Stopping Shoplifters Is As Much Attitude As It Is Equipment

We supply and install the best anti-shoplifting equipment made. Checkpoint Systems is the gold standard of Electronic Article Surveillance (EAS) equipment. Support is off the chart. Checkpoint Systems has factory Tech’s everywhere, I mean EVERYWHERE. They have to since the majority of the top retailers in the world are using Checkpoint equipment. These Techs are not sub-contractors. They are skilled EAS, Radio Frequency (RF) experts. As an example, my Sr. Tech Dan is a former Navy Electronics Technician; he worked on highly advanced systems that protect our country.

That’s all good and well but we can install the best equipment using the best people out there but if you do not have the right attitude, you will not have solved your shoplifting problem. You will simply have spent money and felt good about what you purchased but YOUR SHOPLIFTING PROBLEM WILL COME BACK.

You have to instill the right attitude about shoplifting prevention in yourself and your staff. Shoplifters are not afraid of the Checkpoint equipment all by itself. But, they are very afraid of the Checkpoint equipment when it is supported by a trained, knowledgeable staff. The equipment will work. It will notify you when someone tries to steal a protected piece of merchandise. But you have to be on your game long before this happens. Do you know what shoplifters look like? Do you know how to spot them before they steal? You can easily expose a shoplifter in your store with the proper customer service techniques. These skills will not make the shoplifter transparent but will delight your good customers and increase your sales. Good customers love attention, shoplifters hate it.

I believe this so deeply that we at Loss Prevention Systems include free, live shoplifting training as often as you reasonably need it. Staff changes, new manager or supervisor, new employees that are new to retail or your store? Let us train them, free of charge, for the life of your Checkpoint System when you buy it from Loss Prevention Systems.

So you get actual LP training from a former Director of Loss Prevention with over 35 years of experience. FREE!

So if training is the key, why do you still need the Checkpoint System? That is a great question and the answer is simple. The equipment is there to support you when you cannot be everywhere at the same time. Retailers’ biggest expense is labor. If we can keep labor dollars down, we are more profitable. The fact of the matter is that shoplifters seek out and even create situations where they steal when you cannot pay the attention required to spot and deter every shoplifter. By the way, one in ten people that are in your store right now is there to steal from you. That is where the Checkpoint System comes into play. It is working 24/7, does not take breaks, vacations, sick-leave or simply not show up. Checkpoint equipment has a great attitude and is always looking for shoplifters.

Now, what are YOU going to do to change your attitude and start getting the margins from your sales that you deserve? Contact Loss Prevention Systems now and make it happen. Chances are we will actually be able to assist you to begin stopping shoplifters before the system is even delivered and our amazing Techs can install it.


Merchandise Audits For Stores Without A Loss Prevention Team

Loss Prevention Managers and Associates use audits on a regular basis to keep track of merchandise that may be potentially high theft items. The items may be high dollar such as iPods, laptops, computer tablets and so on. The products being audited may simply be easy to steal and resell. Such items can include a variety of products ranging from drill bits to medicines, razor blades and even fragrances. Audits are an effective tool for Loss Prevention departments to quickly identify theft trends and to begin investigating when and how losses are taking place. For stores that cannot afford a Loss Prevention department, it falls upon store owners and managers to investigate missing merchandise. The question then becomes, how does a management team decide what items should be audited or when audits should take place?

There are different types of audits that Loss Prevention teams conduct. Some audits are completed during inventory nights. The purpose of these audits is to ensure an inventory crew is accurate in the counting of your merchandise. Mis-counts lead to inaccurate results and skewed shortage numbers. An errant finger while keying in numbers can make your inventory too high. Counting too few items results in shortage neither of which is a good thing. A falsely low inventory result usually translates to a high shrink result the following year. It is also wise to audit locations to be sure endcaps, sidecaps, and special dump bins are counted. Think of the easy to miss locations in a store.

How do you decide what should be audited? On inventory nights the inventory team crew leader may print up sheets of “suspicious” counts or “exceptions”. Usually, that team completes some of their own audits but stores should have their own audits as well. If exception sheets are not printed by an inventory team stores can decide what areas or items they want to spot check. Usually, these are going to be sections that have small items (for example, cosmetics) where it would be easy for a counter to miss multiple items that can add up to big dollars. High dollar merchandise is another area to focus on, say for instance television sets, computers or some models of vacuum cleaners. Clothing may include leather jackets and designer dresses, popular targets among thieves. One thing to keep in mind during inventories is that inventory crews are not going to want to be pestered over every little discrepancy. Usually, it is requested that only variances greater than $25 or more than 10 pieces be recounted.

The other type of audits we are discussing usually focus on specific items (SKU’s) or categories of items, for example, denim jeans valued at $30 or greater. In order to make sure that audits are value-added there needs to be a determining factor that instigates the audit and that audits are not being done on every single item in a store. Putting too many items on an audit form will ensure they do not get done properly or regularly and that renders them useless.

Daily Loss Prevention audits are usually based on suspicious activity or a reasonable concern that a certain product will be targeted by shoplifters. In one department store I worked for, we started carrying a new line of leather coats. Due to the dollar value of these jackets, we started an audit form for these items and counted them every morning. Because we had a camera set on them we were able to review a days-worth of video in a short time if a count was off. In another store I worked for, we started to see vacuum cleaners of a specific brand start to disappear. We began daily audits and partnered with other retailers that also carried this brand. We found that ours was not an isolated problem and through audits, we were able to get several suspects on camera. The key is to follow up as soon as an audit finds a difference in what store inventory says should be on hand and what actual on-hands are. If a store-generated on hand report is not available, the current count would be compared to the prior day count. Discrepancies would be researched from receipt journals and if no item was sold, the video would be reviewed.

Audits are not difficult and can aid in reducing theft and shrinkage. Keep audit lists short to help make them impactful. Use cameras to record those items you suspect are being stolen or believe are going to be a high theft SKU. Track the time as well as the day the audit is completed to narrow the window to review on video if an item is missing. You don’t have to be in L.P. to conduct audits in your store.


     

     

Good Intentions With Bad Outcomes; Retailers Must Prepare For Increased Violence From Shoplifting Gangs

Actions based on good intentions don’t always have good results. One of the most famous of missteps was the Coca-Cola attempt to improve its formula and market “New” Coke. The idea was well-intentioned but the public reception was cool if not outright hostile. According to the website INVESTOPEDIA, “ “Classic Coke” returned to the shelves less than three months after it had been retired.” In the same article, they point out that in 2008 the manufacturer of Motrin found out that there was a problem with the medicine not dissolving properly. Reportedly they did not want to “incur the associated negative publicity, the firm sent out secret shoppers to buy the products off of store shelves, which resulted in a lawsuit in Oregon in 2011.” (“8 Good Intentions With Bad Outcomes”, Lisa Smith, updated December 15, 2017). Laws can have the same problems of unintended consequences, helping one constituency while hurting another.

In an article in LPM Magazine, “Retail Crime In Los Angeles”, May 1, 2018, An example of a law that was intended to help “reduce prison crowding in California’s overwhelmed prisons and provide treatment rather than jail time to qualifying drug offenders” was Proposition 47. How could such a program go wrong? Who would not benefit from such a law? Apparently, retailers are bearing the burden of unforeseen consequences in this case. According to the article part of Proposition 47 also converted “many non-violent offenses, including shoplifting from felonies to misdemeanors.” The story goes on to say that shoplifting offense under $950 result only in a citation to show up in court. Inevitably career and habitual shoplifters are going to learn what the lines are between a misdemeanor and a felony and they are going to take advantage of those delineations.

It seems that shoplifting has dramatically increased in Los Angeles as criminals have found that it is lucrative for them to engage in the crime with minimal cost if they are caught. The ramifications that are being felt include increased monetary losses for retailers due to theft-related shrink. Worse, the story states that violent behavior from shoplifters is seemingly on the rise. Danger has always been a concern for retailers and especially Loss Prevention professionals when stopping a shoplifter(s). Now that potentially violent criminals have been released because of the reclassification of certain crimes the stakes are higher. The story points out that gangs are becoming more active in shoplifting. As mentioned criminals are quick to learn and they learn rapidly when penalties for a crime become less severe.

Violence in shoplifting cases is becoming more pronounced and not simply in Los Angeles. A story on ketv.com by the reporter, Michelle Bandur, Dec. 20, 2017, referenced a group of women boosting merchandise from retailers in the Omaha area. Detective Galloway interviewed in the report, “said they don’t avoid confrontation and may resort to violence.” He said they have received reports that these women will, “… load bags in front of employees and sometimes I’ve been told by employees they will taunt them.” He went on to describe incidents of the members of the group knocking people to the floor. They have attempted to run over others in a parking lot if they noticed a person trying to take a picture of their license plate. These incidents support data from the National Retail Federation 2017 Organized Retail Crime Survey. According to the survey, 98.5% of responding retailers reported “ORC (Organized Retail Crime) gangs are just as aggressive or more aggressive and violent when compared with last year. 26.5% said that gangs are much more aggressive than in the previous year (pg. 10). If these numbers from the NRF Survey are true, when coupled with Proposition 47 retailers in L.A. may be in for some very rocky times in years to come.

Retailer owners must become familiar with methods to prevent shoplifting without endangering employees in the process. Tried and true methods such as aggressive customer service may not be effective deterrents any longer. Adjustments by Managers may include carefully reviewing hours of operation and not staying open as late at night. If cameras are not in place owners may want to install them to have quality video and pictures for police in case of a serious incident. Starting a Retail Crime Prevention organization in partnership with local police can help identify theft trends and organized and violent persons. Finally, retail theft prevention training from Loss Prevention Systems Inc. can provide more information on how to stop theft and keep your employees safe from harm.

Prop. 47 may have been well-intentioned but it has opened up a Pandora’s Box of problems for California retailers.  Through proper training, owners and managers can position store teams to be ready for security and safety issues now and in the future.


Reviewing Your Store Policies Today

Reviewing your store policies today and training your employees about the ramification of not following them properly is imperative. The consequences of not following those policies properly are too costly to postpone.  Employees, as they are human, try to use shortcuts or in some instances, take the easy way out while doing some chores without thinking it may affect the bottom line at the end of the day.  Profits for a store cannot be thought of as profits for the owner only, employment and benefits for the employees are inherently tied to those of the owner.  If the owner must close the store for loses, the employees lose as well.

Is it time then to review the policies and procedures the employees must follow while working at the store? You bet.  If you do not think it is necessary to do a complete training workshop today, you must at least remind them of the policies, the procedures, and their responsibility to stay calm and professional at all times. Safety plays an important topic when talking about staying calm and professional while dealing with a shoplifter.  Their safety and the safety of the customers cannot be jeopardized by carelessness or by improper behavior. By reminding them of this important and oftentimes forgotten topic, you are ensuring fatalities or brutal behavior do not occur at your store.

Click here to read about a news story and the fact that many retail shop owners deal with this issue on a daily basis.  The return policies of any store have to be continuously checked and tried to asses their effectiveness, otherwise, you may be dealing with a deficit you cannot recover from.


 

A Checkpoint System Is Now More Important Than Ever

Shoplifters seem to be getting bolder than ever. Much of this is greed. Many people simply want stuff and have no moral compass. Others are emboldened by lax law enforcement or Politicians that pass laws that do little to protect you. Whatever the case be, it has a negative impact on Retailers. We are expected to open our stores, compete, pay employees, pay expenses, taxes…. And make a profit. Shoplifting theft is yet another pressure on us.

The key to stopping shoplifting is prevention! You have to keep the losses from occurring. Once the shoplifter has stolen merchandise, even if you catch them, you lose money in labor, unsellable merchandise, sales and the like. This is where a Checkpoint System shines. This is high-quality commercial grade equipment that works 24/7. However, like anything else, you must get as much value out of any equipment you have. A piece of equipment that can pull double and triple duty for the same investment brings a better return on investment. Consider what Loss Prevention Systems offers.

First, when our customers purchase a system from us, they get FREE anti-shoplifting training for the life of the system. This is live training by a Loss Prevention professional as often as you reasonably need it. I actually spend a fraction of that time on the Checkpoint System itself. Most of the time is spent teaching you and your staff how to detect and dissuade shoplifters from even entering your store. You can actually have fun with shoplifters. Drive them crazy and they will get frustrated and simply leave you alone.

Next, there is a whole world of new innovations in the Checkpoint Systems line. People/Customer counting is one. Your system can count customer traffic. You then receive a weekly report that details your traffic by the hour of the day, day or the week. This data can be merged into your sales data to give you a more complete picture. Customers use this data to help with decisions on staffing levels, open/close times and more. The system will also report on the Checkpoint System alarms. How and when they occur. This further feeds into your decisions about staffing levels. You may say that my cash register tells me traffic. Not so, as not every customer that comes into your store makes a purchase. Why is that? Possibly because you do not have enough staff on at the times when you really need it.

How about remote control of your Checkpoint System from your mobile device while inside your store? This feature notifies you of alarms, maintenance issues, and real-time stats. You can be in your office, stock room or anywhere in your store and the system will notify you of an alarm. Immediately. This also gives you control of the system itself. Checkpoints systems are already ECO-friendly in their power consumption. But you can set up a schedule that tells your system to power down during the hours you are closed. Over a year that money adds up.

Marketing? Our systems have AD Panel capability either built-in or as an add-on. The antennas are there at the front door anyway, why not have them greet your customers with signage that you can change out as often as you wish. Promote an item, a sale, a special or simply say “welcome”. Print whatever you want and slide it into the clear acrylic frame. Now you get double duty without taking up any more floor space.

How about control of items you do not want to leave the store under any circumstances? Key rings, customer hand baskets, notebooks, documents, tools, equipment or supplies. Simply put a tag or label on them.

Contact Loss Prevention Systems today and we will help set you on the path to higher profits!


School’s Out – Time To Get Ready For School: Tips To Prepare for a Successful Back To School Season

Summertime is here and now is the time for children to rejoice and shout for glee as most are finishing up their school year. Put away the pens and paper and lunchboxes and prepare to enjoy the warm, sunny days. No Mr. and Ms. Retailer, not YOU, the children. The moment the schools let out is the moment you should be preparing to roll out the merchandise for the next school year. Wait too long and you will be a step or two behind your competition.

Certainly, most children will not be anxious to go school shopping so soon after starting their vacations but we, the dads and moms out here, are always looking for special sales and deals that will save us a few bucks. Education may be free but all of the accessories are not. Think about what we parents are purchasing to send the kids off to school. We are asked to provide crayons, pencils, pens, glue, and paper. Lunchboxes, backpacks (wait, regular or see-through?), binders and notecards also fill our school supply lists. From there schools and grades may have varying requirements. The retailer who is going to be top of the class is the one who will anticipate the needs of the pupils and parents and prepares accordingly.

What are some of those things that you can do to get the head start that will drive sales for your business?

  • If you aren’t keeping old school supply lists filed away, start doing so. This will give you a good idea of what teachers will probably ask parents to provide the coming year. The schools will probably not make lists for the coming year available until July so knowing last year’s information gains you some advantage.
  • Advertise. Use social media and in-store flyers as cost-effective means of getting the word out to customers. You may also want to check on the price of a radio spot to air a short commercial. If you only rely on posting flyers and banners in the store you are limiting your advertising to those customers already shopping with you. You need to spread the message to bring in additional shoppers.
  • Create displays near the front of the store that focuses on school-related supplies that complement each other. For example, create an endcap with binders, loose-leaf paper, pencils, pens, crayons, compasses, and protractors. If your store is geared to clothing then displays for children’s clothing should be on focal points. Regardless of what your store specializes in, order a one-time shipment of some lunchboxes and food storage containers for sandwiches, chips, dressings/sauces. Parents are conscientious of rising school lunch prices and reusable containers appeal to both the cost concerned and environmentally focused families.
  • In the process of creating the displays don’t forget about merchandise protection. Use electronic article surveillance labels and hard tags on everything. Don’t lose sight of the fact that those displays will also attract the attention of shoplifters and they will steal merchandise that isn’t secure. Small and expensive items will be especially tempting.
  • Begin clearance pricing some summer products earlier to free up floor space for back to school related merchandise.
  • An easy to overlook opportunity is to keep your check lanes full of impulse buy goods. Snacks and drinks are top items but finding cool gadgets and pens that may interest students and adults are great opportunities for a few extra dollars.
  • Don’t forget about add-on sale items. Calculators tend to be popular and they need batteries. Peghook your calculators, keeping your high-end TI-83’s, TI-84’s, etc. in Alpha Keeper boxes to make them available to customers while protecting them from theft. Add the corresponding AA and AAA batteries on additional rows of peg hooks and deter theft by using Auto Peg Tags. Speaking of batteries it would also be a good idea to place battery chargers and rechargeable batteries in this type of display. Again, expense minded and green-minded patrons will find something to appeal to them here.

It is not always easy to think outside the box when anticipating the needs of school students especially if your store specializes in one area but it can be done. Be creative and it can pay dividends.

A final thought on back to school sales opportunities. Some retailers offer special deals to teachers (who present official credentials). Not only does this help your profit line it is a huge boon for teachers who often use their own money for classroom supplies. You can develop a new loyal customer base with such an offer. Make preparations early for the return to the classroom and you will demonstrate you have learned your lesson well.


     

Stop The Flow Of Bad Employees!

The IT world has a phrase “garbage in, garbage out”. The same concept applies to hiring new employees. If you do not put effort into selecting a new employee, then chances are you will be disappointed down the road.

In my 40+ years of loss prevention experience, I have investigated and interrogated a little over 2300 employees for theft. When you have seen that much theft, you begin to look at the source. Loss Prevention folks tend to be the ones catching the sludge coming out of the end of the pipe. We are dealing with employees that no one else can deal with. Normal management techniques do not work. So I began looking back up the pipeline, to the source. Loss Prevention starts at the time an applicant even thinks about putting in an application for work with your company.

Look at it as filtering out as many bad people as we possibly can in this process. When a person visits your business, in person or the employment page on your website to put in an application what do they see? It should be a clean image. Do you drug test? That wording or sign makes many folks that know they will not pass a drug screen turn around right there. So the filtering process has started.

Next, do they see that you will do a thorough background check? Criminal records check, credit check, education verification, sex offender register, driver’s license check (if applicable), previous employment verification and so on. A person with a clean “record” or with minor issues only, will not be concerned. However, the folks with poor records may simply move on. So we just filtered out more. These are people we are not interested in talking to and would be a waste of our time.

If you have our Applicant Management Center (AMC) solution, then the next step is that the candidate will fill out your custom application online. So instead of getting paper documents with handwriting that may be poor and full of inaccuracies, you are getting a file with data that you can read and respond to. One of the documents that can be included in this process is the release of background checks. Folks that have a bad record that thought you really might not check are now faced with signing a legal document. They know that if they lied on your AMC application, that you will find out. We just filtered out some more people we do not want to hire. The good folks can then attach their resume or any other documents you require.

With the Applicant Management Center, you get an organized, readable packet that you can review online and print out if necessary. I should mention at this point that the Applicant Management Center archives all of your applicant’s information. So you can go back even years later to retrieve the information.

Upon your review, you can email the applicant to set up a phone or in-person interview, ask questions or send a “no thank you, not interested note”. If you decide to go forward with an interview, then you should have already taken our personal, FREE, LIVE two-hour seminar:

Armed with the techniques we teach, you are better suited to get more truthful answers to your questions. For established Loss Prevention Systems customers, we conduct this training as reasonably often as you need it – free of charge. We train you how to set up the interview and how to ask questions. For example, an applicant most likely will tell you if they have stolen from previous employers. You just need to know how to ask.

Next in the filtering process is to actually run a background investigation. If you have our AMC, then all you do is click a box and the background checks begin. For example, if the checks you want include a drug screen then your applicant is contacted through email with a link to set up an appointment at a lab near them (we are Nationwide). Once that process is completed, then you receive the results automatically in AMC.

Criminal records checks would also start. We like to run a Social Security Number (SSN) Trace before we run criminal records. An SSN Trace is basically the “header” off of the applicant’s credit history. It does not provide any financial information. It does, however, give us the addresses where the person has lived. We can then check those jurisdictions for criminal records. That way, if the applicant omits a place they have lived where they have a criminal record, we should find it anyway. SSN Traces are VERY inexpensive to run. We do an actual “Court House” search, not some off-beat “database” masquerading as a records check.  Many States allow for Statewide records checks (all counties & cities). But there are some that do not. At that point, we search County records.

So all of the checks have been run and as the results available in your Applicant Management Center are updated, you are notified. You can continue with the process, if necessary another interview, additional questions, job offer or letting the candidate know they have not been selected.

AMC is very inexpensive to onboard, our background checks very competitively priced with some of the fastest turnarounds in the industry. If you would like to try AMC, we will set you up for a FREE SIX MONTH TRIAL, no obligation. You would simply pay for any background checks you request along the way. However, you do not need to request any background checks to have our Applicant Management Center.

Contact us today for more information and to get started.


Memorial Day Sales With A Different Twist 

Holiday sales events and promotions are intended to boost retail sales. The obvious big event is the Christmas holiday season which seems to begin in October for many retailers. The event carries into January when merchandise goes clearance as retailers prepare for the next holiday event and the beginning of the Spring sales lines.  During the remainder of the year, retailers also take advantage of other holidays by appealing to customers. These events just are not as extravagant in terms of time or advertising.  Clothing stores conduct promotions at Easter to sell dresses, suits and related accessories. Grocery stores and discount retailers run special deals on candy, eggs, toys, and baskets. The 4th of July sales may be geared towards parties, cookouts, and summer themed goods like bathing suits. The sales don’t necessarily have anything to do with the holiday being celebrated they simply entice customers to come in for the low prices. Below are a few ads I found online for previous Memorial Day sales to illustrate my point:

  • A furniture store: $1 Down and 60 months no interest
  • A Home Improvement store: 10% – 30% Off Major Appliances $396 or more
  • A Car Dealership: Memorial Day 100 Sale – Payments as low as $100/month
  • A Grocery Store: Big Three Day Sale

Many of the ads feature red, white and blueprint as well as stars and stripes in attempts to appeal to the patriotism of potential shoppers. I understand the need for merchants to do everything they can to increase sales. Retail is competitive and in order to stay in business owners must take advantage of opportunities as they arise.

     What I would like to suggest is that retailers look more closely at the holiday they are running promotional campaigns for. Try to see if there is some way to honor the holiday, specifically Memorial Day. I am suggesting that if a retailer is holding a Memorial Day sale they take the opportunity to honor the fallen soldiers for whom the day is remembering. This is no easy undertaking. I have seen restaurants that have attempted to recognize the sacrifices of the fallen with discounts and free meals for military veterans. Despite the good intentions, they get grief from some people (I assume they are veterans) who chastise them for not recognizing the difference between Memorial Day and Veteran’s Day. As a veteran, I appreciate the effort shown and think that the griping is misplaced. There are few ways they can recognize fallen heroes but a meal or discount is the form of appreciation they can offer.

     What can a retailer do then to promote sales and keep to the spirit of the Memorial Day holiday? I would like to offer the following ideas:

  • Offer a portion of each transaction to a non-profit agency that provides assistance to the widows and children of veterans who have fallen in combat. Just a few of the groups that help such families include:

Fallen Patriot Fund
www.fallenpatriotfund.org

Faces of Valor USA

http://www.facesofvalorusa.org/

Children of Fallen Soldiers Relief Fund

http://www.cfsrf.org/

These are just three organizations that provide such assistance and there are many more out there.

  • While it has been the source of some contention you could consider offering a discount of 10% or greater to service members or veterans who can show a military ID or a copy of a DD 214 form (a document that shows a veteran has served).
  • Consider setting up a display for Memorial Day, often called a Fallen Soldier Table, a White Table or a Missing Man Table. The effort will not go unnoticed by those who have served or the family members of fallen soldiers. The displays are not difficult to prepare https://www.veteranscaucus.org/index.php/events/memorial-day/america-s-white-table
  • If taking a portion of a day’s sales is not in your budget, a donation can or collection jar with a designated charitable organization listed is an appropriate alternative.
  • Finally, invite a veteran’s group such as the VFW (Veterans of Foreign Wars) to hand out poppies for a donation at your store. https://www.vfw.org/community/community-initiatives/buddy-poppy 

The VFW uses the money collected to provide financial assistance in maintaining state and national veteran’s rehabilitation and service programs and partially supports the VFW National Home for Children.

The ideas are certainly not all-inclusive and you may find some other source of recognition of the sacrifices made by our fallen heroes. The point is that you honor the day and what it represents as you still run your sales and specials.  Remember those who have made it possible for you to operate your business in a free country.


MAYDAY!  What are the steps you take in response to a crisis?

What do you do when a crisis occurs? Many people would say they take steps to address the crisis. Initially, that may sound like a good response unless you never planned on how you would react if that crisis were to take place. Think about it for a moment. If your business was on fire would you want firemen pulling up in their cars without the right gear or a plan of action of how they will take care of the fire? Sure it’s good to have the firemen there but if they don’t have the resources they need or a strategy on how to put out a house fire then the response is pointless. Police officers train on how to respond to a bank robbery in progress but the reality is many officers will never face that situation. According to a Cleveland Clinic Survey, 54% of Americans say they know CPR but the vast majority of us will never be called upon to use that training. So why do we do it? Why do we train for circumstances that are unlikely to ever confront us? We do it so we will be prepared for that one-in-a-million chance that we might have to apply that knowledge. President John F. Kennedy once said, “The time to repair the roof is when the sun is shining.” Attempting to play it by ear should an emergency happen is not a plan and may even make a problem worse.

    There are those who would choose to argue that it is not feasible to plan for every contingency or crisis. There is a hint of truth in that statement. I may not be able to plan for something I have no knowledge of. I could not plan for what to do for a patient losing blood pressure during a surgery. That is an extraordinary event that I would have no idea how to address. It is beyond the basic first aid training I had as a Boy Scout and refresher training I have had in my job. I think I can stop bleeding. I believe I can apply a tourniquet if it were absolutely necessary. Much more than that and I am way beyond my capabilities and the training I have received. You as a store manager would never be expected to stop a robber as he holds your business up at gunpoint. You CAN plan beforehand how your team should react and the steps they should take during and after the robbery. Pretending you and your staff will just deal with it should the situation arise is foolhardy. Plans that have been made and are reviewed on a regular basis help people stay calm if and when the crisis happens.

     When pilots call a Mayday, they may be nervous or even scared but it is a controlled fear. Fear is not controlling their behaviors and actions. Training takes over and they use their training to solve the problems. Sometimes the scenario has been practiced and other times it takes reasoning to sort out the situation. Emergencies rarely proceed in a textbook manner so they don’t lend themselves exactly to the plans that were made. Planning for contingencies makes a team ready for the eventuality a crisis does arise.

     So what is a manager to plan for? There are so many bad things that can happen it seems inconceivable to cover all of your bases, right? Wrong. Start with the basics looking at the most likely eventualities. Injuries will require first aid. Do you have a first aid kit? Who is trained to use it? Is there an emergency contact list? Can you arrange for certified first aid training for some or all of your employees or managers? Robberies could happen. What steps are you taking to minimize the chances of a robbery? Are employees trained to give a robber what they demand? Do they know not to touch anything and not to follow a robber out of the store? Do your managers know how to respond to weather emergencies? Does your store have a safe location in the event of a tornado? Do all of your employees know where that is?

     Plan for emergencies and review those plans with managers and employees. Be open to improving on plans. Don’t allow them to sit on a shelf and gather dust. Review emergency procedures on a regular basis and when you do have to make your own Mayday call you can be like that pilot who stays cool and calm and ensures the safety of all souls on board. The plan may be useless but the planning will be indispensable.


 

Employee Training

The scary shoplifting cases we hear and see on TV, or on newspapers in the United States, are becoming too commonplace to rendered us shocked. 

Shoplifting has always been a problem for stores across the globe, but now, people are losing their lives because we put more value on a bag of cookies than a human’s life. The incidents that are happening now concerning shoplifting should make us ponder whether the reactions, lives lost and the way our employees conduct themselves during a shoplifting incident merits those responses.

We should not forget that Shoplifting is a crime and that as an owner of a retail store your livelihood depends on the profits that you can gain by being a responsible owner. But, we cannot forget that we are dealing with human lives as well. 

If the price of a bag of cookies has the same value to you as a shop owner than a human life, then deterrents to prevent shoplifting are probably of no interest to you. But, if you believe that prevention to these crimes is the beginning of solving a major social issue in this country, then maybe prevention methods and other solutions are likely to be of interest to you as an owner.

  1. Training  — We have read more than once about the death of an accused shoplifter in a store.  Authorities are called to the business when the shoplifting incident has gone out of hands and the resulting confrontation has led to the death of the accused shoplifter. Now, what?  Lawyers, police departments and customers are involved, and the incident has become a national news piece.  Providing training to your employees to respond appropriately to a shoplifting incident has proven to be an investment that you will not regret and lives that will not be lost.
  2. CCTV cameras, prevention systems, and facial recognition software are some of the preventable shoplifting measures you can use to prevent, deter and fight shoplifting in your stores.  These are some of the investments that apart from your employees will become invaluable to you and pay for themselves in the short run.
  3. Inventory — If you know what you are selling, what is being stolen, and what are some of the items that are more enticing for shoplifters-because of the resale value or ease of trading — you may be able to use more of your resources to protect those aisles or move them to a safer place.  Being aware of what is happening in your store is instrumental in the prevention of shoplifting.
  4. Employees that care what is happening in your store is an issue that is too important to ignore.  Studies have shown that happy employees make great employees and can boost the morale of the people that work with them.  Your responsibility as an owner begins by rewarding your employees – By increasing their salary, offering incentives, and/or offering praise-your business can gain the caring you need to protect your store.
  5. Hiring the right people for your store begins by using the tools at your disposal that can make a difference in your hiring.  Background checks are the first step in ensuring you have the right people in place.

The rewards of paying for your employees’ training can be seen almost immediately.  There is no reason why the investment should be put elsewhere when employee ’s training has been shown to be a great and continues asset for the business owner.