I was aware that there are poor quality electronic article surveillance labels on the market but I had no idea that there are actually fake labels too. After a bit of searching I found a website that sells fake labels to retailers to give the impression that their store is using an electronic article surveillance system to prevent theft. This particular site even says about their product, “Gives the visual illusion you have a working EAS system at your door that will beep if the product is removed.” If you know my investigative nosiness then you would know that this just led me to another search. Yup, I had to know if there are fake EAS towers on the market somewhere. Guess what, I found one on a popular online shopping site. A fake tower was for sale for $199.00! What a bargain, fake tower and fake labels all for less than $250. This is awesome for a retailer looking for a false sense of security.
Look I get it, Sensormatic systems and Sensormatic labels may seem like they would an out-of-reach investment for a small business owner. Maybe you have even thought about purchasing a system but talked yourself out of it or a friend convinced you that it would be too expensive. Let me ask you a question, what is theft costing your store? I guarantee it is a lot more than you imagine. If shoplifting is taking place you are probably seeing more fraudulent merchandise returns than other retailers with similar size stores. This means you are paying for your own merchandise twice. Even if you give a giftcard instead of cash that dollar value is still going to ultimately come back to cost you when you sell the merchandise paid for with that card. Shoplifting empties your clothes racks or gondola shelves so honest customers can’t buy those goods. Do your employees work on commission? Lose merchandise to theft so it can’t be sold and their paychecks are hurt. Lose too much merchandise and those same employees may lose their jobs as you have to find ways to save money. Payroll is almost always the first place business owners look for expense savings. Tighten up payroll, lose employees and you lose salesfloor coverage. Lose salesfloor coverage and shoplifting increases further as fewer people are available to offer customer service that can deter a significant amount of crime.
This brings us back to the issue of electronic article surveillance and why anyone would consider purchasing a fake anti-theft system and the fake tags. A real system that includes real, active Sensormatic labels that can protect your investment is not a pie-in-the-sky dream. And let me add I am not even suggesting a second hand or knock-off system. Loss Prevention Systems, Inc. offers store owners the opportunity to own a brand new system within their budgets. They even provide the option of financing a system through Navitas Credit Corp.
You can buy your faux system for under $300 if you like but I promise you shoplifters are smart. To borrow a phrase, you may fool some of the shoplifters some of the time but you can’t fool all of the shoplifters all of the time. Eventually those crooks are going to figure out that you have a non-functioning system and then I assure you you’re going to pay for your system. Ultimately it will cost you a lot more to purchase a fake system when you could have paid for one that really does the job. Don’t play with fire, buy real Sensormatic labels and real Sensormatic towers and reap real results that will keep registers ringing.
Get more information on Sensormatic labels, contact us or call 1.770.426.0547 today.
Why would you do that especially when stopping shoplifters is so very simple? Loss Prevention Systems has the proven two step solution. Sensormatic EAS and a shoplifting prevention program that is easy and affordable. Our Sensormatic systems generally pay for themselves in approximately 5.5 months! Come on, you cannot afford to not fix the problem. Shoplifters are a threat from the moment you open until you move the last customer out your doors.
Do you want to know one of the fastest ways to make a Loss Prevention Manager cringe? Place high dollar merchandise within a few feet of your entrance/exit doors. Another great idea is to stack out a pallet of 32 inch LCD televisions for that Black Friday door buster with no protective devices on them because you know how fast they are going to go out the door (the L.P. Manager knows how fast too but from a different perspective). Frequently store managers want to put merchandise on display near the front of the store where customers are certain to see the items and entice them with an impulse buy. The downside to the strategy is that it creates a major opportunity for crooks to sneak merchandise out quickly without being noticed. They wait for a group of people to enter or leave, pick up the merchandise and blend in with the crowd then exit with the goods. I’ve seen it happen.
It’s here! The holiday season and there is a spirit of goodwill that hopefully we all share towards each other. For retail owners and managers the joyful spirit is boosted when sales are good as customers are buying gifts and purchasing foods for baking and holiday meals. For the most part people seem to be a bit more patient towards each other (except maybe in a mall parking lot where drivers fight for the best parking places). It really is the most wonderful time of the year!
Loss Prevention is a wonderful career choice that can lead to other positions in retail. There are, however tips I wish I had known before I began the job that would have prepared me for the adventure I was about to embark on. I started out in a Loss Prevention Associate position after spending four years as a U.S. Air Force Law Enforcement Specialist and another 2 ½ years earning a Bachelor’s Degree.
For the retail industry and small businesses in general, the holiday season has started, and for them, this season can be a financial boost for their business.