We all know that a shoplifter who walks into a store, steals an item, and then gets away with it will come back to do it again. I refer to it as the “stray dog” theory. If you feed a stray dog, it is bound to come back again looking to score.

The more technical terminology, or practical theory is the reinforcement theory pioneered by a man named B.F. Skinner. He states that a reinforced behavior will be repeated; a behavior that is not reinforced will not be repeated.

So to correlate to a shoplifter: a set of circumstances that results in positive consequences will equal an increase in that behavior. A shoplifter who gets away with theft will not only come back, but will do it more frequently with bigger takes each time.

So to stop a shoplifter, change the set of circumstances that created the positive reinforcement.

By adding liquor bottle security, like using Alpha Security EASy Bottle Bottle Locks, you create extinction.

The (new) existing set of circumstances with the same behavior will result in the positive consequence being withheld equaling a decrease in the frequency of the actions.

So, based on this scientific principal, if you change the shoplifter’s ability to steal successfully, he will stop coming into your store to steal.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Well it seems like the initial rejoice is over. Washington State recently passed legislation allowing the private sector to sell liquor and alcohol. While this deregulation of sorts was initially met with a overwhelming approval, there is a new grass roots buzz going on.

It seems like the prices are no longer as low as what they used to be. The talk is that it’s the high price of liquor taxes driving the price up. It also seems like there is a reduction of inventory variety as the private sector is unwilling to stock the same multitude of brands found in the state run agencies.

So now there are fewer off- brands, leaving consumes with only the name brands, which were more expensive to begin with. Compound that price by adding huge taxes and the result is a major blow to the everyday man’s budget.

This is where Alpha Security’s line of EASy Bottle Bottle Locks can be implemented for liquor bottle security.

Anytime you incur a drastic price increase to a highly consumable and highly desirable item, theft will start filling in the gaps.

Liquor bottle security needs to be in place to prevent this sort of redistribution of wealth, if you will. A simple bottle lock will keep your goods on the shelf until the actual consumer makes their purchase.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

The control process is a four-step process that can be used by any of the various levels in an organization to ensure that you are producing on all levels. The nice part is that anyone can use the control process. By setting this up, even your low totem- hourly employees have an avenue to become more engaged and take ownership in your store.

You also have the ability to determine if something is working, like the new bottle lock you just started using for your bottle security.

Step one: set the performance standard. Your new bottle locks should not interfere with your daily operations, but should still reduce and prevent inventory shrink.

Step two: measure the performance. Bottle locks should only take a fraction of your stocking time to apply. You should start to see an immediate reduction in theft.

Step three: evaluate performance. Time your employees to see how long the bottle locks are taking to apply. Can you quantify how much less product you are ordering to compensate from your inventory losses?

Step four: Take corrective action. If the bottle lock is taking too long, find out why. Should you do additional training with your employees, or are they dawdling to get the job done. There should be evidence in your product receipts after the first few months that your inventory costs are coming back in line as a result of your increased bottle security.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

There are thousands of young, optimistic graduates letting off a bit of steam as their school careers have come to an end. Hopefully all of the graduation celebrations went off without a hitch. Unfortunately for many schools across the country, underage drinking put a damper on some of those ceremonies.

For those communities that may have suffered a loss, I hope that is not the reason that has prompted you to think about liquor bottle security.

It is an unfortunate reality that since underage teens and young adults cannot legally buy liquor, some resorts to trying to steal it. Now the single issue of underage drinking has been compounded by the illegality of theft.

Having liquor bottle security in place helps with this double-sided problem. On one had, EASy Bottle bottle locks have been known to reduce the success of a shoplifting attempt.

Bottle locks are also designed to disallow consumption of the product. That means that even if someone does get away with stealing liquor, they cannot drink it without destroying the bottle first. That helps to prevent underage drinking.

As a teen (or anyone else for that matter), if you have to steal an item that you may not even be able to use once you get it, the desire to take that item is drastically reduced.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

It’s hard to enjoy a tasty beverage knowing that your profits are walking out the door.  In fact, it’s almost enough to make you want a drink yourself.  Alpha security offers solutions to put your mind at ease.  EASy bottle liquor bottle security products are the cutting edge in bottle security.

I work in a company that sells alcohol so I well know how difficult liquor bottle security really is.  Bottle locks are devices that clamp on the spout of liquor and wine bottles and prevent the cap from being removed.

This makes the product not worth stealing.  Additionally, EASy bottle locks work with pre-existing Electronic Article Surveillance systems.  If someone is dumb enough to try to steal product with bottle locks attached, the alarm system will alert the employees of the potential theft.  I can’t begin to explain how much money I have saved by adding bottle security products to my alcohol selection.

Another nice thing about bottle locks is that Alpha security keeps visual aesthetics in mind.  One thing that has detracted me from using other liquor bottle security is that other solutions just look bad.  The design of the bottle lock from Alpha security is designed to be small and barely noticeable.  The bottles still fit properly in my coolers and on the shelves.  They are also virtually indestructible.

You will break the neck of the bottle long before you have success knocking the bottle lock off of the spout.  All in all, I have found EASy bottle locks to be the best bottle security product and I can see the savings on my bottom line.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

There is a new show out on television that is all about hometown inventors. A couple of execs go out across the country talking to people who have created new kitchen gadgets and gizmos.

It’s actually pretty interesting to see what people come up with in their spare time. It is also pretty amazing to see how much money people have dumped into making their inventions a reality. Talk about conviction! I guess if you are really going to make something work you have to invest the time and money into it to make it successful.

One of the other ways to make it a successful invention according to these show hosts is to make an item simple to use and simple to understand. Take a problem and find an easy fix for it.

That, in a nutshell, is why Alpha Security’s EASy Bottle bottle locks are so successful. They take a problem – a need for liquor bottle security- and then come up with a fast and effective solution.

The result is an easy fix- a bottle lock that is a bottle cap pushed over the mouth of a bottle. It works two fold. First, to prevent the contents from being consumed while the cap is in place. Second, to set off an alarm if the bottle is being stolen.

Simple yet effective, I wish I had thought of that!

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Bottle locks are to liquor and wine shoplifters what OFF!^®  is to mosquitoes.  As soon as they know it’s there, they head the other way.

Liquor bottle security has been a problem since the first bottle of spirits was openly displayed.  Alcohol is a prime target for a large segment of people that don’t want to pay for the merchandise.  There are underage people, there are addicts, and there are those that don’t feel that they need to pay premium dollars for a premium product.  Champagne tastes on a beer budget, maybe?

Whatever the reason, bottle security has its own specific set of challenges.  Customers, particularly those that are considering buying top shelf spirits and expensive wine, want to pick the bottle up, inspect it, and read the label.  Before bottle locks, the seller had to take care that his product didn’t walk out the door under some shoplifter’s jacket.  But hiding the product in a locked display or displaying it behind the counter hurt sales, when customers had to ask for the product by name. Hidden and safe, or open display and stolen, less profit either way.

But apply bottle locks and the shoplifter has a decision to make.  Does he want to take a chance on stealing a bottle protected by an Alpha Security bottle lock, or does he want to go to another store where the management doesn’t take shoplifting so seriously?

The bottle lock protects the bottle in two ways.  A cap fits over the bottle and locks easily into place so that the bottle cap or cork can no longer be removed, denying the thief the benefit of the product.  With a bottle lock in place, the bottle can only be opened by a special key that only the store has, or by breaking the bottle, which spoils the contents.  Bottle locks are equipped with an EAS (electronic article surveillance device) that work with retail anti theft devices.  When a bottle with the EASy bottle liquor bottle security by Alpha Security attached passes near the detector at the exit, an alarm is emitted, alerting the store staff that a bottle lock is leaving the building.  Shoplifters want two things other than free merchandise, and those are not to attract attention and not to get caught.  EASy bottle liquor bottle security makes both of those things likely in the event a shoplifter tries to steal merchandise protected with by bottle locks, the ultimate shoplifter repellant.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

My husband and I had the chance to walk through a new market store in our area over the weekend. We are trying to eat a bit healthier, so we jump at the chance to look at new grocery stores.

This one in particular does a lot with the local farmers for their produce and has locally made breads. They are a smaller venue than the traditional big box. I would think they are a step above a permanent farmers market.

One thing that did surprise me, as we walked around, was that they did sell bottles of wine. Now I know that they probably aren’t a big shrink store for alcohol, but there was not any type of bottle security to be seen.

I guess you really do have to know your market to determine whether or not you need any bottle security like bottle locks. I would be more concerned as time goes by, that you might need them down the road. More than likely, they will wait until after they have a theft problem before they feel the need to address it.

If an ounce of prevention is worth a pound of cure, the same holds true for bottle security. A small initial investment is potentially worth more than that same investment compounded by the incurred shrink losses.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

I have long said that security, whether it is retail security, liquor bottle security, or any bottle security for that matter, is there to protect and prevent against a one in a million chance of something happening. It is not there for the common, everyday occurrences. For example:

I have emergency preparedness manuals placed around one of my store in case a hurricane hits. Not very likely when the store is smack dab in the middle of the Rocky Mountains, but on a one in a million chance… You get the point.

Or, I have my stores take plants inside at night so no one comes by to steal them. I don’t get the feeling that too many people will gout of their way to steal a houseplant under cover of darkness, but we do it anyway.

Alpha Security understands this concept and they make bottle locks to protect you from those off chances of something happening, like shoplifting. They make Liquor bottle security simple to use and simple to navigate.

When bottle security is in place, it turns your risk of being targeted by a shoplifter into one of those one in a million chances that something will happen. Not using bottle security like bottle locks almost guarantees you will increase the odds and likelihood of being a target for theft.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

I went into my local drug store today to get a few quick things, and it turned out to be a not very quick trip after all. Because I rarely go into the store, I was unfamiliar with the layout. I spent way to long walking up and down the aisles looking for what I needed.

Eventually, I did find the right aisle, and made it on my merry way. While I was lost, I did stumble across a very small section of liquor. It was located at the far end of the store, and was barely a four-foot bay’s worth of product. I had to wonder if it was really even worth it to be there.

I did notice, however, that they did not use any liquor bottle security. Ugh. I had to shake my head as I walked past. I couldn’t help thinking about what a recipe for disaster this store had conjured up.

Back corner of the store, no visible employees, no liquor bottle security, hmm, it wouldn’t take a rocket scientist to figure out what would happen next.

It really was quite a shame to see. There was plenty of space on the shelf for the bottles to have a bottle lock. Because there were so few bottles, they would really only need a few bottle locks to guard the entire section of inventory.

I’ll bet they would spend less to have the bottle lock than what they will lose on one stolen bottle. Talk about a return on investment.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Lock , Bottle locks , Bottle Security , liquor bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547