A small chain of specialty grocery stores was looking for bottle security. They contacted me and asked about solutions. A manager explained to me that recently, the stores had noticed an increase in theft of liquor. Liquor bottle security was something the stores had not considered in the past.

I went to the store and did a walk of the liquor department. Liquor accounted for a large part of the sales in each store. Walking down the first liquor aisle, I immediately noticed the holes on the shelves. I asked if the store was out of stock. They told me that in order to control the loss of liquor the store would keep the more expensive liquor in the manager’s office and wait for a customer to ask for it. This was no bottle security. I then went on to the next stores and aisles and realized a couple common misconceptions this store had on controlling liquor loss.

The stores need bottle locks. Locking merchandise up in a manager’s office and waiting for the customer to ask for it is not good for sales. I told the manager about Alpha security products that would increase liquor bottle security and allow him to stock the shelves. I explained how a simple bottle lock would prevent customers from “sampling” the merchandise while in the stores, and would deter the would-be thieves. Alpha security gave me a couple of test models to show the managers, and let them see how easy it was to install a bottle lock. I went on to recommend EASy bottle locks and gave them a little information on other retailers that use EASy bottle locks to protect their merchandise.

Over the next several weeks and after installing bottle locks, the stores monitored the liquor department closely. Each saw an increase in sales, one store saw as much as a 15% increase in liquor sales.

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For more information on Alpha Security, bottle security, bottle locks, EASy bottle or liquor bottle security contact us at bottle lock or call 1.770.426.0547

Bottle locks have been around for a few years now. Yet there are many liquor retailers that still prefer to sell their merchandise without any sort of liquor bottle security. Many still believe their customers are not stealing or are not “sampling” the merchandise.

A store manager I had recently spoken with was that sort of manager. He didn’t really believe his customers were stealing merchandise, or tasting what was on the shelf. We talked about his merchandise and more importantly what he thought was causing the loss. Bottle security was the least of his assumptions. He was more certain that the vendor was cheating him, or that the bottles were either damaged or lost during transit versus the customers actually taking them from his store.

I knew exactly what was happening in his store and the shrink numbers were proof of that. All of his beliefs were true, vendors do cause loss, bottles do get damaged during transportation, but even more relevant is shoplifting.  Bottle security and bottle locks certainly would help to stop any sort of customer theft, but the manager would have to be sold on the process of using a bottle lock.

After a more in depth discussion about bottle locks, the store manager was willing to bottle security.

Alpha security is solid provider of bottle security and other products designed to prevent loss from occurring in your stores. As a professional, I make daily recommendations on how stores can better stop loss and proactively prevent loss from occurring. In stores with liquor, there is never any doubt in recommending Alpha security products like EASy bottle tops, and other forms of liquor bottle security.

Here is a tip. If you are a business owner or manager looking to provide a bottle lock in your stores, check out EASy bottle locks from Alpha security. EASy bottle locks, in my opinion, are one of the most effective tools to help deter theft in your stores.

Visit the Retail Loss Prevention Store.

For more information Alpha security, bottle lock, bottle security, liquor bottle security or EASy bottle, contact us at bottle locks or call 1.770.426.0547

Why do bottle locks cause lazy shoplifters to leave one liquor and wine store empty handed and go to an easier target to steal?

Shoplifters are inherently lazy.  They had rather steal merchandise than work for the money to buy it.  If they are not lazy, at least they tend to take the easiest route in order to get their “free” stuff.  So is the goal of the retailer to stop shoplifting altogether, or to help the shoplifter go somewhere else to commit his crimes.  The most efficient way for the retailer to fight the shoplifter war is to “uninvited” him from the store and to visit a competitor.

Bottle locks are a great deterrent to any shoplifter, especially the lazy ones.  These are designed by their manufacturer, Alpha Security, to prevent shoplifting on several fronts.

The first bottle lock, EASy Bottle, makes the product unusable to a thief by preventing the bottle from being opened.  This type of bottle security denies the benefit of the contents of the bottle because the bottle can only be opened by breaking it.  The cap is held on tightly by the Easy Bottle bottle security.  An employee can only open the bottle lock with a key that cannot be duplicated.  Removing the contents from a broken bottle is work a shoplifter had rather not do.  This type of liquor bottle security also contains a detection device that can be sensed by an EAS (Electronic Article Surveillance) System at the exit.  The EAS System will emit an audible alarm as the bottle lack passes through the field.  Shoplifters recognize this and because they want to avoid detection, they proceed to an easier target retailer.

The steel grip liquor bottle security by Alpha Security fits tightly around the neck of the bottle and contains the detection device that will alert the sensors, and has a different look from the EASy bottle locks and lacks the product denial feature, but is an effective deterrent as well.

Using bottle locks will force your lazy shoplifters to exercise – by walking past your store to an easier theft target.

Visit the Loss Prevention Store to see EASy Bottle and Steel Grip bottle security products and more.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547.