Identifying The Problems To Prevent Shoplifting

To fix a problem, you first need to know what is wrong with it. Shoplifting and employee theft are two of the main causes of billions of dollars lost in the retail industry every year. Employers and management personnel do not know how to fix those problems, and sometimes are not aware there is a problem till much later. If employees are caught stealing, the problems then are the financial costs associated with prosecuting such individuals. Is firing them enough punishment? Should the employer pay thousands of dollars in legal fees to bring such individuals to court? There are many issues associated with shoplifting, do you know what to do about them?

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Managing Retail Shrink Begins with Problem Identification

The retail shrink action plan should begin with problem identification.

One question I have been asked frequently is, “How did you know how to battle retail shrink in the grocery business, especially considering your background is predominantly in discount retail?” My response to that question is almost always the same, which is: “I follow the loss prevention road map.” Often I get blank stares, but after explaining, most understand and realize they have probably been following their own road map for years without realizing it.

I have always described the road map as a six-step process; one that takes years to perfect, but when executed properly can yield amazing results in not only retail shrinkage reduction, but any expense a company is attempting to minimize.

The process includes the following six steps:

• Step 1—Problem identification
• Step 2—Program development
• Step 3—Program execution, or what I like to call countermeasures
• Step 4—Comprehensive awareness programs
• Step 5—Auditing for compliance
• Step 6—Measurement

Shoplifting prevention tips for businesses

JOHANNESBURG – Preventing petty theft such as shoplifting is not an exact science, however, here are a few tips to help business owners and shopkeepers.

Danny Maduray, owner of Ria Sebetsa Security, warned businesses of shoplifters.

“If you suspect someone may be shoplifting, never accuse him but rather ask if you can help him,” said Maduray.

“Keep the person in your sight and contact security or a manager immediately. Never try to stop the shoplifter. Rather provide security with a detailed description of the person, including his vehicle, if possible.”

Maduray also listed a few tips for businesses to prevent shoplifting:

Greet customers as soon as they come into the store. Addressing customers removes their anonymity. Shoplifters are known to avoid stores with attentive salespeople.

Face to Face

With facial recognition tools, do benefits outweigh privacy concerns?

Facial recognition technology has progressed through several generations, been tested in the workplace and is employed on a daily basis by transportation venues, casinos and law enforcement.

So why aren’t retailers making wider use of it, either to identify known shoplifters or to personalize visits of loyal customers when they walk into the store?

The technology may be in wider use than most people suspect, but some merchants are hesitant to publicize their efforts and risk having them be misinterpreted by privacy advocates. As with video surveillance, facial recognition raises fears of privacy invasion, but these can be overcome, says Colin Peacock, visiting fellow at the University of Leicester in England and strategic coordinator for Efficient Consumer Response Europe’s Shrinkage and On-Shelf Availability Group.

Identifying The Problems To Prevent Shoplifting

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