Building Structure And Design To Discourage Theft

When stores are put together it is usually designed with appearance and functionality in mind. What you may not have thought about is how the structure and layout of a store might be helpful in discouraging shoplifting and other crimes. Have you ever paid attention to the gas station store layouts? Often the cashier island is in the center of the building and raised higher than the rest of the store. Low fixtures allow almost complete visibility of all areas of the store. It may not seem too important but if you have worked in Loss Prevention you know that this is an intentional design that helps reduce theft. By placing the employees higher they can see over customer’s heads and view what is happening in more parts of the store. Shorter gondola shelving may hamper how much merchandise can be displayed but by the same token visibility is enhanced. Those hiding places that shoplifters tend to congregate to become much harder to find.  

     It is important for store owners to keep theft in mind as they are planning how they are going to design their stores. Here are some additional ideas that you can consider as you build a store or perhaps redesign an existing one: 

  • Corral areas where high theft items are stocked. Corralling is the use of gondolas and cash register stands to create an enclosed department. There is only one way in and out and that requires passing the register. This design gives the managers a lot of control over the area and makes theft much more difficult. The drawback to a corralled department is that an employee has to always be dedicated to the department. That means it becomes a payroll expense. Many large chains that were utilizing this concept have moved away from it due in part to the cost of running it. It also ties down an employee who could otherwise help in other areas. 
  • Bright lighting throughout the store is important. Criminals seek shadows and darkness to cover their activity especially dark corners. Make these areas uninviting to crooks. Ensure you have lighting that hits every part of the store. This should include your stockrooms as well. Shoplifters are not the only criminals that will take advantage of your building, dishonest employees will too. 
  • For fire exit doors ensure the egress bars are set up with delays. Frequently shoplifters will fill up a shopping cart or bag with merchandise and hit a fire door with a getaway car parked right outside. A thief doesn’t want anything that will delay their exit from a building. A delay on a fire exit doesn’t have to be a long one but it does activate the door alarm when the egress bar is pushed. This alerts employees that a fire door is about to open and if someone is nearby they can respond to it quickly. A sign is required to be placed on the door or the bar alerting people that the door does have a delay. This can discourage many potential grab and run shoplifting incidents. 
  • Bollards or decorative barriers such as cement planters set up at the edge of the sidewalk outside of the front door(s) are an important feature. The use of such barriers discourage a vehicle being from driven through the entrance in a crash and run theft. 
  • Electronic article surveillance towers at all entrance and exit doors are a powerful deterrent to theft. Shoplifters become aware that anti-theft measures are in place as soon as they walk into the store. Using towers at employee accessible doors discourages associates from stealing from the workplace. A word of caution, don’t set up dummy towers and think you will achieve the same results. Criminals will figure out what is going on. Use Sensormatic equipment and Sensormatic tags and labels to get the real protection your store needs. 
  • Have counterfeit bill scanners and cash drop boxes at each register. Cashiers can scan all $20, $50 and $100 bills to prevent fraud. The drop box is used to remove the threat potential of short change artists, till tappers and even robberies. 
  • Finally, though they may seem expensive a few strategically placed cameras and Public View monitors can aid your managers in moving thieves out of hard to see locations.  

Store design has a direct influence on theft and crime. Putting barriers up that will hinder crime and eliminating those obstacles that prevent your team from seeing your customers can improve the security of your building. Remove crime and you make your store safer while also making a positive impact on profits.                                                

Not Planning For Summer Customer Traffic In March Is Madness

Not Planning For Summer Customer Traffic In March Is Madness

Have you ever noticed how quickly big box retailers will transition from the Christmas season in their “seasonal” departments to jumping into the new Spring/Summer merchandising sets? They don’t play around they are very strategic in their planning to get a jump on their competition. They use their mini-seasonal areas to drive the Valentine’s Day and Easter business but the large areas used for patio sets, plants, gardening, etc. get changed shortly after the Christmas season is over. Smaller retail stores should be doing their own transitions at this time too. It’s madness if you haven’t started putting out the Spring/Summer merchandise for your type of store by March.

     I understand there are some types of retail stores where it would seem a bit more difficult to appeal to a seasonal change. I think of luggage stores or perhaps a “mom and pop” corner grocery store where customers are used to purchasing their staple food items. But let’s think about this for a moment. Is there room for even the least seasonal retailer to adapt to seasonal sales? I would suggest there is room and it may take a bit of getting out of a comfort zone. Let’s say you sell luggage and people are going to come to your store who travel at all times of the year. Is it possible for you to carry some items that may be more colorful to appeal to a summer traveler? Think about how much easier it would be to locate a unique or brightly colored suitcase if it is on an airport carousel. While some shoppers (such as I) might prefer a traditional dark colored carry- on bag or briefcase, there are those people who fancy a more whimsical style. A change of colors and patterns might draw in more customers especially with the right touch of advertising and product placement.

     Mom and Pop grocers, sure milk, eggs and bread may be your bread and butter (pun intended) but is there any reason you couldn’t put out a display of Igloo coolers, picnic grills, aluminum foil, six-packs of soft drinks or beer? How about a front of store display with these items, grilling aprons and advertising for specials on lunchmeats, steaks and hotdogs directing consumers to your cooler section? Sometimes we all get in ruts and we fail to look outside the box for new and creative ideas to keep a business fresh and improve sales.

     There are the stores out there that just seem to always maintain the same set up and merchandising year in and year out. I can think of a local hardware store I sometimes go to when I don’t feel like fighting the other shoppers at the national hardware chain stores. When I do go to this particular store I usually have to search a bit to find what I need, it isn’t super neat but everything seems to be where it has been for the past fifteen years I have shopped there. It does make me wonder if the owner is trying to reach out to new customers or worries about the competition from the big box stores. A few changes now and again could probably make an impact on sales but that is a choice that owner has to make. What kind of changes would I suggest? I would put out new signs to let customers know about any sales that are running. Place gardening tools and gloves, tillers and lawnmowers at the front of the store. If the store has electronic article surveillance towers, upgrade them so that advertising panels can be interchanged and catch customer’s attention as they walk in.

     Seasons change and retail stores should too, before the beginning of the next season. Take a look at a national clothing retailer the next time you walk into a store. It may be January and they will start putting out swimwear when you are still wearing a jacket. Smaller retailers can take a lesson from the large chain stores. I am not saying to become them, but there are some tips and tricks you can take away. March is here and now is the time to rebound from your winter season and spring into action by driving those summer sales.