A small chain of specialty grocery stores was looking for bottle security. They contacted me and asked about solutions. A manager explained to me that recently, the stores had noticed an increase in theft of liquor. Liquor bottle security was something the stores had not considered in the past.
I went to the store and did a walk of the liquor department. Liquor accounted for a large part of the sales in each store. Walking down the first liquor aisle, I immediately noticed the holes on the shelves. I asked if the store was out of stock. They told me that in order to control the loss of liquor the store would keep the more expensive liquor in the manager’s office and wait for a customer to ask for it. This was no bottle security. I then went on to the next stores and aisles and realized a couple common misconceptions this store had on controlling liquor loss.
The stores need bottle locks. Locking merchandise up in a manager’s office and waiting for the customer to ask for it is not good for sales. I told the manager about Alpha security products that would increase liquor bottle security and allow him to stock the shelves. I explained how a simple bottle lock would prevent customers from “sampling” the merchandise while in the stores, and would deter the would-be thieves. Alpha security gave me a couple of test models to show the managers, and let them see how easy it was to install a bottle lock. I went on to recommend EASy bottle locks and gave them a little information on other retailers that use EASy bottle locks to protect their merchandise.
Over the next several weeks and after installing bottle locks, the stores monitored the liquor department closely. Each saw an increase in sales, one store saw as much as a 15% increase in liquor sales.
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For more information on Alpha Security, bottle security, bottle locks, EASy bottle or liquor bottle security contact us at bottle lock or call 1.770.426.0547
