Shoplifting takes shape in the form of many different people and that can make it difficult to stop shoplifting. From the young child to the kindly grandmother and business owners must be on guard to protect against it. Is that mother shopping in your store with her children slipping things into her purse while browsing your merchandise? Is that businessman in the suit and tie trustworthy because he appears to be a businessman? Since there is no way to predict who is going to steal from your store the best decision you can make is to use Sensormatic hard tags to protect your merchandise. Sesnormatic’s line of tags and labels offer stores the ability to deter theft no matter what the products are that you sell.
Thieves can come into your store and you never know who it may be, and sometimes it will surprise you. A woman entered the store where I worked as a Loss Prevention Associate with her young daughter in tow. They entered the purse and handbag department, a high shortage area. Since it was a high theft department I began closed circuit television (CCTV) surveillance. The mother began removing the paper that filled the purse and tugged off the price tags. I expected the woman to put the purse on her shoulder and walk out of the store. I was shocked as the mother put the handbag on her daughter’s shoulder and started to exit. I stopped the mother and young girl and told the woman she had to return with me and when she asked why I told her because of what she had done with the merchandise. The mother chastised her daughter for trying to steal the purse! I did stop shoplifting of the merchandise but I could not help but feel for the daughter. I couldn’t stop the life she was probably going to grow up with if her mother didn’t change. The point of the story is you don’t know who is going to shoplift. It could be the mother and her child or it may be a drug addict or both. Looks can be deceiving. The second point is that had the purse been protected with a Sensormatic hard tag the theft attempt probably would not have happened in the first place.
The versatility of Sensormatic devices allows retailers of any size to protect product lines. Do you sell clothing, sporting goods or purses? There is a Sensormatic hard tag for you that can be used on multiple items. The Sensormatic AM Alarming 3-Tone Supertag would be a great solution. It can be pinned through any of these items and provide a triple layer of protection. The first is an alarm if the tag is tampered with. The next layer is that the tag will set off Sensormatic pedestals if tagged merchandise is carried into the detection field. Finally these devices have an internal alarm that will sound if the tag is carried past the towers and outside the store. You may be asking if it makes a difference if the tag alarm sounds if it is carried out of the store. I will tell you it does because it tells everyone outside the store that the suspect stole merchandise and crooks don’t want to be identified.
If the 3-Tone Sensormatic hard tag had been used on our purses I am reasonably certain the suspect would not have bothered trying to walk out with the merchandise and would have saved her daughter from the experience. By removing the manufacturer’s label she showed she was trying to make the handbag look like it was a personal item. A Sensormatic tag would have been obvious to any observer it was not her (or her daughter’s) purse. That is the value of anti-theft products, to deter potential thieves from stealing.
Sensormatic tags themselves won’t stop shoplifting but they are certain to make criminals think twice before committing a crime. Having a good customer service culture combined with anti-theft products will significantly reduce shoplifting and increase profits for your store and that is what you should be striving for.
For more information about Sensormatic hard tags contact us or call 1.770.426.0547
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