What Do They Want –Stop Shoplifting

Rutgers University criminologist Ronald V. Clarke came up with an acronym for what kinds of products are susceptible to theft. He uses “CRAVED” for any of the hot products that a shoplifter might be interested in stealing. That means they are- Concealable, Removable, Available, Valuable, Enjoyable and Disposable. When you try to stop shoplifting in your store specifically, you should look to what is “CRAVED” to determine your next course of action.

Once you determine which products in your store are “CRAVED” most, you can begin to tailor your retail theft prevention towards those specific items. That could mean installing anti shoplifting systems like the popular brand Checkpoint Systems.

If you need a more immediate action plan to stop shoplifting, you should look to improving your customer service training and awareness. Some reports state that when a customer (or suspect) is greeted immediately upon entering a store, they are 64% more likely to not steal than if they are not greeted. The more customer interaction with your employees, the better that percentage gets- and your sales improve too.

Regardless of any specific application it all comes down to what is “CRAVED” in your store. That understanding can make a significant impact on effectively reducing your in store shrink and other losses.

Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.

For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547