The National Association for Shoplifting Prevention agrees with the retail industry about the effect shoplifting has in all of us. Communities across the country lose the taxes they would otherwise collect from the items being stolen from stores to help social and outreach programs that could benefit those communities in the long run. Shoplifting is a crime that costs the retail industry $45 billion a year, and we as consumers have to pay higher prices to offset the cost shoplifting has in these businesses.
What we, as consumers and retail employees must not forget is that Profiling a customer upon entering a store is not legal, and we must not lose sight of that. Macy’s and CVS stores have had legal suits because of profiling that have cost them millions of dollars. Assuming a poorly dressed person entering your store is a shoplifter, is assuming too much. The NASP states that there is no profile of a typical shoplifter. Men and women shoplift as equally. Poorly or well dressed customers have the capability to shoplift from the store.
A recent article about ways to prevent shoplifting advises to monitor children and poorly dressed people, because they write“Teenagers are the most likely to steal from you. People that are poorly dressed are statistically more likely to be shoplifters as well”. According to The NASP 25% of shoplifters are kids and 75% are adults. Unfortunately they do not post statistics about how well or poorly those people are dressed. If years of research from organizations like The NASP tells you that there is no profile of a typical shoplifter, it is distressing to find articles that tells you to target poorly dressed people with no data to back it up. If kids or teenagers are your main target, then you will be missing out the 75% of adults that actively shoplift.
Preventing shoplifting is not about targeting people of color, how well they dressed, or if they are teenagers or not. People from all walks of life steal, and some of them are repeated offenders with an addiction problem or other types of issues. Preventive measures that allows you to monitor ALL people including employees, is the only smart solution to take for any retail store. Prejudices or preconceived notions of what a typical shoplifter is can be detrimental to stopping shoplifting and employee theft.
Recent research suggest greeting customers as they enter the store is one of the best methods to prevent shoplifting. Employees should also wander the aisles, but that does not mean targeting “poorly dressed” people. A well lit store, or a store that has shelves that are well organized can deter shoplifters from entering the store. Shoplifting is an inevitable part of doing retail business, get to know your store, and offer preventive shoplifting measures without targeting specific people.