Retail and the Digital Age

theft (11)

The retail industry has seen many changes over the years.  Online shopping has grown and will likely grow more over the next few years, unfortunately, with that comes the real and costly problem of  online fraud. Now retailers have to invest in security for their online and offline retail stores to ensure products and customer’s information are secured.  On the bright side,the digital age has brought the ability for many retail stores to advertise and sell online to many people around the country that otherwise would not be able to do before. To read more about this and other topics follow the links below.


Retail Is About to Be Reinvented, Driven by Digital Technologies

The Retail Store of the Future Will Become the Hub of All User Data.

Since around the time Amazon Prime began offering recurring orders on things like toothpaste and dish soap, people have been predicting the death of traditional retail. The ease of e-commerce, coupled with the reliability and speed of shipping, made the future of local shops and already struggling suburban malls seem grim.

Recently, though, technological advancements in near-field communication (NFC), interactive display and mobile payments have been bringing buzz back to the retail store. With this technology, marketers are merging digital and physical worlds to create seamless, predictive, personalized, and delightful environments that increase sales and brand metrics. Retail is on the verge of total reinvention. And that reinvention is rooted in the user-centric practices of today’s most savvy digital agencies.


Facebook Is Retailers’ Favorite Social Network

Pinterest also of greater interest for retail advertisers than Twitter –

Retailers don’t appear to be holding back when it comes to ad investments in social media. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular. 

That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks. Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29% and 27% of respondents, respectively. Buying paid media on Twitter was less of a priority, with just 22% planning to spend more on that in 2015. Other research supports Facebook and Pinterest as bigger social shopping destinations than Twitter. UPS found in February 2015 that while 49% of US digital buyers also pinned products on Pinterest, and 48% “liked” retailers on Facebook, just 38% said they followed retailers on Twitter. 


3 Retail Technologies That Cross Over E-commerce

Ever since the retail market of the Web exploded, the expectation was that brick and mortar was doomed. For some stores, such as Borders Books and Music, it met its fate as Amazon.com marched across the bookstore landscape and chewed up most of what was in its path.

However, for the rest of the industry, the lines blurred between online and offline sales and the numbers have never been better. In fact, new mobile technologies are sending more people into stores looking for deals with the same discounts they would get online without the wait.

Online retail still smaller than offline

According to Price Waterhouse Coopers Strategy&, online retail sales still only accounts for about 8 percent of total retail sales. The major sectors that remain untouched are automobiles, gas stations, and food which are items that don’t necessarily do well online as we learned with the death of WebVan all those years ago.

Still, these categories play a major role for almost half of total retail sales. The reality is that the larger the growth of using retail technology for online sales, the better it is for some the retailers.


Company Policies and Shoplifting

shoplifting4

Many retail stores spend a lot of time and money combating shoplifting.  From loss prevention teams to anti-theft devices, security systems and many more, retailers always look for the best way to prevent shoplifting in their business.  Having your company’s policies visible and implementing them well can help your business and your management team deter shoplifting and employee theft. Communicating your company’s policies and procedures to your employees regarding employee theft and shoplifting from outsiders can protect your employees from harm and your business from lawsuits.  To read more about this topic follow the links below.


Retail Management: Policy Violations

The dynamic retail industry requires flexibility from loss prevention professionals.

Building a successful career in loss prevention has always been predicated on the commitment to professional growth and development. Working in a business as dynamic as retail, it is essential that we remain flexible in our methods and progressive in our approach to a global retail market. As the business moves forward, change comes quickly, and our retail management skills and abilities must evolve to meet the needs and expectations of a new professional standard.
But true growth must be built on a solid foundation. Especially when we consider the pace of change, we find that success is largely based on the refinement of the fundamental principles that anchor our skills and our decision-making. By expanding on our foundation of knowledge, we give ourselves a stronger and more stable base to build upon. We reinforce our futures by broadening our opportunities.


CD Shop Owner Accused in $2M Scheme With Shoplifting Addicts

A record store owner is charged with using heroin addicts to shoplift more than $2 million worth of books, videos, and other products that he then resold online.

Anthony Cicero, 50, of East Pittsburgh, has been charged with running a corrupt organization out of his Slipped Disc record store in Oakland, a trendy Pittsburgh neighborhood home to The University of Pittsburgh and Carnegie Mellon University.

The investigation stretches back to 2008, when a Barnes & Noble investigator began tracing about $30,000 a week in stolen items to the addicts allegedly employed by Cicero, according to a grand jury presentment included with charges filed Wednesday. Cicero is also charged with theft, receiving stolen property, retail theft and conspiracy.

The state attorney general’s office said Cicero clearly knew his shoplifters — known as “boosters” — were addicts.


Cyber shoplifting costing retailers billions, driving up prices

STATEN ISLAND, N.Y. — A thief looking to scam a credit lender goes on an online shopping spree, ordering thousands of dollars worth of goods. When the bill comes, he calls the credit card company and claims they are fraudulent charges.

In good faith, the lender issues a “chargeback,” or credit, to the customer’s card, and the thief gets away with cyber shoplifting.

This crime is costing retailers up to $16 billion per year, and it’s making online shopping more expensive for consumers, as retailers pass along the costs associated with cyber shoplifting, said Monica Eaton-Cardone, co-founder and chief operating officer of Chargebacks911.

“Banks aim to keep their cardholders happy and typically assume ‘the customer is always correct.’ … [This] often leads to automatic chargeback refunds without further investigation or analysis,” she said, noting that cyber shoplifting falls under the larger category of “friendly fraud.”

“Chargebacks give consumers a loophole where they can call their bank or the merchant for an online transaction where they claim they didn’t receive the product or they could say, ‘I don’t recognize the transaction’,” Eaton-Cardone added.


How To Combat Employee Theft In Your Business

theft (2)

A store no matter the size cannot avoid theft.  Employee theft and shoplifting are major issues for the retail industry around the globe.  Billions of dollars are lost due to this crime, and everybody is somehow affected.

The small business cannot weather the storm as well as the big retailers and could close their doors due to this issue, the honest buyer pays more their merchandise, everyone pays regardless of who commits the crime.  So, what can you do to protect your business from shoplifting and employee theft.


Owners should set good example to help combat employee theft

Q. How can a small business avoid employee theft?

A. That’s a timely question because employee theft is more likely during a recession.

The risk is illustrated by a recent news story of a chief financial officer who embezzled $9.9 million over six years. Most employees are honest and loyal but a single dishonest employee can cause large losses.

The average loss when major employee financial theft occurs is about $190,000, enough to bankrupt a small business. Small businesses are more susceptible to employee theft. Owners tend to be too trusting and either are not skilled in financial management to catch theft or don’t have time to monitor financial transactions to avoid theft. Employee staffs are small and that makes it difficult to separate financial functions among employees to avoid theft and have financial controls. Owners need to strike the right balance between employee trust, which is essential for employee loyalty, and maintaining controls to avoid theft.


Walmart’s Shrinkage Problem Is Causing Earnings Headaches And A Lot Of Excuses

Thieves are creating a massive headache for Walmart’s bottom line and the company is now regularly blaming shrinkage for much of its earnings issues.

During the retail giant’s quarterly results call on Tuesday morning, the company spoke about shrinkage throughout the conversation. Shrinkage was mentioned 13 times on the call, as the company’s team quickly blamed theft for much of its lower than expected earnings.

The company says much of its writedowns occurred for inventory that just disappeared. Walmart employees claim that customers steal everything from meat to electronics.

According to Walmart’s chief financial officer, Charles Holley, the problem isn’t about to go away anytime soon. Walmart is restarting a program to teach employees how to spot thieves and the company is auditing its entire supply chain to “close gaps” while it adds staff to parts of store’s in which items tend to vanish. In many locations, new “receipt” checkers will even make sure items are not being snuck out after someone leaves the register.


Newport Grand employee arrested, fired for alleged theft at slots parlor

A Newport Grand employee has been arrested and fired from her cashier’s job for allegedly trying to steal $1,300 from the slots parlor.

Kimberley Albro, of 6 Union St., Warren, was arrested in April by Rhode Island State Police after Newport Grand alerted them to the theft. Albro subsequently was fired from her slots parlor cashier’s job and the R.I. Department of Business Regulation later revoked the state-required “operations employee license” needed to handle money at Rhode Island gambling venues, according to records of the two state agencies.

Albro apparently tried to get away with pilfering the money from her cashier’s drawer, but other employees noticed that her transactions were off, according to State Police Capt. Matthew C. Moynihan. A review of video recordings by Newport Grand security showed Albro taking the money.

“Security there is very tight,” Moynihan said.

Newport Grand alerted state police, who arrested Albro, Moynihan said. She was arraigned April 3 in Newport District Court on a felony charge of embezzlement of more than $100. The case remains open.


Managerial Isolation = Fraud Opportunities

theft (13)There’s been a lot of research conducted, Dilbert cartoons drawn and articles written about the isolating effects of the cubicle culture in business.  This conversation has expanded lately to include increasing awareness of and concerns about the growing trend toward group management — managing people as a group rather than as individuals.

Proponents of this style suggest that supervising people as a group is a more contemporary, efficient way to allocate time and money.  Communication is primarily done via emails, memos, texts, social media, conference calls and meetings.  The thinking behind this concept is that people will become more independent with less oversight.

The premise that employees will step up and become more responsible through limited leadership or leaderless teams is actually an old one, which has been tried with limited or no success.  The idea that people are just waiting for and will happily seize the opportunity to be honestly self-determining is flawed, because it ignores basic human nature.

Isolating managers from employees doesn’t take into account that, depending on the study, 75% — 85% of people say that given the right circumstance they have or would commit occupational fraud.  That they have in the past and/or would in the future steal time, money and property from their employer, even one they like working for.

Occupational fraud is something most businesses have had, are having or will have.  Involved, aware and reasonable management is the first and best line of defense in making sure the right circumstances (motive, means and opportunity) don’t occur.  Good management requires knowing your people, a well thought-out and monitored security plan, and consistent checks and balances.

It’s common for employees to talk about how they “would do things better” if they had more power, don’t be fooled by it.  Only 34% (CareerBuilder, 2014) want to be bosses, and many of them aren’t doing anything to make it happen.  The reality is that most people want to do their jobs without increased responsibility for themselves, just for others. 


Nicole Abbott is a writer and psycho-therapist with over 20 years of experience in the fields of mental health and addiction.  She’s an educator, consultant, lecturer, trainer and facilitator, who’s conducted over 200 workshops, trainings, presentations, college classes and seminars. 

Shoplifting Prevention and Your Store Policies

shoplifting4

Video surveillance has been considered for many stores a way to stay abreast criminal acts against their businesses.  Shoplifting is crime that is constantly jeopardizing profits for many stores across the world, video cameras and other means to prevent shoplifting have helped stores fight this crime, but is always a battle that is changing with new technology coming into play.  Posting and knowing the policies and procedures that govern your retail stores concerning shoplifting, can help keep your employees safe and your store from becoming a hang out place for shoplifters.

Read more about this and other topics by following the links below.


Macy’s employee stabbed trying to stop shoplifting at D.C. store, police say

A Macy’s employee was stabbed in the shoulder Tuesday afternoon as he tried to prevent a suspected shoplifter from leaving the store’s downtown location near Metro Center, according to D.C. police.

The worker was not seriously injured and the suspected stabber was arrested, police said. The incident occurred about 3:30 p.m. near the store’s entrance in the 1200 block of G Street NW, along a street lined with stores four blocks from the White House.

Lt. Sean Conboy said police could not immediately provide any information about the person who was arrested.


Taking steps to prevent shoplifting

In early July, $3,000 in designer dresses, slacks and jackets were stolen from ADORE Designer Retail Boutique in Cary, one of Nancy Alinovi’s two consignment shops in the Triangle. She still feels sick about it.

“It’s just this feeling in your chest,” she said. “It’s not a victimless crime.”

Alinovi said it will be two months before everything returns to normal at the family-owned boutiques, which cut prices in order to stay afloat after the theft. Her experience shows the toll shoplifting takes on small businesses, where margins are small and business is personal.

There were 582 calls to the Raleigh Police Department regarding shoplifting in the past year, said Jim Sughrue, department spokesman. They run the gamut from family-run gas stations to department stores, he said.

According to a National Retail Federation’s security survey, shoplifting accounted for 38 percent of the $44 billion in retail inventory loss due to crime in 2014.


Focus on shoplifting

Police nab thief with aid of video

Video surveillance was a key factor in the arrest of a Grand Falls-Windsor man Aug. 9 after he was caught on film on three separate occasions stealing from local businesses.

Grand Falls–Windsor RCMP arrested and charged the 27-year-old with theft under $5000. He was released from custody, placed on conditions and scheduled to appear in court at a later date.

Grand Falls-RCMP also dealt with a number of assault and disturbance cases among the 68 calls for service fielded at the detachment between Aug. 3 and Aug. 9.

On Aug. 4, the Grand Falls–Windsor RCMP arrested and charged a 30-year-old Grand Falls–Windsor resident for uttering threats. The male had written a letter threatening to kill a local female.  The male is scheduled to appear in court at a later date.


Real Time Anti-Shoplifting App For Your Mobile Devices

LPSI EVOLVE-Store Mobile AppWhen I look at the Electronic Article Surveillance (EAS) marketplace there are two very distinct offerings: Checkpoint Systems and the “other guys”. I realize that this is a bold and maybe arrogant statement. Despite the fact that we are the largest nationwide Checkpoint Dealer for the small to medium size retailer in The United States and yes, I do favor Checkpoint Systems, it really is a true statement.

I wish I could take you on an inside tour of Checkpoint’s facilities from R&D to Manufacturing to Support to Service and everything in between. What you would learn is that there really is only Checkpoint Systems and the “ring the bell, light the light” crowd. Checkpoint Systems is so far advanced beyond the other guys, it is mind boggling.

So now Checkpoint has moved the EAS industry further again. EVOLVE-Store puts your Checkpoint Systems in your mobile device. An app delivers real-time information through a smartphone or tablet, providing real-time visibility and engagement with your EAS & ORC theft prevention systems.

The EVOLVE-Store app will also help to improve your consumer conversion rates through real-time visibility of the number of shoppers in your store and measures your policy compliance by managing response times to alarm events.LPSI EVOLVE-Store Mobile App 2

Combine this with Checkpoint Systems VisiPlus which is retail people counting at its best and you have a substantial retail theft management system available to you regardless of where you are. Seeing theft-related events that are affecting your store in real time gives you an edge.

I have been a retailer in the loss prevention world for over 30 years. I have personally apprehended hundreds of shoplifters, investigated over 2300 retail employees for theft, built and directed the Loss Prevention program for several major retailers. But I have never seen such significant advances in such a short period of time in the loss prevention field. But what make Checkpoint Systems so different is that all of this is not just designed for the major retailer. EVOLVE-Store is an affordable program for the small single store and medium sized retailer.

If you are interested in learning more about Evolve-Store and Checkpoint Systems EAS, please contact me, Bill Bregar at 1-770-426-0547.


TIPS TO PREVENT SHOPLIFTING

shoplifting1I’m constantly asked on ways to prevent, or stop shoplifting by store employees and managers. They see the empty packages every day and some of them are just tired of dealing with the problem. I have some managers that think by increasing the LP headcount will make a difference, while others want to lock everything up behind glass. How do you prevent shoplifters from targeting your store? Do you lock everything up and use the newest EAS devices to battle the growing shoplifting problem? What if I told you that while EAS devices are a great resource, you can implement several programs in your store that wouldn’t cost you a single penny? Interested yet?

First and most importantly, you have to build an awareness culture in the store. You employees need to be engaged and pay attention to what’s happening around them. Look at your store tomorrow. Are you team members being unproductive, are they failing to greet and assist your customers, are they task oriented? You’re probably going to answer yes to each of those questions and that’s OK. Those are all behaviors that can be addressed and corrected. How do you make them care?

It starts at the top. From the store manager on down, there needs to be clear expectations set in terms of customer service and store standards. Employees that don’t meet these expectations should be weeded out. Customer service is the greatest tool you have. If a customer knows that they can’t walk 10 feet before being assisted by your store, they will most likely return to your store. Likewise, a thief isn’t going to want that much attention and it will drive them away.

Second, start discussing shrink and loss prevention at every store meeting, morning meeting and department meeting. Give your team the knowledge of what is being lost and when. Discuss the top 5 stolen items for the month and the top shrinking department. Talk about known shoplifters and any specific products that are being targeted. This is also a great time for department employees to share new “hot” items that the rest of the store should be aware of.

Third, have a “LP communication station”. In my store, I have a large message board in the break-room. Here, I display the month/week shrink numbers, highest shrink department and top shrink skus. I also include different shrink topics each week so the team members can always gain some knowledge. I also feature an employee each week that has done something that positively impacted shrink. Maybe it was a cashier that caught a price switch, or maybe a sales team member that deterred a shoplifter. It’s a great place to recognize their behavior so they constantly strive to continue their actions to get “featured” again.

Lastly, you need to have a good cashier training program. So much fraud happens on the front end, it’s almost unbelievable. You have customers stuffing merchandise, altering prices, using fake credit cards, phony checks, counterfeit currency, hiding product under baskets, quick change artists and the list can go on and on. A well trained cashier team is your last line of defense against fraud. I constantly hold training sessions with my cashier team. It doesn’t matter if they’ve been with me for one week, or three years. There is always something they can learn to be more aware of how losses occur at their registers. Personally, I hold a contest each month with my cashiers to see who can catch the most amount of theft/fraud. You’d be surprised the results you can get if you offer up a free meal☺.

The greatest part of all of this is that it’s completely free. You can spend thousands of dollars on a camera system, EAS devices and/or a dedicated LP team in your store and still not see the same results as you would by just implementing some of these steps. There is absolutely no substitute for a well-trained and focused employee to prevent theft.


WHAT CAN EAS TAGS DO FOR YOU?

shoplifting3The technology placed in retail anti-theft devices seems to change and evolve every month. Every time I go to an expo, or browse online, I always find new and exciting tools to reduce shrink and protect the financial investment I have in my inventory. Most people assume that EAS devices are there to stop a shoplifter, and while that is absolutely true, they can also be used for training your employees.

In a perfect world, I would hire a cashier and they would be familiar with every item that I sell in my store. They would know the difference between a $20 fishing pole and a $200 one. They would be able to tell the difference between a $250 paintball marker and a box of paintballs. In reality though, they do not. So how do I get my cashiers to think like an LP? It’s easy… I make it dummy proof.

My store carries a good selection of offshore fishing rods that are easily over 6 feet long. Nobody is putting these bad boys down their pants and walking out the store. I still secure them with an EAS device. Same goes for those big expensive coolers. Those aren’t simply walking out of the store, but I’ve got EAS tags on those too. To some, this may be unnecessary and a waste of the resource and tools. To me, though, it’s one more way I make it easy for my cashiers to know what they are scanning.

Just the other day, one of my cashiers called me over for a customer that was trying to purchase one of those big fishing reels. Problem was it was scanning at the register for $14. These retail for $199. How did the cashier identify the fraud? It’s because she was trained to identify the retail anti-theft device placed on the rod. She doesn’t have to know a single thing about offshore fishing, but she sure as heck knows that if it has that security device, it will cost more than $100!

While EAS devices can and will deter a shoplifter, that doesn’t always account of all the other types of theft that criminals will come up with. Price switching is a very common fraud scheme and with inattentive and untrained cashiers, you could be opening yourself up to substantial losses. While it’s highly unlikely that someone will attempt to conceal a tennis racquet, there will be those who will attempt to alter its pricing indicator. Be ready for them next time with this simple, easy and effective way to leverage your EAS assets in a way that you may not have considered before.


EMPLOYEE THEFT MOVES INTO ONLINE MARKETPLACES

theft (13)This past month, I closed out one of the biggest employee theft cases of my career thus far. While it was quite exciting and a huge win for my team, it left a lot of questions about our internal controls, that after this case, surely must evolve. Lots of people that I come into to contact with really misconstrue the facts regarding employee theft. You’ve heard the phrase before… “You have more internal theft than external theft.” Every time I hear this phrase, I find myself trying to educate the manager on this. While most people assume that 75% percent of their employees steal, realistically, only a very small percentage of employees engage in this behavior. Those that do though, create a substantial financial loss to the company.

As part of my investigative routine, I normally check online sale sites for possible stolen merchandise. Selling stolen product online is most likely to quickest and easiest way to get rid of goods in a hurry. As I was browsing through I noticed a pair of wireless headphones that had just hit our stores. Interesting enough, the item still had our company markings on it. From there I was able to quickly identify the geographical area and before long I was able to identify the owner of the page. That owner was a warehouse supervisor at one of my stores.

Well, it didn’t take long for me to find quite literally, hundreds and hundreds of items either that had previously been sold, or were up for sale on this website. Lots of these items were electronics such as cameras, headphones, accessories, phone cases and other large bulk product such as coolers and outdoor furniture. Looking at the store’s inventory I could tell that some of the product had in fact come from that location. Over the course of several weeks, I initiated several online purchases. Most were for electronic devices that had a serial number. Once received, I was able to determine that the items did in fact belong to that store and those particular items were not accounted for. I had made my case.

How was this associate getting this much product out the door without anyone noticing him? I still didn’t have that piece of the puzzle. Without enough ammunition for prosecution, I interviewed this supervisor to determine how he was obtaining this much product. I knew it was stolen, I just didn’t know by whom and in what manner. What I uncovered during this interview was one of the most sophisticated and organized theft operations I have seen in my career.

That particular store was also a hub warehouse. This means that online purchases made by customers in a certain geographical area would be sent to our store and warehouse to fulfill. This of course gets the item to the customer much faster than going through our centralized distribution center. Once the order was filled for a customer, it would be packed and set in a designated area and a private mail delivery service would pick up once a day.

The supervisor had gained access to the shipping account, so he was able to ship product out without anyone second guessing the boxes. At first, according to our records and his online account, he was shipping merchandise directly to his customer’s houses. He said that he thought that was a bit risky and ultimately began shipping massive quantities of merchandise to a vacant home close to his. Each day, he would pass by and take the packages from the porch. From there, he would run his online store. This had been going on for the past two years. This one employee, working alone had taken nearly $250K worth of merchandise over this time period.

With the dishonest employee out of our store, we focused on what went wrong. We began a program of inspecting all boxes and shipments prior to them being sealed and implemented a system that a number of shipping boxes each day could be verified. We also set up exception style reports that showed any time a delivery was sent to the same address more than 5 times a month. This was a costly lesson for us to learn and hopefully with better controls and more oversight, it will never happen again.


EAS and Organized Crime

shoplifting1The reports about shoplifting and employee theft play an important role in how retail stores deal with this crime. Recent surveys about organized crime show that almost 90% of those surveyed indicated that they have been a victim of ORC. Even when retail stores spend thousands of dollars investing in security and surveillance equipment, shoplifting and employee theft are a major problem for these stores. It should not surprise us then, that retail stores marked up their prices to cover some of the loses they suffer from shoplifting and shrinkage. Organized crime, shoplifting by single individuals, and employee theft are problems that as a society we deal with every day.

To read more about this topic follow the links below.


Fighting Organized Retail Crime with the Power of Information

Organized Retail Crime (ORC) deals with professional shoplifters, crime networks, cargo theft, Internet crimes, and other organized criminal activities that occur in the retail setting. These highly organized, often mobile and sometimes complex groups and their hierarchies provide a tremendous threat to the retail industry and to the global economy. The primary objective of these professional crime rings is to target retailers across a geographical area or cyber network, stealing from these organizations for the purpose of turning products into financial gain, rather than for personal use.

The dramatic growth of ORC incidents cost the retail industry more than $30 billion each year. However, these incidents also carry a devastating impact that dramatically affects our society as a whole. In addition to tremendous financial losses, these events frequently serve as gateway crimes to other illicit activities; with the illegal income from the expanding theft and resale of stolen retail goods benefiting those engaged in other forms of criminal activity such as drug trafficking, violent crimes, gang activity, and even terrorism.


Where Next for EAS? Reflections on Current and Future Developments

Marketing textbooks tell us that every product, brand, and technology has a life cycle. First, there is the launch and introduction, then a period of strong growth, then a period of maturity, and then of course, a period of decline.

The textbooks point to two decline-management strategies that are within the control of those who presently own the product, brand, or technology.

First, the product, brand, or technology can be reinvented to appeal to a new target market by better responding to new trends and needs. Olay, Lucozade, and Burberry are three examples of mature brands and products that were reinvented with great success. In the case of Lucozade, sales of this fizzy tonic drink tripled through the introduction of smaller bottles and new advertising campaigns that repositioned the brand as an energy drink used by sports stars.

The second approach is for organizations to recognize that if they don’t embrace and manage the decline, their competitors will. So in these organizations, they have a deliberate plan to create and launch new superior products and technologies that push the existing product into decline. Apple and its iPhone product is a great example. To defend its market share and stay ahead of its competitors, the company continually updates its products with new superior versions: 4 was better than 3, 5 was better than 4, 6 was better than 5, and so forth. Another example would be Gillette, where the decline of two-blade razors was triggered by the launch of three blades. More recently, three-blade razors have been put into an accelerated decline by the launch of five blades. This approach to product life cycle management has helped Gillette remain the most popular razor brand in the world.


Unexpectedly Exposed: Who’s watching you in dressing rooms?

EVANSVILLE, IN (WFIE) –

If you’ve ever dragged a heap of clothes into a dressing room, only to have none of it fit – you know what a battle shopping can be.

But we’re learning, there’s a different kind of battle raging in dressing rooms across the Tri-State.  This one pits your expectation of privacy against retailer’s rights to protect themselves against shoplifters.

We’re talking about cameras in dressing rooms.

There’s an entire industry built on keeping an eye on you in stores.  Closed Circuit TV cameras retailer Mike Haldas tells 14NEWS, his Florida based company has sold CCTV Camera equipment to stores in 50 states and 85 countries, and you’d be hard pressed to find a retailer in America that doesn’t have some sort of surveillance.

They’re trying to combat theft.  If they can do that, a new National Retail Federation Survey shows they could potentially stop a lot of what’s called “shrinkage,” inventory lost to fraud, theft, or waste.  It says stores lost $1 out of every $100 of inventory to shrinkage last year.

Stores want to know: Are people stuffing clothes into their bags to steal them?  Are they switching stickers in the dressing rooms?  Those things add up to losses.  Cameras would be a good way to find that out.

“They’re placed everywhere in the store.  Obviously they want to deter people from stealing things to begin with,” Haldas said.