This is another question that we get asked frequently. Placement is very important not only for theft but you must consider merchandising your good customers. Checkpoint tags and Checkpoint labels are the best in the industry. If you are to get your investment out of your checkpoint systems then you have to pay close attention to placement.
Let’s talk about your good customers first! If you place checkpoint tags on clothing in such a way that the customer is not able to try them the merchandise on or if it interferes with the customers visual impression you may lose the sale. If you place Checkpoint labels on product packaging in such a way that you cover up instructions, warning labels, expiration dates… then that customer may pass your products by. The great news is that you don’t have to. Checkpoint systems tag and label offerings can cover any situation.
Checkpoint tags – consider placement on shirts on the rear of the shirt at the collar seam or on a seam on the side under the arm. Do the same with pants and skirts. Place the tag on the back at rear seam below the belt line or on a side leg seam at the knee. Do not put checkpoint tags on a belt loop. The shoplifter will break the belt loop and fix it later. In these locations the customer will not see the checkpoint tags or will be inclined to ignore them.
If you would like a free Checkpoint systems tag placement chart please contact us. This chart has many other items on it and could be posted in the back room of your store.
Checkpoint labels – Wow Checkpoint systems has so many types of labels available it is too much to put in this blog. So I will discuss only a couple. Covering up important information on packaging could lead a customer to not purchase or damage the tag to see what’s under it. If they then do not purchase you have an unprotected product on the shelf.
Look at tag size, yes size does matter!!! In this case a smaller tag may be your best option. You would want to use a postage stamp label. It is the size of, well…a postage stamp. They come in plain, barcode and black. Black is great to hide on a liquor bottle or other dark colored packaging.
Another option is to use the new “Clear Poly” Checkpoint labels . This label has a see through center and is very low profile. You place the clear poly label directly over the UPC barcode. The label basically disappears. And your scanner reads the barcode directly through the label. These things are great!
If you would like a free sample of any Checkpoint labels contact us.
For more information on retail theft prevention or retail anti theft devices or checkpoint systems contact us at anti shoplifting or call 1.770.426.0547
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