Some shoplifters are violent. I follow these incidents and they seem to be becoming more frequent. The reasons why are many and there is plenty of blame to go around: State and local governments, courts and lax Judges, parents and even retailers themselves. Much of that is out of our control. We must keep violent and non-violent shoplifters from even entering our stores.
What is under our control is how we, the retailer, approach the shoplifting problem? First, you cannot be on the defense. We cannot play the defensive strategy any longer. You must go on the offense! Defense is putting up a sign like “no shoplifting” or some other weak response in place and hoping for the best. This includes a camera system. I cannot even count the number of retailers that have asked me why they still have a shoplifting problem when they invested in CCTV. CCTV is a passive system; it does nothing pro-active. CCTV is great for after the fact but even the dumbest shoplifter knows you do not have the staff to be watching all the time.
An EAS system like a Checkpoint System is a PROACTIVE system. It is working 24/7. It does not take breaks, vacations or let its mind wander or get distracted. A Checkpoint System protects your retail good at all times. The shoplifters know this and for the most part will be deterred by a Checkpoint System when they look in your doorway.
If we deter shoplifters by going on the offense as they walk in, then we also reduce the chances for a violent encounter. Contact us today for information on your Checkpoint System and let’s go on the offense together.
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