I have a bad habit of going through sunglasses far too quickly. I misplace them, I lose them, and I sit on them when I put them on the seat of my car. I have bought a pair for each of my cars just to avoid moving them between vehicles and guess what…I still lose them. For this reason I have stopped purchasing expensive sunglasses and I have made stores that specialize in dollar merchandise my go to sunglass provider. For most people sunglasses are an important part of their style and they spend money to make sure they get a pair that expresses who they are while protecting their eyes from the brightness and glare of the sun, especially when driving. Some buy them for the outdoor sports they love or for the job they do. Whatever the reason, people will spend a lot of money on a quality pair of glasses, just not me because I can’t take care of them. For the stores that carry a better quality of sunglasses, theft is always a concern and trying to prevent shoplifting is a challenge. In spite of this challenge there are retail anti-theft devices from Alpha Security that can deter criminals who would clean out your inventory if given half a chance.
The Alpha Security Eyewear Tag gives store owners the advantage of electronic article surveillance protection (EAS) while allowing shoppers the ability to try on glasses without affecting the way they fit. The tags are reusable so there is no need for constant replenishment of these retail anti-theft devices. When the customer is ready to make a purchase the glasses are taken to the point of sale where a special Alpha Security detachment tool is used by the cashier to remove the tag. Tags are then stored in a bin until ready for application on new products received by the store. Stores that invest in EAS pedestals, like those sold by Checkpoint Systems, have the advantage of alarm protection should a thief attempt to walk out with a protected pair of glasses. The pedestals sound a loud, beeping alert and flash colorful LED lights to alert employees that a tagged item is carried too close to the doors. Often this is enough to deter a theft since shoplifters don’t want to chance being caught. For store owners that have chosen not to invest in EAS pedestals the Eyewear Tag still provides ample deterrence value. In order to try to remove a tag a thief would have to try to force a tag off of the arm of the sunglasses and we all know how fragile those arms can be (especially me)!
How effective is this retail anti-theft device in protecting product? On the Alpha Security website they have a “Hard Tag Infographic” and in it they have posted, “A leading sunglasses chain began using the Eyewear Tag. Shrink went from more than 20% to ZERO! Even with no EAS!” Having worked in Retail Loss Prevention for nearly 20 years, being a L.P. Manager for 13 of those years, I can tell you I have NEVER seen any other shortage reduction strategy that has been THAT effective! Think about that if you own a small eyewear store(s) and have annual sales of $100,000 a year, 20% shrink is $20,000! What could you do with a windfall of $20,000 added back to your profit line? Could you use that money to add another part-time employee to your staff thereby increasing customer service and increasing sales even more? Could you use it for pay raises and thereby increase employee morale and their desire to improve their own sales performance? You may choose to expand your business or simply enjoy the fruits of your labor and investment.
Retail anti-theft devices are proven to be effective at shortage reduction through deterrence and tag detection adding to store profitability. For sunglass and eyeglass stores, Eyewear Tags may be the ultimate solution for eliminating theft in your business and driving theft-related shortage to zero.
Eyewear Tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
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