Fashion Forward

When you work in clothing sales you have to be acutely aware of current trends. When you work loss prevention for a clothing retailer, you have to be equally aware of the trends, and not just the obvious ones.

 The fashion industry is constantly changing, and the “IT” item this week may not be the same one two weeks from now. Knowing what is the hot item will help you know what should be placed up front and on display. It should also let you know what you need to be aware of from a shrink perspective. Not everyone who is fashion forward will pay the legitimate price. 

To prevent shoplifting of those items, you have to first be aware of what they are. I remember a holiday broach that we left out on a display table one year. My Store Manager told me to watch to make sure none were stolen. Three weeks later they were all still there- not only had they not been stolen, but they also had not sold. I joked with my manger that I guessed they were too ugly to even be stolen.

 Conversely, the cashmere scarves by a popular designer were flying off the shelves. The sales rate was extremely high, as were the attempts by shoplifters. We spent a lot of time making sure that item had retail anti theft devices like hard tags on them. We even put a Shark Tag in the middle to prevent someone from trying to wear it out the door.

 Without knowing the popular fashion trend, we would have suffered some serious merchandise losses. We also would have lost out on sales by not having the right product in place at the right time.

 Visit the Loss Prevention Store for retail anti theft devices that can help you prevent shoplifting in your business.

 For more information on how you can use retail anti theft devices to prevent shoplifting contact us or call 1.770.426.0547