Are you confused about how to stop shoplifters? Many Retailers are. Often I hear something like “I have a CCTV camera system to stop shoplifters”. The reality is that shoplifters couldn’t care less. Cameras are a very tiny deterrent to a shoplifter. They know you do not have the time or payroll dollars to actively watch. And it is easy enough to create a diversion or simply take your merchandise and move to another location in your store that does not have camera coverage.
Keep in mind that Loss Prevention Systems also sells and installs cameras. So I have quite a bit of experience with this subject. Cameras are great tools but they have their limits. They are great for employee theft prevention and investigation, robbery prevention, burglary prevention and so on. But cameras are NOT proactive (passive)in the case of shoplifting. The shoplifter will be long gone by the time you figure out what is going on if at all.
However, a Checkpoint EAS system is PROACTIVE. It is working 24/7 even when you or your staff are not paying attention. Checkpoint Systems labels and hard tags are applied to your merchandise and if the thief tries to steal you products the Checkpoint System at the doors goes into alarm. We can even send an instant message to your cell phone or other mobile device at that time.
A Checkpoint System never takes a day off, is never sick, doesn’t want a pay raise, and doesn’t want a $15/hour minimum wage. Don’t you wish your staffing was that simple?
You know, sometimes we seem to overthink EAS tagging. Very often, I find that my store managers will focus so heavily on tagging a small, inexpensive (but high shrink) item, that they completely overlook the big ticket item that is absent of any physical security measure. Why is that? A large cooler is just as susceptible to loss as a pair of socks. Maybe it has to do with the perception of what is driving shrink in our stores.
The holidays are over and looking at your sales, revenue, expenses, profits and inventory, you are probably realizing you had a good year, or a year where inventory has disappeared and don’t know where it went.






