Shoplifting Prevention and Tips

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The security of your store during the holiday season is often tested to the limits by the quantity of customers and employees that enter your store daily.  Preventing employee theft and shoplifting during this time of year is not something you expect to accomplish 100% of the time, but if you have preventive measures and procedures in place, you can minimize your loses and keep your employees and customers safe.  If you need more tips  or information about this topic, follow the links below to read more.


Business Owner’s Rights for Shoplifters

Shoplifting is a major expense for many businesses. A retailer suffers a loss from the unpaid merchandise, and it has the added expense of surveillance equipment and personnel. Each state enacts its own shoplifting laws that should be read by the prudent business owner. While an employee may be justifiably angry when he witnesses a crime in progress, he must follow the store policy or face the possibility of the thief suing him and the store for a violation of his civil rights.

Surveillance

Most consumers realize that the majority of stores have security cameras installed inside and outside the building. In addition, loss prevention specialists walk the aisles looking for suspicious activity and responding to alerts from the monitors. What people may not realize is that the insides of dressing rooms are under surveillance in at least one major department store. On July 21, 2011 Channel 10 News in Tampa Bay, Florida, reported that Macy’s flips the doors to dressing rooms so the slats face downward. This allows anyone — or any camera — outside the room to see in, although that’s not obvious to the customer inside the room trying on clothes.


SHOPLIFTERS STEAL AN AVERAGE OF $134 EACH TIME

November and December are peak months for shoplifting. Not really a surprise. Shoplifting increases 10 percent or more during the holidays, according to security companies.

Retailers are getting better at preventing shoplifting and recovering some of their merchandise, but the losses are still staggering. The average value of items stolen per case is $134.

Over $10 billion in merchandise is lost annually, according to University of Florida research of the nation’s largest retailers, and just $159 million in stolen merchandise was recovered in 2014. Another $82 million was recovered when the shoplifter got away.

Nearly 1.2 million shoplifters were caught in 2014, an increase in apprehensions of 7.4 percent over the previous year, according to the annual retail theft survey by Jack Hayes International, a loss prevention consulting firm. The survey included 25 large retailers with over $700 billion in sales and 23,250 stores.


10 Tips to Prevent Shoplifting

Shrinkage, or retail theft, can have a serious impact on your bottom line. The National Association for Shoplifting Prevention says more than $35 million worth of goods are stolen from retailers every day. And while all businesses are susceptible to shoplifting, some — like clothing, book and jewelry sellers — are more so.

While teaching your staff to spot and handle shoplifters properly is a crucial deterrent, you can also implement store design tactics to help prevent stealing. Here are 10 of the best ways your retail small business can deter shoplifters today:

  1. Maximize Visibility: Keeping an eye on merchandise is the first step in loss prevention. Place shorter displays close to the register and taller displays near the perimeter of the store so all merchandise is completely visible from your perch. Use mirrors to eliminate any blind spots, and be sure to keep your store neat and tidy, so employees can tell at a glance if something is missing or out of place.

HOW TO SPOT A SHOPLIFTER

theft (8)What does a shoplifter look like? How do you know if someone is going to steal from you? I get asked these questions all the time by store associates and mangers. The real answer is, a shoplifter doesn’t fit any specific demographic. There is no common appearance to a thief. I’ve personally apprehended 12 year old kids, soccer moms, grandmothers, lawyers, doctors, truck drivers, college professors in addition to the professional thieves. There are a few tips to look out for that you should share with your teams.

Looking around/up for associates and/or cameras

Most people shop by looking at the product in front of them. I always get suspicious when I see someone looking everywhere but in front of them. Subjects that are constantly looking up (for cameras) are pretty easy to spot; when’s the last time you looked at the ceiling at the supermarket? These people usually catch my attention rather quickly.

Grabbing items without regard to size, color or size

If I’m shopping for a pair of pants, I am looking for a specific style and size. Thieves who are looking to steal to resell usually will just take whatever they can get their hands on. If you see someone walk by a display of clothing and just start randomly selecting product, they may be planning on stealing that product from you.

Clearing pegs/shelves

If I’m buying *electronic item x*, chances are, I’m only going to buy one. If you notice someone clear an entire peg or shelf, especially if it’s a high risk product, which is another great indicator that their intentions may be less than honest.

Wearing unseasonal clothing

This one is my favorite. Every time I’ve seen someone wearing a coat in the summertime, I’ve ended up throwing them in jail for stealing from me. If it’s 90 degrees outside, someone wearing a thick coat should send up some major red flags.

Staging merchandise

Maybe you walk by a quiet corner of the store and see a subject place a few pairs of headphones on a back aisle. Perhaps they decided not to purchase them; or perhaps they’ve staged them to steal after they’re convinced that the area is clear. I’m always suspicious of buggies of product near fire exits. Often times, a thief will stage product prior to committing the theft. If you find product out of place, it’s best to simply return it to its home location

Removing/attempting to remove EAS devices

No brainer, right? If you walk by someone and they are really struggling to remove an EAS device, they probably don’t have intentions on buying the item. If you, or your team see this, the customer should immediately be given customer service. I usually ask if I can help them with the security device… it gets the point across that I am aware of their actions, without me actually having to say anything accusatory.

While not every shoplifter will demonstrate the same overt acts, if store personnel are attentive and engaging with all customers, these behaviors can be picked up on and properly relayed to store managers. Remember, there is no better anti-theft tool than a well-trained, attentive employee. By looking out for these subtle cues, your team can better protect your #1 financial investment, store inventory.


HOLIDAY SAFETY TIPS FOR YOU CUSTOMERS AND YOUR EMPLOYEES

theft (12)It seems like the months of November and December are just ripe for criminal activity in our stores. These are the months that we see a spike in not only internal and external, but other, more serious crimes like burglary, armed robberies, car theft, and purse snatchings. Over the last decade, I’ve put together some holiday safety tips for my stores and I’d like to also share them with you.

One of the most common crimes that occur in our parking lots during the holiday season are vehicle burglaries. Busy shoppers are running from store to store and packing their cars full of goodies. Valuables left in plain sight attract criminals like a moth to a flame. What’s worse is that with all the hustle and bustle, often times, shoppers inadvertently leave their car doors unlocked. This one is simple to solve. First, leave all valuables and gifts in your trunk, out of sight. Second, LOCK your doors. I once partnered with local law enforcement in a store I had significant issues in and printed up some small reminders. We gave these out to every customer during checkout all season long. The customer’s appreciated the tips and we saw a reduction in parking lot incidents.

Another common theft for criminals this time of year is stealing from your customers while they shop. A busy mom sets her purse, or cell phone on the top of her buggy. In a split-second, she turns around to wrangle the kids, or to grab a hot deal. When she turns back, her purse or phone is gone. I’ve seen this happen so many times, and each time it could simply be prevented. Don’t leave your personal belongings out of sight, ever. I make it a point when I’m walking my stores, or even when I’m out shopping, to educate people on how to best protect their belongings. The last thing someone needs is to have their purse full of their hard earned money stolen right before Christmas.

We can talk about customer safety all day long, but what about your teams? We all have an obligation to keep them safe as well. Our early morning and closing teams are usually the most vulnerable. Remember that there is safety in numbers. When closing, it’s best that the entire team leave at once, with the manager, as opposed to allowing them to leave individually. This will help reduce the risk of personal crimes late at night, in addition to an after-hours robbery. The same should go with your opening team. Once the manager arrives, all employees should then get out of their vehicles, instead of waiting outside the doors. Closing and opening managers should also make it a point to drive around the perimeter of the store to look for signs of forced entry and any suspicious persons and/or activity.

Armed robbery. I dread this time of year because for my stores, every robbery we’ve ever had occurred during this time of the year. We’ve had a handful of robberies during business hours and about the same number after-hours. While it’s very hard to prevent a robbery, there are a few steps you can train your team to do in order to get out alive and unharmed. Thankfully, we’ve never had an injury as our teams followed the steps below each time. I’ll close out my holiday safety tips with these quick tips on how to stay safe during a robbery.

  1. Stay calm.
  2. Comply with all demands
  3. Give them whatever they want, as quickly as possible
  4. Get them out of the store as quickly as possible
  5. Do not call the police with the gunman still in the store. If police arrive quickly, there could be a shoot-out, or a potential hostage situation
  6. Try to remember as much descriptive information as possible (hair color, race, eye color, tattoos)
  7. Do not touch anything after a robbery. You don’t want to contaminate the crime scene, as police may be able to obtain DNA or fingerprints from the safe, doors, or countertops                                    

How to Find a Good Security Consultant

meetingpic.In today’s business climate it’s impossible for an owner or manager to have all the knowledge and experience needed to run a successful company.  There’s too much new and changing information (i.e., technology, taxes, healthcare, government regulations, legal liability) for any one person to keep up, let alone have a working understanding.

That’s why even very small businesses are using temporary specialists more often than ever before.  Outside experts fill the many gaps which any business has: lawyer, marketer, accountant, consultant, business analyst or web designer.  Increasingly, one of the requirements for many companies is security consulting.

The growing need for risk assessments and security measures is an area of concern most companies have never had to face.  It’s an area which requires expertise beyond what the average manager or owner can be expected to have.  It just makes sense to outsource it. 

But, how do you find a good security consultant?  As any good security consultant will tell you — due diligence is the key.  To get you started here are a few tasks to do and questions to answer for each candidate.

* Interview more than 1 person, 3 is usually enough to find the right one.

* Do they welcome or hinder your due diligence?  A viable candidate will endorse your actions.   

* Check their references and credentials.  Also, depending on the project you have in mind, consider doing a background check.

* Evaluate and validate their work experience.  Do they have the expertise they claim to have?  There are many types of security issues.  Does their knowledge fit your problems? 

* Are they listening to you and your people?  Are they offering solutions before they understand the problems?  Are they trying to up-sell you?

* Do they demonstrate responsibility by following up when they say they will (i.e., bids, phone calls, appointments, texts, emails)?  If they’re not responsible when they’re trying to sell you, it usually gets worse during the project.

* Is there a contract?  There should be one that’s clear and easy to understand.

Security issues — workplace violence, cyber attacks and breaches, employee theft, shoplifting — are continuing to grow.  It’s time to think about how they affect your business and take steps to address them.  These are concerns that aren’t going to go away. 


Nicole Abbott is a professional writer who’s had over 100 articles published.  She’s a business consultant and former psycho-therapist with over 20 years of experience in mental health, business and addiction.  She’s a coach, lecturer, trainer and facilitator.  She has conducted over 200 workshops, trainings, presentations, seminars and college classes. 

What To Do With Your Customer Feedback

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For retailers around the country and business in general, customer satisfaction is very important nowadays.  The internet has made customer complains known worldwide. An uploaded video can go viral without the company having control over it, and the damage it can inflict upon the company can be horrendous. What can you do to assure that you take customer complains or suggestions seriously? What can you do with them once you have the data?  For more about this topic follow the links below.


5 Cool Things You Can Do With Customer Feedback

Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.

Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times.

Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact, theylove sharing their insights with you because they understand that the more feedback they give, the better your product becomes.

However, most of this feedback just ends up cooling its heels in hard drives, which is, well, tragic, considering all the good it can do. A motivational tool, a wall of love. . . the ideas are limited only by your imagination. Here are our top five cool things that you can spin off with customer feedback, to wow your customers and your own employees.


Are Customer Reviews Promoting Your E-Business Like They Should?

Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand.

Unless you’re just back from an extended stay in some parallel universe, you know that customer reviews are valuable to e-commerce and increasing online conversions. Even negative reviews can be helpful to you, as the purveyor of a product or service.

The value of online customer reviews can hardly be overstated, though perhaps it approaches being over-documented.


4 Ways to Make Your Customer Satisfaction Surveys Actionable

To truly understand customer feedback, you need to ask an important question: “Why?” The only way to do that: follow up.

“Please tell us how we did.”

A question like that can roll the eyes of even your company’s biggest fan.

For years, customer satisfaction (CSAT) surveys have been the bread-and-butter strategy for getting feedback.

But the big question is, are these surveys useful?

Many companies are frustrated by their surveys, in large part because they don’t know how to derive consistently actionable insights from the feedback they collect. Thousands of responses go into a database, emerging only as a graph that nobody wants to admit doesn’t drive any change.


Should You Apprehend The Shoplifter?

shoplifting2According to the statistics by the National Association for Shoplifting prevention the habitual shoplifter steals 1.6 times a week. And although that is an alarming amount, the fact is that theft by employees surpasses theft by the outside shoplifter.  The amount they steal is alarmingly higher compared to what the outside shoplifter takes from the store. So how do you prepare your business to mitigate the loses it will suffer from employees and shoplifters alike? Is having up to date inventory data readily available one of the solutions? Is prosecuting the employee no matter the amount the way to go?  For more about this and other stories follow the links below.


To Stop Or Not to Stop the Shoplifter: Is This Still a Question?

A male shoplifting suspect has been coming into store 153 three times a week for as long as anybody can remember. Store management has even attributed this guy as a major cause of the store’s shrink woes that have put them on the corporation’s “target store” list for the last two inventory cycles. As the store’s loss prevention agent, you have tried to stop him in the past, but it seems like you have always been just one step behind him and unable to make the shoplifter apprehension.

“Today is going to be different,” you say to yourself.

You can feel it. Today he is finally going to get what’s coming to him, and, more importantly, your apprehension dry spell is going to end. No more excuses needed for the boss. Today you are going to be stopping the shoplifter that nobody else has been able to get.

You have spent the last ten minutes following the suspect through the store, tracking him carefully from the moment he entered. You know and understand the steps of the apprehension process. You have observed him approach, select, and conceal multiple computer accessories that you estimate to be worth over $200.


Seven things retail can teach us all about data security

TalkTalk’s Dido Harding isn’t the first CEO to receive advice from cyber experts safely installed on the This Morning sofa and she won’t be the last. The boardrooms of British Gas, Vodafone and Morrisons have all recently played data-breach bingo and we all now accept it’s ‘when’ not ‘if’.

But retailers have been dealing with theft for a very long time. They call it ‘shrinkage’ – when stock leaves a store by any non-legitimate route and surprisingly, shoplifting comes a distant second to theft by staff. Since retailers need staff they’ve had to concentrate on mitigation rather than eradication.

The information security community would do well to take heed here. The biggest tool most companies have against the insider threat – data theft by staff – is a strongly worded statement. Even then, access to information is so poor that management can’t deliver on any threats. Too much attention still goes on preventing the external attack – the shoplifter.


RETAIL SECURITY

Retail security is a term with two very different and distinct meanings in the retail environment. In one aspect, retail security is an outdated and understated term for a critical sales support function. In the early years of the profession, most companies called this aspect of the workforce the “Security” or “Protection” department. Security teams served as a real and visible force to combat losses in the stores. Uniformed guards would stand at the doors or walk the selling floors. Undercover security agents were eventually brought on to catch shoplifters. Security managers coordinated these efforts, and also handled internal theft issues. Programs typically assumed a reactive and one-dimensional approach; responding to issues as they occurred and working to keep the stores safe and secure. Unfortunately, while this reactionary approach was often expected and requested by retail leadership, it was not conducive to true retail success.

Over the years, responsibilities continued to increase, and these departments were looked at in a different way. It became increasingly apparent that in order to benefit the overall organization the industry would have to evolve, embracing the concepts of retail shrink reduction and incorporating concepts critical to the retail culture.


EMPLOYEE THEFT IN THE 4TH QUARTER

theft (2)It always seems that as we get into the 4th quarter, cases of internal theft seem to rise. Every year for the past 8, I’ve dreaded the case load that I know will be coming in the next three months. While it is impossible for me to predict, with any certainty, internal theft cases at any point in the year, I can always guarantee that each one of my 29 stores will have at least one case in the next three months. Good thing I’ve got my bags packed.

I would almost bet that I’m not alone here. Those of you reading this right now have experienced the same thing. Yeah, sure, we see employee theft cases all year long, but why do they seem to increase during the end of the year? Are more people just desperate to satisfy those wish-lists? Is it driven by greed for the season’s hot new electronics? Is it our temporary associates, who may not receive a background check? Probably a little bit of all of those.

Holidays bring pressure, especially if you have a family. Even more so if you are struggling financially. Those children surely need a new tablet, even though rent may take up an entire 2 weeks’ salary. Let’s not forget about utilities and groceries, clothes and other essentials. If someone is desperate enough, Santa will pass, but it will be on your dime. I grew up in poverty. My father worked long hours for minimum wage, and my mother raised 3 kids. When the holidays came around, I can remember my mother taking on temp work and my dad taking on another job. Nowadays, it seems as that type of work ethic is completely unheard of. Why work yourself to death, when you could just steal what you want.

Our employees also have greater access to product. Even before that new tablet hits the display, an employee has to take it off the delivery truck. Chances are, these receiving employees are grossly unsupervised, and can simply cart it out the back door. Just last week, I had a case where two guys were doing just that. They had bilked the store for nearly $10k in product that never made it to the sales floor. The managers learned a very hard lesson about supervision, as well as back door procedures. Employees also learn our system and understand where our weaknesses are. Last year (same store as the first example), the hard-goods employees (all 10 of them) were taking cash payments from customers and loading up bulk items like treadmills, ride-on toys, and basketball goals. The store has a procedure in place for a supervisor to verify all receipts prior to bulk items being taken out. The store was not following this program and it costs them well over $75k.

Temporary workers are another pain in my side. Obviously, we need the additional support in the 4th quarter. Hiring is essential, but hiring the right person is even more so. My company waives the background check process for temporary hires. It’s the reason I’m bald at 28. There are better alternatives out there. I know a ton of other retailers also have this practice. It’s not good for business. Yes, these people are only working for you for a limited amount of time, but they can do serious damage in that time. Just last year, two temporary cashiers embezzled nearly $30k in one of my stores by processing fraudulent return transactions. Upon their arrest, we saw on their criminal records that each had multiple arrests for embezzlement and shoplifting. They would have never been offered employment outside of the temp hire period.

There is no quick fix, or simple solution to employee theft. As managers and business owners, you have to take proactive steps to minimize your losses. Employees will always find ways to steal from you; it’s your job to make it increasingly difficult for them to do so. The key to a strong 4th quarter is clearing your store of product, just not through the backdoors. 


THE IMPORTANCE OF CUSTOMER SERVICE

theft (13)For me, this is the last week of the 3rd quarter. It’s already that time of year once again. In just a few short days, the 4th quarter will ramp-up and shoppers will be in a tizzy as they check their loved ones off that holiday wish list. I just read a national report that predicts consumer spending this season will be at its highest point since 2008. That’s fantastic news to us retailers. We are poised to post some record sales in the next three months, provided that we execute to our fullest potential. What keeps the customer coming into your store? Is it your customer service levels?

I am a champion of customer service. Like many before me, prior to my LP career I was a store manager for a big box retailer. You can set all the POGs, put up all the proper signage and all those other corporate tasks, but you will find yourself on a lonely island if your store is not customer centric. It’s a two way street. Attentive and responsive employees will help drive sales. They will also reduce shrink.

Take for example a customer shopping for a treadmill. Sure, they could come into the store, pick out the item themselves and cart it out. You just made a $500 sale and you really didn’t have to work for it. Did that customer get the foam mat to protect their floor? What about the silicone lubricant for the belt? How about a new pair of running shoes to prevent an injury, or even some fitness supplements to help them with their workout routine? What if by not speaking with someone on your staff, they purchase a treadmill that doesn’t fit their activity level? You may have very well left an additional $50-$100 on the table in add-on sales. Why would you leave all these extra dollars out there?

My company, like so many others, runs a survey. Customers can call in the number on the back of the receipt and share their in store experiences. I often review these for opportunities in the store. One thing I see the most is that customers feel “ignored”. Is it so hard for our employees to simply greet a customer? I see it so often. Employees who are too task oriented, who whizz past our customers without as much as a greeting. Do you see that in your store? Is it acceptable?

Let’s talk shrink. This is an LP centered magazine, right? Do you know that the very best method for reducing shoplifting losses is? If you guessed customer service, give yourself a pat on the back. First and foremost, a thief never wants to be acknowledged. If your employees are engaging and monitoring their areas, a thief will not have the opportunity to steal your merchandise. When my LP team completes a shoplifting report, there is a checkbox at the end of the report. It asks simply if the suspect was ever provided customer service by an employee. When I get those reports that say “no,” I use that shoplifting incident as a tool to coach the managers of the store, and show them a customer service failure. By training your employees to give high levels of customer service, you can and will deter criminal activity.

Customer service isn’t just telling a customer hello. It’s about each and every employee going the extra mile to satisfy your customer. Every single person that comes through your doors has a choice. They are choosing to give you their money. You, as a manager, should be honored by that choice. You should make it a core philosophy in your building that the customer is the most important aspect of your business. Strive to be the store that people will shop at, no matter the distance from their home. Engage your customers, leave no money on the table and be proactive in reducing shoplifting losses. Remember, customer service means money in your pocket and less product walking out the doors.


Shoplifting and Racial Profiling

theft (12)Experts agree that shoplifting can be reduced by having a trained team of employees and managers at the store.   Shoplifting seminars or shoplifting prevention training can help reduce shoplifting at your store, and let you keep more of the profits. By training your employees you can avoid racial profiling, or at least mitigate it and avoid lawsuits that are costly for you. For more about this topic, follow the links below.


The black man arrested in Georgetown because he looked like a shoplifter

An hour after Bilaal Briggs clocked in for work at Sports Authority in Arlington on a mid-May morning, a tall African American man walked into Georgetown’s Zara. He grabbed some clothes and, when a manager spotted him, bolted out of the store. The manager called police and dispatched a warning on a private messaging app that hundreds of Georgetown retailers, residents and officers use to discuss people they deem suspicious in the wealthy, largely white community.

“We just got hit,” wrote the manager, Neetu Kaur. The description: “African American male 6’2 tattoos of stars on right side of neck and a tattoo of letters on the left side of his sideburns.”

Two days later, Briggs, who is black, 6-foot-1 and has tattoos of stars on his neck, arrived at Zara to buy a shirt he had placed on hold. The manager spotted Briggs, mistook him for the thief and called police. Within minutes, Briggs was in cuffs, wondering what had happened.


Police to start charging businesses for ‘excessive’ shoplifting calls

LANCASTER, Pa. (WHTM) – Surveillance cameras keep a watch on anyone who walks into Keystone Fireworks in East Lampeter Township.

Business owner Kevin Shaub says that’s one of the reasons they’ve never had a problem with shoplifting.

“Our product, being that it’s generally a fairly large product, doesn’t lend it to be easily shoplifted,” he told ABC 27 News.

Township police told ABC 27 News they’re getting called to more than 300 reports of shoplifting a year and have been burdened by the amount of shoplifting calls from retailers.

That’s the reason behind a new ordinance which calls for business owners who make “excessive” shoplifting calls to pay police.

Businesses who call officers more than 10 times a month will have to pay $250 for each call.


Stores using app to detect shoplifters accused of racial profiling

Some businesses in an upscale Washington, D.C. neighborhood are accused of racial profiling through a mobile app that allows shopkeepers to alert each other — and police — through private messaging about people acting suspiciously in their stores, reports CBS News correspondent Jeff Pegues.

In trendy Georgetown, store owners will tell you shoplifting is part of the cost of doing business.

“The type of people that is more like a shoplifter, they come here all the time, they go to that same item, they get the feel of the store,” said Keisha Green, an employee at the Sports Zone Elite.

In the last 60 days alone, police recorded more than 120 thefts in the heart of Georgetown.

To counter crime, businesses are using an app called GroupMe. It works like a private chat room, in which 380 members — including merchants, employees, community leaders and on-duty police officers — send each other descriptions and pictures of customers acting suspiciously.

But in Georgetown, where nearly 80 percent of residents are white and have a median household income of almost $120,000, the vast majority of the reports are about black customers.


Don’t Confuse Training with Meetings

meetingpic.Initial and continued on-the-job training is one of the most effective ways to curb shrinkage and loss.  When done correctly it can reduce employee theft, lower shoplifting loss, cut down on administrative mistakes and catch vendor fraud.  Unfortunately, it’s become one of the most dreaded parts of a job.

It’s dreaded, by both managers and employees, for a good reason.  On-the-job training has become confused with and replaced by the employee meeting, which is usually boring, poorly run and downbeat.  But, they aren’t the same thing.   

Over the years experts have promoted replacing the “old way” of individualized on-the-job training (and management) with the “new and time saving” plan of having employee meetings instead.  The idea of managing and training people by group, rather than individually, is becoming the norm.

Supervisors are trying to change and manage behavior through group meetings, instead of properly training (at first and on a continuing basis) employees individually.  But, that way of managing only goes so far with good or average employees, and it especially doesn’t work with problem ones. 

It’s not uncommon for a new policy to be created as a response to one or two people’s problem behavior.  The policy is then presented in an employee meeting as a store wide issue, rather than the individual one it actually is.  Often, new policies don’t need to be written – the old ones just need to be enforced. 

They need to be enforced at the individual on-the-job training or coaching level.  Employee meetings are, at best, ineffective places to address one person’s behavior; at worst, they undermine management’s credibility and authority.

For example, this was overheard in a retail store – “Don’t forget the employee meeting at 3.  You know, where we all get yelled at for something Brittney and Josh are doing, but the team leaders are too scared to say anything to them.” (These weren’t their real names.)

It’s a given that proper training is the best defense against mistakes, loss and shrinkage.  Employee meetings are good places to give information and do general training.  But, the best and most effective training is still individual coaching based on the employee’s strengths and weaknesses. 


Nicole Abbott is a writer and psycho-therapist with over 20 years of experience in the fields of mental health and addiction.  She’s an educator, consultant, lecturer, trainer and facilitator, who has conducted over 200 workshops, trainings, presentations, college classes and seminars.