Whew! You made it through the holidays and hopefully, you were successful in deterring shoplifters and survived the fraudulent return attempts but does that mean you can rest on your laurels? Unfortunately, the answer is “No”. Criminals do not take a break because you do. As a matter of fact, you could find that this is a prime time for criminal activity to increase. Why would that be? It is during these next few weeks and months that traditionally retail owners and managers begin to tighten up payroll. They release their seasonal employees and reduce the hours budgeted to the various work centers. This leads to several theft concerns:
- If given too much advance notice that the end of their employment is imminent there are workers that may get angry and justify stealing because of a perceived injustice. This person may think they worked hard enough to earn a permanent spot on the team or assumed they would be retained based on what they thought they were told when hired. Some managers feel a bit guilty for having to let seasonal employees go and feel an obligation to give a significant amount of advance notice so the person can look for new work. The best way to avoid this situation is to give a seasonal employee a date they will work up to and no later than during the interview process. By doing so the employer can give a reminder a week out that the last day is approaching. This gives the worker time to start looking for other employment and does not give too much lead-up time for them to start stealing if they may be so inclined.
- As sales decline after the holiday season, managers and owners have to make budget decisions on payroll expenditures. It is not reasonable to spend the same amount of money on sales floor coverage with reduced customer counts. Where you had three or four cashiers during the last few months to ensure customers were served quickly you may now have only one cashier. The staff members that were getting 32 hours a week may be down to 25 hours a week. If the employee is dependent on that income to make ends meet and their hours are cut they may decide that stealing is a way to make up for what they have lost.
- When seasonal employees are released and hours reduced to cut back on payroll expenses, sales floor coverage starts to wane. This means there are fewer people to provide customer service that is one of the critical components in theft deterrence. Shoplifters know when there are fewer employees present and find it easier to avoid those few workers that are on the floor. Remember that one of the three things needed to shoplift is the opportunity and with less chance at discovery, more opportunities to steal present themselves.
- There are operational functions that may suffer due to a reduction of payroll hours. Specifically, merchandise protection strategies including electronic article surveillance tagging of merchandise may not be as thorough. As an example, if a freight pusher is responsible for tagging products with retail anti-theft devices but they are struggling just to get freight stocked on the floor in the allotted period tagging could be a secondary issue. The focus may be on filling the floor in order to sell rather than protecting it to prevent theft.
Criminals are not going to take a vacation after the holidays. They will look for stores that lower their defenses and then take advantage of them. Be on guard as you come out of the busy season and things seem to slow down. Be wise in how you reduce seasonal employee staff and do what you can to encourage the people you are keeping. Make plans to identify and address potential problems that may arise from those decisions. Strategic planning and follow-up can minimize the chances thieves will try to target your store.
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