What Do Your Shoplifters Crave? –Retail Theft Prevention

For every retailer, high theft items differ based on availability and product groups offered. For some boutiques, expensive denim is highly sought after, while in some general merchandise stores, it could be baby formula or cosmetics. Therefore, retail theft prevention tactics vary based on what products shoplifters crave in your store.

As a generalization, Rutgers University criminologist Ronald V. Clarke came up with an acronym for what kinds of products are susceptible to theft. He uses “CRAVED” for any of the hot products that a shoplifter might be interested in stealing. That means they are- Concealable, Removable, Available, Valuable, Enjoyable and Disposable.

Once you determine which products in your store are “CRAVED” most, it will be easier to determine the best course of retail theft prevention to take. That could mean installing Checkpoint systems or other anti shoplifting EAS systems. It could also include increased employee training and awareness. Immediate customer service can stop shoplifting by up to 65% based on no or little employee engagement with the suspect.

Regardless of any specific application it all comes down to what is “CRAVED” in your store. That understanding can make a significant impact on effectively reducing your in store shrink and other losses.

Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.

For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547