Often overlooked for small businesses is the dire need for a suitable burglar alarm system. I talk about EAS placement and CCTV all the time. Those are rendered absolutely useless is someone busts in through the back door. If your burglar system isn’t up to standards, you run the risk of losing everything.
I think (and hope) that all of you have at least a basic intruder alarm system set up with a reputable monitoring service. I want to go a little further than that and give you some insight on what I’ve seen that works and what really doesn’t. I’ve seen plenty systems over the course of my career and while I’m not an expert on alarm systems, I have common sense (something that seems to be lacking the higher you progress on the retail ladder).
Every store, no matter the size should at the minimum have motion detection and depending on your assortment, shock sensors. If you’re not familiar with the latter, they are generally designed for placement on solid walls (think a firearms cage in a sporting goods store, or the cement wall surrounding the vault at the local bank). These alarms trigger if there is a significant shockwave, i.e explosion, or perhaps a vehicle ramming through. Very important to consider depending on your particular assortment and layout. Motion sensors on the other hand are far more common and should definitely be part of your security system. As the name implies, they detect motion.
One thing my company struggled with for years was false alarms. We were actually paying thousands of dollars in false alarm fines to our local police department one year at this one particular store. Almost every night, the motion sensor would trip, police would be dispatched and we’d find no evidence of a breach. We eventually discovered that we had a cat that was taking up residence and wandering the aisle at night. We eventually changed the trigger to dispatch police from one motion activation to no less than 4 before we would dispatch police. This helped out tremendously and we’ve since implemented that practice to all of our stores.
One other thing we found that didn’t quite work with the motion sensors was our outdoor storage yards. If the wind blew a little too hard, or if animals would slip in, they would trigger a police dispatch. What we did was configure the dispatch to only trigger if there was an outside motion trigger coupled with a breach of gate. By a little trial and error, we found the best solution to keep our store protected, all while eliminating any false alarms to our local police department.
Usually attached to any burglary alarm system is the fire alarm system. I bring this up as I want to talk about a technology that we’ve just begun implementing in our stores over the past 6 months that I think is definitely worth the investment. That being delayed egress fire exits. We had stores in this one market that were being just absolutely hammered with fire exit run outs. We had groups of people that would load up shopping carts full of buggies and push out of the fire exits where an idling pickup truck is waiting. We struggled to stop this trend and were hit with a brick wall; until we tested out the delayed egress.
If you’ve never seen these in action before, they’re pretty awesome. What happens is pretty simple. If someone attempts to open a fire exit, the door has a 10 second delay; meaning the alarm sounds, but the door cannot be physically opened for that time period. The only way this is circumvented is if the fire alarm is activated; then the door opens immediately. The first time our fire exit bandits hit a store with the new doors was priceless. The look of sheer terror and panic on their face as they tried to get out the store, but couldn’t was pure awesomeness. This install, while an investment, has already shown to have not only great potential, but has already given us results.
As with any system, there isn’t a “one size fits all” plan. I encourage everyone to do their own homework when it comes to protecting your store when you’re not there. I guarantee that you can find a balance between your store needs and your budget. While with any new system, there is always an investment to be made, think of this as an investment that you can’t afford not to take.
Tagged merchandise, metal racks, and electrical wiring in this incidental detection zone can have an adverse effect on system performance. As a general rule, tagged merchandise should be equivalent of at least ¾ of you doorway aisle width away from each EAS pedestal. Example; tags should be no closer than 4.5 feet, in a 6 foot doorway. Where possible: metal racks and electrical wiring should be 5 feet or more away from the system.
You know, sometimes we seem to overthink EAS tagging. Very often, I find that my store managers will focus so heavily on tagging a small, inexpensive (but high shrink) item, that they completely overlook the big ticket item that is absent of any physical security measure. Why is that? A large cooler is just as susceptible to loss as a pair of socks. Maybe it has to do with the perception of what is driving shrink in our stores.
You’ve got a great EAS system. You’re stopping shrink and keeping profits in your store. You’re happy. Losses are down and you might actually make your sales targets. So it’s like Ronco Rotisserie where you just “set it and forget it,” right? Not quite. You have a few things to do if you want that system to provide you years and years of a return on investment.
I don’t care about solving social problems. I don’t care about saving the world (okay maybe I really do). But I cannot fix many of these things myself. I cannot make shoplifters change their evil trade for real work. But I can make shoplifters go somewhere else and leave my customers alone. 
Over the past five years or so, social media platforms have exploded. Sites like Facebook, Twitter, or Instagram are essentially a one stop shop for all your news, entertainment and whatever your Aunt Dolly is doing today… Like most Americans, I visit these websites frequently throughout the day (although, I am weaning myself off this addiction slowly, but surely). Businesses have also been quick to jump on the bandwagon and have found that direct to consumer marketing, especially the free kind of marketing, can really help a small business soar. With so many people, places and things interconnected, you can see how the Loss Prevention Industry uses these platforms to not only aid in investigations, but to help track down fencing operations, retail ORC groups and even dishonest employees.
Ever notice how so many different shoplifters, from various backgrounds and demographics all share similar characteristics in the manner in which they steal, the product that they steal and the methods used to conduct their acts? Well, I did and it really got me thinking. Why was this so? Is there some large underground shoplifting network where this information is swapped amongst the thieving brethren? Kind of.
What is the most important factor to consider when you make a shoplifting apprehension?
