Old loss prevention tools on steroids

When you think of retail theft prevention, you are familiar with proven tactics such as following your store’s loss prevention policies and procedures, providing excellent customer services, installing a Checkpoint security system, applying Checkpoint Security Tags or Checkpoint Security Labels, installing cameras or public view monitors (PVM) and the list goes on.

Customer Service is a proven anti-shoplifting tool. If you or your associates acknowledge customers, it makes the legitimate customer and the shoplifter aware that your staff is watching and alert. PVMs are screens that are placed in high theft areas that show what the camera in that area is recording. It reinforces that the retailer is aware of possible theft or slip and fall situations and is doing something about both situations by recording it on video.

You are also familiar with analog cameras but are you aware that Checkpoint systems also makes use of IP-based surveillance cameras that are meant to improve retail profitability. IP-based cameras can be monitored at a centralized remote location to understand customer and staff behavior. These cameras can be used to analyze store traffic but also show your associates behavior. Are your associates greeting customers as they enter the store which is the building block for retail theft prevention and the store’s anti-shoplifting policies?

IP-cameras can be integrated with your alarm system; if a customer dwells too long in a certain area, the IP-camera can send an alert to store management. Dwell time usually refers to the time a shoplifter may spend in one particular area scoping out the store or possibly waiting for associates to arrive.

Couple this new technology with the use of an existing Checkpoint security system, Checkpoint Security Tags and you are off to an excellent race in your anti-shoplifting fight while continuously improving your bottom line.

For more information on Anti-shoplifting, Checkpoint Security System, Checkpoint Systems or Checkpoint Security Tags, contact us at 1.770.426.2597.