The underestimated benefit of bottle security

Bottle security in the retail world can seem a daunting task. Some may even say downright difficult. It doesn’t have to be. I still walk into liquor stores, convenience stores, and others and see the lack of security and the frustrations on the faces of the managers and owners. Yet, relatively cheaply, the proper protection can be afforded.

Once, while working the salesfloor of a grocery store, I observed a customer enter the liquor department. This guy was on the hunt for “free” liquor or liquor without any sort of bottle security. He walked up and down the aisle, observing closely, the brands of his choice. He made a couple of looks up towards the ceiling, then back and forth down the aisle. Section after section, he found no bottle lock. He chose his brand, stuffed two bottles in his waistband and was off. Obviously at this store, bottle security was the last issue management wanted to deal with.

This particular store had suffered a whopping 30% loss in liquor sales directly related to “missing product”. Absolutely no form of bottle security was present in this enormous store. I spoke with the manager and asked him if he knew of the issues his store was having with missing items, he said yeah and assumed it was a receiving issue or that the vendor was not supplying him with the product ordered. We went back and reviewed that, yet the shipments were correct. After a more analysis, we could be certain the loss was directly related to theft. No where it was customer or employee, we weren’t sure.  We discussed his opportunities in the liquor aisle and I explained to him the benefits of bottle security and how a simple program like EASy bottle locks would greatly impact his losses.

After we go the go ahead, EASy bottle locks were installed on various price points throughout the department. Over a period of 6 months, the store noticed a considerable reduction in loss directly related to EASy bottle locks and security program.

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For more information about Alpha Security or liquor bottle security contact us at bottle lock or call 1.770.426.0547

Bottle security and the loss prevention agent.

Bottle security was on the mind of “Mike”, the loss prevention agent working this large store. Mike had just started his shift was he was confronted by the store manager. The manager told Mike that he felt bottle security in the store was lacking and he didn’t have enough payroll to execute the bottle security program as the company expected.

Mike is a well versed loss prevention agent. He enjoys his work and put all efforts into providing solid support for the store he works. Mike knew the store manager had a tight payroll budget but also knew the store manager was a little inexperienced in managing programs and staff. Bottle security was in the forefront of this manager mind, he was more concerned about the District Manager coming in and screaming about sales and his performance.

Liquor sales were suffering in this store. After looking at the recent performance and sales report, it was clear to Mike that the liquor dept suffered from poor sales.  Walking the liquor aisle, he immediately realized not one high theft liquor item had a bottle lock attached. A simple bottle lock would keep the item on the shelf longer than no bottle lock. Mike went in the back and grabbed a box of EASy bottle locks. EASy bottle locks and caps were designed specifically to help prevent and reduce theft and loss. Here, the manager was lacking in clearly explaining the need to his staff. Mike grabbed a store associate from the back and explained to him how to apply the EASy bottle locks and caps. The associate quickly understood the need and was able to cleanly install the appropriate EASy bottle locks onto the liquor bottles.

Mike brought the manager over to the liquor aisle and explained to him the program and showed him what his associate was able to do with EASy bottle locks, and what the store could expect from this form of bottle security.

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For more information about Alpha Security or bottle lock or bottle locks or liquor bottle security contact us at Bottle security or call 1.770.426.0547

The benefits of EASy Bottle locks

EASy bottle locks are a great deterrence for the amateur shoplifter.
Recently, a loss prevention agent working at one of my stores shared with me a story of how EASy bottle locks help prevent and deter a couple of different shoplifters.

Working in high customer traffic store located opposite corner of a local High School, this loss prevention agent knew the peak hours of theft and also knew the hardest hit areas. Observing the liquor aisle, the loss prevention agent had found several missing bottles of liquor from the shelf. The store manager told the agent that he had just put 10 bottles out 2 days ago and did not put on any EASy bottle caps. The agent knew theft was the reason these bottle were missing. In his investigation, he discovered the manager had placed the bottles on the shelf at about noon on a Monday. Later that day, the manager noticed a couple of bottles missing but thought nothing of it. The next day, the manager again saw more bottles gone and assumed the items were sold. The loss prevention agent knew better and checked the sales on the items. Only one bottle of this liquor had been sold. The rest… just a guess, were stolen.

The loss prevention agent helped the manager cap a new supply of these liquor bottles with EASy bottle locks and merchandised them on the shelf. Over the next few shifts, the manager and loss prevention agent cycle counted and observed the items. At about 3pm on a Tuesday, the loss prevention agent witnessed a high school aged male enter the liquor dept with a backpack. The subject removed his backpack, looked around in all direction. He grabbed 2 bottles of liquor. He noticed something different. EASy bottle locks, he had not had to deal with before were now making his efforts difficult.

Remember, when you use a bottle lock in your bottle security program you will always frustrate the shoplifter. And your bottle lock is reusable over and over again. This keeps your costs down. A well established bottle security program will send the shoplifter packing…to your competitor.

Visit the Retail Loss Prevention Store

For more information about Alpha Security or bottle lock or bottle locks or bottle security or liquor bottle security contact us at EASy bottle or call 1.770.426.0547

Message in a Bottle – Alpha Security

The message Alpha Security is sending is bottle locks!

In many liquor stores, bottle security is a major problem.  There are shelves and shelves of bottled spirits and wines available for sale, and there are always some customers who are going to try and beat the system by stealing expensive bottles of product.  When merchandising the store, owners have been known to completely remove certain brands from the sales floor because of the high theft rate, or the high cost of the item.  This certainly saves the product, but harms sales when a product is not prominently displayed.

Bottle locks allow the product to be displayed openly along with other merchandise, but prevent theft by denying the use of the contents to the potential thief.

The bottle lock, which is secured by a proprietary key, fits over the top of the bottle, so that the top can’t be removed without breaking the neck of the bottle.  This simple lock doesn’t conceal or hide any part of the label, not even the tax stamp.  All it does is tell potential shoplifters that this brand is “Off Limits”.

Alpha Security, a leader in liquor bottle security, has models to fit almost any style and size of bottle, so that all leading brands can be secured.  They are effective while allowing full access to the bottle by the customer.  Only the shoplifters and samplers are denied.  Instead of having to ask for the particular brand, the customer simply takes his selection to the checkout where the bottle lock is removed, then reused on another bottle.

What happens if the thief decides to go ahead and take the bottle?  The bottle lock is designed so that when they pass a retail anti theft device such as a Checkpoint System, the alarm will sound, indicating that merchandise is passing out the door with the bottle security still attached.

Alpha Security has designed a highly effective solution for liquor bottle security – easy to use and economical bottle locks.

Learn more about bottle locks and bottle security now; call 770-426-0547 or click here for more information.

Thieves won’t steal your profits with Bottle Security

Alpha Security, a leader in loss prevention and security options for businesses, has security products available for those who sell wine and spirits.  These businesses know all too well that wine and liquor are considered high theft products.  Some people just don’t want to have to pay for their booze.

Businesses that sell liquor do not have to just keep raising prices to offset the losses that they are experiencing.  Bottle locks are available from Alpha Security, such as EASy bottle caps.  The EASy bottle cap is a bottle lock that can only be removed by using a special key when the bottle is purchased.  Liquor stores know all too well that bold shoplifters will just walk into the business, grab several bottles, and then walk out of the store.  Having bottle locks are a terrific deterrent to this “grab and go” type of theft.

Additionally, your customers like to be able to browse your products, handle the bottles, and read the labels.  Without bottle security businesses owners just could not afford to allow this luxury.  Knowing all too well the risk of displaying quality liquors and wines, many businesses opt to have these items behind a counter or in a locked case.  Either way, sales suffer due to these restrictions.

Could you imagine having your finest products displayed out on the shelf where customers can get a full view of what your business has to offer?  This dream can be a reality with a minimal investment in bottle security.  Losses can be greatly reduced, and with a bottle lock on your product, your sales can greatly increase.  That combination of reduced losses and increased sales means increased profit for your business.  That is something the shoplifters cannot steal from you.

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For more information about bottle security or bottle locks or Alpha Security or EASy bottle contact us at bottle lock or call 1.770.426.0547.

A Tip of the Cap to Bottle Security

Bottle security has had its challenges in the past, especially when the content of the bottle is something that people enjoy, but don’t necessarily like spending a lot of money on.  Alpha Security has developed unconventional ways of liquor bottle security through the application of secure bottle locks that fit around the neck or over the cap of various sized bottles of liquor and wine.

Liquor bottles, by virtue of their size and availability, have long been a target of shoplifters who can resell the stolen product, trade it, or use it themselves.  Bottle locks from Alpha Security put a stop to shoplifting bottled merchandise from liquor stores.

The bottle locks work in two ways:  The lock that covers the top of the bottle precludes the potential thief from using the product since the cap can’t be removed without damaging the bottle, except by the salesclerk.  The lock also contains an RFID that is identified by an EAS (electronic article surveillance system) like those provided by Checkpoint Systems that will cause an alarm as the merchandise passes the Checkpoint System at the customers’ exit.

There is no question that the use of bottle locks reduces theft and increases profit.  The only question is – how much?  A large number of retailers use bottle locks selectively on their premium top shelf brands, and have been able to display them openly at a greatly reduced theft rate.

Retailers can keep their wine and spirits bottles (and their caps) secure from shoplifters with the use of bottle security from Alpha Security products.

For an explanation of how bottle security can work for you, call 770-426-0547 or click here for more information.  Visit our Online Loss Prevention Store here.

Liquor Bottle Security – Try EASy Guarde

In the liquor bottle security world Alpha Security is the top of the line. Alpha Security has released a new product in the continuing war of liquor and wine bottle theft and shoplifting. The EASy Guarde is a bottle lock designed to not only prevent shoplifters from removing the bottle from the store. It stops thieves from consuming the spirit on the property.

There are two earlier versions, which are still in production and have good features but Easy Guarde is the top-of-the line in liquor bottle security. The bottle lock top is clear so price labels; tax stamps and the like can be seen on the cap. The EASy Guarde contains either a RF or AM hard tag built right. This will trip your Checkpoint Security System if the shoplifter attempts to steal the bottle. The original Easy Bottle is a bulkier unit over the other bottle locks.

The locking mechanism is a very cool improvement over Crystal Guard. Instead of twisting to lock or unlock you press down on a button to lock and the spring release pops up when you press down again to release the EASy Guarde. These are bottle locks that make life simple and secure. The new locking style is a much tighter grip than the early Easy Bottle design.

Of course, the liquor bottle security cap will require a key to remove it. There have been some changes in that area also. The original Easy Bottle Cap used a very simple key that could not be used with any other Alpha Security product. The newer units use an S3 key. This is a special key made only by Alpha Security. It is not just for liquor bottle security or a bottle lock. The S3 can be used with the entire Alpha Security line. This includes other hard tags but also the Steel Grip bottle lock line.

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For more information about bottle locks or EASy Guarde or Easy Bottle contact us at bottle security or call 1.770.426.0547

Bottle Locks Defy Theft and Deny Use

The use of bottle locks made by Alpha Security deny shoplifters access to both the bottle and the contents in a retail liquor store.

The bottle lock goes over the cap where it can only be removed by an employee with a proprietary key.  The lock prevents the bottle from being opened while it is attached, so that even if the product is removed from the store, the use of the product is denied the thief because the only way to remove the contents is to break the bottle.

In addition to the preventive aspect of benefit denial, the bottle locks are compatible with EAS (electronic surveillance systems) manufactured by Checkpoint Systems.  Just like a Checkpoint Security Tag, the bottle lock will activate the Checkpoint Security System as the merchandise passes out the door if not removed by an employee.

Bottle locks allow the retailer to bring high end, more expensive brands out of hiding, so that customers won’t have to ask for them from locked displays or from behind the counter and onto the sales floor where it can be seen and touched.  Sales increase as theft decreases, a great combination for a retailer.

Each bottle lock is reusable and designed to deliver excellent performance for years.

There’s no better way to keep bottles where they belong than protecting them with bottle locks from Alpha Security.

Want to know more about liquor bottle security and bottle locks?  Call 770-426-0547 or click here.  Visit our Online Retail Loss Prevention Store.

Bottle Locks Get Respect

Bottle locks meet a specific need in the liquor and package store industry.  Everybody benefits from their use but the shoplifter and the sampler.

An acquaintance of mine is a rep for a liquor distributor.  He was complaining because his customers (liquor stores) would not carry what he called “top shelf bands” because of the high incidence of theft.  And he told me that one of his customers had taken a particular brand of vodka off the sales floor and put it behind the counter because of sampling.  This seems to happen most frequently with the most expensive and best brands of product.

I wasn’t aware of sampling, but apparently there are some people who will come into a liquor store, remove the caps from selected bottles, and taste the contents.  Of course this ruins the product, and drains profits from the owner, but putting product behind the counter is going to hurt sales.

He did notice that stores that had begun using bottle locks from Alpha Security were able to keep product safely on the shelves with no risk of sampling, and were more than willing to display the high end brands on the shelves where potential buyers could, pick them up, inspect them, and read the labels, which in turn drove sales up, making my friend and the store owner happy.

There are bottle locks that fit virtually any type and size of bottle, preventing it from either being stolen or the subject of unauthorized tampering.

Alpha Security bottle security solutions are a win-win for the liquor retailer.

For more information on bottle locks by Alpha Security, call 770-426-0547 or click here.  Visit our Online Retail Loss Prevention Store here.

EASy Bottle Cap Locks

When it comes to protecting your liquor stock the EASy bottle cap locks are well… easy. You simply select the appropriate size for the bottle you are trying to protect (they come in 3 different sizes: small, large and x-large) then just press it down on the top of the bottle and voila! You now have a bottle that cannot be opened and is therefore of absolutely no use to any criminal. The only way to gain access to the bottle at this point is with an EASy bottle key, which should be kept at your point of sale and removed only after payment has been rendered.

Not a day goes by that I don’t see at least one shady looking individual walk into one of our liquor departments. They decide what they want and then begin pulling on the caps to see if they can get them off. I’ve watched certain people walk around for up to a ½ hour fiddling around with the caps, trying to figure out how they work so they can defeat them. Finally they give up, put the bottle down and walk out empty handed. It doesn’t take a rocket scientist to figure out what their intentions were.

This is an effective deterrent for internal theft as well. I can’t tell you how many stories I’ve heard of management coming in and finding empty bottles in the garbage or hidden in out of the way places when they arrive first thing in the morning. Well, it’s obvious that the night crew had a bit of a party while they were stocking, cleaning, etc. Whether it be from external shoplifters or your own employee pilferage, the EASy bottle cap locks can help you protect your liquor stock and improve your bottom line.

Visit the Retail Loss Prevention Store

For more information about bottle security or liquor bottle security or bottle locks or bottle lock or Alpha Security contact us at EASy Bottle or call 1.770.426.0547