Bottle locks are to wine and liquor shoplifters what OFF!® Insect Repellant is to mosquitoes. As soon as they know it’s there, they head the other way.
Liquor bottle security has been a problem since the first bottle of spirits was openly displayed. Alcohol is a prime target for a large segment of people that don’t want to pay for the merchandise. There are underage people, there are the addicted, and there are those that don’t feel that they need to pay premium dollars for a premium product. Champagne tastes on a beer budget, maybe?
Whatever the reason, liquor bottle security has its own specific set of challenges. Customers, particularly those that are considering buying top shelf spirits and expensive wine, want to pick the bottle up, inspect it, and read the label. Before bottle locks, the seller had to take care that his product didn’t walk out the door under some shoplifter’s jacket. But hiding the product in a locked display or displaying it behind the counter hurt sales, when customers had to ask for the product by name. Hidden and safe, or open display and stolen, less profit either way.
But along bottle locks and the shoplifter has a decision to make. Does he want to take a chance on stealing a bottle protected by an Alpha Security bottle lock, or does he want to go to another store where the management doesn’t take shoplifting so seriously?
The bottle lock protects the bottle in two ways. A cap fits over the bottle and locks easily into place so that the bottle cap or cork can no longer be removed, denying the thief the benefit of the product. With a bottle lock in place, the bottle can only be opened by a special key that only the store has, or by breaking the bottle, which spoils the contents. Bottle locks are equipped with an EAS (electronic article surveillance device) that work with retail anti theft devices. When a bottle with the EASy bottle security by Alpha Security attached passes near the detector at the exit, an alarm is emitted, alerting the store staff that a bottle lock is leaving the building. Shoplifters want two things other than free merchandise, and those are not to attract attention and not to get caught. EASy bottle security makes both of those things likely in the event a shoplifter tries to steal merchandise protected with by bottle locks, the ultimate shoplifter repellant.
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For more information on liquor bottle security , EASy bottle , bottle security , bottle locks, Alpha Security or bottle lock contact us or call 1.770.426.0547 – Atlanta Georgia
