The Lipstick Index

Lately, our health and beauty section of the store has been seeing an increase in shoplifting attempts. It makes sense, I guess. When times are tough, people want something to make them feel better. I read an article about recessions and how everyone has their own indicators about how bad the economy is. One in particular that caught my eye was the Lipstick/ Nail Polish index.

 The Lipstick/ Nail Polish Index is basically an influx in sales of lipstick, and now nail polish as well. That new pop of color can bring a smile back to a woman who is down on her luck for a rather reasonable splurge. She may not be able to afford a new pair of shoes or a new outfit. A tube of lipstick on the other hand is more financially attainable.

 Same principle goes for shoplifters. A woman wants to feel a little better, but may not be able to afford the lipstick, so she steals it instead. Trying to prevent shoplifting of this nature is often tricky. These are the opportunists who don’t intend to steal, but are presented with an opportunity and her wants get the best of her.

 This is where using retail anti theft devices is crucial. Because these are not your typical hardened criminals, the simple application of a retail anti theft device like and EAS tag makes a huge impact. The would be shoplifter won’t dare try to take that extra step to deactivate it. Their want will be put back into check and the customer will leave the store as a customer, not a shoplifter.

 Visit the Loss Prevention Store for retail anti theft devices in conjunction with your Electronic Article Surveillance or EAS system that can help you prevent shoplifting in your business.

 For more information on how you can use retail anti theft devices and your Electronic Article Surveillance or EAS system to prevent shoplifting contact us or call 1.770.426.0547