Scarcity is created when demand for a product exceeds the natural ability to create that item.  When an item is scarce, it drives the price of that item up. It is the driving principal of supply and demand. In the case of wines and hard liquor, many of these items are scarce by definition as they may take several years, or decades, to create.

The more scarce or valuable these items are, the more desirable they become. Pure want is a harsh feeling to overcome. Often shoplifters or employees steal because of that pure want of something they deem valuable, or scarce.

Liquor bottle security can play a dual role in this. Liquor bottle locks, as a prominent form of bottle security, show a would-be thief that you are protecting your valuables from theft.

Having any sort of bottle security will also reiterate that the items guarded are desirable and or valuable. Liquor bottle security can create that intense want. What draws your eye in a store, some trinket thrown about on a display shelf, or the one that is closely guarded with obvious security measures surrounding it?

Of course you look at the items under lock and key. They now have a heightened perceived value compared to bottles that are not locked. You can reduce your shrink and drive your sales with liquor bottle locks. By understanding the outlying principals, you can make scarcity work for you.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Most liquor and wine retailers work in small box locations. Even if you are a big box selling alcohol, you are probably still limited on the amount of available retail selling space you have. After all, when every inch of space counts, the last thing you want is to take what should be a profit enhancing initiative like bottle security and make it work against you.

When each and every shelf needs to be packed as tightly as it can, you need liquor bottle locks that are not bulky or oversized. You need a lock that will allow the maximum amount of product to be stacked front to back as well as maximum representation of your product facings.

I haven’t forgotten that shelf height comes into play also. Your liquor bottle locks need to be compact so you don’t loose your vertical height. Alpha Security took these considerations into affect when they created the Alpha Crystal Guarde liquor Bottle Lock.

These caps are slim line design at its finest. Adding only a minimal amount of space, they don’t create a negative impact on shelf space allocation. The liquor bottle lock is also clear so you can still see the merchandise cap.

When paired with all of the great security features of the rest of the EASy Bottle line of products, it’s a crystal clear decision on which lock to choose.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Bottle security is no different than any other security measure most retailers have to put into place. Most retailers are now using some form of EAS system to protect their inventory from shrink losses. The statistical data to prove an EAS system’s effectiveness is staggering. Some retailers have seen up to a 75% decrease in shrink once a system has been put into place.

In my tenure in Loss Prevention I have worked with a wide variety of merchandise. I am often asked how I can make the transitions so simply. For me, it’s pretty easy. Most shrink occurs in the same forms regardless of being an expensive designer jacket, a power tool, or a bottle of wine.

Once you apply those same principals, bottle security is pretty straightforward. First and foremost, you need a shrink reduction plan. Let the trials and errors of other retailers work for you. Invest in retail anti-theft devices like Alpha Security’s EASy Bottle liquor Bottle Locks.

It is statistically proven that having an EAS system in place will reduce your risk of inventory losses. Shoplifters are aware of who has them and who doesn’t. It’s not complicated to guess which store they will target.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Shoplifters can add shrink (or inventory losses) to your liquor and wine bottles in two general ways. The first way is to consume the alcohol right inside your store. The other is to physically remove the bottle from your establishment without paying –stealing it.

Bottle security is more than just hiding your bottles away behind lock and key. Liquor bottle security is about putting up your guard to theft in its various forms. Alpha Security makes a wide range of liquor bottle lock solutions in their EASy Bottle line of products.

One such product is Alpha Security’s EASy Guarde liquor bottle Lock. This lock has the best of both worlds in it. As a cap placed over the mouth of the bottle, it provides security to the contents. No one can open the bottle to consume the alcohol in the store.

The EASy Guarde is imbedded with an alarm if a shoplifter attempts to steal the bottle. This type of liquor bottle security is a similar form of technology that most retailers use to protect their inventory from shoplifters.

The S3 Detacher is easy for any of your employees to use. It is also easy to maintain control of the keys if you want restricted access by members of your staff.

Put your bottles on guard with the EASy Guarde bottle locks. Your profits will thank you in the end.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

People do some crazy things when they are drunk, even I have some wild stories about a few college buddies. It seems like they always start with “ Yeah this one time we were out drinking…” While some of them are pretty down right funny, others can be a little scary.

Over the years I have apprehended my share of shoplifters who stole under the influence. Generally when we called the local police in, they would discover that the liquor had been stolen from another retailer as well.

While I typically try to focus my shrink reduction strategies around my own store, I do think about how another retailer’s losses are directly related to mine.

If the liquor store down the street was using some sort of bottle security like liquor bottle locks, would we be seeing the same amount of losses?

I know that Alpha Security makes a comprehensive line of liquor bottle locks and other forms of bottle security. Would it really be that hard to use them on your product? Sometimes I want to go over and volunteer my services. I want to tell them to do us all a favor and increase their liquor bottle security.

I am sure that if I am suffering losses, so is everyone else in the neighborhood. One small step for them could make a huge impact for the rest of us.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Aisle after aisle, the rows of shelves are filled to the brim with bottles. I feel sorry sometimes for the stockperson who has to fill and organize those shelves. Just looking through the wine selection at the local supermarket is enough to make your eyes blur. They have a larger wine and liquor department than produce section.

Even more tedious than trying to keep the bottles lined up neatly with the front of the shelves, is the amount of time they diligently put into bottle security. They start with impeccable customer service. A friendly employee is always on hand to greet you and offer suggestions or wine parings. Sometimes they even have local sales reps in  to talk about their products.

They take liquor bottle security just as seriously as wine bottle security. Neat and organized shelves are just the beginning. I am sure if anyone takes a bottle off the shelf, someone in the store knows about it. Liquor bottle security also comes in the form of bottle locks.

You can tell they painstakingly go through every single shipment of liquor and ensure that each bottle has a liquor bottle lock on it before it goes to the sales floor.

I marvel at their commitment to making their store ready for the customer on every level. They truly understand how to succeed with liquor bottle security.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Over the course of my career I have had worked in several different states across the country. Each time I moved, I needed to reacquaint myself with the local and state laws regarding beer, wine and liquor sales.

Some states are dry on Sundays, and sales Saturday have a specific cut off point. Some allow liquor only to be sold in sate run stores and locations. In the state I currently live in, beer, wine and hard liquor can be sold by just about everyone in the retail community. You see it at the local supermarkets, convenience stores, drive thru, the big box retailers, and even the local dollar stores are in on a piece of the action.

With such a competitive market, each and every sale needs to count. Liquor bottle security is extremely vital. Loss of product not only robs you of your inventory, but also the sales and the customer loyalty having a full stock usually ensures. I highly recommend using any of Alpha Security’s liquor bottle locks to enhance the local store’s liquor bottle security.

With so much on the line, I don’t see how it makes any sense to not use liquor bottle locks or any sort of liquor bottle security. All too often I see a lack of security on a store’s alcohol and I know they are dearly paying the price.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

While looking over some of the various solutions in liquor bottle security, I came across a rather interesting find. Alpha Security, one of the larger companies who make bottle locks, has what is called the Alpha Steel Grip.

This particular liquor bottle lock is a little different than some of Alpha Security’s other types of liquor bottle locks, like the EASy Bottle liquor Bottle Lock. Instead of being a cap that slides over the mouth of a bottle, this is more of a ring that is secured around the bottle’s neck.

The Alpha Steel Grip is just that. It is a steel band that has a hard tag inside of it which will set off an alarm if anyone tries to steal the bottle. It is definitely better than any sort of cheap import or knock off that you could come across. The grips come in two rather accommodating sizes; Small and Extra Large.

I think one of the things I like best is that it would be more versatile than some of the bottle caps because it could potentially be used for champagne bottles as well as wine and liquor.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

It absolutely amazes me that more retailers are not actively concerned about their liquor bottle security. When I say, “actively concerned” I am really talking about a lack of any visible type of liquor bottle security. It doesn’t just have to be hard liquor, but expensive wines as well.

I was out at my local liquor store this evening. As I walked up and down the aisles, I noticed that this particular retailer had shelves absolutely jam packed with bottles. They had such a variety, it was almost overwhelming. I think I saw wines from every corner of the world.

What I didn’t see however were liquor bottle locks. Not a single bottle had a liquor bottle lock for liquor bottle security. I had to wonder to myself that maybe this retailer was over saturating their inventory with a huge variety of SKUs to attempt to make up for their shrink losses. It would make sense. That wouldn’t be the first time I have stumbled across a store trying desperately to out run their shrink.

I sometimes forget that not everyone knows how much difference a device like a liquor bottle lock can make. Many retailers and small business owners don’t know that there are solutions for preventing inventory losses. It’s just a matter of looking in the right places.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

In the bottle security world we find that as we fix one problem another may pop up. We get reports from time to time from clients that they have protected the “good” stuff but now the shoplifters are stealing the less expensive liquor and wine.

This is normal and a part of fixing the overall problem. Think about it, the shoplifter is accustom to stealing from you. They expect it and have come to depend on the free stuff they get from you. Now that you have a bottle security program in place and are beginning to squeeze them out of your life they are not happy about it. Some will simply go to your unprotected competitor. Some will change to stealing product that is not protected or secured with a liquor bottle lock.

This is actually good as it is telling you that your efforts are working. Now let’s fine tune the solution. You have liquor bottle locks on the good stuff like Grey Goose. But there has been an increase in the theft of the less expensive stuff. Maybe the mini bottles are disappearing or the less expensive full size bottles. What do you do?

You have several options. You can do nothing and absorb the losses. But that still means that you will be losing money. What you need though is an option that is cost effective. You could place a liquor bottle lock on $5.99 vodka and that may work especially because the liquor bottle locks are reusable.

But another solution could be to put a Checkpoint label on the bottle and deactivate it at the time of checkout. Checkpoint labels are very inexpensive.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547