Why is retail security so important to running a successful business? Anti theft devices are often seen as a time consuming hindrance and bad PR instead of a valuable tool. The number one reason is customer satisfaction.
It may seem like customers would be more likely to use the ignorance is bliss mantra when they shop. If there is no apparent sign of retail security, then they should assume they are perfectly safe, right? Not necessarily. If you do not have any visible theft in your store, it could really just be a matter of time before you become a target for shoplifters.
Shoppers want to feel safe when they shop. A relaxed shopper will take their time and walk the aisles seeing what you have to sell. They are more likely to try on several items in a fitting room instead of just one. They are also in a better mood. That makes it easier on you and your staff to increase your ticket average and decrease your customer complaints.
A customer that does not feel safe will not do any of those things. If they even decide to buy anything, it will be quick and to the point. Don’t allow petty criminals to scare off your good business.
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For more information on how you can use Anti- theft Devices in conjunction with your Electronic Article Surveillance or EAS system to help you prevent retail theft in your business with products like Cheap Labels and Cheap Tags contact us.
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