The hard sell

Over the course of my career I have had worked in several different states across the country. Each time I moved, I needed to reacquaint myself with the local and state laws regarding beer, wine and liquor sales.

Some states are dry on Sundays, and sales Saturday have a specific cut off point. Some allow liquor only to be sold in sate run stores and locations. In the state I currently live in, beer, wine and hard liquor can be sold by just about everyone in the retail community. You see it at the local supermarkets, convenience stores, drive thru, the big box retailers, and even the local dollar stores are in on a piece of the action.

With such a competitive market, each and every sale needs to count. Liquor bottle security is extremely vital. Loss of product not only robs you of your inventory, but also the sales and the customer loyalty having a full stock usually ensures. I highly recommend using any of Alpha Security’s liquor bottle locks to enhance the local store’s liquor bottle security.

With so much on the line, I don’t see how it makes any sense to not use liquor bottle locks or any sort of liquor bottle security. All too often I see a lack of security on a store’s alcohol and I know they are dearly paying the price.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Get a Grip On Bottle Security!

While looking over some of the various solutions in liquor bottle security, I came across a rather interesting find. Alpha Security, one of the larger companies who make bottle locks, has what is called the Alpha Steel Grip.

This particular liquor bottle lock is a little different than some of Alpha Security’s other types of liquor bottle locks, like the EASy Bottle liquor Bottle Lock. Instead of being a cap that slides over the mouth of a bottle, this is more of a ring that is secured around the bottle’s neck.

The Alpha Steel Grip is just that. It is a steel band that has a hard tag inside of it which will set off an alarm if anyone tries to steal the bottle. It is definitely better than any sort of cheap import or knock off that you could come across. The grips come in two rather accommodating sizes; Small and Extra Large.

I think one of the things I like best is that it would be more versatile than some of the bottle caps because it could potentially be used for champagne bottles as well as wine and liquor.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Are you Actively Secure?

It absolutely amazes me that more retailers are not actively concerned about their liquor bottle security. When I say, “actively concerned” I am really talking about a lack of any visible type of liquor bottle security. It doesn’t just have to be hard liquor, but expensive wines as well.

I was out at my local liquor store this evening. As I walked up and down the aisles, I noticed that this particular retailer had shelves absolutely jam packed with bottles. They had such a variety, it was almost overwhelming. I think I saw wines from every corner of the world.

What I didn’t see however were liquor bottle locks. Not a single bottle had a liquor bottle lock for liquor bottle security. I had to wonder to myself that maybe this retailer was over saturating their inventory with a huge variety of SKUs to attempt to make up for their shrink losses. It would make sense. That wouldn’t be the first time I have stumbled across a store trying desperately to out run their shrink.

I sometimes forget that not everyone knows how much difference a device like a liquor bottle lock can make. Many retailers and small business owners don’t know that there are solutions for preventing inventory losses. It’s just a matter of looking in the right places.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

What to do when they start stealing the cheap stuff too…

In the bottle security world we find that as we fix one problem another may pop up. We get reports from time to time from clients that they have protected the “good” stuff but now the shoplifters are stealing the less expensive liquor and wine.

This is normal and a part of fixing the overall problem. Think about it, the shoplifter is accustom to stealing from you. They expect it and have come to depend on the free stuff they get from you. Now that you have a bottle security program in place and are beginning to squeeze them out of your life they are not happy about it. Some will simply go to your unprotected competitor. Some will change to stealing product that is not protected or secured with a liquor bottle lock.

This is actually good as it is telling you that your efforts are working. Now let’s fine tune the solution. You have liquor bottle locks on the good stuff like Grey Goose. But there has been an increase in the theft of the less expensive stuff. Maybe the mini bottles are disappearing or the less expensive full size bottles. What do you do?

You have several options. You can do nothing and absorb the losses. But that still means that you will be losing money. What you need though is an option that is cost effective. You could place a liquor bottle lock on $5.99 vodka and that may work especially because the liquor bottle locks are reusable.

But another solution could be to put a Checkpoint label on the bottle and deactivate it at the time of checkout. Checkpoint labels are very inexpensive.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Liquor Bottle Security for Washington State

The State of Washington is in the process of privatizing liquor sales. This means that there is a huge opportunity for retailers in the state! It also means that that are shoplifters looking forward to new opportunities. Bottle security is critical from the start. Retailers that take liquor bottle security seriously before they open their doors to liquor sales customers this year will be ahead of the pack.

Liquor bottles locks like the EASy Bottle, EASy Guarde, Crystal Guarde and Steel Grip from Alpha Security will keep your profits in store by denying shoplifters the ability to steal your product. Liquor bottle locks can even deny shoplifters the ability to open and consume or pour off your merchandise into a flask before they leave the store.

Washington State retailers will be facing these same issues just like other states have. The great news is that the liquor bottle lock solution works and works very well. Alpha Security basically invented the liquor bottle lock and produces the highest quality liquor bottle locks made. They are built to stand up to wear and tear in a retail environment. A liquor bottle lock is simple and easy to apply and remove, by store staff.

A liquor bottle security program is easy to set up and maintain. It is clearly cost effective. Consider the loss of one bottle of Grey Goose. Shoplifters do not target less expensive brands they go right for the expensive stuff. Securing these bottles behind a counter has a negative effect on your good customers. They cannot shop and compare as easily. Keeping all product on the sales floor and available it the principal behind a wine and liquor bottle security program.

Visit the Loss Prevention Store to purchase EASy Bottle liquor bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Liquor Bottle Lock, Liquor Bottle locks, Liquor Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

The Real Cost of Bottle Loss

Retailers are scrutinized for their profits like never before. Whether a company has to report to franchise owners, shareholders or investment firms, someone is always looking at the bottom line profit. In the case of anyone who does alcohol sales, the cost of losing even one bottle is astronomical.

First you have to look at the cost of the bottle lost. Then you have to start adding up how much it would be to replace that bottle. It’s not just the price of a new bottle; there are many other associated costs.

You have to add up the margin loss on the first bottle, and the cost of any manager or employee to investigate that theft. Don’t forget the labor cost of checking inventory on hands to reorder the correct amount of product. There are labor costs to receive, unload and merchandise the new bottle, all overhead costs such as taxes, electricity and rent…. The list can go on and on.

While using products like EASy Bottle Bottle Locks by Alpha Security’s can be an initial investment, the long-term price of bottle security pays for itself in the end.

To use this type of bottle security, labor is only used once to apply the bottle locks. To detach the bottle locks takes only a moment of time at the POS. It is much quicker than trying to figure out what happened to a bottle of alcohol. Long term payouts with a short-term investment always make prying eyes happy!

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Bottle Locks, Bottle lock, Liquor Bottle Security, EASy Bottle or Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

It’s EASy as 1, 2, 3

Hopefully you are looking for liquor bottle locks and bottle security solutions because you are trying to take a proactive approach to your liquor store’s liquor bottle security problem. That is truly the best way to protect your inventory and your profits. If you are already suffering inventory and sales losses as a result of liquor bottle theft, then you are now on the right path.

Alpha Security makes a wonderfully reliable and simple to use product. It is called the EASy Bottle liquor Bottle Lock. It truly is easy to use. Basically the EASy Bottle liquor Bottle Lock is a cap that is simply pushed down over the top of the liquor or wine bottle. There are three sizes that fit virtually every bottle that’s out there, so no worries about finding the right size. Just pick from your supply of Small, Large and Extra Large.

Once the cap is in place, it cannot be removed. That is, unless you have the key. The key allows you to maintain control over who can take the caps off. By limiting the access to that key, you can make sure that only your most trust worthy associates can unlock the bottles for sale. Liquor bottle security has never been as easy as this. It really is as EASy as 1- 2- 3.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security , Bottle Locks , Bottle lock , Liquor Bottle Security , bottle security or EASy Bottle and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Bottle Locks can be a Sobriety Check for the Would Be Shoplifter

What comes to mind when you think of your favorite brand of liquor?  If you are a merchant that sells alcohol chances are your thoughts immediately turn to liquor bottle security.  Liquor theft continues to be a major problem for retailers.  The good news is there are devices available that can help merchants prevent loss while increasing sales.

Alpha Security offers the EASy bottle liquor bottle lock system designed to provide a deterrent to theft by offering a highly visible liquor bottle lock system.  The locks can only be removed by using a key designed specifically for that device.  Alpha provides bottle locks that protect the product while looking great when applied.  Any merchant knows that having a great looking display is critical to increasing sales.  The Alpha Security EASy bottle liquor bottle security system provides an aesthetic deterrent to theft while making the product available for paying customers to handle.

I was fortunate enough to witness just how effective liquor bottle locks are while I was a market investigator for a large retail chain.  Many of the stores I was responsible for had high shrink in liquor. We understood something more had to be done to combat the theft.  It was decided that we would implement a liquor bottle security strategy on a trial basis to see how such devices would impact shortage.  Positive results were immediately apparent once the bottle locks were installed.  One incident immediately comes to mind.

I was observing the liquor department when I observed a subject, who had been known to steal liquor in the past, approach one of our high theft liquor displays.  The subject noticed the bottle locks and was visibly upset.  He angrily left the store without making any attempt to steal merchandise.  About an hour later I received an email from a neighboring store regarding a subject that stole a large amount of liquor from them.  I opened the attached picture and was surprised to see that their thief was the very one that stormed out of my store after seeing that we had liquor bottle security installed on our merchandise.  At that point I couldn’t help but feel that Al Capone himself wouldn’t dare attempt to steal our liquor.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system. 

For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Your Employees and Liquor Security

While no one ever plans on having an employee steal, it is an unfortunate reality of the retail environment. Take a look at the following suggestions. There are no sure fire ways to avoid theft. Implementing some of these strategies will reduce your exposure to the criminal element.

First, are you running background checks on your employees? That will help reduce the bad apples from the start.

Next, understand that the honest employees you do hire may not always remain so. Be watchful of signs of financial stress or alcohol abuse. Both situations could lead to cash or liquor theft.

The next part is to implement some form of liquor bottle security. Alpha Security has a truly comprehensive line of products specifically for bottle security. Their EASy Bottle liquor bottle lock is a quick fix to prevent theft. It is a cap that is placed over the top of a bottle that has an embedded alarm tag. This cap will alarm your Checkpoint Systems if it gets too close to the doors without being removed.

Keep in mind that liquor Bottle locks are great to guard against both employee theft and external theft (shoplifters).

If you can, include some camera equipment at your store. Common points of view would be over the registers and at the entrance/ exit doors. Make sure that your cameras are visible to anyone who enters. As a general rule, people are less likely to do something bad if they are aware of being filmed.

This is a great start to protecting your employee’s good name and your good profits. Keep your eyes open and your employees will be more likely to stay honest.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system. 

For more information on Alpha Security, Bottle Locks, Bottle lock, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547

Keep Kids Off Booze

According to a 2011 study on underage drinking conducted by the Pacific Institute for Research and Evaluation, shoplifting has become an increasingly popular method used by minors to illegally obtain alcohol. Underage drinking has an effect on the community as whole, and it’s the duty of schools and parents to reduce opportunities for unsupervised parties and home access to alcohol. But what responsibilities are left to retailers?

Legally, in most jurisdictions expectations of retailers extend to asking for identification and training their employees on spotting fakes and counterfeits. Socially, however, shouldn’t we be making it harder for the youths in our communities to illegally consume alcohol?

Based on the findings of this study, a national campaign called We Don’t Serve Teens is being promoted and sponsored by the Federal Trade Commission. This campaign stresses the role retailers’ can play in reducing underage alcohol access and consumption.  The commission recommends that retailers not only take steps to decrease overall theft in their establishment, but especially theft by minors. One of their suggestions was for stores to have a more open floor plan to make it easier for store personnel to monitor their alcohol stock.

The commission also recommended retailers to increase their liquor bottle security and significantly reduce not only underage alcohol theft but all liquor shoplifting, by investing in bottle locks; anti-theft devices that are secured over the cap of the bottle and removed after the item is sold. Not only do these devices serve as visual deterrents, they physically prevent someone from accessing the bottle’s contents while secured on the product. Not only do they help retailers with their problems of bottle security, but they help make them more socially responsible and responsive to the needs of their community by preventing underage alcohol theft.

Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.

For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547