When you suspect shoplifting theft issues in your store, you have to be able to identify the problems before you can start to find a solution. Because there are different styles of shoplifters, understanding how and why they steal will help you develop a better anti shoplifting program to target the shoplifters that affect you the most.
There are three categories of shoplifter: the Amateur, the opportunist, and the Professional. Each one has it’s own defining characteristics and ways to identify the shoplifting in progress. Let’s take a look at how the Amateur Shoplifter operates.
The Amateur is the basic level of shoplifter. They are typically inexperienced but may escalate their shoplifting if they got away easily in the past. They are the people who come into a store and intend to steal rather than buying their products. They can steal for economic reasons (need based), for personal gain, or perhaps emotional reasons like peer pressure or boredom.
The Amateur shoplifter probably has a basic knowledge of retail anti theft devices, and knows to avoid them instead of trying to disable them. Because of this, anti shoplifting devices greatly reduce the losses incurred by the amateur. They will target a store that does not have the devices, versus one that does.
When an amateur shoplifter enters a store, there are a few red flags they might exhibit. They can be nervous or seem on edge. Often these shoplifters will go out of their way to avoid any employee interaction. Customer service is a highly effective deterrent.
Sometimes Amateurs will try to better enable their shoplifting. They may bring large bags or purses that appear unusually empty for their size. They may be planning on concealing merchandise in the bag. They might also come in wearing a bulky or oversized coat, even when it is warm outside. Again, the thought is to conceal the merchandise without being seen.
Lastly, when you watch a shoplifter, notice how they look at your product. Are they more concerned with anti shoplifting devices than they are with the actual product? Do they pick up items quickly and then go to a remote corner of the store. Are they watching you and your employees instead of paying attention to what they are doing? If you can answer yes, then it is more possible that they are shoplifting.
The best deterrents will be customer service and anti theft devices. Since the amateur is more likely to be deterred by the thought of getting caught and arrested, anything that might draw attention to their actions is a powerful deterrent.
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