A small chain of specialty grocery stores was looking for bottle security. They contacted me and asked about solutions. A manager explained to me that recently, the stores had noticed an increase in theft of liquor. Liquor bottle security was something the stores had not considered in the past.

I went to the store and did a walk of the liquor department. Liquor accounted for a large part of the sales in each store. Walking down the first liquor aisle, I immediately noticed the holes on the shelves. I asked if the store was out of stock. They told me that in order to control the loss of liquor the store would keep the more expensive liquor in the manager’s office and wait for a customer to ask for it. This was no bottle security. I then went on to the next stores and aisles and realized a couple common misconceptions this store had on controlling liquor loss.

The stores need bottle locks. Locking merchandise up in a manager’s office and waiting for the customer to ask for it is not good for sales. I told the manager about Alpha security products that would increase liquor bottle security and allow him to stock the shelves. I explained how a simple bottle lock would prevent customers from “sampling” the merchandise while in the stores, and would deter the would-be thieves. Alpha security gave me a couple of test models to show the managers, and let them see how easy it was to install a bottle lock. I went on to recommend EASy bottle locks and gave them a little information on other retailers that use EASy bottle locks to protect their merchandise.

Over the next several weeks and after installing bottle locks, the stores monitored the liquor department closely. Each saw an increase in sales, one store saw as much as a 15% increase in liquor sales.

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For more information on Alpha Security, bottle security, bottle locks, EASy bottle or liquor bottle security contact us at bottle lock or call 1.770.426.0547

 

Bottle locks have been around for a few years now. Yet there are many liquor retailers that still prefer to sell their merchandise without any sort of liquor bottle security. Many still believe their customers are not stealing or are not “sampling” the merchandise.

A store manager I had recently spoken with was that sort of manager. He didn’t really believe his customers were stealing merchandise, or tasting what was on the shelf. We talked about his merchandise and more importantly what he thought was causing the loss. Bottle security was the least of his assumptions. He was more certain that the vendor was cheating him, or that the bottles were either damaged or lost during transit versus the customers actually taking them from his store.

I knew exactly what was happening in his store and the shrink numbers were proof of that. All of his beliefs were true, vendors do cause loss, bottles do get damaged during transportation, but even more relevant is shoplifting.  Bottle security and bottle locks certainly would help to stop any sort of customer theft, but the manager would have to be sold on the process of using a bottle lock.

After a more in depth discussion about bottle locks, the store manager was willing to bottle security.

Alpha security is solid provider of bottle security and other products designed to prevent loss from occurring in your stores. As a professional, I make daily recommendations on how stores can better stop loss and proactively prevent loss from occurring. In stores with liquor, there is never any doubt in recommending Alpha security products like EASy bottle tops, and other forms of liquor bottle security.

Here is a tip. If you are a business owner or manager looking to provide a bottle lock in your stores, check out EASy bottle locks from Alpha security. EASy bottle locks, in my opinion, are one of the most effective tools to help deter theft in your stores.

Visit the Retail Loss Prevention Store.

For more information Alpha security, bottle lock, bottle security, liquor bottle security or EASy bottle, contact us at bottle locks or call 1.770.426.0547

Why do bottle locks cause lazy shoplifters to leave one liquor and wine store empty handed and go to an easier target to steal?

Shoplifters are inherently lazy.  They had rather steal merchandise than work for the money to buy it.  If they are not lazy, at least they tend to take the easiest route in order to get their “free” stuff.  So is the goal of the retailer to stop shoplifting altogether, or to help the shoplifter go somewhere else to commit his crimes.  The most efficient way for the retailer to fight the shoplifter war is to “uninvited” him from the store and to visit a competitor.

Bottle locks are a great deterrent to any shoplifter, especially the lazy ones.  These are designed by their manufacturer, Alpha Security, to prevent shoplifting on several fronts.

The first bottle lock, EASy Bottle, makes the product unusable to a thief by preventing the bottle from being opened.  This type of bottle security denies the benefit of the contents of the bottle because the bottle can only be opened by breaking it.  The cap is held on tightly by the Easy Bottle bottle security.  An employee can only open the bottle lock with a key that cannot be duplicated.  Removing the contents from a broken bottle is work a shoplifter had rather not do.  This type of liquor bottle security also contains a detection device that can be sensed by an EAS (Electronic Article Surveillance) System at the exit.  The EAS System will emit an audible alarm as the bottle lack passes through the field.  Shoplifters recognize this and because they want to avoid detection, they proceed to an easier target retailer.

The steel grip liquor bottle security by Alpha Security fits tightly around the neck of the bottle and contains the detection device that will alert the sensors, and has a different look from the EASy bottle locks and lacks the product denial feature, but is an effective deterrent as well.

Using bottle locks will force your lazy shoplifters to exercise – by walking past your store to an easier theft target.

Visit the Loss Prevention Store to see EASy Bottle and Steel Grip bottle security products and more.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547.

Before bottle locks, spirits retailers were limited in the ways that they could safely display top shelf liquors and expensive wines because of the risk of theft and the accompanying frustration of losing profits to thieves. The liquor bottle security defense was to display the merchandise behind the counter or in a locking display.  Either way hurt sales, because customers who can’t find the product they are looking for tend to go somewhere where the merchandise is more accessible.

The bottle lock changed bottle security by allowing the retailer to openly merchandise some of his potentially most popular and profitable merchandise where it could be touched and examined by customers interested in buying.

When a shoplifter enters a store that uses bottle locks to protect its merchandise, the first thought is, “How can I get this off the bottle?” when he notices the bottle security being used.  The answer is that without a key, the bottle lock is going to be very difficult to remove.  As a matter of fact, the only way to remove Alpha Security bottle locks without a key is to break the bottle, not a good way to sample the product.  Alpha Security manufactures several types of bottle security, including the EASy Bottle that fits over the top of the bottle of wine or spirits so that the bottle can’t be opened even to taste or sample unless an employee has removed the bottle security with the special key.

With bottle locks, customers won’t have to ask if you carry a particular brand, they will be able to see it openly displayed, but kept safe by a simple to use EASy Bottle bottle lock.  The bottle lock also contains an RF or AM device that is compatible with most EAS systems, so that even if a shoplifter decides to steal a protected bottle, an alarm will sound as the merchandise passes through the detection field at the exit.

Retailers save time, money, and aggravations with liquor bottle security by Alpha Security.

Visit the Loss Prevention Store to see and purchase liquor bottle security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547 – Atlanta Georgia

EASy Bottle bottle locks by Alpha Security work to protect your liquor profits 24 hours a day, 7 days a week. Nothing drives me crazier than having no control over my liquor departments.

As a former store manager, I was on top of liquor bottle security. I knew the importance of protecting the merchandise to boost profits and how important liquor bottle security was for the customers. As a loss prevention professional, I make recommendations daily to clients, managers, and business owners about EASy Bottle bottle locks and how they work. I like to use real life examples as I feel it gives an honest picture of merchandise protection.

Working in a large city with high incidents of crime, especially theft I am more aware of the importance of bottle security. A company I have, refused in years past to use EASy Bottle bottle locks or any type of bottle lock for that matter. They assumed that if a thief wants to steal the merchandise, he’ll steal the merchandise. In some cases, this is true. However, thieves like this don’t want to be recognized, they want to get in and out of the stores with little hassle. Placing a bottle lock on your liquor items takes out the possibility of getting in and out of your stores unnoticed.

Another issue I sometimes hear, usually from new managers, is that EASy bottle bottle locks take too long to put on the merchandise, or that putting a bottle lock on each liquor item will eat into payroll. I laugh when I hear this because these managers leave themselves so exposed. Instantly, this tells me that the managers have NEVER put a bottle cap on merchandise nor have yet learned the true value of these types of bottle security. Typically and to call their bluff, I’ll ask the manager to show me how to install the EASy bottle lock. I get the same answer each time… “I’m busy!”

A bottle lock will provide the bottle security your business needs.

Visit the Retail Loss Prevention Store to by bottle locks by Alpha Security.

For more information on Alpha Security , liquor bottle security , or bottle security contact us at Bottle Lock  or call 1.770.426.0547

 

Summertime is upon us, and your customers are going to be outside enjoying the beautiful weather.  They’ll be grilling, going to the beach or lake, camping, or just spending time outside.  While enjoying themselves, many will also enjoy liquors or wines while they socialize.

If your business sells wine or liquors, then business is probably picking up this time of year.  Along with that increase in sales could be an increase in loss due to shoplifting.  Bottle security is available to help reduce your losses and be better prepared for your honest, paying customers.

The EASy bottle cap, by Alpha Security, is an option many retailers choose to protect their high end wines and liquors.  The bottle lock fits over the top of the bottle and does not allow the bottle to be opened without a key.  The bottle lock is removed when the bottle is purchased, and can be reused on additional bottles that you choose to display.  Liquor bottle security can be as simple as that!

Your customers also like to be able to handle all of the wines and liquors that you offer, reading labels and deciding what they would like to purchase.  Instead of having these items behind a counter or in a locked case, you can display them without worrying about loss due to theft.  Bottle locks allow for that, and studies have shown that sales increase when items are displayed for the customers.

Take advantage of the increase customer flow in your business this summer.  Display your merchandise openly while still deterring theft in your business with bottle locks.  Having bottle security is the way to make that happen.

Visit the Retail Loss Prevention Store to purchase EASy bottle liquor bottle security from Alpha Security.

 For more information about Alpha security or bottle security or bottle locks or EASy bottle or liquor bottle security or contact us at bottle lock or call 1.770.426.0547.

There is a key to bottle security and it is the key that removes the bottle lock, a product of Alpha Security, from the openly displayed bottle of high theft liquor or wine.

Customer theft has been a continuing problem for spirits retailers since the first product was displayed for sale.  Certain brands, particularly those that are popular and/or have a high price point had a habit of disappearing from the shelves without having been paid for, certainly an annoyance to the store owner.

Retailers tried various means of liquor bottle security including limiting displays of the high loss items, leaving them behind or under the counter, or displaying them only in locked cabinets like they were artifacts in a museum.

This certainly had the desired effect of reducing customer theft, but it also had a negative impact on sales, since customers are more apt to buy merchandise they can pick up, handle and inspect.

Alpha Security has the solution for retailers that allows both open display of the product and liquor bottle security to discourage and prevent theft on a couple of levels.

Once installed on the bottle, one type of bottle lock can’t be removed without damaging the bottle and ruining the contents, denying use of the product to the thief.  This bottle lock fits over the top of the bottle and can only be removed at the point of sale by the clerk with a proprietary key.  The EASy bottle liquor bottle security contains a device that is sensed by a system at the entrance that will emit an alarm if the EASy bottle lock hasn’t been removed.

Another type attaches around the neck of the bottle and also contains the EAS device.  None of the bottle locks can be removed or defeated without a key, a huge deterrent to shoplifters.

Shoplifters know and avoid stores that use bottle locks as their chief means of bottle security.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547 – Atlanta Georgia

How can that be? Liquor Bottle Security couldn’t possibly be as important as sales themselves, right? Well, the truth is, they are equally important. If you have no liquor bottle security, you’ll lose the product severely impacting your positive sales growth.

Being in the loss prevention industry, I have really been able to take a step back and objectively look at the business as a whole. What I have learned is that retailers of liquor must utilize bottle security. If there is still a business owner or manager out there that believes liquor bottle security is unimportant, they’d better be ready to close up shop or stop selling the merchandise. If you sell liquor, you have theft. Be it from customers or employees, liquor is leaving your building unpaid for, and in some cases, the liquor never makes it to your stores. Those of you that sell liquor surely have seen the empty spaces on the shelves after just stocking it earlier in the day. It didn’t sell, so where did it go?

Bottle security will give any retailer the sense of security or piece of mind it needs to successful profit from increased sales. In fact, I have seen some liquor business increase as much as 30% by simply implementing liquor bottle security. Whatever the plan is, bottle security is important. One of the easiest forms of bottle security to implement is a simple bottle lock. The EASy Bottle bottle lock from Alpha Security works to protect each individual bottle and almost be its own personal guard. A bottle lock takes no longer to install than it takes to place the bottle on the shelf. As a visual deterrence, bottle locks will help stop theft by the amateurs or those looking to quickly get merchandise in and out of the store.

Make no mistake; bottle security is an important part of any retail business. Put bottle security in your business today!

Visit the Loss Prevention Store to buy EASy Bottle bottle locks from Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547 – Atlanta Georgia

When you watch the news these days, it all seems to be bad. Thefts, robberies, and other crimes dominate the happenings around the nation. You as business owners definitely do not want to make the news in that manner. Bottle security can help out with that and keep you out of the “bad” news.

Bottle locks, such as the EASy bottle cap from Alpha Security, fit securely over the tops of your high end and high theft liquors and wines. The bottle lock does not allow the bottle to be opened, and it is removed by your employees when it is purchased. The bottle lock is then reusable, so you can continue to display your products knowing that they are going to be safe from theft.

For minimal investment, liquor bottle security can create good news for you business. Good news such as increased profits, decreased loss, and a better supply of liquors and wines for your customers. That type of news might not make it on TV, but for you, it is well worth the investment.

Bottle locks also offer a visual deterrent. Those that may choose to come into your business and try to shoplift your wines and liquors are not going to want to have to spend hours trying to open up the bottle once they get out of your store with it. It is motivation enough for shoplifters to reconsider and move on to the next business that does not have bottle locks.

Good news is that your merchandise is secure, your profits are increased, and your losses are decreased. Bottle security, like bottle locks from Alpha Security, allow your merchandise to be displayed for your honest customers to shop and to purchase. There is not much better news than that.

Visit the Retail Loss Prevention Store to purchase EASy bottle bottle locks from Alpha Security and other liquor bottle security.

 For more information about liquor bottle security or Alpha security or bottle security or bottle locks or EASy bottle or contact us at bottle lock or call 1.770.426.0547.

Stores that sell liquor should be using some form of bottle security to protect their merchandise from theft. Liquor bottle security is hard because liquor is one of those tricky items to protect. It is very highly desirable and will be stolen by both employees and shoplifters. So what kind of liquor bottle security is available to you?

Traditionally, bottle security was locking up was alcohol in a cage on the salesfloor, behind the registers or stock was minimized on the salesfloor… plus a few other ways. However, these methods proved relatively ineffective because most cut into the sales of the department. Locking merchandise in a cage is a customer service nightmare, but leaving the merchandise on the shelf unprotected is dangerous. Well, with the creation of the EASy Bottle bottle lock by Alpha Security, alcohol can be left on the shelf with very minimal loss.

Recently, I had a store with a huge bottle security problem they had no form of bottle locks and were basically giving away the merchandise. The store was somewhat new, had only been through one inventory cycle, and really hadn’t experience liquor loss. However, taking a quick snap shot of the merchandise in stock, bottle security was clearly a problem. I spoke with the management and recommended some form of bottle locks. Their solution initially was to restrict the stock on the salesfloor and the put the overstock in the manager’s office. If customers wanted a bottle at a particular price point, they could simply ask the manager for it. Um, not the best idea, unless they had the manager available the entire time the store was open.

Liquor bottle security does not have to be complicated. Attach a simple EASy bottle bottle lock from Alpha Security to your merchandise and monitor what you have in stock. Look at your sales regularly and make sure you have the right employees working the liquor department. Let the bottle lock do what it was designed to do, boost your sales, a provide liquor bottle security.

Visit the Retail Loss Prevention Store to Purchase EASy bottle bottle locks from Alpha Security

For more information on Alpha Security , bottle locks , EASy bottle or bottle security contact us at bottle lock or call 1.770.426.0547