It is hard to believe but summer is almost here! What are you doing about it? As crazy as the question may sound there is a reason I ask. What are you doing that will be different than what you did last summer? Do you know what it was you did to inspire additional sales last year? Maybe you didn’t do anything at all differently. Maybe you added a new piece of summer merchandise to your merchandising strategy. How did that item do in sales? Was it a blockbuster for you? On a similar note, how was the customer foot traffic in your store? Did you see an increase in the number of patrons last summer over the rest of the year? If you aren’t asking the questions then you are probably flying by the seat of your pants and that is not going to be beneficial to you at all. Sales tracking and Customer Counting can assist you in exponentially growing your sales.
Adding products to your merchandise lines may be a good idea. Perhaps last summer you purchased 100 units of a new brand of suntan lotion to supplement your summer lineup. Did you keep track of how many of those units you sold at full price? Did you wind up taking markdowns on them in order to get them to move? You may have eventually been out of the merchandise but if you were not tracking how many you sold by the week you may have lost money if they all went at the end of the season at or below cost. By failing to follow sales of seasonal items you could develop a false picture of how a product moved and make the costly mistake of carrying it again the following year. One aside to this; be sure that seasonal merchandise is in a prominent location. Sticking this merchandise on a back endcap or in the main run is not going to produce the results you are seeking. This can also give you a poor picture of how the item could really have driven sales had it been in a more visible location.
Customer foot traffic is also an important tool for summer planning for the next year. If one of your intended purposes in adding a summer product line in your store is to drive up sales you need to know whether it has the intended effect. If you are keeping track of customer counts you can determine if a new product is drawing in more shoppers. A spike in customer counts can be compared to sales tracking of a new product(s). If there appears to be a correlation in the data you can make preparations for the next summer and plan for additional sales by bringing back those summer items. If a group of summer products proved profitable and drew in more customers then add to it with new summer goods. It would also be a good idea to review those sales figures and add more people on shifts. You may find that customer counts proved to be much higher than sales transactions were. If this is the case it is possible that your store could have lost sales by having insufficient cashiers or sales floor staff to provide assistance. Customer counting can also benefit your store with a breakdown of the time of day patrons were shopping. This provides flexibility in adding staff at peak times rather than adding people for an entire day if it isn’t necessary. Though it may take time to plan it out using the information you have collected from sales tracking and customer counting the payoff will be seen in sales increases.
A website, workzone.com, had an article, “45 Planning Quotes To Help You Reach Your Goals” by Steve Pogue. One of the quotes was from Warren Buffet, “Someone’s sitting in the shade today because someone planted a tree long ago.” Another quote attributed to Robert H. Schuller, “Spectacular achievement is always preceded by unspectacular preparation.” So friends, spectacular sales next summer will be dependent on how much preparation you are willing to put into planning today. Dedicate time now in reviewing your seasonal specialty item sales and how many customers entered your business and create a plan that will dazzle you with results next summer.
Summertime is here and now is the time for children to rejoice and shout for glee as most are finishing up their school year. Put away the pens and paper and lunchboxes and prepare to enjoy the warm, sunny days. No Mr. and Ms. Retailer, not YOU, the children. The moment the schools let out is the moment you should be preparing to roll out the merchandise for the next school year. Wait too long and you will be a step or two behind your competition.
Some people in retail look forward to it and some dread it. What am I talking about? Inventory! From the planning stages and meetings with the inventory counting team to the actual inventory day it can all be a lot to accomplish even for the best of planners. But what happens when you get through the actual counting phase? What comes next? You wait for the results. You may get preliminary results immediately but for larger stores booked inventory may take several weeks and they have teams to analyze the results. As a small retailer you may have to analyze the reports yourself but do you really understand what you are looking for? Are your results accurate? Stores have to keep track of what they have on hand and owners need to know where shortage has taken place and how it has happened.
The IT world has a phrase “garbage in, garbage out”. The same concept applies to hiring new employees. If you do not put effort into selecting a new employee, then chances are you will be disappointed down the road.
Holiday sales events and promotions are intended to boost retail sales. The obvious big event is the Christmas holiday season which seems to begin in October for many retailers. The event carries into January when merchandise goes clearance as retailers prepare for the next holiday event and the beginning of the Spring sales lines.
The scary shoplifting cases we hear and see on TV, or on newspapers in the United States, are becoming too commonplace to rendered us shocked. 
In a recent article published in LPM Insider, “Security Footage Sinks Employee Lawsuit Targeting Employee Bag Checks” by Garrett Seivold, Feb 7, 2018, they discussed a lawsuit brought against Nike by an employee who complained that he was being required to have package checks done when he was off the clock. His argument was that he was not being compensated for the time he is delayed. For the time being Nike has not been found to be excessive in its demands. They were able to demonstrate that employees were only being stopped for an average of 18 seconds for an inspection. This is hardly excessive by any measure. However, courts have a tendency to be inconsistent or a higher court may overturn a lower court decision. While one court may uphold the decision in favor of Nike there is no guarantee this will be true should a similar lawsuit be brought against other retailers. 
Many small and big chain businesses across the country are fed up with the amount they lose due to shoplifting and employee theft.