Is New Technology The Answer to Stop Shoplifting?

During this holiday season, shoplifting and organized retail crime are some of the major problems retail owners and managers face.  The incidents occurring every single day according to some experts are near the 500 mark every single minute in the United States. Holiday shoppers, inventory etc, are issues the retail industry know how to deal with during this time of year, but the increase of shoplifting is a problem they have to face every single day without a solution.

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Is holiday retail still king? 4 ways to get smarter about holiday marketing

As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways to help your brand stay ahead of the competition.

Get ready — the holiday season is upon us, and the retail landscape is changing yet again.

While the traditional holiday season has always been a cash cow for retailers, recent data shows that many consumers no longer limit their holiday shopping activities to the period from Black Fridayto Christmas Eve. With accessibility and shipping barriers lowered, consumers are evolving their spending habits to buy early. This gives retailers both a challenge and an opportunity this year.

Do changing consumer behaviors mean that you should reduce your investment in traditional holiday retail marketing activities? Or, in the new holiday retail environment, can you position your retail brand to benefit from the evolving behaviors of today’s consumers?

Holiday retail shopping behaviors vary by generation.


The New Tech Helping Business Owners Stop Shoplifters

Amazon is known as the biggest retailer online, but most people don’t know that Amazon has taken two big steps into physical retail. The better known is Amazon’s recent purchase of Whole Foods, but last December the tech giant quietly opened a small grocery and convenience store, Amazon Go, that works differently than any other.

At Amazon Go, shoppers are tracked with a series of cameras and sensors the entire time they shop. You can just walk out the door without paying a cashier, they say it feels like shoplifting, and the items are automatically charged to your credit card. While this looks like a science fiction movie, the technology is in place today helping retail store managers thwart shoplifters.

500 Shoplifting Thefts Per Minute

Shoplifting may not seem like a big deal to regular customers who pay for the goods they take home, but it is a huge problem across the United States. In fact, there are about 500 shoplifting incidents per minute, performed by a combination of professional thieves and amateurs trying to sneak away with a freebie.


Dane County leaders encourage holiday shoppers to buy local

DANE COUNTY (WKOW) — There is a push by Dane County leaders to support local businesses this holiday season.

November marks the launch of Shift Your Shopping. The program encourages consumers to buy from local businesses ahead of the holidays. On Friday, Dane County Executive Joe Parisi and other county leaders gathered to highlight how important it is to do so.

Studies show Americans spend a large portion of their annual retail shopping budget between November 1 and December 31. According to the National Retail Federation, retail sales in November and December generally increase 3.6% to roughly $650 billion.

When that money is shifted to locally owned, independent businesses, they generate more economic benefit in local communities than money spent at national chain outlets.

“Small business Saturday is more than just retail,” said Dane Buy Local Executive Director Colin Murray. “It also includes restaurants, grocery stores, hotels, flower shops, the list goes on and on. They’re all individual businesses that rely on the local economy to be successful.”


 

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