Prevent Shoplifting – Focus on the Basics

For decades the gold standard of learning theory was that people needed to be told something 3 times before they really understood and remembered it.  If you wanted people to learn something you were supposed to: tell them what you’re going to tell them, then tell them, then tell them what you just told them.

Not anymore.  People’s attention spans and retention abilities have dramatically decreased over the last 10 – 15 years.  Depending on the research it’s now believed the average person needs to hear something 5 – 7 times before he understands and remembers it. 

This new standard in learning has changed the way effective businesses conduct their training.  Training modules are shorter and on-going, which gives employees the chance to retain and integrate the material. 

The new normal is particularly important in retail.  Well-trained employees are still one of the best ways to prevent shoplifting.  Therefore, a successful store will combine new training methods with fundamental shoplifting prevention techniques.

Pay attention at all times

Distracted employees are a real problem in retail and it’s getting worse.  Training includes, but isn’t limited to: the store’s policy on cell phone use, avoidance of personal on-the-floor conversations, proper customer service, common shoplifting tactics, and how to handle “lingering” customers.

Greet and be attentive to every customer

Friendly, conscientious employees are a natural deterrent to shoplifters.  Impulse or thrill thieves are less likely to act and professional ones are more likely to go somewhere else where the employees are less diligent.

Monitor the high risk areas/merchandise

Ongoing reminders of at-risk areas are useful.  When people get familiar with their environment they don’t “see” it any more.  The dark area in the corner gets ignored because they stop seeing it as a prime shoplifting site.    

Some items will always be a target for theft, while others are just the most recent trend.  It makes employees’ jobs easier if they know that pink T-shirts are now disappearing, rather than the blue ones that were 3 months ago.

A solid, basic training program which provides a solid, basic education to employees is still the most effective way to prevent shoplifting.  An additional bonus is, when done correctly, it can increase morale and employee buy-in.

Nicole Abbott is a professional writer who’s had over 200 articles published.  She’s a business consultant and former psycho-therapist with over 20 years of experience in mental health, business and addiction.  She’s a coach, lecturer, trainer and facilitator.  She has conducted over 200 workshops, trainings, presentations, seminars and college classes.