Bottle Security a Sales Support System!

Bottle security was unheard of just a few years ago. The only tools that we had were cameras, keen eyes and good customer service. The problem is when you have a business that is as fast paced as a wine and liquor store you can’t have as much of a floor presence to deter shoplifters. Cameras are more for investigation after a loss has been incurred. As our first step for liquor bottle security we tried using lockable cases which was expensive and labor intensive since we would have to come away from the register every time a customer needed to select a product. Many times the customer was not sure of a selection asking many questions thus leaving the register area to clog up with customers. Bottle security was affecting our business by loss of sales as well as increased payroll to man the lockable cabinets. The frustration of watching our sales numbers plummet really caused us to scramble. I just wanted a bottle lock of some type, heck even a big padlock to secure the bottle!

It turns out our answer was easy, EASy bottle security bottle locks. A company called Alpha security had come up with a line of bottle locks called EASy bottle. These bottle locks were made specifically for liquor bottle security. The bottle lock slides over the top of the bottle and secures snugly. The bottle lock can not be removed unless you use the EASy bottle detacher which we keep at the point of sale. It is imperative to note that you must keep the detacher out of the reach of potential thieves. The EASy bottle lock is also alarmed so if tampered with will emit a loud alarm as well as making the contents of the bottle inconsumable. As a business owner I could not be happier with this investment in bottle security. It allowed us to get the cumbersome lockable cases off the sales floor, reduce payroll and improve the marketing of our merchandise. The sales results of the period of two months after the full implementation of the bottle locks were staggering. Sales went through the roof and the Alpha Security system immediately began paying for itself.

At first when presented with the solution of a bottle lock we thought there may be an issue with the bottle locks being to large to put on shelves or store on shelves in the stockroom. When we actually viewed the bottle lock I was happy to see a sleek lean but clearly marked product that worked efficiently within our business plan. Now as it should be liquor bottle security is an issue, though very important, dealt with as a sales supporter not a sales restrictor. Alpha Security offered a great product as well as all the training materials to ensure we implemented the product correctly.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Grocery Stores Selling Wine and Liquor It’s EASy!

Loss Prevention in supermarkets offers a unique set of challenges in controlling shrink. There is a wide variety of product of all sizes and shapes which are desired by both shoplifters and internal thieves. The nightmare began when we were told that the company was going to offer a variety of premium wines and liquors. As a loss prevention professional my initial thought was how can we employ bottle security? The prices for this category of product were very high and could easily translate to high shrink percentages. We were behind the eight ball since there was a lack of communication between departments alerting the loss prevention department to the introduction of the new products. We would have started research into liquor bottle security at the outset of any potential thoughts to introduce the wine and liquor category.

Our research had unearthed a few options; adding cameras to the sales floor, increasing both LP and sales payroll, using lockable cabinets and putting out only one bottle for representation and then pulling product from the back when that item was sold. The final option was from a company called Alpha Security. Alpha Security had a unique approach to liquor bottle security via an alarmed bottle lock system. The bottle lock system, called EASy bottle, offered a line of bottle locks that slid over the bottle top securing tightly. The locks stood up to our scrutiny. I wanted to know what the deterrence really was to shoplifters. I found out a few things about the EASy Bottle locks, they could not be removed without the detacher. The bottle locks if tampered with emitted a very loud alarm. The bottle lock also when tampered with too much caused the product to be inconsumable. This to me was an excellent deterrence factor. If a shoplifter were able to get the bottle out of the store they would still ruin the wine or liquor with there remedial attempts to remove the bottle lock. To me this was a formidable way to ensure bottle security.

The sales team was all for liquor bottle security as long as it did not effect their payroll budget or their sales. The sales team was very excited to see that the EASy bottle locks were sleek and though clearly marked did not effect the way the product could be merchandised. The bottle locks also did not affect storage capabilities on shelves. The sales team was on board with the Alpha Security product.

Full implementation of the EASy bottle system worked hand in hand with the edition of the new wine and liquor line. The training and employment of the system was seamless with training needed to familiarize oneself with the new inventory category. In the end the Loss Prevention team was able to catch up regardless of the initial miscommunications thus the entire process coming together as a planned partnership. Bottle security seemed to be a challenge but good research and great training solved the issue successfully.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Upgrade your liquor bottle security and see the difference!

The other day I stopped into a liquor store and saw a wall dedicated to people who have stolen from that store. Then when I looked towards the back of the store I was surprised that they had no bottle locks or liquor bottle security. No wonder they had such a theft problem!

I could not get over how much time and energy they spent building a wall in order to deter theft.

People steal for a number of reasons. There is the underage teenager who wants to supply his high school party with alcohol or the college student too broke to buy his liquor so he attempts to get the alcohol for free. No matter what the reason is for stealing, you want to make ensure you discourage theft with bottle security.

With bottle locks such as the EASy Bottle by Alpha security, your store won’t have to put up a wall of shame in order to deter theft. As soon as a potential thief sees that the bottle they want to steal is protected by a bottle lock they will realize this is a store that takes precautions against theft.

Why waste your effort putting up pictures of suspects when you could have a more effective visual deterrent with bottle security. Not only will bottle locks prevent the tampering of your liquor merchandise, they will also bring more attention to the thief if they tried to walk out the store. Sounds more effective than a wall of pictures to me!

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Bottle Security = Higher Sales and Higher Morale??

Another day another shoplifting incident this time we lost a case of high-end whiskey. Unfortunately cameras don’t help unless you are constantly viewing them; there had to be a better answer to liquor bottle security. When shoplifters are successful they boast of their achievements to their friends and they come after your business like sharks that smell blood in the water. Bottle security had become a priority almost over night.

When business started picking up and foot traffic increased the ability to monitor the store became dramatically limited. Unless you see a shoplifting incident from beginning to end then apprehending them is out of the question since falsely accusing a person of theft can result in a costly lawsuit.

A company called Alpha security actually came up with a workable solution to the liquor bottle security problem called the EASy Bottle lock. The EASY Bottle lock is a lean and strong alarmed bottle lock that secures your product from theft. The bottle locks slide over the cap or cork of the bottles and secure tightly and can only be removed with an EASy Bottle detacher kept at the point of sale. If a person attempts to defeat the bottle lock an alarm will sound. If that same thief attempts to further defeat the bottle lock then the product will become inconsumable. Another benefit to this type of bottle security is the fact that these alarms will sound at the EAS pedestal if a shoplifter attempts to remove a tagged bottle from the store.

The Alpha security system really gave us a chance to hone in on sales as opposed to trying to find ways to keep thieves from stealing merchandise. There were also added bonuses to using the bottle security tags, easy storage and eye catching marketing for merchandise. The purchase and implementation of the Alpha security bottle security system was a huge boon for our business. Though it did take time to properly train the staff on how to install and remove bottle locks, audit tagging compliance and react properly to bottle lock alarms, that initial investment of time made for a smooth implementation process. The moral of the store has gone up substantially since now we focus on customer service, sales and marketing instead of always worrying about liquor bottle security. In fact the system has become seamless part of the business as if the bottle locks have always been a part of our business.

 Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Put it on your List

Can you believe how quickly the year has gone? Me either. The sales for the holidays have already begun. Store displays are up and sparkling in the fluorescent lights. Party invitations are being addressed and sent out as we speak. What’s next on the list? Shopping for presents, food and of course, the alcohol. In the midst of shoppers running around like crazy, trying to get their few last minute items, one thing is always overlooked. The shoplifter hiding in the back of the store waiting for his opportunity to steal your wares.

With so many things to remember, both at home and at work, liquor bottle security is often overlooked. With all of the distractions, wouldn’t it be nice to have something simple to handle bottle security? EASy Bottle by Alpha Security is designed to do just that. The one time placement of a bottle lock increases bottle security without the additional (expensive) overhead of added payroll.

The bottle locks come in a variety of types from clear to solid and can be used as bottle security for wine, as well as for liquor bottle security. The bottle lock is a cap that is placed over the top of the bottle preventing access to the contents within. Now you can focus on your task at hand, and have one less worry on your list this holiday season.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Sales vs. Product Security, The EASy Bottle Solution!!

I will never forget working for a retail chain that carried liquor as a major part of their business model. The shrink in that category alone was mind boggling. Since there was no bottle security apparatus at that time the battle between locking up the product versus leaving it out for ease of sales raged at all levels of employment.

I would show management video after video of shoplifters stuffing bottles in bags, in their jackets, in strollers and sometimes in nothing at all. The problem was in store locations where the means of bottle security was to lock up all of the product to deter theft, the sales mix of that product was way off the normal sales tracking numbers. So we were at an impasse, loss of product versus loss of sales.

The hunt for viable physical liquor bottle security brought us upon a company called Alpha Security. They had revolutionized the bottle security industry with their EASy bottle lock system. These alarmed bottle locks fit snuggly on top of the bottle and if any attempts were made to defeat the bottle lock it would sound and alarm as well as render the product inconsumable. What impressed me the most was how lean and strong the EASy bottle locks were thus allowing the product to be able to be stored and merchandised on shelves. The results were almost instantaneous, sales went way up and shrink way down. The initial implementation as per Alpha Security was merely an investment of time to train the store staffs as to how to properly install the bottle locks as well as how to react when an alarm from an EASy bottle lock sounds off due to tampering.

Another interesting result of implementing this type of liquor bottle security was all but eliminating employee theft in this category. The added appeal of the alarmed bottle lock is that if a thief decides to attempt to remove the liquor bottle from the location without attempting to defeat the bottle lock the EAS pedestal will sound off.  As always any liquor bottle security method must be understood and actioned correctly for the overall system to have a positive effect on shrink. Alpha security has a variety of these bottle locks in their arsenal and I for one recommend the EASy bottle lock system since it protects your product while allowing for ease of sales via readily available inventory.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

A Liquor Store on the Brink of Failure, is there an EASy Solution???A Liquor Store on the Brink of Failure, is there an EASy Solution???

 

I moved to Florida and found myself helping a friend run his small package store business. As I reviewed his books I noticed his shrink was outrageously high for his liquor and wine categories. He could not understand what was happening to his inventory. Since I spent my entire retail career in loss prevention I had a pretty good idea that his lack of liquor bottle security was going to be the biggest key to finding the answer.

I decided to spend a few days working in the store to get a feel for the local clientele. On the very first day I observed a suspect very casually taking bottles of wine and placing them in his bag from another retailer. I was a bit amazed by how calm this shoplifter appeared to be while committing the crime. The cameras in the store had no deterrence effect on this shoplifter thus making the camera system a poor excuse for liquor bottle security. This thief had done this before at this location and felt very comfortable while performing the theft.

My friend Joe had never even heard of bottle locks or considered there might be a feasible way to employ bottle security. I approached the thief and casually asked him if he planned on paying for the items he bagged and that I would be more than happy to hold the items at the front of the store until he was ready to check out. Talk about a person’s eyeballs popping out of their head! This guy could not believe he had been caught! He handed me the bottles and said he was just browsing and decided to leave the store.

After a few days of numerous incidents occurring I knew exactly why Joe was losing so much of his inventory. Joe had never considered researching any type of bottle locks. Joe worried about sales and overhead. Inventory was basically a weekly and monthly chore. I sat down with Joe after a week of reviewing his business and laid out my thoughts in detail. I showed Joe a few of the videos of the shoplifting incidents I had caught during my shifts. Joe had no idea these occurrences happened so regularly. Liquor bottle security suddenly became Joe’s number one priority. I had been digging into possible solutions to the losses when I came across a company called Alpha Security.

Alpha Security had a product line called EASy bottle locks. I could not believe there was actually a bottle lock that was alarmed and if tampered with would make the liquor non consumable. The bottle lock is lean allowing Joe to still merchandise and store his bottles without problems. We looked at the losses vs. the cost of the tags and system and realized immediately that the ROI would happen very quickly. Joe purchased the bottle locks as well as the entire EASy bottle system. I trained Joe and his staff to tag and audit the bottle lock system properly. Alpha Security offered orientation materials that helped the staff become acclimated with bottle security as well as with system efficiency. After a month of implementing the system fully Joe’s sales have increased exponentially.

I had to explain to Joe a couple things, first, his customers felt safer in his store now that the habitual shoplifters were gone and second his sales were up as well since he had the actual product on the shelf to sell. Joe’s shrink has dropped almost 75%. I also believe that once the employees were orientated with the bottle security system they were also deterred from stealing from the store. The EASy bottle system really saved Joe’s business, I will take some credit as well but having the right tool for the job really helps!

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Secure your Alcohol and Your Liability with Bottle Security

Shoplifting and Internal theft can have significant impact on your business’s potential liability.  Most people tend to think of shoplifting and internal theft as a product of the apparel environment.  Like the apparel environment grocery, restaurants, and bars are victims of theft.  Theft of liquor is a significant factor in the overall loss of these types of companies.

Like any business, the service and grocery industries are beginning to take notice of these losses and are actively pursuing methods to prevent this activating.  Once such method that is in common usage, is employing liquor bottle security.  In the grocery industry, retailers have begun using bottle locks as a deterrent to shoplifting and to improve bottle security.  By employing a bottle lock, the retailer is able to make the theft a much more laborious task.  This prevents the opportunist shoplifter from having the chance to steal liquor.  This not only increases profit, but also creates a better environment for the honest customer.

The restaurant and bar industries are also subject to the theft of alcohol and bottle security should be a concern.  Liquor bottle security is an important deterrent to internal or employee theft in these industries.  Bottle locks can reduce the accessibility to your product, which can prevent your liability if it is to fall into the hands of minors.  Like the grocery industry, bottle security, more specifically bottle locks reduce the potential for loss.  The use of the bottle lock also gives the owner an idea of when and how the liquor bottle security is failing.  This can be accomplished when an owner finds removed or tampered bottle locks.

Business liability is a subject that any business minded individual should think of.  While shoplifting and theft can reduce a companies’ profit, a lawsuit can bankrupt a company and the potential exposure value of bad press can change the publics view forever.

There are many companies that provide this service.  One leader in this industry is Alpha Security.  Alpha Security provides the consumer with leading bottle locks.  Alpha Security’s premium product for bottle security is the EASy Bottle.  The EASy Bottle bottle lock allows the retailer to properly display their product and secure its contents from thieves.  The EASy Bottle provides the consumer with the peace of mind of security without interfering with product sales.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

Stop pouring out your profits by using bottle locks

As extreme as it might sound, if you don’t protect your assets as a business you might as well just give it away or in the case of alcohol, pour it down the drain. One of the ways to protect your liquor is by using bottle locks. Many people don’t consider Liquor bottle security something that is needed, but there are many businesses using bottle locks that might dispute that point. A bottle lock is used for the purpose of making sure that the bottle can’t be opened until it has been paid for or is being used by an authorized person. Alpha Security provides many types of liquor bottle security or different types of bottle locks. The EASy bottle bottle lock is designed with the purpose of protecting your merchandise.

Is bottle security just for business owners? The answer is no. Many parents that want to keep their alcohol secure from minors can benefit from bottle locks. Alpha Security even provides liquor bottle security that a parent can use at home. Bottle locks are the perfect investment for a business owner or even if you want to secure your liquor at home. So keep stealing to a minimum and use every tool available to secure you’re merchandise.

 Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547

High Margin, Higher Losses

The addition of alcohol and wine to any shop’s inventory is a great way to increase your margin, and ultimately increase your bottom line profit. The down side, is that liquor is a high theft item. Without the use of some form of liquor bottle security, your shrink could eliminate all of your well deserved profits.

Alpha Security makes a very reliable form of bottle security, and not just for liquor bottle security.  EASy Bottle brand bottle locks work with liquor and wine bottles through the concept of product denial.

The bottle lock is a cap that fits over the neck of your bottle and locks the product safely away. Without the use of a key to unlock the cap, the alcohol inside is virtually unattainable. No one wants to have to have the inconvenience of putting bottles, in particular the expensive ones, behind a glass case. That only creates more work for your employees, and leaves a bad taste in your patrons mouths.

The use of the EASy Bottle system puts the feeling of good will back into your store as customers can freely shop all of your products. A happy customer always brings good sales, and good word of mouth, one of the best (and cheapest) forms of advertising. Its a win-win situation. Increased sales, increased customer count, increased margin, and increased profit.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle contact us or call 1.770.426.0547