As the biggest shopping season of the year seems inevitable close, retailers across the world prepare themselves to not only have a great holiday season but a profitable one.
Merchandise is not the only aspect retailers need to prepare themselves for this season. Hiring employees and making sure security is in place are as important as the merchandise they plan to sell.
Retail shoplifting cannot be solved by having a simple solution only. Management, owners, and employees play an incredibly important role to combat shoplifting in their stores among security systems and loss prevention personnel.
CCTV systems cannot by themselves offer the solution for the growing shoplifting problems that are pervasive in the retail industry. Customer service, personnel training, or security systems cannot be the answer to this problem either if they are implemented by themselves.
A security system, excellent customer service, and trained personnel in the store can help you combat shoplifting if implemented together to offer a solution to the shoplifting in your store.
Having excellent customer service first and foremost has been found to help deter shoplifting in retail stores as well as any other security measure. Trained personnel at checkouts can stop customers from lingering too long and walking out with merchandise they have not paid because the lines were too long and didn’t want to wait any longer.
Implementing security measures to follow in case of a shoplifting incident can save lives. Is the security personnel team in your store trained and know what to do when approaching a shoplifter? Reviewing security measures with all your employees is paramount, but security personnel need to know what to do and when to do the approaching and apprehension of a shoplifter.
Keeping your employees and customers safe has to be your number one priority regardless of what the shoplifter is pocketing. By following the guidelines of the store, employees and customers alike can feel safe and can count on the store to protect their safety. No amount of merchandise that a shoplifter is pocketing is worth the lives of your customers or employees.
Have a safe and profitable season this year!