How Loss Prevention Managers Can Help Store Managers Improve Store Sales

Loss Prevention Officers and Managers catch shoplifters and dishonest employees. That is a common perception and in some stores it may be a true picture of what Loss Prevention departments do, with the additional caveat that they may have uniformed people who conduct receipt checks. If this is all that the department does it can be hard to sell store managers on the value of having them on staff if the budget for them comes directly from the store. It is even more difficult for small, independent retailers to justify hiring a Loss Prevention Officer although if the store is in a high crime area they may contract a security guard. There was a time when there was an “us versus them” mindset between store managers and Loss Prevention teams. Over time some larger companies have focused their Loss Prevention teams more on operational issues. For example, I worked for a company that had Loss Prevention conduct food product out of date audits. Their position was that this was a safety issue so it fell to the Loss Prevention team. I had no problem doing the audits, but as I looked at the amount of out of date items I was finding I had to question what the freight team was doing when they were stocking. Who was auditing their work because there were a lot of FIFO (First In First Out) issues I was identifying that were causing out of date problems.

     The solution is for a partnership where Loss Prevention can help store managers and owners improve sales and operations and store management provides administrative support for L.P. What is it that Loss Prevention can offer a store in addition to improved profitability by stopping employee theft or preventing shoplifting? As a Loss Prevention Manager I assisted the store managers in conducting prospective employee interviews. I was already interviewing my own applicants when I had job openings so helping the store fill their positions was not a big deal. L.P. can audit out of stock spaces on shelves. Certainly the focus of the L.P. Officer is on empty shelf space due to theft but if it is determined that merchandise is not being pushed properly by a stocking team then that information can be shared with management. The impact of not properly stocking merchandise results in missed sales and negatively affects profits.

     Loss Prevention departments can also support stores by applying electronic article surveillance anti-theft devices to merchandise. I have personally spent significant amounts of my time placing Checkpoint tags on CD’s, DVD’s, and electronics merchandise. I have also placed security tags on clothes, thwarting would-be shoplifters and keeping shortage down. You may be thinking that this should be a Loss Prevention job anyway but that isn’t necessarily the case. There are stores where tagging is left to a freight unload team or even delegated taggers. It saves the store money in these situations when L.P. jumps in and assists in tagging allowing the hours saved to be put to use somewhere else.

     Is it important to maintain some delineation between L.P. and stores? I believe there should be some dividing line and it may not always be clear. I have seen some managers give direction to L.P. Officers which began to interfere with their primary responsibility of catching shoplifters. I have also seen department managers start entering the Loss Prevention office when no one from L.P. was present and move cameras to watch their cashiers or employees to see if they were being productive. This potentially causes issues with ongoing investigations when cameras are not where they are expected to be. A partnership between L.P. and stores requires a mutual respect for areas of responsibility.  Likewise I have seen instances of L.P. Managers telling store employees were not doing a job properly rather than acting in partnership and mentioning an observation to the department manager.

     In a partnership, store managers may provide a store employee as a witness for L.P. when a shoplifting suspect is in the office. They may also provide a witness for a L.P. Manager when they are going to conduct a dishonest employee interview. Managers may also offer to purchase additional security equipment such as cameras when L.P. teams have been strong partners and have helped to keep merchandise on the floor and prevented shoplifting.

     There are many ways that stores and L.P. can be partners in making a store profitable. All it takes is thinking outside the box and building a relationship based on respect. Strong partners make a winning combination.


     

     

Setting Goals In L.P. Vs. Setting Quotas, What Are The Benefits And Costs?

Police hear it all the time when issuing tickets, “Need to make your quota for the month?” Usually it is a false question with a false premise that has been perpetuated over time. While there may be some police departments that set quotas they are the exception rather than the rule. Loss Prevention departments go through similar problems. Some people think that Loss Prevention staffs are out to rack up numbers any way they can get them. Most L.P. professionals are simply trying to catch shoplifters who are stealing and they want to apprehend dishonest employees to stop theft, prevent shrinkage and it can serve as a notice to other employees that theft won’t be tolerated. For some L.P. personnel there is a perceived pressure to “get more shoplifters” and in other cases it is real. For the retailer that is not able to pay for a Loss Prevention Staff, their concern is simply to drive the bad guys somewhere else and get rid of a crooked employee before they cause too much damage. Sometimes this is done using electronic article surveillance equipment from a company like Checkpoint Systems. They don’t feel the same pressure to “apprehend” but there is a sense of urgency in minimizing theft opportunities (how to do that becomes another matter).

     There are stores with a Loss Prevention hierarchy that sets “expectations” or “goals” for the apprehension of dishonest employees or shoplifters. The message that seems to get down to the store level is that there is always theft in a building, all the time. I have seen this lead to a requirement that stores have a minimum number of open internal investigations at all times. No pressure there, right? Wrong, the words may not be spoken but the message that is heard (correctly or incorrectly) is that cases will be successfully closed. And that implies that not doing so will impact an annual review. For most people, integrity will ensure they do not try to manipulate a case or make a shaky apprehension say for a single incident of grazing or snacking but do such cases exist? I suspected such activity was taking place at other stores but could not prove it.

     The same type of pressure can be felt by Loss Prevention Officers. They get on a cold streak and can’t seem to make an apprehension and the L.P. Manager starts to get questioned about low shoplifter numbers. No one says a specific number have to be caught but “guidelines” are established that say on average, x number of shoplifters should be apprehended for every x number of hours an Officer works. The Associate then begins taking more risks, focusing attention on high theft areas that carry more risk for making stops like in cosmetics and costume jewelry. The theft is taking place there but following all of the apprehension steps for such small pieces of merchandise can be very difficult. A suspect puts down an item without the Officer seeing it and a bad stop is made. Yes, it can happen with almost any piece of merchandise but those types of merchandise are extremely risky to make stops on. But, harder still is that the same L.P. Associate while told that apprehensions should be higher is also told to avoid risky stops on items like cosmetics or jewelry unless it is stolen along with other merchandise. This sends a mixed message to the Associate.

     None of this is to say that goals should not be set. Working without a goal is like running a race with no clear finish line. Goals can be set based on historical data or on the season of the year. Allowing an L.P. Associate to be part of the goal setting is also important. It is up to the Manager to make sure the goal is reasonable. A goal set too high can frustrate an Associate if they don’t achieve it. Setting reasonable goals also gives a boost to one’s self-esteem if they achieve it. A good Associate will also want to beat their last achievement but not at the risk of a bad stop.

     For L.P. Managers, setting internal apprehension goals is fine, but the bigger picture should be on achieving improved shortage results. Identifying and focusing on the core issues for the store, whether they are operational or theft related. An L.P. Manager engaged with the store team will be able to educate and train while picking up on suspicious employees who may need to be investigated. Don’t assume that low shortage results means no theft, it may mean L.P. knows where and when to focus its’ time and energy.


Safety And Shoplifting

As a retail business, shoplifting, employee theft and lawsuits come hand in hand.  Preventing shoplifting and employee theft are somewhat under control by you or the management of the store, while  lawsuits are-although preventable-not under strict control. 

A shoplifting incident can become something of a life or death situation very quickly. Here, the rules and regulations set by the owner or management of the store and that employees must abide by become too important to ignore. 

As an owner or manager of a store, safety must be your number one priority.  Safety not only for your employees, but for your customers as well. An employee chasing after a shoplifter when they have left the premises is dangerous and should never be encouraged. Lawsuits and deaths lost due to chasing after a shoplifter have been numerous.  The resulting death of a shoplifter have landed people  in jail and in the courthouse. Safety should be your number one priority at all times.


Family of slain Chicago area Uber driver sues Walmart

CHICAGO — Relatives of a suburban Chicago Uber driver who was fatally attacked while on the job has sued Walmart, where authorities say the driver’s teenage attacker stole weapons just before the killing.

The family of Grant Nelson filed a wrongful death lawsuit Monday in Cook County against the retailer and two other companies overseeing its security.

Authorities have charged 16-year-old Eliza Wasni in Nelson’s death, saying she stole a machete and knife from Walmart early on May 30 and then got into Nelson’s car and brutally attacked him.

The lawsuit claims two Walmart employees or contractors stood near the door as Wasni exited. The lawsuit alleges they were negligent because they failed to stop the teen and ask her any questions.


Guard at CVS Pharmacy chases down, kills shoplifter in Dallas, police say

A loss-prevention staffer at a CVS Pharmacy store shot and killed a suspected shoplifter after chasing down his getaway car Sunday afternoon in southeast Dallas, police say. 

Police arrested 36-year-old Julio Ruvalcaba Monday on a murder charge.

Officers were dispatched to the shooting about 3 p.m. Sunday and found 31-year-old Christopher Geddes lying on the curb on the eastbound C.F. Hawn Freeway service road and Elam Road, police said.

He was taken to a hospital, where he died from his injuries.

Surveillance video showed Geddes shoplifting from the CVS on South Buckner Boulevard and running to a Toyota Camry in the parking lot, according to an arrest warrant affidavit.

Footage from several minutes later shows another person leaving the store and getting into a Chevy Camaro parked outside. CVS employees identified that person as Ruvalcaba, a loss-prevention staffer tasked with reducing shoplifting.


 

“I Can Out Sell My Theft & Inventory Shortage”….. Yeah Right

If you believe that you can outsell your cash or inventory losses due to theft, you probably won’t be in business for long. Or if you do survive, you are no way living up to the margins you deserve. In my 35+ years of loss prevention particularly helping medium to small retailers, I have heard this more times than I can believe.

Consider this, as an example, if you have a net 2% profit over all. In other words after taxes, rent, payroll, merchandise cost, insurance…. you clear 2 cents on the dollar. Then a $100 dollar loss will cost you $5000 (100÷.02). Yes, FIVE THOUSAND DOLLARS. You will have to purchase, ship, receive, stock and sell another $5K just to BREAK EVEN on a $100 loss. I doubt even a drug dealer would make money that way.

Don’t delude yourself. 

Now on the flip side. I do not advocate that you turn your store into a six sided steel box to protect yourself from shoplifting, employee theft, vendor fraud and paperwork errors. Exactly the opposite. I want you to have an open, friendly and inviting environment for your legitimate customers and employees. What you can’t be is naive to your shrinkage and loss problems.

First, realize that you must do inventories at a minimum quarterly, more often if things are seriously out of whack. Cycle counts for individual SKU’s that seem to be loss problems are also important. Do not wait until the end of a quarter or heaven forbid end of year to find out you have a problem. You have to go on offense not defense. Theft and shrink are business problems. Nothing more, nothing less. We can easily show you how to do this. You do not have a retail LP issue that has not been seen and dealt with before.

In regard to employee theft what are your hiring practices. As an LP professional that has personally conducted over 2300 investigations and interrogations of employees involved in theft, I started looking up the drain pipe to see where it is all coming from.  It starts with the application and employment interviewing.

For shoplifting; Do you and your staff know really know how shoplifters act. Probably not. Shoplifters are easy to spot. You just need to know what to look for. Stopping them is incredibly easy. Again, you just need to apply the correct tools and training.

But all of this is for nothing, if your retail attitude is not straight.

Another problem is business apathy. The “oh I am so busy I do not have time”. You don’t have time to keep your profits on your bottom line and not the thief’s? Then why are you doing all this? Making a living for you, your family and employees is all what it is about.

I have had people steal from me. It doesn’t feel good and it makes me angry.  I work really hard and try to work smart to provide my family’s income and the income for my employees. But the thought of simply covering it up in my own mind is unthinkable. It should be for you also.

Go on the attack. Fix your loss problems before they happen. Remember, we can help you with that. We are simply an email or phone call away.

Have a super retail day!


Look For Red Flags When Reviewing Applications And Interviewing Job Candidates

How many of you have done IT? You know the IT I’m talking about. You looked at an application, interviewed the candidate, had a bit of an unsettled feeling about him or her but hired them anyway. IT may be a few days, a few weeks or a few months later but IT becomes a reality, buyer’s remorse. You hired someone who turns out to be a dud. It may be they are calling out of work on a regular basis or perhaps they aren’t following directions on tasks you are assigning them. It may be that you think they are stealing money or merchandise from you. Whatever the problem you just wish you hadn’t hired this person. It is frustrating to make those types of employment decisions, but don’t feel like your small retail store is all alone because you have to make these hiring choices yourself. It even happens to big companies that have Human Resources departments dedicated to trying to hire and retain the best employees.

There are things the smaller store owners and managers can do to try to improve their chances of hiring good applicants for their stores:

  • First and foremost, if you aren’t doing background checks consider hiring Loss Prevention Systems Inc. (LPSi) to do them for you. Their team can dig into a candidate’s past to verify they aren’t hiding important information from you. They can do criminal background checks, verify employment, validate driving records, and so much more. By having a background check company conduct pre-employment screenings on your candidates you also protect your business from potential liability lawsuits if your employee were to harm someone while acting as a representative of your business.
  • When you are reviewing applications look for red flags on the application itself. This could be a significant gap between jobs. While a month up to three months may be explained as just a difficult time finding employment, more than that may be a cause for concern but not necessarily a deal breaker on its own.
  • Look for brief periods of employment or a pattern of going from one job to another, sometimes known as job hopping. While some of this may be expected from a teenager or a college student who may have to find summer work between spring and Fall Semesters it should not be the case for someone out of school for a year or so. Job hopping could indicate someone who has problems at work either with the job itself or the manager. It could also indicate someone who has been stealing and quit before being caught.
  • If your application asks if a former employer may be contacted, look out when the applicant indicates “no” and/or leaves the former supervisor’s name off of the application. There could be a reason they don’t want you to contact that employer.
  • When conducting interviews look for the way the applicant dresses. Regardless of how casual the atmosphere of a business may be it should still be expected that an applicant will come to the interview in at least business casual attire. If an applicant does not care enough to make an attempt to impress the boss in an interview it is highly unlikely they will attempt to impress the boss in their job performance.
  • Look for eye contact from the applicant during an interview. Some people do not know how to interview, have been out of the workforce for a while or may just be nervous so some glancing around is to be expected. On the other hand, there should be some eye contact and if it seems the person is avoiding it, you should consider this a red flag.
  • Cell phones! While they seem to be a necessity of life, they do have an off button. If your candidate fails to mute a phone and it goes off during an interview let it raise a flag. If the applicant asks if you mind if they take the call, I suggest you end the interview at that point. Very few life and death matters take place during an interview. It is more a matter of poor planning. They didn’t take time to mute their phone, turn it off or tell someone where they would be at the time of the interview. If you aren’t more important than that phone during an interview you won’t be more important when they start working for you.

When you hire someone you invest a lot of time and money in them. When you have to get rid of them you start the whole process over and invest more money. Don’t throw good money after bad, recognize red flags and hire right the first time.


Smaller Retailers Retaining Talented Employees In An Improving Economy

I remember the days when I needed to fill a position on my Loss Prevention Team and we could post an advertisement and I could easily get a dozen applications or more. Some of these applicants were talented and had extensive Loss Prevention experience and some had very little work experience at all but were looking for a job. The same thing happened when our Human Resources Manager would post job ads for cashiers, flow team or just about any position in the store, people needed work and took the time to sit at our application kiosks and apply on the spot. I’m not implying it was easy to conduct all of the interviews and sometimes the pool of prospective employees did not seem very appealing but they wanted the work and we could be somewhat choosey. The upside to this was that from a disciplinary and retention perspective, if an employee was not doing the job expected of them or they had attendance issues it was easy to go through the corrective action process and correct them right out the door. We knew we had people chomping at the bit for those positions.

     Another benefit for the store in a struggling economy was that good employees were fairly easy to retain. There wasn’t a lot of competition looking to hire new area or department managers. Talented employees also knew that they were probably going to get the maximum available hours and were sure of their position within the store. Going to another business had risk associated with it since there was no guarantee they would be getting the same hours or enjoy the management. While the employee may not have cared for all of the managers in our store, the managers’ styles were a known quality to the employee.

     Today the economy is improving and it is getting harder to hire and retain talented staff. Many national retail chains are now starting their employees out at $9 and $10 an hour. It is difficult to compete with these kinds of wages for entry level positions and for a small retailer, the choice could be hire at the rate but the cost of doing so is a reduction in the total number of employees you can keep on your team. If you are successful at bringing on an employee at minimum wage, how do you retain the talented employee who may be drawn to greener pastures on the other side of the fence? What can the small, independent store owner do? Let us offer some tips that can help you keep the great employees you can’t afford to lose:

  • Show your appreciation. It may seem silly but people want to know they are pleasing their manager/boss. Your store may be too small to have an employee of the month, it doesn’t work well when you only have a small number of people working for you. That recognition loses its value fairly quickly. Buying a drink for someone from a soft drink machine or bringing in pizza or snacks is always well received. It shows you’re thinking of them.
  • Get to know your employees and even learn something about their family. If something happens with their family member that they are proud of, like a child graduating from high school, give them an opportunity to tell you about it. If they have a sick family member or even a pet express your sympathy, maybe even suggest they take a day or two off to care for that person or pet.
  • Consider buying a small gift card of $10 or $20 every once in a while to a fast food place or a movie theater. Don’t necessarily make it in conjunction with any specific activity the employee did for you or any special sale they made. Do it at randomly and maybe place it in a “thank you” card with a note letting them know you appreciate their hard work.
  • Speaking of “Thank You” cards, there aren’t a whole lot of things that mean more than a hand written note mailed to someone’s home expressing gratitude for the service they provide to a company.

If a monetary bonus is in the budget following a successful inventory or prior to a holiday, like a Christmas bonus, it can go a long way to employee retention. A small bonus for someone making minimum wage can make a big difference for them.

It is hard for a small retailer to compete against the big companies, especially in retaining talent. That doesn’t mean it’s impossible. Demonstrate loyalty and appreciation for the people who make your company successful and they will return the favor.


Can High -Tech Prevent Shoplifting?

The causes for shoplifting are varied and the solution to these issues are not yet answered.  Many people shoplift because of a mental issue, while other shoplift because it is easy and profitable for them.

The National Association for Shoplifting Prevention states that shoplifting has become one of the most prevalent crimes committed in the United States every year.  Shoplifting though is viewed by many of the  people committing the crime as an issue of no importance, or one that does not affect the communities or the people around them.

For a retailer, the issue of shoplifting is a big problem that cost them billions of dollars every year.

For more about this and other issues, follow the links below.


Police give tips to prevent shoplifting

Albany police said the number of shoplifting cases usually increases during the summer, so they’re working to keep local businesses safe.

Police held a meeting for their business watch group on Thursday and shared tips to prevent shoplifting. Some of those include using and testing alarms and video surveillance systems regularly and leaving lights on at night to discourage burglars.

Police said businesses should also communicate with their neighboring shops and with police to share information and surveillance video.


Store Security Turns High-Tech to Prevent Shoplifting

That five-finger discount will kill your bottom line. With $45.2 billion lost to retail theft in 2015, some stores — hoping to avoid the estimated tens of thousands it costs to employ a two-person security team — are turning to higher tech solutions that don’t need to be paid overtime. Technology like facial recognition software that keeps an electronic eye out for known shoplifters can be tough for small independent retailers to afford. But proponents say it doesn’t just catch shoplifters, it discourages them in the first place.


There is more to shoplifting than meets the eye

Last week The National reported that a 29-year-old Macedonian woman, a tourist visiting Dubai, was sentenced to two months in jail. She was arrested in January for attempting to steal lingerie, perfume and lipstick from the Victoria’s Secret store at Mall of the Emirates. She admitted the charges, but in her defence she claimed that she didn’t know why she shoplifted. “I have money, but I steal,” she told her prosecutors.

The UAE is home to some of the world’s largest shopping malls; it also has one of the highest per-capita retail shopping centre densities in the world. It makes sense, in this context, to understand why people shoplift. Globally, billions of dollars are lost each year to shoplifting. So understanding its causes and consequences and trying to find cures are good for business.

In the case of the tourist, we might never know, for sure, why she decided to stuff her handbag with goodies from Victoria’s Secret. More generally, however, psychology and those concerned with consumer misbehaviour have advanced many ideas about why some people shoplift.


 

Too Small A Store For A Loss Prevention Department? Loss Prevention Systems Inc. Is The Solution To Your Dilemma

Shortage control and theft prevention for small retailers which have no Loss Prevention Associates in the store was the topic of a recent article in an online loss prevention magazine. The points were well made and much of it was directed at stores that may have district or regional Loss Prevention Managers. But the truth is there are many small, independent retailers with no affiliation to a larger company. How do these stores cope with reducing shrink and preventing theft? It could be a tough problem but Loss Prevention Systems Inc. (LPSI)has the solutions that can keep small stores keep shortage down and profits up.

     So what are the solutions for those smaller retailers and how can LPSI help?

  • LPSI offers business owners advice through the blog posts on its website. The blogs are written by professionals who have years of experience in retail management and retail Loss Prevention. They give helpful insights from their personal experiences and knowledge of how shortage occurs. These insights can often be applied to any retail environment from a local “Mom and Pop” shop to a big box retail store.
  • LPSI posts videos on YouTube. Bill Bregar, owner and President of LPSI regularly posts videos to the web site, sharing stories from his extensive Loss Prevention experiences and tying them in with tips and strategies business owners and managers can employ in their own buildings. The videos are short yet informative and interesting as Bill includes anecdotes from his time in the field.
  • LPSI’s Facebook account provides additional videos and information on merchandise protection tools like Checkpoint and Alpha security tags and electronic article surveillance towers.
  • Small business owners may not have all of the information they need on how to prevent theft from employees or from shoplifters. While they are knowledgeable on the aspects of ordering products, replenishing the stores, running point of sale terminals they may not be equipped or even aware of all the various methods that can impact shortage. LPSI offers training seminars for business owners and managers that will give them the knowledge and information they need to prevent shoplifting, dishonest employee activity, and fraud.  A store may not be able to afford its own Loss Prevention department but this does not prevent them from proactively deterring or stopping thieves. LPSI has provided training both nationally and internationally to give business owners the tools that will allow them to defeat thieves even without a Loss Prevention Department.
  • Were you aware that hiring the wrong people to work for you can lead to internal theft and fraud, poor employee morale or worse, they could be a legal liability? LPSI offers professional background check services. They can look at an applicant’s criminal history, driving record, verify academic records, check on prior addresses, and verify employment history. Will the employee be working around children or other employees? The background check services offered by LPSI can check on sex offender registries to make sure your other employees and customers are safe and secure. Our company can make sure your hiring practices are optimizing your investment in staffing your store(s).
  • Consider that retail anti-theft devices and EAS pedestals can significantly deter shoplifting crime and even internal theft. You might be thinking about investing in it but you’re not sure how much you should invest or what the impact of your investment will be? LPSI offers a Free ROI Calculator on its website. There is no obligation to use it but simply entering the amount of money you are thinking about investing in Checkpoint equipment and how much your annual sales are, you can get a quick estimate of what your savings from shortage reduction would be.

Shortage reduction and theft prevention does not necessarily require a Loss Prevention Department.

     By using all of the resources available through Loss Prevention Systems Inc. you can effectively reduce merchandise shortage. We can also assist you in making the right investments in merchandise protection that will best suit your store size and the type of merchandise you carry.  Spend some time reviewing the LPSI website and social media posts and see if WE can be meet your Loss Prevention needs.


Loss Prevention Training Seminars

Preventing shoplifting is by far one of the major problem for big retailers. For the small retail store, shoplifting takes on a different meaning.  For those stores, shoplifting threatens their livelihood and the prosperity of their community.

Shoplifting Prevention seminars are not only beneficial for the management personnel of big retail stores, but play an important aspect for the small mom and pop stores across the country.  Knowledgable employees, management, and owners can greatly reduce the shoplifting incidents by being proactive and taking preventable measures to combat shoplifting in their stores.

Some of these preventive measures are:

1. CCTV cameras that are clearly monitored by trained personnel is an asset for every store. Positioning cameras with clear view of the aisles can deter the would be shoplifter from attempting to steal merchandise.  Spacious and well lit aisles can help prevent the theft, or at least make the theft more difficult to achieve.

2. Parking lots, and spaces around your store should be well lit.  Thieves like to inspect the place they are robbing.  Providing a well lit store can deter the shoplifter from even entering the place.

3. Do not engage in any physical confrontation with them.  The shoplifting issue can escalate and become one of life and death situation.  Remember that safety should be your first concern when dealing with shoplifting suspects.

4. Customer service has been known to deter shoplifting incidents in a store.  If your customer service is subpar, invest in the training of your personnel.

5. Facial recognition software can help you identify known shoplifters that are in a store’s database.

Preventing shoplifting incidents in your store is a difficult job that trained personnel should be specifically trained to deal with, and should be dealt with care.  There are many shoplifting incidents where there are lives lost because non-trained personnel felt they could take care of it themselves.  Lives lost, jail time,and lawsuits are some of the tricky issues stores around the country are dealing with year after year.

Training your loss prevention personnel is an investment the store, and you as an owner would benefit from having. 


Physical Security Inspections Can Help Impact Sales While Keeping Customers And Employees Safe

Daylight savings time is over and for most of us in the U.S. (yes, there are a few exceptions) we have moved our clocks and groaned at the loss of a precious hour of sleep. We have to adjust and get used to the change and eventually we do. For our personal lives there isn’t a lot of impact, once we are used to it we do benefit from the additional daylight and get to enjoy more outdoor activity. The time change is useful as a reminder for changing batteries in smoke detectors. You may even use it as a point when you will start planning your summer vacations. For business owners daylight savings time can be a reminder that it is time to conduct a store physical security review. Time changes may not impact us much individually but for retailers there is an impact for the building, employees and your customers.

     How does daylight impact your business? With more daylight you may want to take a look at your parking lot lighting. Are the lights on the exterior of the building set to timers? If they are it would be appropriate to set them to the new hours of dusk. Lights turning on too early wastes energy and drives up electric expenses. Having lights come on when it is already dark makes a parking lot feel unsafe and will keep shoppers away from your store. In an article from Buildings.com titled “4 Parking Security Essentials” by Jennie Morton, 11/30/2012, the author states, “Give your lighting a hard look stresses Geary Robinson, parking and transportation services director for Indiana University – Purdue University Indianapolis (IUPUI) and a member of IPI. Dark shadows that can conceal aggressors, reduced visibility for pedestrians and vehicles, and inadequate color rendering all chip away at safety.” The article continues, “Not sure if your parking area has a lighting problem? Look at the behavior of visitors. If people feel compelled to use their headlights in your garage or cars are grouped in your lot closest to light poles, these activities indicate that users may be uncomfortable with the level of darkness.” (Emphasis mine). If lighting is not adequate or if lamps are out, this is the perfect time to get them replaced. If you lease your property a call to your property management company is in order to get lights repaired or replaced.

     Since we are talking about a thorough physical security review of the building I would recommend testing fire exit push bars. Are they alarming properly? Do the doors open easily? I once had a set of fire doors that would not close properly after testing the push bar and we could not reset the alarm. What if the opposite had been the problem? What would have happened had the doors not opened properly in an emergency situation? You cannot assume that systems will work simply because you want it to be so. While you are at the fire doors, check the fire exit lights, make sure they are lit. This can be difficult with some lights. While they may seem dim to you, some are designed this way. Ask the fire department to come to the store and test the lights to ensure they meet code requirements. By auditing and testing you identify potential issues and get them repaired so you can depend on them in the event you need them. You could also avoid hefty fines for safety violations in case of an inspection by the Fire Marshall.

      Include testing of your burglary and fire alarm systems at this time. Your alarm system company should be able to walk you through a test of the burglary alarm system. Testing door alarm points and any motion sensors your store may have. You may also need to do a break glass test to be sure your system will pick up front door and window glass breaks. Fire alarm tests and sprinkler riser tests can be conducted through a third party vendor. You don’t need to be the expert in how to conduct the tests, just be sure to get them done.

     Many people associate spring with a fresh start. Give your business a fresh start annually, use this time of the year as a reminder to check your safety measures. Keep your customers and employees safe while protecting your business from unnecessary fines or lawsuits.