A large part of retail theft prevention actually comes in the form of education. That means educating your employees on why you use Checkpoint Labels and Checkpoint Tags. It also means educating them on what behaviors a shoplifter demonstrates, and also what they can do to deter the shoplifter from stealing. The more information your employees have to be a part of the solution, the better the chances that they will make attempts to better your business.
Sharing this same information with potential shoplifters is equally as important as a deterrent. That doesn’t mean your employees shout across the store that they think a customer is a shoplifter and they are being watched.
It means that Checkpoint Labels and Checkpoint Tags are not hidden. They are placed strategically and obviously so shoplifters are aware that the store is being protected. While you don’t want to put these anti shoplifting devices in places where customer service and care will be negatively affected, a balance between the two extremes needs to be found.
The same thing goes with signage stating things like “shoplifters will be prosecuted” and “the premises is under video surveillance”.
These signs should be displayed prominently so the information can be readily shared with anyone thinking that they might come steal from your store. A front window is an ideal place, as is the inside of a fitting room. Be careful to not completely plaster your store with these signs and risk alienating your real customers.
Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.
For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547