A RETAILER’S WORST FEAR-STORE ROBBERY

It was 4:30am on a Tuesday morning. My company cell phone pierced through the quiet halls of my house. At first, I didn’t get out of bed; perhaps it was a wrong number. Silence. As I doze back off, I hear the familiar tone once again. Who could be calling me and for what reason at this hour? I let it ring. I hear the chirp of the voicemail. Before I can muster the energy to get out of bed, I hear my personal phone ringing. This one is next to me on the night stand. Something is wrong, I immediately think to myself. When I reach for my phone in the middle of the dark room, eyes still blurry, I see the caller ID. It’s a sheriff’s deputy that I’m good friends with. My heart is in my throat as I answer. “You’re morning crew was just robbed at gunpoint. Get to the store now.”

I don’t think I even gave my friend a response before leaping out of bed. I quickly get dressed and race down stairs. Those two missed phones calls were from a panicked and frantic store manager. The other from the general manager. I jump in the car and speed across town; waking the VP of Loss Prevention, the regional VP and the media relations department. All with the news that no LP manager wants to say. “Our team was just robbed. I have no info on the wellbeing of our employees. I’ll update you as soon as I gather info.”

I get to the store and see close to a dozen police units. There’s crime scene tape and the local new stations are already setting up shop. I rush to the front door and see that it’s been shattered. Later, I find that the robber fired two shots from a .45… one round came within inches of a stocker, into the door, gaining entry into the store. At this point, I don’t care about the damage, I don’t care about the money. I head straight to the staging area and am suddenly taken into an embrace by the morning manager; someone I’ve worked alongside for 10 years. She’s shaken up, but OK. So is the rest of the team. I finally have good news. I send a quick text to my boss that all employees are safe; no injuries. We lost $9k and have a broken door. All replaceable.

It was no accident that our team made it out of this ordeal safely.

Every single week, our company’s robbery policy and procedure is covered with our teams. While a robbery can happen at any time of the day or night, they are most likely going to occur early in the morning, or late at night. Training your team to react to this scenario greatly increases your chance of getting out unharmed. So we train, constantly on three very important points.

1. Comply – there is no need to argue with a guy with a gun. Everything in the store can be replaced. The company brings in several billions of dollars each year; the amount of cash that can physically be taken is nothing compared to your safety.
2. Give them whatever they want — if they want cash, give them cash. If they want the entire electronics department, let em’ have it. If they want you to open each cash register for the change, then that’s what we’re going to do in order to get them out. Do not argue, do not deny. Your job is to get them out of the store as quickly as possible and without incident. Let our cameras and law enforcement partners’ worry about trying to identify them.
3. Never, under any circumstance, contact the police while there is an active robbery – We never want a robbery to turn into a hostage situation. If the police show up quickly, the robbers could panic and hold the team hostage. There is also the possibility of a shoot-out with police and the potential for injury to the team. This point cannot be stressed enough. Wait until you are positive that the robber has fled the scene before making that call; because once you do, you’re going to have every free unit across the city rushing to your doors.

While I hope to never have to see one of my teams go through an ordeal such as this again, I know that there will always exist the remote possibility of it happening again; whether it’s to one of my stores, or to one of yours. If you’ve never thought about implementing a robbery policy/procedure before, I would highly suggest doing so now. The better you plan for such an act, the better your chances of coming through without injury. Remember, money and merchandise can be replaced; a team member cannot.