During a recent post-shoplifting interview, we discovered that our store employees were unintentionally profiling shoplifters. We learned this from a very sharp dressed shoplifter. He would come into our stores wearing a bright purple suit that made him stand out in the crowd. Because all of our anti-shoplifting training is geared towards shoplifters who are avoiding detection, no one ever suspected this man of being a thief.
This shoplifter said that he always came into the stores well dressed because people were not as suspicious of him. Employees would smile and say hello as he walked passed. It wasn’t until he set off the alarms that anyone would realize what was going on. By then it was too late for them to do anything about it.
It was a sad realization that he was right. If he had come in to steal and was wearing casual or worn out clothes, he might have been targeted immediately. By dressing up, the employees all assumed he had money, and therefore would be paying for his purchases and never raised their suspicions.
We want our employees to stop shoplifting through consistent customer service. When they failed to give the well-dressed customer proper service and attention, they opened the door for uninhibited theft to occur.
Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.
For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547
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