Yep, you probably are! The shoplifter that walked out the door with your $45 item cost you MORE actual money than $45!
Many Retailers do not understand the actual impact of theft. For example:
You experience a $45 loss (shoplifting, employee theft, vendor fraud…). Is that $45 the total impact on the bottom line? Nope, you actually lost $2,250.00 in real money.
For your organization to simply recover or break even on a $45 loss, you would have to sell an additional $2,250.00 to break even! ($45.00 divided by .02% profit margin). This is on top of your normal sales.
WOW, how many more items are you going to have to order, receive, count, mark, prepare paperwork for, stock, and finally sell just to produce these extra sales? Theft/Shrinkage really cannot be recovered from because you should have had those sales to begin with.
Add to that the loss of sales because the stolen item was not available for sale to a legitimate customer.
You then begin to understand why one third of U.S. business failures are blamed on theft.
The obvious solution is to prevent the theft (we can help with that), errors and abuse that cause loss in the first place.
Loss vs. Sales
So if we assume for a moment that your company has a 2% bottom line net profit margin. Two percent is considered an overall retail normal margin. Yours may be higher/lower. The net profit is your final profit after all expenses such as payroll, payment to vendors, rent, taxes, utilities….
The chart below shows the sales required to replace losses due to theft:
AMOUNT OF LOSS 2% PROFIT MARGIN SALES
NEEDED TO REPLACE LOSSES
$100 $ 5,000
$500 $ 25,000
$ 2,500 $ 125,000
$ 5,000 $ 250,000
$ 7,500 $ 375,000
$10,000 $ 500,000
$12,500 $ 625,000
$15,000 $ 750,000
$17,500 $ 875,000
$20,000 $1,000,000
Inventory shrinkage cancels millions of dollars in sales. That means all of your hard work for an entire year can be wiped out by a single loss. Loss Prevention Systems can fix your shoplifting problems!
I’m sure you’ve already read how shoplifters cost you money. It’s probably hard to digest the dire financial implications that shoplifters have on all of our businesses. Without adequate controls in place, you are putting your business and your financial well-being at risk, and honestly, you just can’t do that. That’s why we have to have a camera system and why EAS systems are a necessity and not just a “nice to have” technology. That’s exactly why we have to invest in exception reporting tools to help us identify criminal activity and why we preach the value of exceptional customer service in our stores.
You have (or I hope you have) read the last article on preventing check fraud. It’s a great way to protect your business from a different avenue of fraud. Another, much more popular and prevalent scheme is credit card fraud. The United States lags far behind the other major countries in the fight against credit card fraud. We’ve only just begun adopting chip and pin technology and it will be several more years before we see magnetic strips become a relic of the past. So exactly how can you identify and prevent a fraudulent change from happening in your store and how exactly do you lose money on these transactions?
You know, we talk about the thousands of ways you, the small business owner, loses money to thieves constantly. Most of that is centered on shoplifters and boosters stealing your merchandise. We talk about that for good reason… it’s one of the biggest financial impacts to your business if left unchecked. However, there are so many other ways that your business can be targeted by criminals and some of them may appear so legitimate, that you would have no idea you were a victim for weeks. In that time, the criminal is long gone and you’re left paying for that theft out of your pocket. One area of training that is often overlooked in retail is check fraud. I’ll give you some advice on how to identify this in your store and protect yourself from vulnerability.
What is the solution to shoplifting and employee theft?
Employee theft is a common and costly problem in retail. Some businesses’ are reporting that, for the first time, internal pilferage has now surpassed external. There are many ways to control and manage internal theft. But, one of the most effective ways is often overlooked. Stop it before it starts.
According to the National Retail Federation-
Do you REALLY know how to stop shoplifters? I mean, really know? Your Checkpoint System is only half of the strategy. You spent the money, put the labor/time into using labels and tags but after the newness wears off, are you still having more losses than you want?
It’s no big secret that I can’t stand a thief; I did make a career out of catching them. Shoplifters really get under my skin, but employee theft really fires me up. You put people to work, give them opportunity to grow and instead of putting in the long hours, hard work and dedication needed to move forward, they steal from you. They betray your trust, slap you in the face and take money out of your pocket and food off your family’s table. Will you ever stop employee theft completely? Probably not. You can, however, minimize the risk.
Whether you’re a small one store business, or a large chain store, loss prevention awareness training for your teams cannot only protect against criminal acts, but also make a direct and positive impact on your bottom line. There is an inherent value in awareness training that lots of managers just don’t take advantage of. The core of any successful loss prevention program is not how many shoplifters are caught, nor is it how many employees were arrested; it’s training and awareness of your store teams. We are called loss “prevention,” not loss “reaction,” right? So how do you persuade your managers to see the value?