Celebrities set the trends. If Nicki Minaj sings about her Michael Kors handbag and how “you” can’t afford one, her fans will be sporting the pricey bags soon after. At around $350 a pop, not everyone will be able to shell out the cash for one.
Along with handbags, Michael Kors designs watches, clothes, wallets and fashion jewelry-all at high-end prices. Knowing what brands are hot in the media world can set you a step ahead of the game. Adding anti-theft devices and paying particularly close attention to the activity occurring on the sales floor near those sought after brands can help deter theft.
Another fad-brand in the celeb world is True Religion, a high-fashion jean brand that is commonly targeted for theft. Polo has also been made famous by celebrities and is highly desired. Most brands that the rich and famous boast about are unaffordable to the average consumer and therefor more likely to pose a problem of theft.
Whether you run a big box store or a specialty boutique, it is integral to know your brands and add extra clothing security tags where needed.
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