According to The National Association for Shoplifting Prevention “There is no profile of a typical shoplifter. Men and women shoplift about equally as often.” And race does not matter. Men, women, teenagers and children shoplift regardless of their race or economic status. Yet, entering a store race does matter, and profiling takes place immediately. Allegations about racial profiling involving Macy’s is one of the most recent news in this country, but it won’t be the last.
To read more about racial profiling in the retail industry follow the links below for more information.
“There are very few African-American men in this country who haven’t had the experience of being followed when they were shopping in a department store. That includes me.”
President Barack Obama
Racial Profiling
How does it make you feel when you hear the President of the United States making these remarks? Is it an accurate statement? Is it a fair statement? Is it a reflection of one man’s opinion, or an indictment of the loss prevention industry as a whole? Regardless of your personal politics, a statement made with such conviction from the leader of our country sends a powerful message—and one that deserves our collective attention.
But when the comments were made by the President and repeated over and over by the press following the Trayvon Martin verdict, the implications were accepted by the general public with very little push-back. Why is that? If it’s a valid assessment, why hasn’t it been addressed more aggressively? If it’s not a valid assessment, why haven’t we been more forward or vocal in our objections? More likely, the general response—or lack thereof—is largely a product of many factors that can complicate the subject and lead us down difficult roads. Have we done enough? Do we need to do more? It is a highly sensitive topic, but it’s one that’s not going to go away or can be buried in the sand.
Macy’s reaches agreement over racial profiling allegations
Macy’s, Inc. today issued the following statement: “Macy’s has reached resolution with the New York State Office of the Attorney General related to allegations of racial profiling in our stores in New York. We also have settled in principle various lawsuits related to these allegations.
“To be clear, our company’s policies strictly prohibit any form of discrimination or racial profiling and any occurrence of such behavior will not be tolerated in our organization.
“Moving forward, our company will be initiating a series of measures including enhanced training and education for our loss prevention and sales associates. We also will be adopting an expanded role for our security monitor to help ensure that we have the right policies and procedures in place, and that we are constantly reviewing our compliance with them.
“We at Macy’s are committed to fulfilling to the ideals of diversity, inclusion and respect that our company aspires to achieve – every day, in every store and office, with every customer and associate.
Does Profiling Exist?
The media often asks me if retail store security personnel use “profiling” tactics as a means of determining which customers are most likely to steal. The answer is undeniably, yes.
Profiling is a Tool
The concept of shoplifter profiling is a proven loss prevention tool and is currently being practiced in most major retail stores by trained loss prevention or security staff. Does that seem shocking? It shouldn’t, as long as it doesn’t include the discriminatory practice of focusing on the race of the customer alone. Profiling is used everyday as a method for quickly focusing in on a person, a product line or a section of a store most likely to contribute to shoplifting. All investigative agencies including the police, FBI, and others have used profiling as a tool to narrow the field of possible suspects. Why shouldn’t retail store security be able to do the same? Store and customer profiles are developed during day-to-day operation and by collecting and analyzing inventory data. This data provides both a quantitative and a qualitative basis for determining where, when, how, and by whom shoplifting is likely to occur in the future.
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