How did your retail business do in 2016? Face it, regardless of how well you did or did not do, you could have done much better. The key is to keep your cash, assets and merchandise on YOUR bottom line not someone else’s. Thieves take the money you could have had away, easily in some cases.
The problem is that thieves like shoplifters and employees that steal from you, are attracted to you like flies to honey. Only your assets are the honey. And once one finds you and your weakness, then here they come. Shoplifters talk to each other. They are no different from anyone else. Shoplifters associate with, well other like-minded people… other shoplifters. They share ideas, techniques and discuss the best places to score. If you make their list, then you become the honeycomb not just the honey.
The key is to set the right tone. For example, with shoplifters you must have a two prong attack. First, excellent customer interaction; every customer must be recognized when they enter your store. One out of ten people that walk through your doors is there to shoplift. That is an established fact, yes, even in YOUR store. It is also well established that over 50% of those shoplifters will not shoplift during that visit if greeted.
But what about the other nine people? They are your legitimate customers that you depend on. Greeting them is also critical. It lets them you know you appreciate them and their very presence. This type of interaction also tends to close more and better sales. Why are they in YOUR store as opposed to a big box retailer? You may even sell some of the same merchandise. For the most part they are looking for that interaction, give it to them!
The second piece is electronic protection. You and your staff cannot be everywhere, with every customer all the time. Shoplifters seek out this situation and in many cases will create it. An Electronic Article Surveillance (EAS) system such as a Checkpoint System is actively working 24/7 and tells the one out of ten shoplifters “go away” even as they enter your store. Shoplifters know what a Checkpoint System is and will shy away. They will go down the street to someone who is “easier”. Your other 9 customers will not care or in most cases even know what the system is for.
2017 is time to kick butt in sales. By all indications the economy will start to pick up. Let that work for you, not the shoplifter. Contact us today. We can help you with BOTH pieces, customer interaction and a Checkpoint Systems solution and help you make ALL of 2017 a great retail sales and profit year.
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