminal activity before being brought on board. Defective dolls might be delivered to darling little girls who deserve better. No firetrucks for a little fella because a fiendish elf stole it.  I have no idea what might happen at the North Pole but what I do know is that retailers DO get in a crunch for adding seasonal staff and that CAN lead to criminal activity and chaos.

     There are times when employers hire staff for their busiest times of the year but they rush into it as if they had no idea it was coming. Poor strategic planning can lead to a hurry up and hire mentality. This leads to a myriad of issues:

  • Managers are no longer as selective as they would be if they were hiring at any other time of the year. Interviews are shortened and unless something glaring stands out on an application it is submitted to Human Resources with a request to hire.
  • The focus is on getting a candidate into “the system”. They can be included in orientation and trained in time to fill the holes in the schedule. This is prime time when other concerns fall by the wayside.
  • People are hired who may not truly have the competency to do the job they are hired for. Forget potential theft issues, these workers through no fault of their own may just not be good at their job. A new cashier may not know how to count back change. They may not understand when a short-change artist is trying to con them. They may not get enough training to understand the importance of looking at everything that comes through the lane. Each of these issues causes significant cash and or merchandise shortage to the store.
  • Pre-employment screening may not be done. Background information that might have uncovered a checkered past is never discovered because there wasn’t enough time to conduct a check and get the training started. Was a convicted felon just hired? Perhaps it was just a simple petty larceny charge on their record. It could be a conviction for assault was not reported on the application and the employer won’t know because there was no pre-employment screening.
  • Hiring on the fly may result in bringing in someone who has been fired for poor performance or insubordination and that attitude may carry into the new workplace.

The list can go on but the bottom line is that not making staffing plans for the busy season can impact more than you might think.

What is the solution? You have to get the store staffed and you will be competing against every other retailer for limited resources. Plan a stepped process for adding new team members to your store.

  • First, make a commitment that EVERY new hire will undergo a pre-employment screening NO EXCEPTIONS! Loss Prevention Systems Inc. can conduct thorough background checks that will minimize your chances of bringing in a poor candidate.
  • Determine how many new employees you need and add at least 5 to 10 to that number to account for attrition.
  • Establish where you will post your job ads and what date you will begin interviews. Build a realistic timetable that includes the length of interviews, length of time for conducting the background check and length of time to complete hiring paperwork and orientations and training.
  • Set a Firm “Do Not Hire After This Date” date. Make it firm and don’t allow other managers to make exceptions.
  • Allow at least one full week from the time the last person is expected to be hired and processed to get properly trained. Failing to do so sets the new employee up for failure.

Start early enough to make your plan achievable. Starting too early and making a hiring offer then making people wait to start working will cause those new workers to quit. They are working for a paycheck. Starting too late and you will struggle to find people let alone people you want to have working for you.

     Santa may not have staffing issues, his team works all year long. You have real personnel concerns and have to hire more for the holidays. Plan ahead and make sure you are taking advantage of available workers don’t allow workers to take advantage of you.


The Best Gift Boxes and Wraps

When we think of gift boxes and wraps during this time of the year we would probably think of robe boxes, shirt boxes or jewelry boxes. Wraps would bring to mind those colorful papers and foils that we use to hide the boxes and try to camouflage the gifts inside. Then there are the ribbons that tie everything together and make the packages beautiful. The whole purpose is to protect the items we have purchased from prying eyes and snoops.

     Retailers have to protect their merchandise against more than just prying eyes, nosey relatives, and curious kids. Store owners have to think about theft issues that will be impacting them during the holidays. It is an unfortunate fact of life that during this time of the year criminal activity, especially shoplifting rises significantly. The harm that is inflicted by these criminals is more than simply the loss of a piece or two of merchandise. The business owners, store employees, and customers are all impacted by the actions of those who enter a store and steal from it.

     The obvious effect theft has on the business owner is that a stolen piece of merchandise eats into the profit margin of the store. We use to estimate in Loss Prevention that for a big box retailer it required selling approximately 10 units of something to make up for the loss of one unit of the product. The small or medium retail owner is trying to be careful in how much to markup goods in order to stay competitive with the national chain stores. Consequently, these owners may have to sell a bit more to make up for a stolen item.

     Employees are impacted by shoplifters because it could mean a storekeeper may not be able to hire an additional worker for the holidays, never mind for an entire year. Merchandise shortage may mean seasonal hires have to be let go a little earlier than a business owner truly wanted to release them. Shoplifting also means that shortage has to be considered when a store owner is deciding on employee pay. Knowing that theft is going to happen and it will hurt profits, a business owner has to keep expenses lower and one of the biggest expense areas to a store is payroll.

     Customers are affected by thieves because many of the store markups are a direct result of shoplifter activity. Customers don’t want to pay more than they have to for an item and so they may take their business to a big box competitor or to online shopping if prices increase. Mom and Pop shop owners can’t afford to mark-up goods too much or they risk losing business. Not marking up to make up for losses means Mom and Pop stores have to sell more to customers. Customers they are already fighting to keep. To top it off, the shoplifters take merchandise that may have been available to a paying customer to purchase. The customer can’t buy what isn’t there and a vicious cycle ensues.

     In order to combat shoplifting and larceny at all times of the year, the small retail owner should be using retail anti-theft devices.  This is where the best boxes and wraps come into play and they aren’t the type we use for our gifts. The ones store owners should be using are those that will keep thieves and criminals from stealing in the first place. Small items can be protected in Alpha Keeper boxes while larger items are securely surrounded in Spider Wrap. Both devices allow owners to leave merchandise in the open and accessible to customers who can then carry items in the store or to a register. By the same token, the anti-theft devices keep criminals from being able to get access to merchandise and prevent them from getting products out of the store without causing alarm activations.

     Business owners, you don’t need to experience empty shelves and cash drawers on the account of theft. Don’t allow crooks to victimize you, your employees and your customers. Box and wrap your products with retail anti-theft devices so your shoppers can have the merchandise they want at affordable prices. Your customers can enjoy more green in their pockets and you will see more green in your registers.


Preventing Shoplifting In Your Store

According to the Small Business Administration (SBA), there are more than 28 million small businesses in the United States and they account for more than 99% of businesses in the country.  Small businesses employ close to 57 million people in the United States alone and are a driving force in the progress of the US economy.  The good news for an entrepreneur that wants to start a business is that they are not alone, but if you are a small business in the retail industry, the problems you will encounter do not come as paperwork filings or taxes paid.  Shoplifting and employee theft are two of the major causes small retail shops face financial distress during their business enterprise.  It is an unfortunate problem, but the problem is there and the small business owner has to find solutions to the specific problems in their store.

For more about this and other types of stories, follow the links below.


Retailers ‘tagging’ meat to prevent shoplifting

First it was clothes‚ then electronic goods and baby formula. Now it is meat.

Retailers waging a battle against grocery store shoplifting are adopting unorthodox crime prevention measures by placing electronic security tags on expensive cuts of meat.

The food tags work in the same way as on items such as clothes. Exit the shop without paying for the chunk of steak and an alarm goes off.

Sowetan observed a packer gingerly placing the strange tags on meat this week at one retail chain store west of Johannesburg.

The drastic measure is apparently a direct response to a rise in shoplifting of unconventional goods like meat in tough economic times. In the past‚ tagging was reserved for goods like CDs.

Last week Sowetan reported that a Kliptown policewoman was caught shoplifting meat worth R620 at a Pick n Pay store in Lenasia. She has been released on R500 bail.


Retailers offered top five tips to stop shoplifters

More than 360,000 shoplifting offences were reported in the UK in 2016-17 financial year, according new research.

The data from online marketplace OnBuy.com revealed that the Metropolitan Police had the highest number of shoplifting offences reported in the 12 month period at 47,580 – the equivalent of 130 incidents a day. The Met was closely followed by West Midlands Police, who had 19,741 incidences of shoplifting reported, followed by Greater Manchester Police with 18,002 shoplifting offences.

Meanwhile, City of London Police had the lowest number of shoplifting cases, with only 729 reported – the equivalent of two occurrences every day.

Cas Paton, managing director of OnBuy.com, said: “Shoplifting is more prevalent than we would like to think. Considering the amount of time and energy shops put into running various aspects of their operation daily, shoplifting is really an unfortunate occurrence for them.


Shoplifting: How to prevent ‘blind spots’ in the store layout

Though many types of theft deterrent equipment exist, one of the most effective and affordable approaches is preventing retail shoplifting is by avoiding “blind spots” in the store layout.

In this regard, one of the hardest places for supermarket or mass merchandise cashiers to control and easily view has been under the shopping basket, which is usually blocked by a basketful of other items above it. Failing to ring up items under the basket before customers leave the store can be extremely costly to retailers.

To prevent such losses, one nationally recognized mass-market retailer has already installed over 90,000 bottom-of-the basket (BOB) mirrors in an effort to limit this type of shrinkage in their business. The inventive mirrors are comprised of lightweight acrylic and the mirror mounts opposite the standing cashier to provide a clear, unobstructed view of the bottom of the cart without requiring the cashier to move or stoop, which also expedites checkout.


 

Employee Theft And The Hiring Process

Are you hiring someone who has the tendency to steal from their employer?  Hiring new employees for the season and for permanent positions is a difficult task in and of itself. But do you consider employee theft in the hiring process?

With little additional effort, you can screen out candidates that are prone to, or even have an ambivalent attitude towards theft from your company. The folks that are ambivalent tend to be the ones that will look the other way while others, both internal and external, steal from you and will not tell you that they suspect or see theft occurring. The normal excuse they give themselves and you, if confronted after the fact, is “I did not want to get involved” or “I am not a rat”. Both of these are copouts. But what you need to consider is that you, the owner or manager have probably set the foundation for this attitude.

To keep employees from stealing from you, you must start at the very first step in the employment process. When someone applies for a job, they need to understand that you will check their criminal background. You should have a separate background check release document from your company’s application. That sets the beginning of theft prevention.

During the interview process are you asking questions about employee theft and the candidate’s attitude towards it? If not, you are missing out on a very simple step that will reveal much more than you expected. These are questions that you can and should be asking. Loss Prevention Systems offers to our customers live, online training that is FREE of charge about this very subject. The seminar is titled “Pre-employment hiring: What they don’t tell you will HURT you”. This training teaches you and your staff how to ask better questions regarding loss prevention areas. Do you want to find out more about not only the candidate’s involvement in and attitude about employee theft but also what they have stolen from previous employers and their use of illegal drugs? This session will teach you those techniques.

Next, when you make the offer of employment and conduct their orientation, are you explaining your policy and procedures regarding theft? Do you let them know that it is THEIR obligation to bring any suspicion or actual theft to your attention immediately? It is a job requirement. They are getting paid by you for a job you hired them for. This includes loyalty to you and the company. But if you do not discuss it, how can you expect them to do what you ask?

Do you have a theft policy document or handbook that they must read and then they sign an acknowledgment receipt that is placed in their HR file? Again, if you are a customer of Loss Prevention Systems, we will provide you with a draft LP handbook that you can modify to fit your company. It lets the new employee know that the only thing they may take from the company is the air in their lungs. It also helps them to understand what they are to do for suspected or witnessed theft. If you are a Retailer, it also covers shoplifting.

Your next step is to reinforce this message with all employees at company meetings. This can be as simple as asking questions. Ask for a show of hands to a question like “Have you ever worked at a company where someone was caught stealing?” follow up with “how did that make you feel?’ or “How would you feel if you found out that a co-worker was stealing from the company?”. Most of the time employees respond with a feeling of betrayal, disbelief, shock, anger… You should then expand on those feelings with a discussion. Instead of you “preaching”, let them express their thoughts. You should simply guide the conversation. Ask employees what they think should happen to someone who was caught stealing from the company. You are likely to hear harsh terms like jail, arrest, fired, shot at sunrise and more. But just as important, observe the employees that take a disinterested, joking or mild approach. If they themselves are stealing, they are more likely to use softer words such as “get in trouble, lose their jobs, disciplined…” That does not mean that everyone who reacts in a more mild fashion is stealing. That may simply be their personality or they are uncomfortable talking about conflict type situations. But this does give you more insight into their thinking. Employees that mock or make fun of the conversation should, in my experience, be watched closely.

This process shows everyone that you are not afraid to discuss the topic and are prone to take action if it does occur. It also shows employees that have or will think about stealing from you that other employees will not tolerate their actions.

Start this process now! Do not wait. You want a good, profitable selling season. Contact us if you have questions or need assistance.


The Scary Truth About Not Preparing For Holiday Foot Traffic

I remember it like it was yesterday. It was a Black Friday morning and we had lines of customers jockeying for position at 16 front end cash registers, two pharmacy registers, a jewelry counter register and 2 registers at our electronics counter. Sure, there were a lot of people, hundreds if not a thousand at one time but we were handling it. I had our Loss Prevention team monitoring cameras, checking receipts at the front doors and walking the floor with “Security” jackets on to deter theft and prevent fights. The store management team had good plans in place for replenishing freight on the floor and giving employees breaks. I had worked with the Store Manager to control the flow of customers into our building and all had gone off without a hitch, no pushing, shoving or fights. I even had a number of police officers at our front doors aiding us with crowd control. We had really planned for every contingency, or so we thought. The one thing that we had not planned for happened and it was a major problem, our register system went down! The audible sighs, snide remarks, and expressions of anger and frustration were heard in one collective voice. All of our managers jumped into action trying to reboot registers and get systems back online. Ever so slowly we got things moving again but it was a nightmare and it made us realize the scary truth, we had not really prepared for everything as well as we thought we had. A number of shopping carts had been abandoned with Black Friday specials in them and no salesfloor staff available to re-shelve the merchandise.

Can stores prepare for every contingency? Quite honestly, no but that is not to say there should not be a significant amount of time spent planning for holidays and holiday foot traffic. The hard part is knowing what you should plan for and have a contingency plan if something “breaks” which will most certainly happen. What kind of things can you prepare for?

  • Are you hoping for increased foot traffic or planning for it? Hoping is wishful thinking something will magically occur. Small and medium-size retailers have to make good things happen. Big Box retailers are planning months in advance for what their “Doorbuster” items will be for Black Friday. They do bulk purchases of merchandise that will be one-time sellers. LCD televisions are one of the big promos I see each year. These are often not top of the line name brands and they are bargain priced to bring in foot traffic. Get people in the door and hit them with other sale items and promotions. The nasty surprise with this type of gimmick? What do you tell your customers when you run out? Were you fair in how you advertised quantities would be limited, no holds would be permitted, first come/first serve and no rain checks or substitutions will be given out? Be clear in your advertising and let customers who are waiting for that item know how many there really are. You may give out a ticket to each person in line who is waiting for that “Doorbuster” so no one else feels “duped”. You can save a lot of headaches for yourself.
  • Test your equipment. Have a professional come in and test your point of sale registers, your computers, and even your electronic article surveillance pedestals and deactivation pads. Do you normally run two registers during the year? Consider having a third for an increase in customers or as backup if one of your two breaks.
  • Are you intending to run your holiday season with the same number of employees you have all year? That can be a scary decision. If you are planning out your sales and promotions you will see more customers. Failing to have enough staff means you are not giving the level of customer service you need to and people will be put-off with poor assistance, abandon merchandise and leave the store. Not adding staff also means you will run your full-time crew ragged and they may quit. Holiday seasons can be stressful enough without feeling like you’re stretched too thin by your boss.
  • Finally, consider promotions for each of the major holidays coming up in the final quarter of the year. Candy giveaways for those who celebrate Halloween, a drawing for a turkey dinner for Thanksgiving, or a raffle promotion to get people into your building for Christmas shopping, Hanukkah, Kwanzaa, etc.

Holiday shoppers can make your financial year but you must be prepared. Careful planning will pay off in the end. Don’t be scared to step outside your comfort zone to reach new customers and drive profitable year-end sales. 


The Importance Of Expressing Your Thanks For The Staff You Have

With Thanksgiving right around the corner, I thought it would be an appropriate time for me to ask the employers out there how thankful are you for the staff you have? I don’t mean are you just thankful you have people who work for you in a general sense but how thankful are you for what they bring to the workplace every day? Maybe you have never thought about it like that. I’m certain you are thankful that Bobby showed up on time today or Mary Jane rang up customers without a customer complaint. But have you ever looked at how you express your thanks to your team? Maybe your attitude is that you pay them and that should be enough. Perhaps you give your employees a birthday card when their birthday rolls around each year. But is that really sufficient? Is it fair for your employees to expect more from you in terms of recognition?

In an article in forbes.com titled, “66% Of Employees Would Quit if They Feel Unappreciated”, by Victor Lipman, April 15, 2017, the author references, “…a study from Office Team examining the impact of appreciation, or lack thereof, in the workplace.” Quoting the study Mr. Lipman points out two startling findings:

  • 66% of employees say they would “likely leave their job of (sic) they didn’t feel appreciated.”
  • Among millennials, the number of employees who’d leave if unappreciated jumps to 76%.

The author states, “So what does all this mean? I’d call it a short message with a powerful takeaway: Appreciation matters.”I agree with the author’s sentiments. People need to feel like their efforts are appreciated by the supervisors/managers.

What are some of the ways managers can express their appreciation towards their employees? Below are some ideas that can be easy and meaningful:

  • Greet your employees when they arrive to work and say goodbye when they leave. I don’t mean you should say, “Glad you’re here, it’s been a crazy day” or “Oh, you made it on time, what a pleasant surprise!” Be genuine, say hello, hi or it’s good to see you when they come in and have a good afternoon or a great weekend when they leave.
  • Some large retailers have recognition cards they hand out to employees for performance and then have a monthly drawing for a gift card or monetary prize. It may not be practical for a smaller retailer but you can give a Thank-You card out from time to time
  • I work for a business where my superiors have expressed their appreciation with a company travel coffee mug, candy, greeting cards and a gift card at various times on top of emails expressing appreciation for my contributions. All of these make my efforts feel like they are worth the effort. Sometimes it’s the little things that mean a lot.
  • Appreciation may be demonstrated with the assignment of a special project or task that shows trust or gives more responsibility. With that assignment, there must be a verbal acknowledgment by the manager of how the employee’s work performance has merited the responsibility. It would be appropriate to also give some additional incentive if the assignment would merit it.

Aside from the possibility of employees quitting due to feeling unappreciated, it is also possible their performance is tied to how appreciated they feel working for you. According to an article in apa.org (American Psychological Association) from March 8, 2013, titled, “APA Survey Finds Feeling Valued at Work Linked to Well-Being and Performance”; “Almost all employees (93 percent) who reported feeling valued said they are motivated to do their best work and 88 percent reported feeling engaged.”  Clearly, it is in your best interest to find ways to express appreciation to your employees for the work they do for your business. Happy employees will want to make the company they work for successful and that means YOU will be successful.

This holiday season as you consider all the things you are thankful for, don’t forget those who make your business the success it is. Express your thanks and find ways to recognize them, now and all throughout the year. You won’t regret it.